Tom, that was done years ago with the Bleriot. On Wed, Jun 16, 2021 at 4:17 PM Tom Wyland <tomwyl...@gmail.com> wrote:
> If I was Riv President for a day, I would ponder if adding a lower-cost > all-rounder bike would cut into sales of the other models. Clem and > Roadini (tigged lower-cost frames) are on the rough terrain and road ends > of the spectrum. The premium equivalents are the Hillibikes and AHH. All > of the bikes in the all-rounder territory are the premium type, and there > are quite a few models that functionally overlap (Platy, Sam, Atlantis, Joe > Appa). Adding a lower-cost alternative for the already overlapping premium > models would just cut into the sales of those without further > differentiation. > > I would partner with a brand that made lower-cost frames and offer those > without Riv branding. Then capture all of those other brand's customers > and offer them to ladder up to a Rivendell. Basically use the lower cost > brand as a channel to sell the more premium Rivs. And you wouldn't dilute > your brand with a lower-priced model with little differentiation. > Companies like Handsome or Soma might make sense. > > The good news is 1) I'm not Riv President for a Day and 2) due to the > current bike boom they'll sell whatever bikes they ordered in an hour. > Boom. > > Tom > > -- > You received this message because you are subscribed to a topic in the > Google Groups "RBW Owners Bunch" group. > To unsubscribe from this topic, visit > https://groups.google.com/d/topic/rbw-owners-bunch/UhTlCuYG2hM/unsubscribe > . > To unsubscribe from this group and all its topics, send an email to > rbw-owners-bunch+unsubscr...@googlegroups.com. > To view this discussion on the web visit > https://groups.google.com/d/msgid/rbw-owners-bunch/8f0bfb0e-d82b-4fe7-b246-26190a4f7f15n%40googlegroups.com > <https://groups.google.com/d/msgid/rbw-owners-bunch/8f0bfb0e-d82b-4fe7-b246-26190a4f7f15n%40googlegroups.com?utm_medium=email&utm_source=footer> > . > -- ~IMPORTANT~ Note to all~~ EMAIL ETIQUETTE If you forward this email, please highlight and delete the forwarding history, which includes my email address and maybe others. It is a courtesy to me and others who may not wish to have their email addresses sent all over the world. Erasing the history helps prevent Spammers from obtaining addresses, prevents viruses from being propagated, and limits the proliferation of spam. Also, please use the “BCC” area instead of “TO” and “CC” when forwarding to several people at once. ~~Thank you~~ -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/rbw-owners-bunch/CAPjfky-QS9T5%2BwNTZ7yVhmYON6xPpL3wy4bHhYuCzRyGn_m1YQ%40mail.gmail.com.
