Roy and All,
I haven't received my issue yet, but if you go back at least 2-3 years
on this list, I had suggested devoting one Dispatch issue to featuring
layouts, owners and our suppliers. The idea to replace past brochures
entitled "This is S" that quickly out-date themselves, with something
that is new and fresh annually, plus feature the depth of the final
layouts and their owners, makes for a good promotions effort.
Additionally we can publish our 'best' outside of the publication
schedules of the major magazines and their reduced page count. Case in
point, I've begun working on a layout that I'm told--'don't even worry
about shooting until sometime in 2013"--we're booked up.
I'm glad it finally happened, as Jeff and I had talked briefly about it
a time or two in the past. Since I haven't seen it, I can't comment
about the quality of the photography. I have a tough time trying to
convince customers that digital photography is really just a faster and
easier way to to produce an image--making it better or even equal to
traditional means is the question. How that image is created is still
up to the guy with the camera and what he's willing to put into the
project. Just like anything else--nothing in, nothing out!
It's not easy to put one of these together as I'm sure the dismal
results of the RMC promotion piece shows.
Bob Werre
PhotoTraxx
On 10/18/12 7:02 AM, Roy wrote:
It was good to see some layouts that are different from the ones we
see so much of. A good variety of layouts is important in promoting S
to the masses. Overall, I liked the issue, but I would like to see a
little better photography if we're to use such pubs for promotion.
Also, thanks to Bill Fraley for his article on Frank Titman. HO has
John Allen and Allen McClelland, but Frank is our very own legend.
Roy
