>
> Precisely. As soon as they announce a full-frame is coming it will eat
> into sales of the K-5II and K-5IIs so they'll wait as long as they
> can. Nikon did the same with the D600 - they didn't announce until it
> was ready to ship so as not to have a period in which potential D700
> and D800 buyers were keeping their money in their pockets waiting.
>
> --
> Mark Roberts - Photography & Multimedia

That's a possibility, but it's a different scenario. It's a case of
Nikon having 2 more expensive and desirable FF bodies out and
available already, before the D600. Sure, some people may have held on
to their money had they known about the D600, but they'd have had the
choice of FF bodies all in the Nikon line. I suspect anyone with the
money for the D800 or D700, would likely buy one of those anyway,
while the D600 represents a relatively bargain-priced step up from
APS-C. That's the way I feel. Having set my thoughts on a D800E, which
I should have shortly, the D600 didn't tempt me because it's a step
down in some ways. For both D800/600 owners I see the D600 as likely
being a lower priced second body.

With the theoretical Pentax scenario, I wouldn't have been spending my
money on a K-5II/S anyway if I was really hoping for a FF, especially
if I already had a K-5. Not announcing an 'in-development' FF model
(if one existed), wouldn't generate many more K-5II/S sales IMO. It
could likely just cause potential buyers to look elsewhere.

I think it's Pentax that either doesn't understand marketing or
doesn't have a FF to market. From their own words, the latter is true.

(side note with reference to the D600/D800. The D800 is a full 12MP
resolution higher than the D600, and the D600 is 8MP higher resolution
than Pentax's best offering. Hard to believe we're comparing cameras
with these kind of resolutions when 10 years ago 6MP was all we had
that was reasonably affordable.)

Whether it's the way Ricoh Pentax desires it or not, my suspicion is
that with the turmoil of the 2 recent mergers, they've been caught
with their pants down, so to speak. Asleep at the wheel, peddling Q's
and K-01's, while ignoring or unable to generate product in a
potentially large market segment with the ability to boost their
image. The rest of the world is passing them by in BIG ways at the
moment.

Tom C.

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