When was that Paul?
I thought the ZOOM, ZOOM. ZOOM with the little kid, was one of the better
recent programs....
Kenneth Waller
http://www.tinyurl.com/272u2f
----- Original Message -----
From: "paul stenquist" <[email protected]>
Subject: Re: photographing outdoor car shows
Ford doesn't get directly involved in Mazda advertising, although there
may be some general directives. The most limiting factor is probably a
relatively small budget. I worked on the Mazda6 launch, but left before
it was complete. I know many folk labored long hours to come up with a
campaign. What they finally chose was bland and lifeless, and it barely
ran.
Paul
On Aug 26, 2009, at 12:47 AM, Doug Franklin wrote:
paul stenquist wrote:
I worked on Mazda advertising for a while. Dont any more. But I'm
surprised they haven't taken more advantage of their motorsports
support. It seems that would play well to their demographic.
Man, you're not the only one. They've tried a couple of times but
without much heart or serious effort. I do see occasional ads where
they claim that on any given weekend, more people are racing Mazdas than
any other marque. Maybe there's just not enough of an enthusiasts'
market to keep them in the black. Or maybe Ford doesn't want to dilute
their own motorsports marketing message. Or maybe something completely
different. I don't know.
--
Thanks,
DougF (KG4LMZ)
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