We have found that if we layout 3-5 copies of each of the brochures, many will pick them up, glance over them and return to the stack if they're not interested. The only problem with that is "perhaps" they will hand it to someone later or they 'might" switch scales years from now. It's a toss up just like any advertising piece. Seems as though the biggest sales potential comes from featuring puppy dogs, children and do I need saying--hot women! So selling S trains to model railroaders is a little like selling snow to Eskimos! but it can be done.
Bob Werre ken garber wrote: > On 3/1/07, roy inman <[EMAIL PROTECTED] > <mailto:rinphoto%40everestkc.net>> wrote: > > > > > > I understand that at best it's a judgment call deciding who gets what. > > But > > I cringe at the thought of seeing these gems representing the state > of the > > art in S winding up in the circular file, perhaps even before the > > (lukewarm) > > visitor leaves the building. > > I would agree that something like those should be hidden and availble > to the > serious visitor. I recently had a setup at a train show and had a > handfull of flyers laid out. > > They didn't last past the first day. People see freebies and grab same > whether or not there's a true interest. Maybe something as simple as not > having them within arm's reach can help. They're visible but have to be > requested. > > Ken > > [Non-text portions of this message have been removed] > > [Non-text portions of this message have been removed] Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/S-Scale/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/S-Scale/join (Yahoo! ID required) <*> To change settings via email: mailto:[EMAIL PROTECTED] mailto:[EMAIL PROTECTED] <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
