Seeing is believing I guess so here is one I pulled off the internet. Have a gander.
http://www.collectorsworldwest.com/lookup.php?id=55 Bruce ----- Original Message ----- From: "Bob" <[email protected]> To: "Antique Phonograph List" <[email protected]> Sent: Friday, April 18, 2008 7:58 AM Subject: Re: [Phono-L] Monarch Talking Machine Program > Hi Bruce, I've heard of the use of the Monarch name on Victor 10" records > but not machines. What history were you reading? > RMV > ----- Original Message ----- > From: "BruceY" <[email protected]> > To: "Antique Phonograph List" <[email protected]> > Sent: Thursday, April 17, 2008 8:44 PM > Subject: Re: [Phono-L] Monarch Talking Machine Program > > >> According to a history I just read concerning the Victor Talking Machine >> Co., they very briefly used the word "Monarch" as their trademark, here >> is the excerpt, this could also explain the reason that the exhibitor was >> using these two different names for this talking machines. Did the name >> plates on the early Monarch machines, just have Monarch or did they have >> the Victor Trademark?? >> Here is the excerpt. >> >> It will be remembered that Mr. Johnson was stopped from using the word >> Gramophone by Judge Gray on March 1, 1901, on the grounds that it was a >> Berliner trademark. Mr. Johnson was under the impression that the word >> Gramophone was a generic term (i.e., describing the disc-type >> reproducer). The term "Talking Machine," on the other hand, was generic, >> having been coined by a headline writer on a Buffalo, New York newspaper >> in 1889. >> >> For a short time, the company also used the word "Monarch" as a >> trademark. It is not altogether clear why. It evidently carried something >> of a deluxe implication, but it is possible that the object was to have a >> reserve name to fall back on in case the others failed to stand up. The >> word "Monarch" was applied to instruments for only one season, but it >> continued on records for several, In this case, the name apparently >> identified the size of the disc. (Fig. 14) Early records were branded as >> follows: >> >> 14 inch - Deluxe Special >> 12 inch - Deluxe >> 10 inch - Monarch >> 7 inch - Victor >> >> >> Bruce >> ----- Original Message ----- >> From: <[email protected]> >> To: <[email protected]> >> Sent: Thursday, April 17, 2008 8:36 PM >> Subject: Re: [Phono-L] Monarch Talking Machine Program >> >> >>> >>> 1901-02 Johnson/Victor catalogs differentiated between "Victor" and >>> "Monarch" records, and this may have influenced the exhibitor's >>> terminology.? I'm not aware of any Monarch Talking Machine from this era >>> other than the Johnson/Victor machines. >>> >>> >>> >>> George Paul >>> >>> >>> ? >>> >>> >>> >>> >>> >>> _______________________________________________ >>> Phono-L mailing list >>> http://phono-l.oldcrank.org >> >> _______________________________________________ >> Phono-L mailing list >> http://phono-l.oldcrank.org > > _______________________________________________ > Phono-L mailing list > http://phono-l.oldcrank.org
