When Keynesians talk about managing effective demand, they usually mean 
"aggregate demand". Aggregate demand could be stimulated in various ways, for 
example by giving more money to the poor through tax cuts or employment schemes 
(Left-Keynesianism), or, by depreciation and tax incentives to business 
(right-Keynesianism). But aggregate demand is itself increasingly a problematic 
notion.

(1) Increasingly, the bland concept of aggregate demand is itself questionable, 
because of a very strong stratification of income levels among the adult 
population, and as a corollary, a strong stratification/segmentation of 
consumer markets and labour markets. For a quarter or a third of the 
population, the crisis doesn't really exist. The differentiation effect becomes 
stronger and stronger in the measure that the national economy is integrated in 
the world economy. The USA actually has a worse gini coefficient than Egypt 
has, because the US wealthy are astronomically richer. The impact of the crisis 
is not the capitalism collapses, but merely that there is "no lifeboat" for 
about one-sixth of the workers and a similar fraction of businesses. But the 
calamity for a fraction of individuals does not necessarily mean a calamity for 
the whole working population.

(2) Market sales of final goods and services are not the only, or even the most 
crucial factor for economic recovery. In addition, the comparative returns of 
alternative placements of capital is a factor. Keynesians + Marxists often 
write as though expenditure on GDP denotes the "whole economy" but it doesn't, 
and not only because there is also intermediate expenditure; most economists 
simply neglect that external to the circuit of current output there exists 
another very large circuit of transactions, namely a trade in already existing 
assets (physical assets and financial assets) which is increasingly 
international in scope. Attempts to stimulate final demand may only alter the 
(speculative) trade in already existing assets, but nothing much more. If 
physical means of production are only perhaps one-eighth of the total capital 
assets held, real wages are structurally stagnant, and the financial economy 
dominates the real economy, the Keynesian economy is a thing of the past.

(3) A large chunk of what is called "stimulus" nowadays isn't a direct stimulus 
of final sales in the real economy at all. It is simply a financial guarantee, 
or a temporary piece of financial insurance offered by the state to banks and 
businesses. It merely aims to make the process of debt rescheduling and 
deleveraging less painful, sudden and damaging to the economy as a whole. 
Insofar as the stimulus in large part protects the position of rentiers, it 
cannot even be legitimately described as "Keynesian". Keynes argued for the 
"euthanasia of the rentier", not handouts to the rentier. Substantively the 
argument is that in the 1930s, the state initially failed to provide the 
necessary backing for the financial system, which aggravated the crisis. But 
that is not a specifically "Keynesian" argument. The Keynesian argument is a 
state-led crisis-recovery strategy based on deficit-spending.

The presumption of "managing demand" is, that the state knows better how to 
allocate capital than businesses do themselves, and that if there is a slump, 
the response by businesses must be complemented by state intervention. Since 
however the global operations of MNC's are largely self-financed, a more severe 
regulation of financial institutions doesn't affect them much, and financial 
regulation mainly has the effect of (a) raising the cost of loan capital to 
small and medium-size business, (b) imposing stricter criteria of 
creditworthiness for consumer credit. It is not clear however that this is at 
all compatible with a strategy of boosting final demand.

Jurriaan 




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