Ford doesn't get directly involved in Mazda advertising, although
there may be some general directives. The most limiting factor is
probably a relatively small budget. I worked on the Mazda6 launch, but
left before it was complete. I know many folk labored long hours to
come up with a campaign. What they finally chose was bland and
lifeless, and it barely ran.
Paul
On Aug 26, 2009, at 12:47 AM, Doug Franklin wrote:
paul stenquist wrote:
I worked on Mazda advertising for a while. Dont any more. But I'm
surprised they haven't taken more advantage of their motorsports
support. It seems that would play well to their demographic.
Man, you're not the only one. They've tried a couple of times but
without much heart or serious effort. I do see occasional ads where
they claim that on any given weekend, more people are racing Mazdas
than any other marque. Maybe there's just not enough of an
enthusiasts' market to keep them in the black. Or maybe Ford
doesn't want to dilute their own motorsports marketing message. Or
maybe something completely different. I don't know.
--
Thanks,
DougF (KG4LMZ)
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