Re: RE[2]: Commercial use of Red Hat (was Re: Sorry,,,,,,,,,,,So

[James Youngman]

>>>>> "Kit" == Kit Cosper <[EMAIL PROTECTED]> writes:

  Kit>  I don't have any figures for Time, but to offer a bit of comparison.
  Kit> (Rates are approximate, full page, single insertion 4 color.  I have the
  Kit> precise numbers at the office.)

  Kit> Linux Journal -  $2200
  Kit> Performance Computing (Unix Review) - $15000
  Kit> Byte - $20000

  Kit> No, there aren't any extra zeroes in the last two figures.  :-)
  Kit> Now, let's make the assumption Red Hat produces a 50% *net* on
  Kit> each copy they sell at $50 for the sake of formulating a SWAG
  Kit> at this.  So in order to cover the cost of one shot in Byte
  Kit> they must sell (20000/25) 800 units of Red Hat *just* to pay
  Kit> for that one ad.

VA Research, Red Hat, and VA Research all place two pages worth of
adverts a month, at what is presumably about $4000 each every month.

$4000 would probably get you a 1/4 page rear right bottom gutter in
Byte...


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