[Coworking] Re: Keeping people coming through the door

[felicity at cubes]

Agree with Tony...trying things out to get people in...lots of good
events,
fun ideas like "take your laptop out for a day", simple free days to
happy hours,
collaboration opportunities, pink slip parties, workshops,
and mixers to great speakers.  Put them on every events calendar in
your area.
Our events appear every week in the free daily newspaper and we get
great views from that.  Invited bloggers to come in and talk about
your space.

Good luck.

-Felicity
Founder
Cubes&Crayons
www.cubesandcrayons.com

SF Potrero Hill - Coworking only Space (childcare available
downstairs)
Silicon Valley - Coworking and Coplaying


On Jun 2, 8:06 am, Tony Bacigalupo  wrote:
> A couple quick thoughts:
> 1. Ask the people who should be coming in why they're not. See if you can
> isolate one or two specific sticking points that are keeping people away, so
> you can go about addressing them.
>
> 2. Experiment. Try themed days. Cookie Fridays. Happy hours. Ask people what
> they would do if they were in charge for a day.
>
> 3. Give give give. Is there a Meetup group in your town that might be stuck
> meeting in a Panera Bread that would really like a real space to meet? Are
> there dozens of Meetup groups like that? Go to their events, make friends,
> and offer to help. Coworking spaces can be a fantastic free (or cheap)
> resource for groups looking for an appropriate place to gather. Give give
> give. Build your Whuffie :-)
>
> 4. Empower people to help. The advantage of being new is that people who are
> interested in what you're doing can take some ownership over it by helping
> to build it. If you find people who really dig what you're doing, but maybe
> can't afford to pay to come work, see how you can empower them to work with
> you and maybe spot them some free space in exchange.
>
> Just some thoughts... best of luck!
>
> Tony
>
> 
> -
> New Work City - Coworking NYC style.
> Phone:         (888) 823-3494
> Email:         3...@nwcny.com
> Web:          http://nwcny.com
> Twitter:      http://twitter.com/nwc
>
> On Tue, Jun 2, 2009 at 10:57 AM, Matt Titsworth  wrote:
>
> > So it's been almost two weeks since our launch. Buzz was good, and we
> > had a great turn out. Since then, everything has pretty well fallen
> > off. I don't know what I need to do to keep people coming back through
> > the door. I've been hitting the pavement and getting our name out
> > there - even finding out that people already knew about us. I just
> > don't seem to know what to do to get them in. Our events have gone
> > over well, everything about the reception has been positive. But day
> > after day I spend sitting over here in an empty space.
>
> > Anybody have any thoughts?
>
> > Matthew
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[Coworking] Re: New member

[felicity at cubes]

TJ,

Sounds like you are already on the right track.  Talk to people about
what they need.  You will find the people who are interested in a
collaborative environment and then get them excited about co-working.
It Rocks!

-Felicity
Founder
Cubes&Crayons

SF Potrero Hill - Coworking only Space (childcare available
downstairs)
Silicon Valley - Coworking and Coplaying

On Jun 2, 7:47 am, Tony Bacigalupo  wrote:
> TJ,
>
> > The economic downturn has resulted in 20,000+ jobs being eliminated in
>
> my company, and my job was eventually impacted. No worries. This has
>
> provided me the opportunity to pursue an area that I am very
>
> passionate about--creating collaborative work environments.
>
>
>
> Eff yeah!! That's the spirit!
>
> Welcome to the group, friend! We're here to help :-)
>
> Best,
> Tony Bacigalupo
> 
> -
> New Work City - Coworking NYC style.
> Phone:         (888) 823-3494
> Email:         3...@nwcny.com
> Web:          http://nwcny.com
> Twitter:      http://twitter.com/nwc
>
> On Tue, Jun 2, 2009 at 8:45 AM,  wrote:
>
> > Greetings-
>
> > I am new to the coworking movement and wanted to say hello to
> > everyone.
>
> > For the past 20 years, I have worked as a senior manager for a large
> > manufacturing company. My expertise is in business analytics and
> > organizational development.
>
> > The economic downturn has resulted in 20,000+ jobs being eliminated in
> > my company, and my job was eventually impacted. No worries. This has
> > provided me the opportunity to pursue an area that I am very
> > passionate about--creating collaborative work environments.
>
> > I stumbled upon the coworking movement while doing research on Remote
> > Work Centers. I love the idea of coworking, and am interested in
> > opening studios in Alabama and the Florida panhandle (Pensacola and
> > Ft. Walton Beach). Currently, I am putting together a business plan to
> > open a coworking studio within the next couple of months.
>
> > When I go out and talk to people, I am finding there is a lot of
> > educating that needs to be done on the concept of coworking. Most
> > people associate coworking with "executive suites". No surprise here.
> > So, my immediate need is to educate people and to create some
> > groundswell around the concept. Any advice you can provide in this
> > area would be helpful.
>
> > TJ
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[Coworking] Re: PDX Office space available for coworking

[kirby urner]

Also compare with Cubespace, if thinking Portland.  They're quite
different setups, so likely you'll not be indifferent, not saying
which'd best suit your needs.

Cubespace has been in the news lately, as either getting its act
together or leaving US Bank with an upper floor headache.

http://coffeeshopsnet.blogspot.com/2009/05/local-politics.html

I'm thinking coworking means pilot small companies that know something
of regional business needs, i.e. they interview in a selected area,
say medical research, and then do some rough mockups or prototypes in
coworking mode, showcasing various solutions.

For example, I've been working at a hospital stuck in the antediluvian
past with a non-SQL non-ACID compliant research database, knows that
Access doesn't scale, so flirts with FOSS (free and open source) but
doesn't know how to make intelligent business decisions when not
dealing with huge enterprises (like GE, a competing vendor).  If I
could bring a client through, or even arrange for that to happen...

Another project I want to recruit for is slanted towards female FOSS
bosses, based on feedback from OSCON over what gets women engineers
excited.  Something socially responsible believe or not (guys are more
gutless, don't care as much).  This is our Coffee Shops Network, where
you play "church bingo" for charitable causes like Greenpeace, except
not bingo really, more challenging games, where skills matter.  Not
everyone wants to play games in a coffee shop, we know that, but a few
game tables slaved to our back office is going to bring in some
interesting pro bono clientele.

Two business models, both in need of demo fleshing out in "manga code"
(like pseudo-code, but it runs).

Oh yeah, and a third model:  take a look at your local Red Cross and
see if its web site is up to date, always current with volunteer
opportunities, babysitting trainings and so on.  Ours (Oregon Trail
Chapter) is way out of date, plus includes an entire "ghost site",
like an abandoned ruins, half there and half not.

These kinds of NGO / nonprofit disasters are usually bad advertising
for some well-meaning trust or foundation, thinking its paying for
community good will, whereas actually it's paying for trash.  Red
Cross isn't to blame necessarily.  Our CTO was very responsive to
getting something going with the Cubespace geeks, but I get that
everyone feels paralyzed at the moment, wants to cowork, but isn't
sure what to cowork about.

These are ideas.

Kirby


On Tue, Jun 2, 2009 at 4:24 PM, Charlie  wrote:
> Hey folks,
> I work out of Office Nomads in Seattle, but the company I work for remotely
> is looking to get out of a lease we have on a space in Portland, OR. We
> think the space would be good for a group of four or five folks who are
> looking to cowork. I am not personally familiar with the space, but from
> what I understand, it's really open with good natural light and convenient
> to downtown and sits on a Max line. If you are looking for an office space
> that has lots of options and is already wired for T1, this could be the
> place for you.
>
> More information at
> http://portland.craigslist.org/mlt/off/1200355359.html
>
> feel free to email me off list with questions, and I can get them to people
> who can answer them (if I can't).
>
> thanks,
> charlie
>
> >
>

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[Coworking] Re: Keeping people coming through the door

[Bradley Neuberg]

> :)
> I'd like Matthew Wettergreen to weigh in on how Houston has dealt with this
> issue, since it "suffers" from the same sprawl. Caroline Collective has done
> incredible things given the challenges they were presented.
> I've said it before to a number of times, rather than looking at your
> regional idiosyncrasies as weaknesses, look for strengths.

Just some two cents along Alex's line of playing to your regions
strength; I heard from a Texan once that one of the reasons they love
coworking is it lets them save on having to run their AC all the time
at home! This is a unique Texas thing; it gets really hot, so being
able to be in a common space where folks help pay for AC is much
cheaper than working from home and having your AC on all the time. I'm
from McAllen Texas myself originally.

> -
> --
> -
> Alex Hillman
> im always developing something
> digital: a...@weknowhtml.com
> helpful: www.unstick.me
> visual: www.dangerouslyawesome.com
> local: www.indyhall.org
>
>
>
> On Tue, Jun 2, 2009 at 12:12 PM, Matt Titsworth  wrote:
>>
>> Part of it is also a problem that I think Dallas faces is that it is
>> so spread out.
>
> >
>

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[Coworking] PDX Office space available for coworking

[Charlie]

Hey folks,
I work out of Office Nomads in Seattle, but the company I work for remotely
is looking to get out of a lease we have on a space in Portland, OR. We
think the space would be good for a group of four or five folks who are
looking to cowork. I am not personally familiar with the space, but from
what I understand, it's really open with good natural light and convenient
to downtown and sits on a Max line. If you are looking for an office space
that has lots of options and is already wired for T1, this could be the
place for you.

More information at
http://portland.craigslist.org/mlt/off/1200355359.html

feel free to email me off list with questions, and I can get them to people
who can answer them (if I can't).

thanks,
charlie

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[Coworking] Thanks for this group - introduction

[Janet]

Hello everyone - I'm grateful to have found this group. I've been
working at home since 2005 for a small virtual company in a small
community in upstate New York. The community is the home of a liberal
arts college and has an active arts center. I think a cowork space
would be valued. I've been talking about exploring this for at least a
year and finally decided to take some action. Step one is joining this
group. I'm already learning after just 24 hours. Thanks. I look
forward to discussing coworking with those of you who have already
bushwacked a trail for the rest of us.

Regards-
Janet Clarey
http://twitter.com/jclarey

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[Coworking] Re: Keeping people coming through the door

[Alex Hillman]

>
> As I said before, C|D is itself a start up created out of the parent
> software company that I work for. Because of that, population, and
> other things, our end goal is a bit different from that of IndyHall,
> NWC, or others.


Chris Conrey from Gangplank, which was started in what seems to be a similar
model/goal (the "sugar daddy" model), could weigh in and possibly help as
well.

They've had measurable success in attendance and being influential in their
community, and while they run a different model than us, we all use a lot of
the same tools and techniques.

You can search for some of his posts in the group, or reach out personally.

Last post of today, I promise. I've got a zillion things to do before San
Fran this weekend :)

-Alex, IndyHall
-- 
-
-- 
-
Alex Hillman
im always developing something
digital: a...@weknowhtml.com
helpful: www.unstick.me
visual: www.dangerouslyawesome.com
local: www.indyhall.org



On Tue, Jun 2, 2009 at 1:52 PM, Matt Titsworth  wrote:

> As I said before, C|D is itself a start up created out of the parent
> software company that I work for. Because of that, population, and
> other things, our end goal is a bit different from that of IndyHall,
> NWC, or others.
>

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[Coworking] Re: Keeping people coming through the door

[Matt Titsworth]

Jerome,

We've yet to see that come around, and I've thought about introducing
something whereby if you can get to the dart station, maybe we'll come
pick you up. I'm headed to a meeting about just these topics.

And yeah, I'm also working on the friend angle. Thanks for the thoughts.

Matthew

On Tue, Jun 2, 2009 at 12:51 PM, Jerome Chang  wrote:
>
> Hi Matt.
>
> I used to live in Dallas.  You're pretty near that large DART and bus
> station at the NE corner of Arapaho and 75 - have you seen any benefit
> to that proximity?
>
> L.A. is just as spread out as Dallas, although definitely more dense
> in more areas to the point that parking is an issue, unlike Dallas.
> There have been great comments on this topic already, so I'll keep
> mine brief: have you tried to enlist your friends/colleagues to camp
> out there for free?  Sometimes, crowds bring in more crowds, then
> siphon off the freebies and replace with paying residents.
>
>
> Jerome
> __
> BLANKSPACES
> "work wide open"
>
> www.blankspaces.com
> 5405 Wilshire Blvd (2 blocks west of La Brea)
> Los Angeles, CA 90036
> 323.330.9505 (office)
>
> On Jun 2, 2009, at 9:12 AM, Matt Titsworth wrote:
>
>>
>> Alex,
>>
>> Thanks for the vid and blog. That is exactly the kind of thing I was
>> looking for. Wish I'd have found it ahead of time so as to keep from
>> presenting the same problem here over and over again. I'm going to go
>> sit down and run through these things, then if the list doesn't mind,
>> share them back here for some feedback.
>>
>> Tara,
>>
>> It was less a matter of that than it was having a whole bunch of extra
>> space. The company I work for which owns Company|Dallas has had this
>> space sitting vacant for a year, sucking away money in rent and
>> utilities. We tried again and again to get it leased out, but with the
>> impending economic downturn, nothing ever came through. About two
>> months ago we had the idea to turn it into a coworking space. I guess
>> though, you might be able to say that, as we didn't make sure to go
>> ahead and get commitments ahead of time.
>>
>> Part of it is also a problem that I think Dallas faces is that it is
>> so spread out. I've been all over just the Dallas area (And Dallas is
>> only half of the larger DFW area) and while I've met TONS of people
>> who would be interested, a big stop gap seems to be that it would be
>> out of the way and inconvenient (Tony, I think this gets to one of
>> your points mentioned). This is not just something that I face, but
>> that the other folks trying to get coworking started here have as
>> well. I guess then that tells me that I need to hump it less all over
>> Dallas, and get more centralized to the things going on really
>> locally. As far as getting people invested love-wise, the two resident
>> members we do have are getting there, if not so already. I guess
>> another thing for me to do is talk with them and get their input, let
>> them take some ownership to make the space better and whatnot.
>>
>> Thanks once again everybody for the thoughts on these things.
>>
>> Matthew
>>
>> On Tue, Jun 2, 2009 at 10:54 AM, Alex Hillman
>>  wrote:
>>> I've updated our "IndyHall 201" series with a post about this topic:
>>> http://www.indyhall.org/blog/category/indyhall-201/
>>> If you haven't already watched, Geoff and I talk a lot about these
>>> topics in
>>> our FAQ videos as well:
>>> http://www.indyhall.org/blog/category/movies/
>>> -Alex, IndyHall
>>> --
>>> -
>>> --
>>> -
>>> Alex Hillman
>>> im always developing something
>>> digital: a...@weknowhtml.com
>>> helpful: www.unstick.me
>>> visual: www.dangerouslyawesome.com
>>> local: www.indyhall.org
>>>
>>>
>>>
>>> On Tue, Jun 2, 2009 at 11:46 AM, Mike Pihlman >> >
>>> wrote:

 Ah...I opened May 1 and I mostly sit empty doing my blogs.  I have
 a 6th
 grader I'm tutoring, her Dad works for that hour a couple times a
 week.

 BUT, the good newsI had TWO calls yesterday out of the blue.
 One
 will start using the place next week, and the other said he would be
 using it as well (we will see..).

 So maybe all it takes is timereading some of the comments here
 and
 watching some of the videos...we are not alone.  The concept is
 great, I
 know out here in commuter heaven, it is also very new.  I am
 networking
 and a lot of the business folks out here are really helping spread
 the
 word.

 Mike



 Matt Titsworth wrote:
> So it's been almost two weeks since our launch. Buzz was good,
> and we
> had a great turn out. Since then, everything has pretty well fallen
> off. I don't know what I need to do to keep people coming back
> through
> the door. I've been hitting the pavement and getting our name out
> there - even finding out that people already knew about us. I just
> don't seem to know what to do to get them in. Our events have gone
> over well

[Coworking] Re: Keeping people coming through the door

[Matt Titsworth]

Alex: Definitely. Thanks for calling me out on it. Excuses never get
you anywhere. Hearing from someone how Houston has tackled this
problem would also be great.

Rather than individually, I'm just going to adress the rest as a
coherent message.

Coworking is exceedingly new here in Dallas. There's a space that's
been open for (I think) a year, but they have an exceedingly different
model for coworking than we're trying to take. There is however
another space which has just opened up at the beginning of april,
another one set to open their doors in July(?) and yet another in the
works. Each is located in an exceedingly different part of the area. I
don't think there's less than ten miles between any of us. One of the
things I've been trying to do with that is to get all of us talking
and working together... I guess that's something you could call one of
our regional idiosyncracies. Of those I've been in contact with, we've
all been cross promoting back and forth pretty regularly, and while
there is some friendly rivalry, there's been far more of the friendly
than the rivalry.

You're right that our population density is an important factor to be
considered, which was the intent of my original statement, rather than
to provide a reason why CoWorking can't work here. I firmly believe
it's something which can be done, but a methodology of mine has always
been to try to put as many of the factors faced on the table at the
beginning so that they can be analysed and weighed. Still, I'll say
thanks to Alex again because it's always tempting at that point to let
the potential adversity provide you with reason to give up.

According to what I just checked on Wikipedia, Dallas is the 9th
largest city in the US, and we're the 4th largest metro area, but the
population density for Dallas proper is about 1.2 that of Houston and
1/10th that of Philly. However, we're also apparently one of the top
growing cities. The city itself is surrounded by highways and byways
that are laid out fairly well and allow the population to be spread
further out along the plains. We also lack alot of the public transit
infrastructure enjoyed by other metropolitan areas. Even though
there's light rail, generally speaking there's still a commute to it,
and the further you get away from the heart of the city, the wider the
bus routes seem to run. As such, yeah, we're pretty used to driving
everywhere, and an hour-two commute over fifty miles is far from
unheard of.  Because of this though, people get very specific about
the places they're willing to drive. Company|Dallas is actually
located a bit of a ways north of what would be considered Dallas
proper, and even further from the heart of Dallas. We are however
located pretty close to some main thoroughfairs, and so something that
immediately occurs to me is to court the commuter crowd. I used to
make that hour commute both ways each day, and now I'm 3 minutes from
my apartment on a bad day.

As I said before, C|D is itself a start up created out of the parent
software company that I work for. Because of that, population, and
other things, our end goal is a bit different from that of IndyHall,
NWC, or others. One advantage I see that we have is that backing which
means that we're not going to lose the space. The rest of it though
we've been operating out of our own pockets (which I feel requires a
huge shout out to our CEO whose idea this whole thing was in the first
place and who has poured more in than anyone) and so we've got a bit
of a shoestring budget for the rest. I do think we've made the mistake
of getting started too quickly though, but that backing also helps us
balance that out. We may have officially launched, but rather than
treating things as if we're live, perhaps a better way to approach
this whole thing would be to treat ourselves as if we're still in a
pseudo-CoWorkingCatalyst stage - build community, host jellies, and
host meetings, rather than trying to directly recruit members at the
moment. While I've been trying to focus on bringing people in to be
members, given the response here I think rather I should focus on
getting the space used for events. We've got some, but I should shift
that gear into doing more of that. I should also get to the nitty of
really incorporating our awesome husband-wife team who decided to jump
on from the get go. Tony, I don't know if that's what you've meant,
but these guys are great and have really been spending alot of their
own time getting things going and trying to make this place as
comfortable as possible.

Also Tony, I want to say thanks again for the comment about not
getting hard nosed. I get most of my ideas about how to deal with
people, market and sell the space from my grandfather. He was a Dale
Carnegie graduate and a terrific salesman, and he did it by being good
and personable to people, going that extra mile to work to help other
folks with what their needs were, and to promote and make sure that
everyone succeeded because 

[Coworking] Re: Keeping people coming through the door

[Jerome Chang]

Hi Matt.

I used to live in Dallas.  You're pretty near that large DART and bus  
station at the NE corner of Arapaho and 75 - have you seen any benefit  
to that proximity?

L.A. is just as spread out as Dallas, although definitely more dense  
in more areas to the point that parking is an issue, unlike Dallas.   
There have been great comments on this topic already, so I'll keep  
mine brief: have you tried to enlist your friends/colleagues to camp  
out there for free?  Sometimes, crowds bring in more crowds, then  
siphon off the freebies and replace with paying residents.


Jerome
__
BLANKSPACES
"work wide open"

www.blankspaces.com
5405 Wilshire Blvd (2 blocks west of La Brea)
Los Angeles, CA 90036
323.330.9505 (office)

On Jun 2, 2009, at 9:12 AM, Matt Titsworth wrote:

>
> Alex,
>
> Thanks for the vid and blog. That is exactly the kind of thing I was
> looking for. Wish I'd have found it ahead of time so as to keep from
> presenting the same problem here over and over again. I'm going to go
> sit down and run through these things, then if the list doesn't mind,
> share them back here for some feedback.
>
> Tara,
>
> It was less a matter of that than it was having a whole bunch of extra
> space. The company I work for which owns Company|Dallas has had this
> space sitting vacant for a year, sucking away money in rent and
> utilities. We tried again and again to get it leased out, but with the
> impending economic downturn, nothing ever came through. About two
> months ago we had the idea to turn it into a coworking space. I guess
> though, you might be able to say that, as we didn't make sure to go
> ahead and get commitments ahead of time.
>
> Part of it is also a problem that I think Dallas faces is that it is
> so spread out. I've been all over just the Dallas area (And Dallas is
> only half of the larger DFW area) and while I've met TONS of people
> who would be interested, a big stop gap seems to be that it would be
> out of the way and inconvenient (Tony, I think this gets to one of
> your points mentioned). This is not just something that I face, but
> that the other folks trying to get coworking started here have as
> well. I guess then that tells me that I need to hump it less all over
> Dallas, and get more centralized to the things going on really
> locally. As far as getting people invested love-wise, the two resident
> members we do have are getting there, if not so already. I guess
> another thing for me to do is talk with them and get their input, let
> them take some ownership to make the space better and whatnot.
>
> Thanks once again everybody for the thoughts on these things.
>
> Matthew
>
> On Tue, Jun 2, 2009 at 10:54 AM, Alex Hillman
>  wrote:
>> I've updated our "IndyHall 201" series with a post about this topic:
>> http://www.indyhall.org/blog/category/indyhall-201/
>> If you haven't already watched, Geoff and I talk a lot about these  
>> topics in
>> our FAQ videos as well:
>> http://www.indyhall.org/blog/category/movies/
>> -Alex, IndyHall
>> --
>> -
>> --
>> -
>> Alex Hillman
>> im always developing something
>> digital: a...@weknowhtml.com
>> helpful: www.unstick.me
>> visual: www.dangerouslyawesome.com
>> local: www.indyhall.org
>>
>>
>>
>> On Tue, Jun 2, 2009 at 11:46 AM, Mike Pihlman > >
>> wrote:
>>>
>>> Ah...I opened May 1 and I mostly sit empty doing my blogs.  I have  
>>> a 6th
>>> grader I'm tutoring, her Dad works for that hour a couple times a  
>>> week.
>>>
>>> BUT, the good newsI had TWO calls yesterday out of the blue.   
>>> One
>>> will start using the place next week, and the other said he would be
>>> using it as well (we will see..).
>>>
>>> So maybe all it takes is timereading some of the comments here  
>>> and
>>> watching some of the videos...we are not alone.  The concept is  
>>> great, I
>>> know out here in commuter heaven, it is also very new.  I am  
>>> networking
>>> and a lot of the business folks out here are really helping spread  
>>> the
>>> word.
>>>
>>> Mike
>>>
>>>
>>>
>>> Matt Titsworth wrote:
 So it's been almost two weeks since our launch. Buzz was good,  
 and we
 had a great turn out. Since then, everything has pretty well fallen
 off. I don't know what I need to do to keep people coming back  
 through
 the door. I've been hitting the pavement and getting our name out
 there - even finding out that people already knew about us. I just
 don't seem to know what to do to get them in. Our events have gone
 over well, everything about the reception has been positive. But  
 day
 after day I spend sitting over here in an empty space.

 Anybody have any thoughts?

 Matthew

>


>>>
>>> --
>>> Mike Pihlman
>>> TracyVirtualOffice
>>> "A Coworking Community"
>>> 95 W. 11th Street, Suite 203
>>> Tracy, CA 95376
>>> Mobile: 209-608-4340
>>> Web: TracyVirtualOffice.com
>>> ooVoo: tracyvirtualoffice
>>> Twitter: @TracyVirtOffice
>>>
>>>

[Coworking] Re: Keeping people coming through the door

[Ryan Price]

Matt,

This has been said before, but there's no harm in saying it again, and  
again... People need to feel like your space is more than the sum of  
its collective parts. Shared desk and coworking look very similar if  
you take all the people away.



We had a big "around the world" Epic Office Party at CoLab, and it  
really helped public perception. Everyone on the floor, building  
tenants, private suites, and the general population all took it upon  
themselves to create something for the party, and it really showed all  
those in attendance that there was a strong community on the 6th floor.

http://colaborlando.com/events/337/get-to-know-colab-at-orlandos-epic-office-party/
http://colaborlando.com/events/353/epic-office-party-recap/



Free Fridays have also driven attendance through the roof (one day a  
week), and it's helping with conversions. It doesn't even have to be  
free, just try to get a huge group coming one day a week, by whatever  
means will work. We had a year of one-day-a-week coworking in a coffee  
shop before our space came into its own, and it got people in the  
mindset of getting out of the house.

We also have a once-monthly happy hour across the street. It's been 2  
1/2 years in the exact same place, CoLab just happens to be across the  
street. With that event, the same time and place is very very  
important to getting good attendance. Sometimes an event doesn't need  
to be anything more than social. No demos, no talks, just hanging out.



Some members of the community (myself included) are starting to hold  
lunch-and-learn at the space, to try and get attendance during the  
day. This also tends to bring in people who may never need the space,  
because they have an office, but they can see CoLab at its peak. (most  
lunch and learns also happen on Free Friday).



I'll repeat Tony here:
"Empower people to help."

We had nothing of note until we felt like we had the control. Our  
building's owner had hired someone do do the job that we do now, and  
we didn't feel empowered. As soon as it was on our backs to make it  
all happen, we got organized and made the space awesome.



As Alex said, experiment with the price. This is a crummy year for  
adding new monthly expenses. I am trying to make some pricing changes  
with my personal business to keep up with the economy. CoLab is doing  
something similar. When the seats fill up, think about raising the  
price.

Peace,
Ryan Price
Orlando, FL
@liberatr

On Jun 2, 2009, at 12:31 PM, Dave Troy wrote:

>
> Matthew,
>
> I would also submit that population density and potential population
> near your space have a lot to do with participation and growth.
>
> Our experience in Baltimore has been that we have a consistent
> population that shows up regularly.
>
> Baltimore City has about 637,000 people, and the surrounding counties
> add another 1.3M people, for a total of about 2M in the immediate
> metro area.
>
> Philadelphia, by contrast, has about 1.45M people in the city alone,
> and its metropolitan area might be considered to be 3-6M people.  New
> York, of course, is both huge and dense, and has had a good experience
> also.
>
> So, while I do think your low population density in Dallas is likely
> an issue, I think you need to look at that as a factor to take into
> consideration than as a reason why it can't work.
>
> As Alex and Tony have said, figure out who your constituency is and
> then figure out how to love them. If they have special needs and/or
> intrinsic motivators, find them and hammer on them.  Things may go
> slower for you there because of low population density, etc, but
> that's not an excuse not to start on your growth trajectory.
>
> I like to imagine that we are on the same path as IndyHall and NWC
> here at Beehive Baltimore, with the realization that a) it's a
> different growth curve, due to the uniqueness of our location and
> population, b) we got started later.  That all said I feel that we are
> 100% on track and what's most important is that we be the best space
> we can be for *Baltimore* and not necessarily try to replicate exact
> strategies that others have used elsewhere.
>
> The New York Times recently published an article by Steven Strogatz
> that discusses city sizes and densities, and what effects variations
> in these numbers mean for a variety of internal design factors -- I
> found it fascinating:
> http://judson.blogs.nytimes.com/2009/05/19/math-and-the-city/
>
> Best,
> Dave
>
> --
> Dave Troy
> blog: www.davetroy.com (@davetroy)
> community: www.beehivebaltimore.org (@bhivebmore)
> investing: www.baltimoreangels.org (@baltimoreangels)
> events: @barcampbmore, @socialdevcamp
> projects: www.twittervision.com, www.flickrvision.com
> Partner, Roundhouse Technologies
>
> On Jun 2, 12:18 pm, Tony Bacigalupo  wrote:
>>> I thought it would be better to admit to what is probably a  
>>> consistent
>>> problem (even for those well established places) and get s

[Coworking] Re: Keeping people coming through the door

[Tony Bacigalupo]

>
> So, while I do think your low population density in Dallas is likely
>
an issue, I think you need to look at that as a factor to take into
>
consideration than as a reason why it can't work.
>

Right on. Low population density also probably means that people are used to
driving further distances to do stuff.

So it might not be such a stretch to widen the geographical reach (is there
ample parking nearby? Do you promote as such?).


On Tue, Jun 2, 2009 at 12:31 PM, Dave Troy  wrote:

>
> Matthew,
>
> I would also submit that population density and potential population
> near your space have a lot to do with participation and growth.
>
> Our experience in Baltimore has been that we have a consistent
> population that shows up regularly.
>
> Baltimore City has about 637,000 people, and the surrounding counties
> add another 1.3M people, for a total of about 2M in the immediate
> metro area.
>
> Philadelphia, by contrast, has about 1.45M people in the city alone,
> and its metropolitan area might be considered to be 3-6M people.  New
> York, of course, is both huge and dense, and has had a good experience
> also.
>
> So, while I do think your low population density in Dallas is likely
> an issue, I think you need to look at that as a factor to take into
> consideration than as a reason why it can't work.
>
> As Alex and Tony have said, figure out who your constituency is and
> then figure out how to love them. If they have special needs and/or
> intrinsic motivators, find them and hammer on them.  Things may go
> slower for you there because of low population density, etc, but
> that's not an excuse not to start on your growth trajectory.
>
> I like to imagine that we are on the same path as IndyHall and NWC
> here at Beehive Baltimore, with the realization that a) it's a
> different growth curve, due to the uniqueness of our location and
> population, b) we got started later.  That all said I feel that we are
> 100% on track and what's most important is that we be the best space
> we can be for *Baltimore* and not necessarily try to replicate exact
> strategies that others have used elsewhere.
>
> The New York Times recently published an article by Steven Strogatz
> that discusses city sizes and densities, and what effects variations
> in these numbers mean for a variety of internal design factors -- I
> found it fascinating:
> http://judson.blogs.nytimes.com/2009/05/19/math-and-the-city/
>
> Best,
> Dave
>
> --
> Dave Troy
> blog: www.davetroy.com (@davetroy)
> community: www.beehivebaltimore.org (@bhivebmore)
> investing: www.baltimoreangels.org (@baltimoreangels)
> events: @barcampbmore, @socialdevcamp
> projects: www.twittervision.com, www.flickrvision.com
> Partner, Roundhouse Technologies
>
> On Jun 2, 12:18 pm, Tony Bacigalupo  wrote:
> > > I thought it would be better to admit to what is probably a consistent
> > > problem (even for those well established places) and get some help than
> to
> > > remain stoic and let the problem continue without new eyes.
> >
> > +1 agreed.
> >
> > it seemed as if asking the question could be taken as a sign of weakness,
> >
> > > and that approaching people in such a direct manner might be
> alienating.
> > > Given that I'm already in a lack of people, that would be bad. Then
> again,
> > > it's not like it can hurt anything.
> >
> > Weakness = human = something people can connect with.
> >
> > Obviously you don't want to seem too needy; one thing you have to do as
> the
> > leader of your space is to engage people well. You will have to find ways
> to
> > get people psyched to help without it seeming like a charity case.
> >
> > Coworking naturally gets people fired up. Rely on that! Cubicles suck.
> > Working in Starbucks sucks. Talking to your cat sucks. There must be
> > something better!
> >
> > > The thing I'm having trouble is that there are more groups I've talked
> to,
> > > and plenty of people who want to use us as a free space for meetings,
> but
> > > after that initial "Hey, this would be a great idea" they go silent.
> >
> > If they need the space, they need the space. When someone does host an
> event
> > at your space, don't be shy about telling people about your space and
> > encouraging people to join.
> >
> > At this stage, your goals are actually pretty narrow: one person. One
> person
> > who will totally get what you're doing and is insanely excited about it.
> > That's all you're looking for right now, but to find them you have to
> really
> > get to know people one at a time. When you find that one person, get them
> on
> > board however appropriate. Then go from there.
> >
> > > I've been pushing hard to help promote not only my space, but the
> events
> > > and what not around here, but the reciprocation has not been exactly
> what I
> > > would like it to be.
> > > Maybe I should be more hard nosed about that?
> >
> > I vote no on that. This is the tricky part about building your social
> > capital... you make lots of deposits without

[Coworking] Re: Keeping people coming through the door

[PAT CHEUNG]

Hey Matt,
First, thanks for your honesty about facing 'empty space' issues. I'll bet
that more spaces face this issue than we may care to admit. IMHO, this
thread has been one of the most interesting for awhile, and I think it's
because you had courage to share a real problem.

Anyways, the topic came up of letting other meetup groups use your space. Is
it normal to charge for this? If so, how much would be normal (assume a
meetup of about 20 ppl). Let's also assume that this is a strategy for
additional revenue, not just to attract new members (otherwise, I'm guessing
'free' would be the answer).

--
pat cheung
p...@methink.com
www.methink.com



On Tue, Jun 2, 2009 at 9:31 AM, Dave Troy  wrote:

>
> Matthew,
>
> I would also submit that population density and potential population
> near your space have a lot to do with participation and growth.
>
> Our experience in Baltimore has been that we have a consistent
> population that shows up regularly.
>
> Baltimore City has about 637,000 people, and the surrounding counties
> add another 1.3M people, for a total of about 2M in the immediate
> metro area.
>
> Philadelphia, by contrast, has about 1.45M people in the city alone,
> and its metropolitan area might be considered to be 3-6M people.  New
> York, of course, is both huge and dense, and has had a good experience
> also.
>
> So, while I do think your low population density in Dallas is likely
> an issue, I think you need to look at that as a factor to take into
> consideration than as a reason why it can't work.
>
> As Alex and Tony have said, figure out who your constituency is and
> then figure out how to love them. If they have special needs and/or
> intrinsic motivators, find them and hammer on them.  Things may go
> slower for you there because of low population density, etc, but
> that's not an excuse not to start on your growth trajectory.
>
> I like to imagine that we are on the same path as IndyHall and NWC
> here at Beehive Baltimore, with the realization that a) it's a
> different growth curve, due to the uniqueness of our location and
> population, b) we got started later.  That all said I feel that we are
> 100% on track and what's most important is that we be the best space
> we can be for *Baltimore* and not necessarily try to replicate exact
> strategies that others have used elsewhere.
>
> The New York Times recently published an article by Steven Strogatz
> that discusses city sizes and densities, and what effects variations
> in these numbers mean for a variety of internal design factors -- I
> found it fascinating:
> http://judson.blogs.nytimes.com/2009/05/19/math-and-the-city/
>
> Best,
> Dave
>
> --
> Dave Troy
> blog: www.davetroy.com (@davetroy)
> community: www.beehivebaltimore.org (@bhivebmore)
> investing: www.baltimoreangels.org (@baltimoreangels)
> events: @barcampbmore, @socialdevcamp
> projects: www.twittervision.com, www.flickrvision.com
> Partner, Roundhouse Technologies
>
> On Jun 2, 12:18 pm, Tony Bacigalupo  wrote:
> > > I thought it would be better to admit to what is probably a consistent
> > > problem (even for those well established places) and get some help than
> to
> > > remain stoic and let the problem continue without new eyes.
> >
> > +1 agreed.
> >
> > it seemed as if asking the question could be taken as a sign of weakness,
> >
> > > and that approaching people in such a direct manner might be
> alienating.
> > > Given that I'm already in a lack of people, that would be bad. Then
> again,
> > > it's not like it can hurt anything.
> >
> > Weakness = human = something people can connect with.
> >
> > Obviously you don't want to seem too needy; one thing you have to do as
> the
> > leader of your space is to engage people well. You will have to find ways
> to
> > get people psyched to help without it seeming like a charity case.
> >
> > Coworking naturally gets people fired up. Rely on that! Cubicles suck.
> > Working in Starbucks sucks. Talking to your cat sucks. There must be
> > something better!
> >
> > > The thing I'm having trouble is that there are more groups I've talked
> to,
> > > and plenty of people who want to use us as a free space for meetings,
> but
> > > after that initial "Hey, this would be a great idea" they go silent.
> >
> > If they need the space, they need the space. When someone does host an
> event
> > at your space, don't be shy about telling people about your space and
> > encouraging people to join.
> >
> > At this stage, your goals are actually pretty narrow: one person. One
> person
> > who will totally get what you're doing and is insanely excited about it.
> > That's all you're looking for right now, but to find them you have to
> really
> > get to know people one at a time. When you find that one person, get them
> on
> > board however appropriate. Then go from there.
> >
> > > I've been pushing hard to help promote not only my space, but the
> events
> > > and what not around here, but the reciprocation has not been exactly

[Coworking] Re: Keeping people coming through the door

[Dave Troy]

Matthew,

I would also submit that population density and potential population
near your space have a lot to do with participation and growth.

Our experience in Baltimore has been that we have a consistent
population that shows up regularly.

Baltimore City has about 637,000 people, and the surrounding counties
add another 1.3M people, for a total of about 2M in the immediate
metro area.

Philadelphia, by contrast, has about 1.45M people in the city alone,
and its metropolitan area might be considered to be 3-6M people.  New
York, of course, is both huge and dense, and has had a good experience
also.

So, while I do think your low population density in Dallas is likely
an issue, I think you need to look at that as a factor to take into
consideration than as a reason why it can't work.

As Alex and Tony have said, figure out who your constituency is and
then figure out how to love them. If they have special needs and/or
intrinsic motivators, find them and hammer on them.  Things may go
slower for you there because of low population density, etc, but
that's not an excuse not to start on your growth trajectory.

I like to imagine that we are on the same path as IndyHall and NWC
here at Beehive Baltimore, with the realization that a) it's a
different growth curve, due to the uniqueness of our location and
population, b) we got started later.  That all said I feel that we are
100% on track and what's most important is that we be the best space
we can be for *Baltimore* and not necessarily try to replicate exact
strategies that others have used elsewhere.

The New York Times recently published an article by Steven Strogatz
that discusses city sizes and densities, and what effects variations
in these numbers mean for a variety of internal design factors -- I
found it fascinating:
http://judson.blogs.nytimes.com/2009/05/19/math-and-the-city/

Best,
Dave

--
Dave Troy
blog: www.davetroy.com (@davetroy)
community: www.beehivebaltimore.org (@bhivebmore)
investing: www.baltimoreangels.org (@baltimoreangels)
events: @barcampbmore, @socialdevcamp
projects: www.twittervision.com, www.flickrvision.com
Partner, Roundhouse Technologies

On Jun 2, 12:18 pm, Tony Bacigalupo  wrote:
> > I thought it would be better to admit to what is probably a consistent
> > problem (even for those well established places) and get some help than to
> > remain stoic and let the problem continue without new eyes.
>
> +1 agreed.
>
> it seemed as if asking the question could be taken as a sign of weakness,
>
> > and that approaching people in such a direct manner might be alienating.
> > Given that I'm already in a lack of people, that would be bad. Then again,
> > it's not like it can hurt anything.
>
> Weakness = human = something people can connect with.
>
> Obviously you don't want to seem too needy; one thing you have to do as the
> leader of your space is to engage people well. You will have to find ways to
> get people psyched to help without it seeming like a charity case.
>
> Coworking naturally gets people fired up. Rely on that! Cubicles suck.
> Working in Starbucks sucks. Talking to your cat sucks. There must be
> something better!
>
> > The thing I'm having trouble is that there are more groups I've talked to,
> > and plenty of people who want to use us as a free space for meetings, but
> > after that initial "Hey, this would be a great idea" they go silent.
>
> If they need the space, they need the space. When someone does host an event
> at your space, don't be shy about telling people about your space and
> encouraging people to join.
>
> At this stage, your goals are actually pretty narrow: one person. One person
> who will totally get what you're doing and is insanely excited about it.
> That's all you're looking for right now, but to find them you have to really
> get to know people one at a time. When you find that one person, get them on
> board however appropriate. Then go from there.
>
> > I've been pushing hard to help promote not only my space, but the events
> > and what not around here, but the reciprocation has not been exactly what I
> > would like it to be.
> > Maybe I should be more hard nosed about that?
>
> I vote no on that. This is the tricky part about building your social
> capital... you make lots of deposits without necessarily being able to
> withdraw for a long time, and you can't necessarily force it.
>
> Just keep at it, and keep genuinely going good for people. It will come back
> around.
>
> T
>
>
>
>
>
> > Matthew
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[Coworking] Re: Keeping people coming through the door

[Tony Bacigalupo]

>
> I thought it would be better to admit to what is probably a consistent
> problem (even for those well established places) and get some help than to
> remain stoic and let the problem continue without new eyes.


+1 agreed.

it seemed as if asking the question could be taken as a sign of weakness,
> and that approaching people in such a direct manner might be alienating.
> Given that I'm already in a lack of people, that would be bad. Then again,
> it's not like it can hurt anything.


Weakness = human = something people can connect with.

Obviously you don't want to seem too needy; one thing you have to do as the
leader of your space is to engage people well. You will have to find ways to
get people psyched to help without it seeming like a charity case.

Coworking naturally gets people fired up. Rely on that! Cubicles suck.
Working in Starbucks sucks. Talking to your cat sucks. There must be
something better!


> The thing I'm having trouble is that there are more groups I've talked to,
> and plenty of people who want to use us as a free space for meetings, but
> after that initial "Hey, this would be a great idea" they go silent.
>

If they need the space, they need the space. When someone does host an event
at your space, don't be shy about telling people about your space and
encouraging people to join.

At this stage, your goals are actually pretty narrow: one person. One person
who will totally get what you're doing and is insanely excited about it.
That's all you're looking for right now, but to find them you have to really
get to know people one at a time. When you find that one person, get them on
board however appropriate. Then go from there.


> I've been pushing hard to help promote not only my space, but the events
> and what not around here, but the reciprocation has not been exactly what I
> would like it to be.
> Maybe I should be more hard nosed about that?


I vote no on that. This is the tricky part about building your social
capital... you make lots of deposits without necessarily being able to
withdraw for a long time, and you can't necessarily force it.

Just keep at it, and keep genuinely going good for people. It will come back
around.

T



>
>
> Matthew
>
> >
>

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[Coworking] Re: Keeping people coming through the door

[Alex Hillman]

>
> Part of it is also a problem that I think Dallas faces is that it is so
> spread out.


Please prepare for a friendly slap on the wrists when I tell you, "stop
making excuses."

:)

I'd like Matthew Wettergreen to weigh in on how Houston has dealt with this
issue, since it "suffers" from the same sprawl. Caroline Collective has done
incredible things given the challenges they were presented.

I've said it before to a number of times, rather than looking at your
regional idiosyncrasies as weaknesses, look for strengths. What is it about
Dallas that's unique and special, and how do you make that part of your
coworking identity? Replicating IndyHall (or Caroline, or CitizenSpace, or
NewWorkCity, or any other space!) in Dallas would quite likely fail. Taking
some of our methodologies and applying it to your regional variants, though,
would likely yield the results you've been hoping for.

Alex, IndyHall

-- 
-
-- 
-
Alex Hillman
im always developing something
digital: a...@weknowhtml.com
helpful: www.unstick.me
visual: www.dangerouslyawesome.com
local: www.indyhall.org



On Tue, Jun 2, 2009 at 12:12 PM, Matt Titsworth  wrote:

> Part of it is also a problem that I think Dallas faces is that it is
> so spread out.
>

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[Coworking] Re: Keeping people coming through the door

[Matt Titsworth]

Alex,

Thanks for the vid and blog. That is exactly the kind of thing I was
looking for. Wish I'd have found it ahead of time so as to keep from
presenting the same problem here over and over again. I'm going to go
sit down and run through these things, then if the list doesn't mind,
share them back here for some feedback.

Tara,

It was less a matter of that than it was having a whole bunch of extra
space. The company I work for which owns Company|Dallas has had this
space sitting vacant for a year, sucking away money in rent and
utilities. We tried again and again to get it leased out, but with the
impending economic downturn, nothing ever came through. About two
months ago we had the idea to turn it into a coworking space. I guess
though, you might be able to say that, as we didn't make sure to go
ahead and get commitments ahead of time.

Part of it is also a problem that I think Dallas faces is that it is
so spread out. I've been all over just the Dallas area (And Dallas is
only half of the larger DFW area) and while I've met TONS of people
who would be interested, a big stop gap seems to be that it would be
out of the way and inconvenient (Tony, I think this gets to one of
your points mentioned). This is not just something that I face, but
that the other folks trying to get coworking started here have as
well. I guess then that tells me that I need to hump it less all over
Dallas, and get more centralized to the things going on really
locally. As far as getting people invested love-wise, the two resident
members we do have are getting there, if not so already. I guess
another thing for me to do is talk with them and get their input, let
them take some ownership to make the space better and whatnot.

Thanks once again everybody for the thoughts on these things.

Matthew

On Tue, Jun 2, 2009 at 10:54 AM, Alex Hillman
 wrote:
> I've updated our "IndyHall 201" series with a post about this topic:
> http://www.indyhall.org/blog/category/indyhall-201/
> If you haven't already watched, Geoff and I talk a lot about these topics in
> our FAQ videos as well:
> http://www.indyhall.org/blog/category/movies/
> -Alex, IndyHall
> --
> -
> --
> -
> Alex Hillman
> im always developing something
> digital: a...@weknowhtml.com
> helpful: www.unstick.me
> visual: www.dangerouslyawesome.com
> local: www.indyhall.org
>
>
>
> On Tue, Jun 2, 2009 at 11:46 AM, Mike Pihlman 
> wrote:
>>
>> Ah...I opened May 1 and I mostly sit empty doing my blogs.  I have a 6th
>> grader I'm tutoring, her Dad works for that hour a couple times a week.
>>
>> BUT, the good newsI had TWO calls yesterday out of the blue.  One
>> will start using the place next week, and the other said he would be
>> using it as well (we will see..).
>>
>> So maybe all it takes is timereading some of the comments here and
>> watching some of the videos...we are not alone.  The concept is great, I
>> know out here in commuter heaven, it is also very new.  I am networking
>> and a lot of the business folks out here are really helping spread the
>> word.
>>
>> Mike
>>
>>
>>
>> Matt Titsworth wrote:
>> > So it's been almost two weeks since our launch. Buzz was good, and we
>> > had a great turn out. Since then, everything has pretty well fallen
>> > off. I don't know what I need to do to keep people coming back through
>> > the door. I've been hitting the pavement and getting our name out
>> > there - even finding out that people already knew about us. I just
>> > don't seem to know what to do to get them in. Our events have gone
>> > over well, everything about the reception has been positive. But day
>> > after day I spend sitting over here in an empty space.
>> >
>> > Anybody have any thoughts?
>> >
>> > Matthew
>> >
>> > >
>> >
>> >
>>
>> --
>> Mike Pihlman
>> TracyVirtualOffice
>> "A Coworking Community"
>> 95 W. 11th Street, Suite 203
>> Tracy, CA 95376
>> Mobile: 209-608-4340
>> Web: TracyVirtualOffice.com
>> ooVoo: tracyvirtualoffice
>> Twitter: @TracyVirtOffice
>>
>>
>>
>>
>
>
> >
>

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[Coworking] Re: Keeping people coming through the door

[Matt Titsworth]

Thanks for the thoughts Tony, Daniel, and Alex. I realize this is
probably a pretty common topic to come up around here, and I can
imagine that after a while it can get frustrating. I wasn't entirely
sure whether I should send the email or not, but given coworking's
collaborative and community nature I thought it would be better to
admit to what is probably a consistent problem (even for those well
established places) and get some help than to remain stoic and let the
problem continue without new eyes.

Tony, here are some replies to the points you've made, not as
rebuttals, but to hopefully help provide explanation.

1. This is a great idea, and I'm working on that email now to go out
to our mailing list. I had had such a thought but was reluctant
because to me it seemed as if asking the question could be taken as a
sign of weakness, and that approaching people in such a direct manner
might be alienating. Given that I'm already in a lack of people, that
would be bad. Then again, it's not like it can hurt anything.

2. The Hour had already been talked about internally, but your impetus
has helped me move up the ball.

3. As far as meetings go, we've already got a couple of meetings
planned for the next month. The python user group is meeting here on
the 13th, and there's a Flex group here in dallas I met members from
this past weekend working a table at the Big (D)esign Conference here
in Dallas that I'm trying to get in contact with, and we've got a
couple of groups we've started on our own that are meeting here in
this next month as well. The thing I'm having trouble is that there
are more groups I've talked to, and plenty of people who want to use
us as a free space for meetings, but after that initial "Hey, this
would be a great idea" they go silent.

Before hitting this I checked out the coworking wiki page
"CoworkingIssues" because I figured that there would be some common
info there (also so that I could RTFM before spamming the group).

Daniel, I've been in contact with some blogs, but definitely I need to
get it out there more. I twitter pretty consistently through out the
day on it. Whether I am effective or not remains to be seen though.
I've been trying to promote others and what not. It's frustrating
because I know that it's my job to get out there and build
relationships and network, and as such I've been pushing hard to help
promote not only my space, but the events and what not around here,
but the reciprocation has not been exactly what I would like it to be.
Maybe I should be more hard nosed about that?

Matthew

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[Coworking] Re: Keeping people coming through the door

[Alex Hillman]

I've updated our "IndyHall 201" series with a post about this topic:
http://www.indyhall.org/blog/category/indyhall-201/

If you haven't already watched, Geoff and I talk a lot about these topics in
our FAQ videos as well:
http://www.indyhall.org/blog/category/movies/

-Alex, IndyHall

-- 
-
-- 
-
Alex Hillman
im always developing something
digital: a...@weknowhtml.com
helpful: www.unstick.me
visual: www.dangerouslyawesome.com
local: www.indyhall.org



On Tue, Jun 2, 2009 at 11:46 AM, Mike Pihlman wrote:

>
> Ah...I opened May 1 and I mostly sit empty doing my blogs.  I have a 6th
> grader I'm tutoring, her Dad works for that hour a couple times a week.
>
> BUT, the good newsI had TWO calls yesterday out of the blue.  One
> will start using the place next week, and the other said he would be
> using it as well (we will see..).
>
> So maybe all it takes is timereading some of the comments here and
> watching some of the videos...we are not alone.  The concept is great, I
> know out here in commuter heaven, it is also very new.  I am networking
> and a lot of the business folks out here are really helping spread the
> word.
>
> Mike
>
>
>
> Matt Titsworth wrote:
> > So it's been almost two weeks since our launch. Buzz was good, and we
> > had a great turn out. Since then, everything has pretty well fallen
> > off. I don't know what I need to do to keep people coming back through
> > the door. I've been hitting the pavement and getting our name out
> > there - even finding out that people already knew about us. I just
> > don't seem to know what to do to get them in. Our events have gone
> > over well, everything about the reception has been positive. But day
> > after day I spend sitting over here in an empty space.
> >
> > Anybody have any thoughts?
> >
> > Matthew
> >
> > >
> >
> >
>
> --
> Mike Pihlman
> TracyVirtualOffice
> "A Coworking Community"
> 95 W. 11th Street, Suite 203
> Tracy, CA 95376
> Mobile: 209-608-4340
> Web: TracyVirtualOffice.com
> ooVoo: tracyvirtualoffice
> Twitter: @TracyVirtOffice
>
>
>
> >
>

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[Coworking] Re: Keeping people coming through the door

[Mike Pihlman]

Ah...I opened May 1 and I mostly sit empty doing my blogs.  I have a 6th 
grader I'm tutoring, her Dad works for that hour a couple times a week. 

BUT, the good newsI had TWO calls yesterday out of the blue.  One 
will start using the place next week, and the other said he would be 
using it as well (we will see..).  

So maybe all it takes is timereading some of the comments here and 
watching some of the videos...we are not alone.  The concept is great, I 
know out here in commuter heaven, it is also very new.  I am networking 
and a lot of the business folks out here are really helping spread the 
word. 

Mike



Matt Titsworth wrote:
> So it's been almost two weeks since our launch. Buzz was good, and we
> had a great turn out. Since then, everything has pretty well fallen
> off. I don't know what I need to do to keep people coming back through
> the door. I've been hitting the pavement and getting our name out
> there - even finding out that people already knew about us. I just
> don't seem to know what to do to get them in. Our events have gone
> over well, everything about the reception has been positive. But day
> after day I spend sitting over here in an empty space.
>
> Anybody have any thoughts?
>
> Matthew
>
> >
>
>   

-- 
Mike Pihlman
TracyVirtualOffice
"A Coworking Community"
95 W. 11th Street, Suite 203
Tracy, CA 95376
Mobile: 209-608-4340
Web: TracyVirtualOffice.com
ooVoo: tracyvirtualoffice
Twitter: @TracyVirtOffice



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[Coworking] Re: Keeping people coming through the door

[Tara Hunt]

Also...sounds like you built it and hoped they would come. If there is
something I learnt over the years is that you need to get your community
really invested love-wise in the space. In Philly, I'm always overjoyed to
see that everyone holds Indy Hall up as their own. They paint, they build,
they sell to others, they clean, etc. Same things happens at Citizen Space.
I'm not even there! Invest the community in making the space awesome (let
them hold events?) and they will get invested.
T

On Tue, Jun 2, 2009 at 8:35 AM, Alex Hillman
wrote:

> Rituals. Rituals. Rituals.
> Consistency is critical for building up the mass, and humans are habitual
> creatures. If you can come up with a way (Tony had some great suggestions)
> to get people in the mindset of "today's Tuesday, it's coworking day!", you
> win. Better yet, give them a reason to bring others, and tell others about
> their coworking day.
>
> Have you also done research on your price point? If the value proposition
> isn't well balanced (cost for the day >= the benefit of the day), you're
> going to lose repeat visitors and ultimately, member conversion.
>
> Are you in an "ideal" location? Location is hard to change once you've
> already started a space, but our friends in Miami learned the hard way the
> problems with a poorly selected location.
>
> You need to find out where people are already hanging out, and become a
> part of what they are doing.
>
> -Alex, IndyHall
>
> --
> -
> --
> -
> Alex Hillman
> im always developing something
> digital: a...@weknowhtml.com
> helpful: www.unstick.me
> visual: www.dangerouslyawesome.com
> local: www.indyhall.org
>
>
>
>
> On Tue, Jun 2, 2009 at 11:24 AM, Daniel Fiker wrote:
>
>>  Matthew
>>
>> 1. Try to contact as many blogs as you can, lots of people that visit
>> blogs are probable to come to coworking spaces.
>>
>> 2.  Twitter is very good to advertise a last minute promotion for
>> instance. The best post on a blog gives one free week.
>>
>> 3.  We are promoting workshops, it is a good source of revenue and brings
>> us more "cowork idea spreaders".
>>
>> Lots of luck,
>>
>>  *Daniel Zierz Fiker*
>> * ** PTO DE CONTATO | *(11) 3063. 2049
>> www.ptodecontato.com.br
>>
>>  --
>> *De:* coworking@googlegroups.com [mailto:cowork...@googlegroups.com] *Em
>> nome de *Tony Bacigalupo
>> *Enviada em:* terça-feira, 2 de junho de 2009 12:06
>> *Para:* coworking@googlegroups.com
>> *Assunto:* [Coworking] Re: Keeping people coming through the door
>>
>> A couple quick thoughts:
>> 1. Ask the people who should be coming in why they're not. See if you can
>> isolate one or two specific sticking points that are keeping people away, so
>> you can go about addressing them.
>>
>> 2. Experiment. Try themed days. Cookie Fridays. Happy hours. Ask people
>> what they would do if they were in charge for a day.
>>
>> 3. Give give give. Is there a Meetup group in your town that might be
>> stuck meeting in a Panera Bread that would really like a real space to meet?
>> Are there dozens of Meetup groups like that? Go to their events, make
>> friends, and offer to help. Coworking spaces can be a fantastic free (or
>> cheap) resource for groups looking for an appropriate place to gather. Give
>> give give. Build your Whuffie :-)
>>
>> 4. Empower people to help. The advantage of being new is that people who
>> are interested in what you're doing can take some ownership over it by
>> helping to build it. If you find people who really dig what you're doing,
>> but maybe can't afford to pay to come work, see how you can empower them to
>> work with you and maybe spot them some free space in exchange.
>>
>> Just some thoughts... best of luck!
>>
>> Tony
>>
>>  
>> -
>> New Work City - Coworking NYC style.
>> Phone: (888) 823-3494
>> Email: 3...@nwcny.com
>> Web:   http://nwcny.com
>> Twitter:   http://twitter.com/nwc
>>
>>
>>
>>
>>
>>
>> On Tue, Jun 2, 2009 at 10:57 AM, Matt Titsworth wrote:
>>
>>>
>>> So it's been almost two weeks since our launch. Buzz was good, and we
>>> had a great turn out. Since then, everything has pretty well fallen
>>> off. I don't know what I need to do to keep people coming back through
>>> the door. I've been hitting the pavement and getting our name out
>>> there - even finding out that people already knew about us. I just
>>> don't seem to know what to do to get them in. Our events have gone
>>> over well, everything about the reception has been positive. But day
>>> after day I spend sitting over here in an empty space.
>>>
>>> Anybody have any thoughts?
>>>
>>> Matthew
>>>
>>>
>>>
>>
>>
>
> >
>


-- 
tara 'missrogue' hunt

Book: The Whuffie Factor (http://www.thewhuffiefactor.com)
Blog: HorsePigCow: Marketing Uncommon (http://horsepigcow.com)
Twitter: http://www.twitter.com/missrogue
phone: 415-694-1951

--~--~-~--~~

[Coworking] Re: Keeping people coming through the door

[Alex Hillman]

Rituals. Rituals. Rituals.
Consistency is critical for building up the mass, and humans are habitual
creatures. If you can come up with a way (Tony had some great suggestions)
to get people in the mindset of "today's Tuesday, it's coworking day!", you
win. Better yet, give them a reason to bring others, and tell others about
their coworking day.

Have you also done research on your price point? If the value proposition
isn't well balanced (cost for the day >= the benefit of the day), you're
going to lose repeat visitors and ultimately, member conversion.

Are you in an "ideal" location? Location is hard to change once you've
already started a space, but our friends in Miami learned the hard way the
problems with a poorly selected location.

You need to find out where people are already hanging out, and become a part
of what they are doing.

-Alex, IndyHall

-- 
-
-- 
-
Alex Hillman
im always developing something
digital: a...@weknowhtml.com
helpful: www.unstick.me
visual: www.dangerouslyawesome.com
local: www.indyhall.org



On Tue, Jun 2, 2009 at 11:24 AM, Daniel Fiker  wrote:

>  Matthew
>
> 1. Try to contact as many blogs as you can, lots of people that visit blogs
> are probable to come to coworking spaces.
>
> 2.  Twitter is very good to advertise a last minute promotion for instance.
> The best post on a blog gives one free week.
>
> 3.  We are promoting workshops, it is a good source of revenue and brings
> us more "cowork idea spreaders".
>
> Lots of luck,
>
>  *Daniel Zierz Fiker*
> * ** PTO DE CONTATO | *(11) 3063. 2049
> www.ptodecontato.com.br
>
>  --
> *De:* coworking@googlegroups.com [mailto:cowork...@googlegroups.com] *Em
> nome de *Tony Bacigalupo
> *Enviada em:* terça-feira, 2 de junho de 2009 12:06
> *Para:* coworking@googlegroups.com
> *Assunto:* [Coworking] Re: Keeping people coming through the door
>
> A couple quick thoughts:
> 1. Ask the people who should be coming in why they're not. See if you can
> isolate one or two specific sticking points that are keeping people away, so
> you can go about addressing them.
>
> 2. Experiment. Try themed days. Cookie Fridays. Happy hours. Ask people
> what they would do if they were in charge for a day.
>
> 3. Give give give. Is there a Meetup group in your town that might be stuck
> meeting in a Panera Bread that would really like a real space to meet? Are
> there dozens of Meetup groups like that? Go to their events, make friends,
> and offer to help. Coworking spaces can be a fantastic free (or cheap)
> resource for groups looking for an appropriate place to gather. Give give
> give. Build your Whuffie :-)
>
> 4. Empower people to help. The advantage of being new is that people who
> are interested in what you're doing can take some ownership over it by
> helping to build it. If you find people who really dig what you're doing,
> but maybe can't afford to pay to come work, see how you can empower them to
> work with you and maybe spot them some free space in exchange.
>
> Just some thoughts... best of luck!
>
> Tony
>
>  
> -
> New Work City - Coworking NYC style.
> Phone: (888) 823-3494
> Email: 3...@nwcny.com
> Web:   http://nwcny.com
> Twitter:   http://twitter.com/nwc
>
>
>
>
>
>
> On Tue, Jun 2, 2009 at 10:57 AM, Matt Titsworth wrote:
>
>>
>> So it's been almost two weeks since our launch. Buzz was good, and we
>> had a great turn out. Since then, everything has pretty well fallen
>> off. I don't know what I need to do to keep people coming back through
>> the door. I've been hitting the pavement and getting our name out
>> there - even finding out that people already knew about us. I just
>> don't seem to know what to do to get them in. Our events have gone
>> over well, everything about the reception has been positive. But day
>> after day I spend sitting over here in an empty space.
>>
>> Anybody have any thoughts?
>>
>> Matthew
>>
>>
>>
> >
>

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RES: [Coworking] Re: Keeping people coming through the door

[Daniel Fiker]

Matthew
 
1. Try to contact as many blogs as you can, lots of people that visit blogs
are probable to come to coworking spaces.
 
2.  Twitter is very good to advertise a last minute promotion for instance.
The best post on a blog gives one free week.
 
3.  We are promoting workshops, it is a good source of revenue and brings us
more "cowork idea spreaders".
 
Lots of luck,
 
Daniel Zierz Fiker
  PTO DE CONTATO | (11) 3063. 2049
www.ptodecontato.com.br  

  _  

De: coworking@googlegroups.com [mailto:cowork...@googlegroups.com] Em nome
de Tony Bacigalupo
Enviada em: terça-feira, 2 de junho de 2009 12:06
Para: coworking@googlegroups.com
Assunto: [Coworking] Re: Keeping people coming through the door


A couple quick thoughts: 

1. Ask the people who should be coming in why they're not. See if you can
isolate one or two specific sticking points that are keeping people away, so
you can go about addressing them.

2. Experiment. Try themed days. Cookie Fridays. Happy hours. Ask people what
they would do if they were in charge for a day. 

3. Give give give. Is there a Meetup group in your town that might be stuck
meeting in a Panera Bread that would really like a real space to meet? Are
there dozens of Meetup groups like that? Go to their events, make friends,
and offer to help. Coworking spaces can be a fantastic free (or cheap)
resource for groups looking for an appropriate place to gather. Give give
give. Build your Whuffie :-)

4. Empower people to help. The advantage of being new is that people who are
interested in what you're doing can take some ownership over it by helping
to build it. If you find people who really dig what you're doing, but maybe
can't afford to pay to come work, see how you can empower them to work with
you and maybe spot them some free space in exchange.

Just some thoughts... best of luck!

Tony


-
New Work City - Coworking NYC style.
Phone: (888) 823-3494
Email:   3...@nwcny.com
Web: http://nwcny.com 
Twitter: http://twitter.com/nwc 






On Tue, Jun 2, 2009 at 10:57 AM, Matt Titsworth  wrote:



So it's been almost two weeks since our launch. Buzz was good, and we
had a great turn out. Since then, everything has pretty well fallen
off. I don't know what I need to do to keep people coming back through
the door. I've been hitting the pavement and getting our name out
there - even finding out that people already knew about us. I just
don't seem to know what to do to get them in. Our events have gone
over well, everything about the reception has been positive. But day
after day I spend sitting over here in an empty space.

Anybody have any thoughts?

Matthew









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[Coworking] Re: Keeping people coming through the door

[Tony Bacigalupo]

A couple quick thoughts:
1. Ask the people who should be coming in why they're not. See if you can
isolate one or two specific sticking points that are keeping people away, so
you can go about addressing them.

2. Experiment. Try themed days. Cookie Fridays. Happy hours. Ask people what
they would do if they were in charge for a day.

3. Give give give. Is there a Meetup group in your town that might be stuck
meeting in a Panera Bread that would really like a real space to meet? Are
there dozens of Meetup groups like that? Go to their events, make friends,
and offer to help. Coworking spaces can be a fantastic free (or cheap)
resource for groups looking for an appropriate place to gather. Give give
give. Build your Whuffie :-)

4. Empower people to help. The advantage of being new is that people who are
interested in what you're doing can take some ownership over it by helping
to build it. If you find people who really dig what you're doing, but maybe
can't afford to pay to come work, see how you can empower them to work with
you and maybe spot them some free space in exchange.

Just some thoughts... best of luck!

Tony


-
New Work City - Coworking NYC style.
Phone: (888) 823-3494
Email: 3...@nwcny.com
Web:   http://nwcny.com
Twitter:   http://twitter.com/nwc






On Tue, Jun 2, 2009 at 10:57 AM, Matt Titsworth  wrote:

>
> So it's been almost two weeks since our launch. Buzz was good, and we
> had a great turn out. Since then, everything has pretty well fallen
> off. I don't know what I need to do to keep people coming back through
> the door. I've been hitting the pavement and getting our name out
> there - even finding out that people already knew about us. I just
> don't seem to know what to do to get them in. Our events have gone
> over well, everything about the reception has been positive. But day
> after day I spend sitting over here in an empty space.
>
> Anybody have any thoughts?
>
> Matthew
>
> >
>

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[Coworking] Keeping people coming through the door

[Matt Titsworth]

So it's been almost two weeks since our launch. Buzz was good, and we
had a great turn out. Since then, everything has pretty well fallen
off. I don't know what I need to do to keep people coming back through
the door. I've been hitting the pavement and getting our name out
there - even finding out that people already knew about us. I just
don't seem to know what to do to get them in. Our events have gone
over well, everything about the reception has been positive. But day
after day I spend sitting over here in an empty space.

Anybody have any thoughts?

Matthew

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[Coworking] Re: New member

[Tony Bacigalupo]

TJ,

> The economic downturn has resulted in 20,000+ jobs being eliminated in
>
my company, and my job was eventually impacted. No worries. This has
>
provided me the opportunity to pursue an area that I am very
>
passionate about--creating collaborative work environments.
>

Eff yeah!! That's the spirit!

Welcome to the group, friend! We're here to help :-)

Best,
Tony Bacigalupo

-
New Work City - Coworking NYC style.
Phone: (888) 823-3494
Email: 3...@nwcny.com
Web:   http://nwcny.com
Twitter:   http://twitter.com/nwc






On Tue, Jun 2, 2009 at 8:45 AM,  wrote:

>
> Greetings-
>
> I am new to the coworking movement and wanted to say hello to
> everyone.
>
> For the past 20 years, I have worked as a senior manager for a large
> manufacturing company. My expertise is in business analytics and
> organizational development.
>
> The economic downturn has resulted in 20,000+ jobs being eliminated in
> my company, and my job was eventually impacted. No worries. This has
> provided me the opportunity to pursue an area that I am very
> passionate about--creating collaborative work environments.
>
> I stumbled upon the coworking movement while doing research on Remote
> Work Centers. I love the idea of coworking, and am interested in
> opening studios in Alabama and the Florida panhandle (Pensacola and
> Ft. Walton Beach). Currently, I am putting together a business plan to
> open a coworking studio within the next couple of months.
>
> When I go out and talk to people, I am finding there is a lot of
> educating that needs to be done on the concept of coworking. Most
> people associate coworking with "executive suites". No surprise here.
> So, my immediate need is to educate people and to create some
> groundswell around the concept. Any advice you can provide in this
> area would be helpful.
>
> TJ
>
>
> >
>

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[Coworking] New member

[tj . murphy]

Greetings-

I am new to the coworking movement and wanted to say hello to
everyone.

For the past 20 years, I have worked as a senior manager for a large
manufacturing company. My expertise is in business analytics and
organizational development.

The economic downturn has resulted in 20,000+ jobs being eliminated in
my company, and my job was eventually impacted. No worries. This has
provided me the opportunity to pursue an area that I am very
passionate about--creating collaborative work environments.

I stumbled upon the coworking movement while doing research on Remote
Work Centers. I love the idea of coworking, and am interested in
opening studios in Alabama and the Florida panhandle (Pensacola and
Ft. Walton Beach). Currently, I am putting together a business plan to
open a coworking studio within the next couple of months.

When I go out and talk to people, I am finding there is a lot of
educating that needs to be done on the concept of coworking. Most
people associate coworking with "executive suites". No surprise here.
So, my immediate need is to educate people and to create some
groundswell around the concept. Any advice you can provide in this
area would be helpful.

TJ


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