On Fri, Jul 16, 2010 at 5:10 PM, P Kishor <[email protected]> wrote: > A few rules of logo design --
Most of these are not rules, but opinions. People can disagree with you. > 1. It should not infringe on any existing mark. Use of a camel in > conjunction with Perl is a protected trademark of O'Reilly. So, right > of that bat, all images that use a camel are out. I disagree. First, O'Reilly is very flexible with the use of the camel symbol in connection to Perl. Second, I doubt that they automatically have the rights to every possible quadruped (the camel silhouette I've used is different from the drawing in "Programming Perl"). > 2. Echoing Christian's sentiments, a logo should be simple, not > confusing, direct, easily reproducible in a variety of formats, etc. > > Iconic logos are great (an apple for Apple, a swoosh for Nike), but > they become iconic over time. For those with no great marketing > budget, and a small constituency, a spelled out name might be just as > good as an icon. Some people prefer drawings to a spelled out name because they find them more aesthetically pleasing. > Logos should convey something about the product, but, at the least, > they should be simple. Few logos manage to convey something about the product. And those that do, are often generic (e.g. the surface plot in MATLAB's log could just as well be used for any mathematical software). Daniel. -- Intolerant people should be shot. _______________________________________________ Perldl mailing list [email protected] http://mailman.jach.hawaii.edu/mailman/listinfo/perldl
