I understand boutique as a 10x $ multiplier. However, in order to sell $10-worth cloths for $100 you need excellent marketing, the latter being as close to Pentax as zenith is to nadir.
Dario

----- Original Message ----- From: "Larry Colen" <[email protected]>
To: "Pentax-Discuss Mail List" <[email protected]>
Sent: Sunday, February 08, 2009 8:40 PM
Subject: Re: The Ghost Appears!


On Sun, Feb 08, 2009 at 12:20:20PM -0600, William Robb wrote:

# I do think that slowly but surely, they are reinventing themselves as a
# botique brand of sorts

Is botique a french word for something that is theoreticaly very nice,
but which is almost impossible to find in the real world?

--
       It's not the steps in the dance, it's the dance in the steps.
Larry Colen [email protected] http://www.red4est.com/lrc


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