IMO if Pentax goes badly, Hoya would keep it as a lens manufacturer
for other brands.
That's what I'd do.

On Sun, Mar 1, 2009 at 6:01 PM, Graydon <[email protected]> wrote:
> On Sun, Mar 01, 2009 at 10:05:50AM -0600, William Robb scripsit:
>> ----- Original Message ----- From: "Graydon"
>> Subject: Re: DA* 55/1.4 vs 50/1.2
>>> So I expect that a 31 replacement is going to be preferred by Pentax in
>>> terms of "the best lens we can build".
>>
>> Now if we can only talk them into building a camera in the same terms.
>
> Well, it's really "best lens we can afford to build" or "best camera we
> can afford to build"; I strongly suspect the K10D was a serious gamble
> in that respect.
>
> There's also the problem that cameras are now consumer electronic
> devices; total product lifetimes around 18 months.  The engineering
> cultural change to deal with that is a drastic thing to get through, and
> not every organization that attempts this manages to do so.  (Just the
> increase in parts count can kill you.)
>
> If total worldwide sales of the K10D and K20D are, oh, 100,000, Pentax
> can expect to sell about 15,000 KxDs; that, whatever the real numbers
> are, may simply not be enough.
>
> One interpretation of their effort to expand their customer base
> generally arises from this; they don't have one that's large enough for
> the best camera they can afford to build to be any much better than the
> K20D, and they want to change that.
>
> I am nearly certain I would prefer the Pentax take on that best camera
> to the Samsung take on it, but I am also quite sure that Samsung already
> knows how to do the consumer electronics product life cycle and that if
> Pentax goes under no one else will ever make lenses like that again.
>
> So I really really *don't* want Pentax making something they can't sell
> enough of.
>
> -- Graydon
>
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-- 
Thibault Massart aka Thibouille
----------------------
Photo: K10D,Z1,SuperA,KX,MX, P30t and KR-10x ;) ...
Thinkpad: X23+UB,X60+UB
Programing: D7 user (trying out D2007)

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