Yup, the shift from 'all racing all the time' is a good trend.

Since I ride to and from work pretty regularly I encounter folks who are 
curious about and intrigued by
doing something similar.  But then they have to overcome the 
'racing/training/gotta be an athlete' meme that the bike
companies and cycling culture have emphasized so insistently. 

>From just a marketing standpoint all racing all the time seems like a one 
>trick pony.

-JimD


On Feb 15, 2012, at 5:35 AM, Jim Thill - Hiawatha Cyclery wrote:

> I'm not near the east coast, but I just wanted to echo the point about the 
> popularity of steel bikes. I live in a hipster bike-centric neighborhood in 
> Minneapolis, and steel bikes are definitely the norm. Some are 1970s and 80s 
> lugged "10-speeds", classic ATBs, single-speed conversions, 3-speeds, lots of 
> more modern Surly models, and Rivendells and other fancy-ish brands are not 
> at all uncommon to see locked up at the co-op or riding down the street. 
> Sure, the occasional Lycra riders and groups pass through, but by and large, 
> steel bikes are what people ride. I often think that this would not be the 
> case but for Grant and a small handful of like-minded internet personalities 
> (Sheldon B, for example) advocating steel when all the big bike companies 
> were trying to seduce us with space-age materials. Now the big bike 
> companies, even, are producing more steel bike models. Even 5 years ago, this 
> state of things did not seem likely.
> 
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