Maybe something similar to the Woodland Scenics ads that just show a beautiful 
super detailed S scale scene and a headline like, "All this is possible in 
1:64."  Don't focus on one specific manufacturer but on the combined effect of 
them all.  Might be more effective and boost our image more then the same old 
tired product shots in the NASG's RMC inside cover spread.

Chris

--- In [email protected], Bob Werre <bob@...> wrote:
>
> Chris, you are right about the PBL line of plastic RTO cars.  Some even 
> have individual graffii applied to them.  IMHO, that's going a bit too 
> far...but if it sells great.  If you check back a few years you'll see 
> some SHS detail shots, and even before that I shot a series of detail 
> shots for Red Caboose's GP unit that specifically talked to the fine 
> detail and sharp paint schemes.  I was pleased to have helped in both of 
> those efforts.
> 
> I think we need to be careful in exactly what we're talking about in a 
> priority sense.  One of the stated duties of the NASG to promote the 
> scale/gauge.  We probably should not promote any particular brand or do 
> advertising for companies other than to help in the general sense.  
> Likewise it's not particularly important to sell memberships to the NASG 
> either--that should come as a side benefit.
> 
> I don't see the NASG doing any large flashy photo intensive ads to 
> promote the scale.  It doesn't take long before one manufacturer to feel 
> his products aren't being pushed like they should be.  But most 
> important those ads are expensive to run long term, which is generally a 
> requirement to get results.
> 
> Bob Werre
> BobWphoto.com



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