> Lynn Fredricks wrote:
> > The last several press releases for
> > Valentina for REALbasic I sent to [EMAIL PROTECTED] (in 
> order to get 
> > posted on the forum) were ignored.
> >   
> 
> Surely this is something you should want to take up with RS 
> directly, in order to find out how and if their policies 
> regarding such matters have changed.

So far communication has been only one way.

I asked for an open 3rd party support program much like one Ive developed
for another company - this brought about an accusation that I was promoting
a competitor at REAL's expense. I would be happy if REAL out-and-out copied
that same program. As co-owner of Paradigma Software, I know what third
parties need from the host vendor. As a result of that program (and as one
example), I was able to get Valentina and a third party Script Editor (a
member of that third party program) and that competitor's program back cover
coverage on the newest edition of Beginning Programming for Dummies 4th
Edition. REALbasic is there and its also gotten coverage - unless I missed
it, I don't think any other REALbasic component developer made it onto the
CD (certainly not back cover!).

After posting that message above, I have received emails from other 3rd
party component developers for REALbasic that their press releases have also
been ignored.

Third party programs work for everyone when its an open process. If you only
negotiate directly with the first party vendor, you are only getting a small
portion of the value of the third party program, because:

1. You are in a weaker position. Dialog is only between you and the vendor,
therefore when the vendor says jump, you jump or get ignored. That's okay if
you are an Apple or even a Filemaker and you don't NEED your third party
vendors.

2. You do not get all cross-marketing value. Open communication  between
third party  vendors means cross-selling/cross-marketing opportunities.

3. It creates a good kind of competition. You will have more third party
vendors and as a result, competitors in that space will arise. That should
result in overall quality improvements.

A vibrant third party program is not one way communication. If you read
Computer Reseller News, you know that communication is key - from relatively
small markets like REALbasic support up to big OEM type deals.

Best regards,

Lynn Fredricks
President
Paradigma Software, Inc

Joining Worlds of Information

Deploy True Client-Server Database Solutions
Royalty Free with Valentina Developer Network
http://www.paradigmasoft.com


_______________________________________________
Unsubscribe or switch delivery mode:
<http://www.realsoftware.com/support/listmanager/>

Search the archives of this list here:
<http://support.realsoftware.com/listarchives/lists.html>

Reply via email to