On Aug 15, 2012, at 11:41 , John Sessoms wrote: > From: Boris Liberman > >> On 8/15/2012 2:27 AM, P. J. Alling wrote: >>> Pentax's problem is that they have a nice niche product, that they can't >>> seem to sell for better than commodity product prices, and they have to >>> sell it on line with pretty much word of mouth advertising. All in all >>> they do pretty well with those limitations... >> >> Peter, do you think marketing is actually more complex than rocket >> science? It is not like Pentax has been founded two years ago and voila >> - K-5 takes its rightful place up the ranks... > > Customers have to be able to find a dealer who can sell them your product. > > If that's not the number one rule of marketing, it should be.
For whatever reason, Pentax has not been able to hold on to counter space in Costco, or any of the major big box stores. Contract too limiting? Sales not there? No one ever calls on them to try? That is where cameras are sold nowadays if the customer has to have "hands on". Since film has diminished in the world of the "consumer", few frequent camera stores anymore, unless it's in the mall. They have in the last few years shuttered many of those. I would say that most cameras are sold online now. Where people go when the advertising on TV by Canikon, even Sony. TV ad = sit down at computer = buy that brand = sign for FedEx package 1-7 days later = then spend 6 months figuring out how to use it as a point and shoot if you bought a DSLR, or the reverse. Keep in mind, when the TV camera pans the audience at a concert, no one is holding up a camera. It's iPhones and iPads capturing video for U Tubulars. Poor video. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
