On 8/15/2012 9:41 PM, John Sessoms wrote:
From: Boris Liberman
On 8/15/2012 2:27 AM, P. J. Alling wrote:
Pentax's problem is that they have a nice niche product, that they can't
seem to sell for better than commodity product prices, and they have to
sell it on line with pretty much word of mouth advertising. All in all
they do pretty well with those limitations...
Peter, do you think marketing is actually more complex than rocket
science? It is not like Pentax has been founded two years ago and voila
- K-5 takes its rightful place up the ranks...
Customers have to be able to find a dealer who can sell them your product.
If that's not the number one rule of marketing, it should be.
I have to agree. Most recently the official representative of Adobe in
this country dissolved. So I went to the web and google-foo'ed me some
shops. Having frustrated myself with few of them I had to ask a friend
who was coming from NYC for a visit to bring me LR 4.0 from B&H.
Boris
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