On Mon, May 11, 2009 at 09:42:02PM -0400, JC OConnell scripsit:
> None of this makes any sense to me. The point of medium format in
> the film era was higher quality than 35mm. But it didnt skip from
> 35mm to large format, there was 645, 6x6, 6x7, then 4x5. Going from
> aps to 645 ( asumming they do ff 6x4.5, less than that might as well
> do 35mm 24x36mm) is like skipping the more reasonable sizes in terms
> of cost, size, weight, and especially lens availablity. I think the
> market for FF digital (24x35mm)would be much greater appeal than
> going to 645 or 67.

Full-frame digital means you have to beat the D700's imminent successor
on technical value *and* outspend Sony in terms of price point.  That
includes a global pro dealer and service network, and starting from zero
in that market.

Digital Medium Format is a place where you *have* a niche -- fading, but
still there -- and where the competition is rather less drastic.  It
also lets you put forward a value proposition independent of the rather
cutthroat full-frame digital market.

I would think it's a complete no-brainer to go with the medium format;
a larger share of a smaller bucket of money is not usually the way to
go, but sometimes that makes sense.

-- Graydon

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