Rick Schummer wrote:
>>> Just curious as to what bullet points *technically speaking* you might
> address (and certainly any other points you might raise to help sell your
> solution to the client).<<
>
> Your experience with a vertical is probably stronger than mine, so take
this for what it is.
>
> I would only discuss technology below the hood if the customer asks and
understands it. My
> experience is the glazed-eye syndrome unless you are working with an IT
person. Just yesterday I was
> trying to explain an index problem to a customer without using the word
node. I would focus on the
> functional merits, the extensibility, the superior tech support, and the
ability for the users to
> use today's standard reporting techniques to create ad-hoc reports.
(provided these advantages
> exist)
>
> Depending on the level of technical expertise I might discuss backend
databases, and the Web
> advantage from a usability point of view, not deep technical. Backups
without being offline, offsite
> storage, remote server support, uptime, etc.
>
> I think most customers rarely care about Microsoft's support of any
language, or the J2EE lifecycle
> (is there one?) with a vertical app. Just like most of users don't ask
what language their word
> processor or spreadsheet are written in. I think they would care more
about the MB Software
> Solutions support and lifecycle (do you have one published?).


Actually, this wasn't for MBSS but for someone else who's using my
services part time.  But your points are still good ones.

As for support timeline, I don't publish 2015 on the site, but I do cite
it in contracts for legal protections beyond 2015 as well as to give
them confidence that I back it up (support wise) until 2015 if they're
under a support contract from MBSS.

Thanks, Rick!






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