About 10 years ago about the same time SHS brought out their first PS
hopper, I did two version of their ads. One for the scale crowd and one
for the hi-rail bunch. We used different track and concepts. Although
I never did charge SHS near full rate, I did have to charge for the
extra work. And like the guy from NWSL, I dare anyone to come to my
studio when I was working on SHS's past catalogs (or any of my rr
clients) to see the hours of work and thought that went into those
projects.
When I got back into the hobby in the late 70's, I was surprised that
there still were active hi-rail people and then Lionel introduced that
first batch of repaints--all I could think about was... oh crap here we
go again, why doesn't hi-rail just go away and we become one! Since
model RRing is almost a religion, we've divided ourselves and subdivided
again to suit each little idea of the 'truth'!
Bob Werre
BobWphoto.com
> Pieter et al --
>
> When I was still an NASG officer, I proposed a simple promotional
> approach:
> That ads in scale-oriented magazines show equipment with scale-size
> couplers
> only, and ads in hirail-specific mags (e.g., Classic Toy Trains) show
> equipment
> with AF-compatible couplers only. When this didn't happen, I went
> after both
> John Foley (who was responsible for the content of the RMC
> inside-cover ad) and
> one of our on-list manufacturers (who shall remain nameless) to do
> something
> about it.
>
> hirail couplers in a scale magazine made no sense. So instead of
> replacing his
> photo, he decided to permanently pull his ad!
>
> Let me be clear about another point -- marketing to the scale modeler
> coming
> from other scales. While it is true that today's sales are mostly to
> AF-compatible hobbyists, AF is fading into the sunset as hobbyists
> over 60 fade
> into the great trainyard in the sky. How many sales will there be to
> AF-compatible hoibbyists ten years hence? At some point, S marketing
> emphasis
> has to shift if S is to remain after AF is finally stone cold.
>
> Dick Karnes
>
> [Non-text portions of this message have been removed]
>
>
[Non-text portions of this message have been removed]
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