The Mazda 6 launch ran late last year. The zoom zoom kid appeared only
in the first spot where the car drove into a stadium. It was a head
scratcher. Someone told me later that it was meant to say there was a
new player in the arena. The rest of the spots were largely running
footage and laundry lists of features.
Paul
On Aug 26, 2009, at 3:06 PM, Ken Waller wrote:
When was that Paul?
I thought the ZOOM, ZOOM. ZOOM with the little kid, was one of the
better recent programs....
Kenneth Waller
http://www.tinyurl.com/272u2f
----- Original Message ----- From: "paul stenquist" <[email protected]
>
Subject: Re: photographing outdoor car shows
Ford doesn't get directly involved in Mazda advertising, although
there may be some general directives. The most limiting factor is
probably a relatively small budget. I worked on the Mazda6 launch,
but left before it was complete. I know many folk labored long
hours to come up with a campaign. What they finally chose was
bland and lifeless, and it barely ran.
Paul
On Aug 26, 2009, at 12:47 AM, Doug Franklin wrote:
paul stenquist wrote:
I worked on Mazda advertising for a while. Dont any more. But I'm
surprised they haven't taken more advantage of their motorsports
support. It seems that would play well to their demographic.
Man, you're not the only one. They've tried a couple of times but
without much heart or serious effort. I do see occasional ads
where they claim that on any given weekend, more people are racing
Mazdas than any other marque. Maybe there's just not enough of
an enthusiasts' market to keep them in the black. Or maybe Ford
doesn't want to dilute their own motorsports marketing message.
Or maybe something completely different. I don't know.
--
Thanks,
DougF (KG4LMZ)
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