Just to be clear, and I'm starting to regret bringing up this phrase in the 
first place, a line in the sand is not a brand or marketing distinction. 
Obviously Rivendell is not The Bicycle Company Without Discs Ever Since 
1994. And no, if they made a disc bike I wouldn't look at it as selling 
out. I'm really just agreeing with them that most bikes don't need them, 
and that sticking up for that is worthwhile, even if in the end it is 
somewhat symbolic, and defending their right to do it without catching too 
much grief. I don't think making or not making a disc bike will make or 
break Rivendell. I just happen to believe that making these kinds of 
choices is important, and it's often thought we don't even have them to 
make, but sometimes we do.

On Sunday, February 4, 2018 at 1:38:11 AM UTC-5, Mark in Beacon wrote:
>
> Lines drawn in the sand don't lead to anything; they are something. 
> Specialized was used to make the point that if you wander past your line in 
> the sand one too many times, you can become just another generic bicycle 
> company. Because it does not make sense to you where someone else decides 
> to draw their line isn't the point, is it?  Of course Rivendell could 
> design a disc model, and they would of course sell some, and they could 
> make it fit with the brand--or, more accurately, change the brand 
> philosophy, which has repeatedly given reasons why discs are not needed for 
> the company's bicycles--or indeed for the  majority of most bicycles for 
> most people most of the time. They have so far chosen not to make a bicycle 
> for those times when a disc may have an advantage. So what. Crust is Crust. 
> BMC is BMC. Rivendell is Rivendell. Why insist they all be uniquely the 
> same? Vive la différence. 
>
> On Saturday, February 3, 2018 at 11:05:32 PM UTC-5, drew wrote:
>>
>> Id ask what the line in the sand leads to?  I’d like to think that 
>> Rivendell is smart enough and creative enough to own a minor mechanical 
>> change and figure out a way to make it fit with their brand. 
>>
>> Somehow crust and bmc and many others have been able to remain unique 
>> while embracing all sorts of modern componentry. Nobody is confusing them 
>> with specialized. 
>>
>> Again, I say this as a person who’s never owned a disc bike or a 
>> threadless headset or brifters. It just doesn’t make sense to me to draw 
>> lines in sands over stopping a bike with a big disc or a little ones. 
>
>

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