On 23/3/04 6:35, Thomas Holm / Pixl wrote:

>> What I've read 
>> in Martin Evening's section on the subject in 'Adobe Photophop 7.0 for
>> Photographers' suggests that it isn't (quite) rocket science.
> 
> It's not and given the right precautions, it's a LOT safer than supplying
> RGB.

Dear All,

There are various arguments for supplying RGB as opposed to CMYK and vice
versa.  One of the main arguments, to my mind, for a photographer to insist
on supplying RGB is, "I am a photographer and therefore always dealing with
transmitted light, why should I get involved in the printing workflow?"

I think this view holds some water and I certainly *used* to feel that way.
However, the fact of the matter is that we now have new responsibilities as
photographers - our role in the industry has evolved and we have the perfect
opportunity to grasp it by the neck and assume a great degree of control
over our imagery.

Since I started supplying files in CMYK and getting to grips with the issues
a while back (mainly as a result of my digital services), my experiences
match up with those of Thomas.  The results in print have been *much* more
satisfactory and nobody has ever complained about the price of converting to
CMYK and providing some kind of proof or validation print. I have supplied
many, many CMYK files with great success both for myself and my digital
services clients (photographers, ad agencies and design groups).
 
If you consider yourself a competent operator in RGB and are happy to supply
files that way, you should also get to grips with the issues surrounding
CMYK (or have your digital services provider supply a conversion for you!
<Shameless BG>).  It's all now part of the same job description and I think
that works in our favour.

Although not entirely 'rocket science', some of the issues are very tricky
indeed - depending on image content, you can't always just use
Hue/Saturation and hope for the best.  There are techniques to master, read
about and work out in order to maintain that all important 'feel' to an
image...

So, don't just leave the conversion to the printing house/ad agency simply
so you can blame them if it goes wrong - that's a very negative way of
working.  Grab the issue by the horns and make sure you are providing the
best product you possibly can - you will be happier with the final result
and so will your client!

Best wishes,

Jack

-- 

::  Jack Lowe Studio   ::

:: +44 (0)191 224 5150 ::





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