Hi TJ, Thanks for taking your time to explain your reasoning. Much appreciated.
My main remaining objection against writing "Replicant.us" is that all Replicant branding does not include the ".us". Everywhere throughout the website/forum there are banners featuring the Replicant logo on the left with the "Replicant" lettering on it's right. Perhaps the ".us" should have been there, but right now, for the sake of keeping a coherent branding, I feel we should keep it like that. Or… we can take a little detour. How about placing ".us" as subscript? As for the phone mockup, I just feel it looks ugly. Perhaps a simple line drawing of a phone would make it better. I gave it another go taking into account your explanations: https://share.zalkeen.net/d/l/banner-subscript.svg https://share.zalkeen.net/d/l/banner-subscript.png Perhaps you could take some ideas from that to complete your version? Once again, thanks for helping out on this. And please excuse my lack of expertise on communication and design. Regards, David On 04/11/2019 11:34, Tj wrote: > I disagree strongly with this for several reasons: > > 1. the ".us" gives out a 'community' vibe - "us" vs "them" > 2. the first place people will go for information is the web-site > 3. do you really want people having to 'Google' for info? > 4. strong branding nowadays relies on a memorable URL > 5. people may not get an opportunity to visit the showcase but can > still, from a distance, see and memorise the key information > > The problem here is you're creating something that appeals to you. What > you need to do is put yourself in the place of someone who has never > heard of Replicant. > > The banner needs to intrigue them, stir their curiosity, give a clue as > to its context, and above all leave an impression in their mind. > > From a distance (and over the heads of others) they need to see > something different - that is why Freedom Security Privacy are up there > large alongside an image of a smartphone. > > Those are MAJOR key-words as more people become aware of, and concerned > about, the pervasive data collection of companies and governments. > > Eyes scan left-to-right in most cases so the key messages need to start > on the left and be consistent with how people expect to read. That is, > line-by-line and sometimes with an image or drop-cap floating left. > > Once it has captured their curiosity their eyes will fall to the URL - > its memorable and those well-acquainted with English will also > understand it as an oblique reference to Android. > > They'll also likely recognise the "Preparing Phone..." message and > display from their own experience of Android devices (that idea came > from me browsing the Replicant screenshots for a stand-out image). > > Even without visiting the showcase itself they can remember the > important detail. > > Bare in mind also that if captured in photographs that are widely > published "Replicant.us" will be above the heads of the crowd, maybe > stirring curiosity even with no context in readers/viewers of articles > that contain a photograph. _______________________________________________ Replicant mailing list [email protected] https://lists.osuosl.org/mailman/listinfo/replicant
