In a message dated 2/12/03 1:50:18 PM, preutz.com writes:

<< Previously I shot 35mm & they had a bit of a problem getting a satisfactory
drum scan - don't know why, I've had 48 sheets off Kodachrome in the distant
past- to reproduce on a poster 2 x 3 metres. >>

Dear David

It all comes down to viewing distances. Many years ago one of the London ad 
agencies did a paper on the subject. According to their findings 35mm 
Kodachrome was preferred for 48 sheet posters while 10x8 was advised for bus 
shelter posters. The reason was that people stood a lot closer to bus 
shelters than they did to 48 sheet billboards. 

Bob Croxford

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