I agree. Some of the early ones where the strange looking kid whispers
"zoom zoom" were kind of interesting in a bizarre way. Although I
don't think "bizarre" was a goal. It just ended up that way. They were
meant to suggest a kind of youthful delight with a car that performs
well.
"Joe Isuzu" is a classic campaign of course, but I don't think it
translated well to sales. Life in the car biz.
Paul
On Aug 26, 2009, at 5:23 PM, Doug Franklin wrote:
Paul Stenquist wrote:
The Mazda 6 launch ran late last year. The zoom zoom kid appeared
only in the first spot where the car drove into a stadium. It was a
head scratcher. Someone told me later that it was meant to say
there was a new player in the arena. The rest of the spots were
largely running footage and laundry lists of features.
As much as I like Mazda the company and the cars they produce, I
can't remember a single Mazda commercial, ever. I remember seeing
some, but not what was in them. As opposed to the "Joe Isuzu"
series, which I'll never forget.
--
Thanks,
DougF (KG4LMZ)
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