>> Just curious as to what bullet points *technically speaking* you might
address (and certainly any other points you might raise to help sell your
solution to the client).<<

Your experience with a vertical is probably stronger than mine, so take this 
for what it is.

I would only discuss technology below the hood if the customer asks and 
understands it. My
experience is the glazed-eye syndrome unless you are working with an IT person. 
Just yesterday I was
trying to explain an index problem to a customer without using the word node. I 
would focus on the
functional merits, the extensibility, the superior tech support, and the 
ability for the users to
use today's standard reporting techniques to create ad-hoc reports. (provided 
these advantages
exist)

Depending on the level of technical expertise I might discuss backend 
databases, and the Web
advantage from a usability point of view, not deep technical. Backups without 
being offline, offsite
storage, remote server support, uptime, etc.

I think most customers rarely care about Microsoft's support of any language, 
or the J2EE lifecycle
(is there one?) with a vertical app. Just like most of users don't ask what 
language their word
processor or spreadsheet are written in. I think they would care more about the 
MB Software
Solutions support and lifecycle (do you have one published?).

Rick
White Light Computing, Inc.

www.whitelightcomputing.com
www.swfox.net
www.rickschummer.com





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