It was 20/3/04 3:21 pm, when Stephen Johnson wrote:

> I would support Brians view about Quality and file sizes needed by more
> active agencies.
> What I think is often forgot is that its not the agencies making these
> "demands" but rather  its their customers who reqest a high standard of
> repro file.

Stephen, Brian

I would love to see some figures from people who make a living, or part
living, from sales through agencies. For example, the agencies who demand
100mb files, how many actually sell 100mb, 50mb, 30mb, 20mb, 10mb, 5mb of
the same file? Follow that through with feedback from the customers to see
if the ones who downloaded your 100mb file whether they actually used it at
that size or downsized it! I strongly suspect the latter. Also, do the
clients pay twice as much for a 100mb as opposed to a 50mb? I doubt it.

Just being a devil's advocated here. I fully understand the agency is
entitled to set whatever standards they like and for the photographers to
meet them or go elsewhere. If you know how to take a photograph and know how
to handle a digital camera, you "should" be aware of simple market forces
and demands or just the notion of supply and demand.

And I still don't buy size=quality. If you are doing "extensive" editing to
the file, yes, there is something to be said for working on the largest file
and then downsampling for output. The point I was making, and AGE are too,
is that the large file sizes are "rarely" required and just consume
resources unnecessarily.

I strongly suspect when large file sizes are required by a customer, it's
because 90% of them are ignorant about the relationship between file size,
quality and output or are used to receiving that size from studios so, not
knowing any better, think anything smaller can't possibly be the same
quality - little knowing the process from acquisition to print! Of course,
there are knowledgeable clients/customers out there and I wouldn't tar them
with the same brush...Hey-ho!...


Shangara Singh.
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