John Francis wrote: >On Thu, Oct 04, 2012 at 02:13:09PM +1000, Brian Walters wrote: >> >> Telling the market that a FF was under development and would be >> expected in early 2013 (say) might stop a few people jumping ship >> and would hardly be likely to give some market advantage to >> competitors. It's not as if Pentax is ahead of the game here. >> >> But I probably don't understand marketing... > >You might want to look up what is known as the Osborne Effect ...
Precisely. As soon as they announce a full-frame is coming it will eat into sales of the K-5II and K-5IIs so they'll wait as long as they can. Nikon did the same with the D600 - they didn't announce until it was ready to ship so as not to have a period in which potential D700 and D800 buyers were keeping their money in their pockets waiting. -- Mark Roberts - Photography & Multimedia www.robertstech.com -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
