According to a history I just read concerning the Victor Talking Machine Co., they very briefly used the word "Monarch" as their trademark, here is the excerpt, this could also explain the reason that the exhibitor was using these two different names for this talking machines. Did the name plates on the early Monarch machines, just have Monarch or did they have the Victor Trademark?? Here is the excerpt.
It will be remembered that Mr. Johnson was stopped from using the word Gramophone by Judge Gray on March 1, 1901, on the grounds that it was a Berliner trademark. Mr. Johnson was under the impression that the word Gramophone was a generic term (i.e., describing the disc-type reproducer). The term "Talking Machine," on the other hand, was generic, having been coined by a headline writer on a Buffalo, New York newspaper in 1889. For a short time, the company also used the word "Monarch" as a trademark. It is not altogether clear why. It evidently carried something of a deluxe implication, but it is possible that the object was to have a reserve name to fall back on in case the others failed to stand up. The word "Monarch" was applied to instruments for only one season, but it continued on records for several, In this case, the name apparently identified the size of the disc. (Fig. 14) Early records were branded as follows: 14 inch - Deluxe Special 12 inch - Deluxe 10 inch - Monarch 7 inch - Victor Bruce ----- Original Message ----- From: <[email protected]> To: <[email protected]> Sent: Thursday, April 17, 2008 8:36 PM Subject: Re: [Phono-L] Monarch Talking Machine Program > > 1901-02 Johnson/Victor catalogs differentiated between "Victor" and > "Monarch" records, and this may have influenced the exhibitor's > terminology.? I'm not aware of any Monarch Talking Machine from this era > other than the Johnson/Victor machines. > > > > George Paul > > > ? > > > > > > _______________________________________________ > Phono-L mailing list > http://phono-l.oldcrank.org
