Bob Croxford wrote.
>As a matter of interest how did you know whether the Iris proofs were the 
>best that could got from the press?

A valid point Bob . It's an issue that we've looked long and hard at on 
the DIG committee. It comes back to the old conundrum of should the press 
match the proof or the proof match the press.

In an ideal world , the proof would accurately represent the specific 
press running at its optimum.

In the instance of the IDEA book , the printers assured us that they had 
profiled their press at it's optimum over several days , and that this 
was the profile that they sent to us.

With IDEA being a labour of love and not a profit making book , we could 
not afford he luxury of wet proofs.

However the proofs were of good quality , matching our validation prints. 
So we signed  them off , they matched the proofs and everybody was happy.

> Could the Iris proofs and the final 
>print 
>be compared to anything as a yardstick? 

In this instance no.Except of course the validation prints and the 
monitor images.In both cases they were fine.

>What if the press, paper and ink 
>combination could have achieved a better, wider gamut, result? Would 
>you 
>have 
>known?

See above
>
>I have seen specially done machine proofs which were a lot better than an 
>in-house profiled Iris. 

I've no doubt that you have.But unfortunately,we didn't have that luxury.

Which brings us back to the proof/press/proof conundrum.

Some would argue (including pre press and press houses ) that many 
industry wide accepted proofing colour spaces/devices are flawed in that 
they don't match the true capabilities of the press.

This is something that the DIG committee and myself along with Neil 
Barstow and Thomas Holm have been looking at for a long time. As you may 
know , the AOP commissioned a set of generic profiles CMYK from Phil 
Green at the Colour Imaging Group of the LCP.These were based on FOGRA 
data , and the aim was to produce a more specific set of CMYK targets 
than those available in Photoshop.

One may be able to argue that these profiles are a more accurate 
representation of presses than some of the present 'Golden Standard' 
Eurostandard and Euroscale profiles available.We are still testing these 
(we are now testing some revised profiles produced by Thomas ) with some 
prime repro houses.

But the bottom line is , that as long as the major part of our industry 
believes that the press has to match the existing proofing methods , then 
we have to find an acceptable method of providing files within tthat 
framework .

And one of the main reasons they accept the existing standards is that 
even if they may be (slightly?) flawed , at least they  are consistent in 
their output (which also enables remote proofing). And of course that 
they represent (albeit sometimes a lower common denominator target) a 
standard to which all parties can agree......a contract proof.

I'd like to write about this longer now ,but I've got an art director 
arriving in about five minutes , so I'll catch up later.

In the meantime,the DIG committee are continuuing doing their very best 
to keep standards as high as possible , so all positive suggestions as to 
how we achieve our aims are of course gratefuly received.

Regards,  

Bob Marchant ( DIG chair )


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