Secara teori cenderung menghindari kerugian dan lebih sakit saat rugi
daripada saat cuan.
Penelitian Daniel kahneman dan Amos Tversky menunjukkan untuk menerima suatu
risk orang butuh potensi cuan 2x nya. Setidaknya demikian untuk orang
kebanyakan.


berikut ini diambil dari:
http://loss-aversion.behaviouralfinance.net/

"losses loom larger than corresponding gains"

"In prospect theory, loss aversion refers to the tendency for people to
strongly prefer avoiding losses than acquiring gains. Some studies suggest
that losses are as much as twice as psychologically powerful as gains. Loss
aversion was first convincingly demonstrated by Amos Tversky and Daniel
Kahneman."
Loss aversion - Wikipedia <http://en.wikipedia.org/wiki/Loss_aversion>

"The principle of loss aversion was first introduced by Kahneman and Tversky
(1979)"

Tversky and Kahneman (1991) "The central assumption of the theory is that
losses and disadvantages have greater impact on preferences than gains and
advantages."

"Numerous studies have shown that people feel losses more deeply than gains
of the same value (Kahneman and Tversky 1979, Tversky and Kahneman 1991)."
Goldberg and von Nitzsch (1999) pages 97-98


2010/8/11 YinYang <[email protected]>

>
>
> Jadi, kalau disimpulkan, di ASII terakhir, target profit dari system
> sebesar 6,94% dengan resiko rugi sebesar 5,7%.
>
> Idealnya antara risk n reaward di berapa bang? Apakah 6,94 vs 5,7 ideal?
>
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>
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