Grant has designed more than a few bikes for other companies. The one I can think of off the top of my head is the Brooklyn Bike Company Driggs. But I know what you’re saying…there’s something about that Rivendell name on the bike. Funny enough, I recall that back in 1994 or so, when I bought my Atlantis, it was because I reallwanted a Riv, but I just didn’t have the scratch for a “real Rivendell AR”.
> On Jun 16, 2021, at 13:17, Tom Wyland <tomwyl...@gmail.com> wrote: > > If I was Riv President for a day, I would ponder if adding a lower-cost > all-rounder bike would cut into sales of the other models. Clem and Roadini > (tigged lower-cost frames) are on the rough terrain and road ends of the > spectrum. The premium equivalents are the Hillibikes and AHH. All of the > bikes in the all-rounder territory are the premium type, and there are quite > a few models that functionally overlap (Platy, Sam, Atlantis, Joe Appa). > Adding a lower-cost alternative for the already overlapping premium models > would just cut into the sales of those without further differentiation. > > I would partner with a brand that made lower-cost frames and offer those > without Riv branding. Then capture all of those other brand's customers and > offer them to ladder up to a Rivendell. Basically use the lower cost brand > as a channel to sell the more premium Rivs. And you wouldn't dilute your > brand with a lower-priced model with little differentiation. Companies like > Handsome or Soma might make sense. > > The good news is 1) I'm not Riv President for a Day and 2) due to the current > bike boom they'll sell whatever bikes they ordered in an hour. Boom. > > Tom > -- > You received this message because you are subscribed to the Google Groups > "RBW Owners Bunch" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to rbw-owners-bunch+unsubscr...@googlegroups.com. > To view this discussion on the web visit > https://groups.google.com/d/msgid/rbw-owners-bunch/8f0bfb0e-d82b-4fe7-b246-26190a4f7f15n%40googlegroups.com. -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/rbw-owners-bunch/AD7F74C9-19D0-4E49-8B56-F1C196E1BC87%40gmail.com.
