-----Original Message-----
>From: John Sessoms <[email protected]>
>Subject: Re: Pentax K-01 a dead end?
>
>From: Brian Walters
>
>> Quoting Tom C <[email protected]>:
>>
>>>> From: Mark Roberts <[email protected]>
>>>> To: Pentax-Discuss Mail List <[email protected]>
>>>> Subject: Re: Pentax K-01 a dead end?
>>>> Message-ID: <[email protected]>
>>>> Content-Type: text/plain; charset=us-ascii
>>>>
>>>> Tom C wrote:
>>>>
>>>>> The interview sort of boggles the mind. It doesn't seem they can say
>>>>> anything for sure, with confidence, except that the "645D continuity
>>>>> is assured".
>>>>
>>>> It's standard press release-speak: Try to sound like you're saying
>>>> something while concealing as much as possible. They aren't going to
>>>> reveal future plans in any venue where their competitors can read it.
>>>>
>>>> I don't even bother reading most of these things any more.
>>>
>>> I agree. There was definitely a lot of corporate-speak in there.
>>> However, in their case, announcing their plans couldn't conceivably
>>> hurt them unless they failed to follow through.
>>>
>>> For instance, if they were developing a FF body, to say so would
>>> somewhat quiet the talk about not having anyone, and it's not like
>>> anything Pentax could do would worry the competition. To say they were
>>> dumping the K-mount for EVIL mirror-less cameras, would not affect the
>>> competition.
>>
>> Exactly. I was about to post something along similar lines.
>>
>> Telling the market that a FF was under development and would be
>> expected in early 2013 (say) might stop a few people jumping ship and
>> would hardly be likely to give some market advantage to competitors.
>> It's not as if Pentax is ahead of the game here.
>>
>> But I probably don't understand marketing...
>
>Neither does anyone else, especially the people who do it for a living.
But obviously they think they do.
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