Never worry about the aesthetic quality of a photograph when a
prospective client is interested in it.
Boy it that ever true!
Kenneth Waller
http://www.pentaxphotogallery.com/kennethwaller
----- Original Message -----
From: "Godfrey DiGiorgi" <[email protected]>
Subject: Re: What's the going rate?
Never worry about the aesthetic quality of a photograph when a
prospective client is interested in it. That does not influence the
price.
What influences the price is what the photo editor wants for the
project, whether the story editor and author concur with that, and how
much money they have to spend on the project and the photographs.
News photographs are a little different in that some photos are more
valuable than others as a factor of the event, their rarity,
timeliness, etc. I've only sold a little into the news/journalism
marketplace (would like to do more work in that area ... it's fun and
challenging).
On Tue, Nov 30, 2010 at 6:07 PM, Walter Gilbert <[email protected]> wrote:
Thanks, Godfrey. That's something I'll definitely have to file away for
future reference.
But, I suspect the type of photographs you've sold for books would be of a
different sort than the ones they've expressed interest in -- which is to
say that the images themselves were of a compelling nature. The ones
they've asked about aren't visually compelling, or anything. It's just
that
they happen to fit the particular theme that they're working. I can't help
wondering if that makes a considerable difference in the price they'd
fetch.
In other words, I suspect the images you sold to publishing houses last
year
would cause the person reading the book to say, "Wow! What a nice photo!"
Whereas, the images Hachette has asked for would cause the reader to say,
"Hmm ... interesting sign that guy's holding there."
-- Walt
On 11/30/2010 7:43 PM, Godfrey DiGiorgi wrote:
Last four book publication licenses (2010 records) I was paid for were
$225, $250, $230, and $215 (full page, one language, non-exclusive
use, typically one geo market). Book covers have gone for $300-450
per. All per photo, typically with single edition press run
stipulations (one of them was for all press runs for 10 years from
date of license, renewable).
Every prospective client will try to get the work for their
publication for as little as possible, for attribution if they can get
away with it.
First things I ask any prospective client:
- Do you use a published rate schedule for your photo purchases?
- What is your budget for the photos to use in this publication project?
- Do you have an in-house contract template for the usage license that
I can review?
Asking those questions puts the relationship on a business footing
from which you can work profitably. Rates run all over the place, but
any credible publisher worth working with will appreciate a
professional attitude and respond accordingly.
--
PDML Pentax-Discuss Mail List
[email protected]
http://pdml.net/mailman/listinfo/pdml_pdml.net
to UNSUBSCRIBE from the PDML, please visit the link directly above and follow
the directions.
