> Now, let's make the assumption Red Hat produces a 50% *net* on each copy
> they sell at $50 for the sake of formulating a SWAG at this. So in order to
> cover the cost of one shot in Byte they must sell (20000/25) 800 units of
> Red Hat *just* to pay for that one ad.
Ok, I guess I don't know what I was expecting to see as a price, but that
certainly is a lot of money for a one month article.
Granted, selling 800 copies from one article is a lot, but perhaps the
publicity from people seeing the Ad may make it worthwhile. In other
words, perhaps caldera, redhat, and suse, would go in on an article in
Unix Review, just to make the other Unix people aware of Linux. Then a
couple of weeks/months later when they need to set up a DNS server, they
may consider going to one of the web sites, instead of quickly calling
Sunsoft...
Dave
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