Look at the early Victor catalogues circa 1901-1902; there were phonograph models named Monarch and Monarch Special and Deluxe Monarch.
At the time period when the program was offered, circa 1901-1903, the term Monarch could only have meant Victor Talking Machine Company's 10-inch records and machines equipped with 10-inch turntables. A cursory glance at the artists and titles indicates all VERY early Victor recording artists. Mark S. Chester Phoenixville, PA www.whalom.com www.whalompark.com www.wurlitzer165.com www.racc.edu www.nca-usa.org www.gsschesco.org www.newhollandband.org -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Bob Sent: Friday, April 18, 2008 7:59 AM To: Antique Phonograph List Subject: Re: [Phono-L] Monarch Talking Machine Program Hi Bruce, I've heard of the use of the Monarch name on Victor 10" records but not machines. What history were you reading? RMV ----- Original Message ----- From: "BruceY" <[email protected]> To: "Antique Phonograph List" <[email protected]> Sent: Thursday, April 17, 2008 8:44 PM Subject: Re: [Phono-L] Monarch Talking Machine Program > According to a history I just read concerning the Victor Talking Machine > Co., they very briefly used the word "Monarch" as their trademark, here is > the excerpt, this could also explain the reason that the exhibitor was > using these two different names for this talking machines. Did the name > plates on the early Monarch machines, just have Monarch or did they have > the Victor Trademark?? > Here is the excerpt. > > It will be remembered that Mr. Johnson was stopped from using the word > Gramophone by Judge Gray on March 1, 1901, on the grounds that it was a > Berliner trademark. Mr. Johnson was under the impression that the word > Gramophone was a generic term (i.e., describing the disc-type reproducer). > The term "Talking Machine," on the other hand, was generic, having been > coined by a headline writer on a Buffalo, New York newspaper in 1889. > > For a short time, the company also used the word "Monarch" as a trademark. > It is not altogether clear why. It evidently carried something of a deluxe > implication, but it is possible that the object was to have a reserve name > to fall back on in case the others failed to stand up. The word "Monarch" > was applied to instruments for only one season, but it continued on > records for several, In this case, the name apparently identified the size > of the disc. (Fig. 14) Early records were branded as follows: > > 14 inch - Deluxe Special > 12 inch - Deluxe > 10 inch - Monarch > 7 inch - Victor > > > Bruce > ----- Original Message ----- > From: <[email protected]> > To: <[email protected]> > Sent: Thursday, April 17, 2008 8:36 PM > Subject: Re: [Phono-L] Monarch Talking Machine Program > > >> >> 1901-02 Johnson/Victor catalogs differentiated between "Victor" and >> "Monarch" records, and this may have influenced the exhibitor's >> terminology.? I'm not aware of any Monarch Talking Machine from this era >> other than the Johnson/Victor machines. >> >> >> >> George Paul >> >> >> ? >> >> >> >> >> >> _______________________________________________ >> Phono-L mailing list >> http://phono-l.oldcrank.org > > _______________________________________________ > Phono-L mailing list > http://phono-l.oldcrank.org _______________________________________________ Phono-L mailing list http://phono-l.oldcrank.org
