On 19-02-2006 07:38, "Paul Levine" <[EMAIL PROTECTED]> wrote:
> My findings are that customers almost always buy after you help them with a > problem. Otherwise, if you do not help them, they will move on and buy from > someone else. We experience the same. In fact, we are glad with each and every user-to-developer interaction, because it is very rare for a user to tell the developer exactly what is wrong with his product, and to try to fix it together. Most of them just move on without telling you. For every user giving you negative feedback, be sure there are at least 20 with the same problem but not enough patience to work it out with you. Wouldn't you like them to become a customer? Almost every user that had a problem and worked it out with us, became a loyal customer, often telling others about the software and the support. Some are so kind to give us feedback that we may post on our web site. This is of great value to our business. A few weeks after the purchase, we contact most customers again, asking about any problems or questions they have, and reminding them of our money-back guarantee! And we repeat this after 3 months and after a year, just to keep in touch and get feedback. A lot of new features come up this way. Now if we just had the time to build them all... So, to be short, treat your demo users the same way you would like to be treated, and let the sales come as a natural result. -- Richard Altenburg - brainchild.nl _______________________________________________ Unsubscribe or switch delivery mode: <http://www.realsoftware.com/support/listmanager/> Search the archives of this list here: <http://support.realsoftware.com/listarchives/lists.html>
