Re: [IxDA Discuss] Your favorite rating interface

2007-12-15 Thread Jim Drew

On Dec 14, 2007, at 2:00 PM, Jeffrey D. Gimzek wrote:

>> A number of systems have gone to a 7-star system: […]  Even then,
>> it may do a good job of capturing levels of dislike which may be
>> valuable in some settings -- movies, for example.  For that, an 8- 
>> star
>> system is probably better: -3 -2 -1 0 1 2 3 (and unrated). […]
>
>
> OK, but is that instantly understandable ?
>
> that is the deal with the stars - ubiquitous = understandable

Ubiquitous != understandable.  Just because something is everywhere,  
doesn't mean everyone understands it in the same way.  As stated,  
that's the exact problem with a 5-star system.  Everyone probably  
understands what 5 stars means, but all the rest are up for grabs.


> many many people dont really understand negative numbers
>
> to see an example of a rating that is almost totally useless, see  
> jobvent.com
>
> what's a 1303? what's a - 43? i dont know. i have to figure it out,  
> and by then i dont care.

I can't disagree with you; a (presumably) rolled-up value which  
doesn't obviously relate to the original rating spread is obscure at  
best, maybe unuseful. One which does relate -- average 3.4 rating (19  
ratings) on a scale of -4 to +4 -- is better.

If negative numbers are deemed too confusing -- where're your  
personas, huh?!  -- maybe a letter grade of A through F with +  
and - in the mix. Americans at least should have a decent grasp that  
if the grade relates to percentages, then an F is covering roughly the  
entire bottom half of the spectrum, everything from completely  
unacceptable down to putrid and beyond.

-- Jim Drew
 [EMAIL PROTECTED]
 http://www.soundskinky.com/blog/




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Re: [IxDA Discuss] What tools do you use for prototyping?

2007-12-15 Thread Jim Drew

On Nov 11, 2007, at 7:19 PM, Andrei Herasimchuk wrote:

> On Nov 11, 2007, at 4:56 PM, Eric Scheid wrote:
>
>> On 12/11/07 11:19 AM, "Andrei Herasimchuk"
>> <[EMAIL PROTECTED]>
>> wrote:
>>
>>> Maybe we should flip this question as you guys seem to be thinking
>>> different than I am. What do you think pixel perfect means?
>>
>> if in the final design, for a given screen, window size,   
>> interaction state
>> (etc) a given element is "x" pixels in size, then the same element   
>> in the
>> prototype under the same conditions would also be exactly "x"   
>> pixels insize.
>
> Ok. That's what I mean as well. So what's so controversial then about
> a prototype that basically acts just like the real thing?


Controversial, maybe not much.

"Dangerous", maybe.  I've seen cases with "danger" on both ends.

One was a set of screen captures which purported to be from a  
"finished" app, which were used for some very early user research, and  
were also passed on to QA (in lieu of a spec, and MRD, or pretty much  
any other documentation or description) for test plan creation.  Blame  
it on whatever misconceptions and misdirection you like, but the  
"pixel perfect" consistency of the images led to weeks of wasted work,  
with test plans based on inferred functionality and even when the  
prototype nature of the images was understood, still more wasted tim e  
learning to back away from the underlying concepts which had become  
wedged into QA's consciousness.

The other is when the prototype becomes the end product.  Something  
which was never intended to be the finished item, not built with the  
underlying infrastructure, then gets retrofitted into being what is  
wanted, and this causes problems continuously through the production  
cycle as item after item pokes up and says "hey, I'm still a prototype  
over here" and has to be rearchitected on the spot.  Which resulted in  
a hodgepodge of spaghetti code and patchwork because every problem was  
solved independently and sometimes differently.  All underlying design  
consistency got tossed in order to maintain the surface established by  
the too-good prototype.

Not that these things always happen with high-fidelity prototypes, but  
they can.  We have to avoid falling into the traps set by such.

-- Jim Drew
 [EMAIL PROTECTED]
 http://www.soundskinky.com/blog/




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[IxDA Discuss] Is "By invitation only" a better way to get converts to your service in a marketplace with an established player?

2007-12-15 Thread Sachendra Yadav
I guess the trend was started by Gmail ...you couldn't just sign up
and start using, you had to have an invitation. The same concept is
being used by "Jaiku" and "Pownce".

Does this feeling of exclusivity drive more converts to a new service
in a marketplace with an already established player?

-Sachendra

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Re: [IxDA Discuss] Your favorite rating interface

2007-12-15 Thread Jonathan Koren

Jim hit on the head.  Stars are ubiquitous because they're  
ubiquitous.   People expect them, and they're deceptively simple.

It's hard to capture what a rating actually means.  Take a simple  
thing like, "Rate this movie from 1 (lowest) to 5 (highest)."  What  
does that mean?  Does it mean "Rate the quality of this movie?" or  
does it mean "Rate how much you enjoyed this movie?"  There's plenty  
of movies that are obviously well made, well acted, and of undeniably  
high quality, that I simply just don't like.  Similarly, there's  
plenty of crap movies that I enjoy immensely.  How do I rank these?   
Sure you could have two different scales, but as soon as you add a  
second,  you're quickly going to want to add a third and fourth, until  
the rating system becomes overwhelming.

Even a Likert scale doesn't mean the same thing to users.  There's  
plenty of users that rank everything 5 stars, others that rank items  
only 1 star or 5 stars.  Even in my own experience a Likert scale can  
be problematic.  I decided to rate all my songs on iTunes.  I decided  
I'd try to bell curve it with:

1: absolute crap, or non music track
2: don't like it
3: perfectly acceptable
4: like it
5: sublime

This worked for a while, until I started to realized that there would  
be two songs that I liked, but weren't sublime, but I preferred one to  
the other.  I couldn't capture that relationship.  In a sense, a 7  
point scale would have been better here, but I suspect I would have  
ended up with wanting a 9 point scale.

Typically, people just use a 5 point Likert scale and tell users, "do  
what you want with it" and then renormalize the rating across all the  
users before doing something interesting with it.

Personally, my experience with Likert scales has made me appreciate  
the simple "thumbs up"/"thumbs down" approach Tivo has taken. :)

--
Jonathan Koren
[EMAIL PROTECTED]
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Re: [IxDA Discuss] Why has micro-blogging become so popular

2007-12-15 Thread Robert Hoekman, Jr.
>
> Try this one, Robert and Neil: microblogging is to weblogging what
> citizens' band radio is to talk radio.
>

Nice. :)

-r-

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Re: [IxDA Discuss] On the topic of twitter - Why?

2007-12-15 Thread Daniel Szuc
"interesting laboratory to see these shifts." - Yup. I find it fun to  
just be a part of these social experiments :)

Will the same services hold our attention in the next few years?

rgds,
Dan in Taipei - http://twitter.com/dszuc



On 16/12/2007, at 1:38 AM, Katie Ware wrote:

> Oh I think it's way more than entertainment. It's huge in how it is  
> changing the way people communicate and interact with each other.  
> And I'm speaking a little broader here - facebook in general vs.  
> just the statuses. I have been able to start a dialogue with my  
> niece on FB when she would never pick up the phone and call me. I'm  
> "fb friends" with people I haven't seen in years and now know quite  
> a bit about their current lives. It's redefining what relationships  
> are.
>
> Of course, it's not all about facebook - these things can happen  
> other ways online, but it is an interesting laboratory to see these  
> shifts.
>


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Re: [IxDA Discuss] Why has micro-blogging become so popular

2007-12-15 Thread Jeff Seager

Try this one, Robert and Neil: microblogging is to weblogging what citizens' 
band radio is to talk radio.

?;-)  Jeff, enamored of metaphor

> 
> > The way I see it, microblogging is to weblogging what IM is to email.
> 
> 
> They have very different focuses, though. Blogs are more thematic, often
> tied around a specific subject. But micro-blogs, and especially Twitter,
> tend to be more about the poster's day-to-day life than their subject of
> choice or area of expertise.

_
The best games are on Xbox 360.  Click here for a special offer on an Xbox 360 
Console.
http://www.xbox.com/en-US/hardware/wheretobuy/

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Re: [IxDA Discuss] Why has micro-blogging become so popular

2007-12-15 Thread William Evans
Wow - Juhan mentioned Bentham's Panopticon - nice


will evans
user experience architect
[EMAIL PROTECTED]
617.281.1281


On Dec 15, 2007, at 2:46 PM, Juhan Sonin <[EMAIL PROTECTED]> wrote:

> Billions of netted sensors (plus a few strategically located on our
> person) will auto-generate our daily routines data... no more
> physically typing admintrivia into form input boxes. It's here now.
>
> It's the Participatory Panopticon (listen here:
> http://itc.conversationsnetwork.org/shows/detail375.html)
>
> -Juhan
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=23528
>
>
> 
> *Come to IxDA Interaction08 | Savannah*
> February 8-10, 2008 in Savannah, GA, USA
> Register today: http://interaction08.ixda.org/
>
> 
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Re: [IxDA Discuss] Why has micro-blogging become so popular

2007-12-15 Thread Juhan Sonin
Billions of netted sensors (plus a few strategically located on our
person) will auto-generate our daily routines data... no more
physically typing admintrivia into form input boxes. It's here now.

It's the Participatory Panopticon (listen here:
http://itc.conversationsnetwork.org/shows/detail375.html)

-Juhan


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=23528



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[IxDA Discuss] Extremely rapid usability testing

2007-12-15 Thread satupawson
Hi all,
There was an earlier thread http://www.ixda.org/discuss.php?post=18865
on usability testing at conferences that I had posted to for my
particular challenge. First I would like to thank all those who
responded.
I turned this project into a grad paper in HCI readings at the U. of
Calgary, plus developed a successful methodology that allowed us to
usability test a new product at the PhotoPlus 2007 trade show in New
York. http://www.photoplusexpo.com/ppe/index.jsp
This show is huge in the Photographic Industry; 27,000 visitors attended
this year. Over 300 people stopped by our booth, and we ran usability
tests on 14 participants in a three day period. 

All in all a great success and an excellent learning experience. One of
my biggest roadblocks in developing this methodology was that it was
clear that others have done usability testing at conferences, but NO ONE
is publishing their work on how they did it. So I literally created a
methodology based on a mish mash of HCI techniques after reading several
papers on time constrained HCI efforts. I have been encouraged by
several colleagues that real world methodologies like this need to get
published so the techniques can be used, critiqued, and improved. I
certainly would have appreciated a good dose of criticism when I was
developing this. Thus a New Year's resolution for me is to get this
published, hopefully Interactions magazine. Meanwhile, if any are
interested in a copy of the paper please email me off list. 

Cheers and Merry Christmas
Mark


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Re: [IxDA Discuss] Why has micro-blogging become so popular

2007-12-15 Thread Jerome Ryckborst
I think these two statements are on the mark:

> I see the 'micro blog' not at a sharing of information but the
> fulfillment of a basic human need to connect at a simple level
> have our/their existence acknowledged.

> I use it to stay in steadier, yet more casual contact with friends
> who live in other states (real friends, not just "socialware friends").

Here's my view.

Microblogging is part of online social networking. I believe that the use of 
social networks, such as Orkut, MySpace, and Facebook, and their microblogging 
cousins, such as Twitter, are a response to the impersonal nature of our very 
large cities and to the vast geographic distances between small towns. Either 
way, it's a response to the physical space between us and the people we know.
 According to anthropologists, the ideal village size is 200-300 people, or 
100-500, depending on whom you believe. That's the number of people of whom a 
typical human can keep track -- the people we know well, the people we know 
casually, the people we know we've seen before, and so on -- a villageful.
 Now, blend the idea of a physical village with that of an online social 
network.
 With the advent of wireless technology, we get to take our village with 
us. It started with mobile phones. Then Web 2.0, which allowed us to post 
content and interact with and react to posted content. Also, the lines between 
handheld/wireless device and Internet/computer blurred. The result is that 
physical constraints, geography, and (to a degree) time zones are no longer an 
issue between the people in our personal, online villages.
 Instead of looking out the window and seeing you walk by, in town, I look 
in Facebook and see you "walk by" there. Facebook tells me that you did this, 
you looked at that, you liked this movie, you joined that group, etc, etc. 
Wireless adds to this, since we can use our mobile phones to send 
SMS/text-messages to Twitter (or a similar service), which then updates 
Facebook or other social network.
 As in a physical village, you're more connected or more involved with some 
people than with others. Similarly in an online "social network" you'll find 
that you talk or share with some people often, and others seldom.
 Social networks fill the human need to connect.
 To some degree, there is a behavioural difference, in that we have to 
consciously push updates at Twitter, Facebook, etc. Some products help automate 
this, such as Microsoft Communicator (is that its name?) which automatically 
tells my colleagues when I'm busy by looking at the meetings in my Outlook 
Calendar. And that's OK, because if my colleagues walked by my office, they 
would see that I'm "Busy". Why shouldn't my remote colleagues get the same 
benefit?
 The younger generation, born after 1980-ish and sometimes called 
Generation Y, are more comfortable with this technology, perhaps because their 
youth makes them reckless about privacy. Generation X is a bit more reserved, 
but shares freely their opinions of products and services (e.g. movies). The 
Boomers are late to the party, but arriving in larger numbers every day -- many 
of them dragged onto Facebook by their kids or grandkids. And groups of all 
ages are likely more open online than in person.*
 All this is my theory. Other people might say this is just a fad and this 
is just about entertainment -- and they could be right.

-=- Jerome

* From a study on workplace communication, titled "The Impact Of Group Size And 
Social Presence On Small-Group Communication: Does Computer-Mediated 
Communication Make A Difference?" by Lowry et al, in Small Group Research, 
volume 37 number 6, December 2006.

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Re: [IxDA Discuss] On the topic of twitter - Why?

2007-12-15 Thread Mark Schraad
Hi Katie,

I think you are exactly right about the potential here. While I have  
benefited greatly by participating in social networks for years they  
have always been professional in nature. I also spend considerable  
time attempting to evaluate the business potential of these social  
innovations (sorry, its an occupational hazard). I have found folks  
in the last few years sing facebook, myspace and even blogging that  
were long forgotten. I have a terrible tendency towards the 'out of  
sight - out of mind' syndrome. Where letters and phone calls just  
don't work for me, the instant nature nature of chat, texting and the  
current generation of social networks work for me. I have yet to dive  
into twitter... I just can't imagine that my mutterings or mundane  
observations would be of any interest to someone as I broadcast them.  
It may be a case of taking things a bit to far... but this is how we  
find these things out. And it may in fact, not be too much minutia as  
we learn to filter for relevance and context. The elimination of  
geography and time in socially connecting is proving quite valuable  
and will no doubt have a profound effect on us going forward. Cool  
stuff.

Mark


On Dec 15, 2007, at 12:38 PM, Katie Ware wrote:

> Oh I think it's way more than entertainment. It's huge in how it is  
> changing the way people communicate and interact with each other.  
> And I'm speaking a little broader here - facebook in general vs.  
> just the statuses. I have been able to start a dialogue with my  
> niece on FB when she would never pick up the phone and call me. I'm  
> "fb friends" with people I haven't seen in years and now know quite  
> a bit about their current lives. It's redefining what relationships  
> are.
>
> Of course, it's not all about facebook - these things can happen  
> other ways online, but it is an interesting laboratory to see these  
> shifts.
>
>
>>> One other caveat about this stuff that I always remind  
>>> myself. ...> "First and foremost for me it is entertainment. It  
>>> is he reality TV show I> get to "watch" 24/7 about all the  
>>> connected (ie. digitally connected) people> in my life."> > It  
>>> includes tweets, flicks, facebook statuses, irovrs and more.> >  
>>> But it is still entertainment.> > Yes, people are trying to find  
>>> business models out of it, but to me it is> just plain old good  
>>> fun w/ people I like &/or have respect for.> > -- dave>
> _
>

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Re: [IxDA Discuss] OLPC: BBC article

2007-12-15 Thread Murli Nagasundaram
On 12/14/07, Jeff Seager <[EMAIL PROTECTED]> wrote:
>
> I like diversity in
> theory and in practice, and I believe that cultural diversity is an
> advantage to all of us.


I cannot agree with you more.  At the same time, the religious fervor and
evangelistic zeal with which ideas are marketed (even in secular contexts --
evangelistic behavior has become embedded in culture) as being the Best/Only
solution to problems -- with free-market economics supporting/promoting
evangelical behavior (because, you see, you Grow, or Die) makes the
sustenance of cultural diversity very hard.  The Abiline Paradox

http://en.wikipedia.org/wiki/Abilene_paradox


kicks in.  (Very likely, it was this phenomenon which led to that disaster
called the Iraq War, but I don't wish to stray into politics here.)


Some of that advantage may be forever hidden from us until such time that
> diversity is no more. Perhaps this technology won't eliminate
> cultural diversity, but the possibility is something to consider. At worst
> I
> think the desire to disseminate such technology is a well-intentioned
> arrogance, and certainly not the first or the last in human history.


Amen to that, Brother Jeff!  Well-intentioned arrogance, indeed -- the key
cause of many avoidable man-made calamities.

-m


murli nagasundaram, ph.d. | www.murli.com |  [EMAIL PROTECTED] | +91 99 02 69
69 20

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Re: [IxDA Discuss] Design Masters Thesis & Extent of Realization

2007-12-15 Thread Chaitrali Dhole
Hello Jack,

I totally agree with you. If the student's design had followed the user
centered design methodology or the process that the course expected out of
her, she should be granted her degree.

Getting funding for the website, and actually developing a functional site
are peripherral issues to a core designer. Making this a mandate could
infact distract the student(s) from the very purspose of applying for this
course. Students will be vary of opting for the degree in the future.

Chaitrali Dhole
Sr. Usability Engineer
Persistent Systems, India
001-408 406 1649

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Re: [IxDA Discuss] Why has micro-blogging become so popular

2007-12-15 Thread Robert Hoekman, Jr.
> The way I see it, microblogging is to weblogging what IM is to email.


They have very different focuses, though. Blogs are more thematic, often
tied around a specific subject. But micro-blogs, and especially Twitter,
tend to be more about the poster's day-to-day life than their subject of
choice or area of expertise.

-r-

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Re: [IxDA Discuss] On the topic of twitter - Why?

2007-12-15 Thread Katie Ware
Oh I think it's way more than entertainment. It's huge in how it is changing 
the way people communicate and interact with each other. And I'm speaking a 
little broader here - facebook in general vs. just the statuses. I have been 
able to start a dialogue with my niece on FB when she would never pick up the 
phone and call me. I'm "fb friends" with people I haven't seen in years and now 
know quite a bit about their current lives. It's redefining what relationships 
are. 
 
Of course, it's not all about facebook - these things can happen other ways 
online, but it is an interesting laboratory to see these shifts.
 
 



>> One other caveat about this stuff that I always remind myself. ...> "First 
>> and foremost for me it is entertainment. It is he reality TV show I> get to 
>> "watch" 24/7 about all the connected (ie. digitally connected) people> in my 
>> life."> > It includes tweets, flicks, facebook statuses, irovrs and more.> > 
>> But it is still entertainment.> > Yes, people are trying to find business 
>> models out of it, but to me it is> just plain old good fun w/ people I like 
>> &/or have respect for.> > -- dave> 
_
i’m is proud to present Cause Effect, a series about real people making a 
difference.
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Re: [IxDA Discuss] Why has micro-blogging become so popular

2007-12-15 Thread Robert Hoekman, Jr.
> I see the 'micro blog' not at a sharing of information but the
> fulfillment of a basic human need to connect at a simple level have
> have our/their existence acknowledged.


I agree. I won't venture to guess why most people use it, but I can you tell
you that I use it to stay in steadier, yet more casual contact with friends
who live in other states (real friends, not just "socialware friends"). It's
just really nice to check into Twitter to see what everyone is up to. I feel
much more connected to them than I used to. Some friends I only see at
conferences once or twice a year, so it's great to be able to see what
they're doing and thinking about during their daily lives.

It's less formal than email, requires less effort, and because these posts
are so short, people are inclined to post fairly frequently.

-r-

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Re: [IxDA Discuss] On the topic of twitter - Why?

2007-12-15 Thread David Malouf
One other caveat about this stuff that I always remind myself. ...
"First and foremost for me it is entertainment. It is he reality TV show I
get to "watch" 24/7 about all the connected (ie. digitally connected) people
in my life."

It includes tweets, flicks, facebook statuses, irovrs and more.

But it is still entertainment.

Yes, people are trying to find business models out of it, but to me it is
just plain old good fun w/ people I like &/or have respect for.

-- dave

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Re: [IxDA Discuss] On the topic of twitter - Why?

2007-12-15 Thread Katie Ware
I'm glad you mentioned Facebook. I'm a fairly recent convert to FB and have 
found it fascinating. I'd say more about that except it's the morning after the 
company holiday party and my brain hasn't quite kicked in yet.
 
In relation to this thread though, I must confess I didn't really understand 
the whole twitter thing. But I do now - and it's (to me anyway) because of the 
FB status statements. You get an idea what people are up to, thinking about 
right then. As long as they update the status often. And some friends have 
their twitter in their status. So, now I understand twitter to be the FB status 
on steroids.



> Date: Fri, 14 Dec 2007 20:55:31 -0500> From: [EMAIL PROTECTED]> To: [EMAIL 
> PROTECTED]> Subject: [IxDA Discuss] On the topic of twitter - Why?> > A few 
> interesting thoughts here.> First off: (http://twitter.com/daveixd)> > What 
> is interesting is that almost everyone has looked at this question from> the 
> Poster's point of view and not the reader's. Very interesting. I LOVE> 
> reading my twitter follower's feed. Sometimes its a bit much when David> 
> Armano is at a conference, or Thomas Vander Wal is traveling around the> 
> world (I mean how many times can one man be stuck on a tarmack?).> > But it 
> is a great way for me to not be connected (that's like 'ease of> use'), but 
> rather to get new insights into the lives of.> > Examples. I have met with, 
> corresponded with, even planned a conference with> Dan Saffer, but I only 
> found out through twitter that he plays cello.> > There are a million such 
> situations like this.> > Now going back to the other side of it (and I'm 
> concentrating on 
 twitter).> > First off, I don't think of it as micro-blogging. It is not a log 
in any> sense of the term for me, the way a blog is, or maybe it is more like a 
log> than a blog is. But it is so much about the way I monitor it. The fact 
that> it can come into so many different platforms and they are all push (by> 
choice/selection). And I can push back through all of those same platforms> as 
well.> > Next thing, it is sometimes an easier (and also cheaper) way to SMS 
someone,> especially someone around the world. I love doing back and forth 
direct> message conversations with Daniel Szuc in Hong Kong (or wherever he is 
this> week -- I think Taipei). The fact that I even know he is in Taipei would> 
have never happened before twitter.> > A great resource to look up about all 
this are some of the talks on Leisa's> blog www.disambiguity.com. Just look for 
"ambient intimacy".> > On a separate note, this is also why I use facebook. 
It's stream/feed is> also a great way to relate to pe
 ople in a different way.> > -- dave> > -- > David Malouf> 
http://synapticburn.com/> http://ixda.org/> http://motorola.com/> 
> *Come to IxDA 
Interaction08 | Savannah*> February 8-10, 2008 in Savannah, GA, USA> Register 
today: http://interaction08.ixda.org/> > 
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Re: [IxDA Discuss] OLPC: BBC article

2007-12-15 Thread Murli Nagasundaram
I just realized that I had sent this message to Jeff alone rather than the
group, so here it is again.  (As an aside,it looks like the list options
have been set so that 'reply' goes to the poster rather than the group.  I
don't know whether the listmaster intentionally chose this setting -- I can
see how "reply-to-poster" can prevent the occasional embarrassing situation,
but it's a bit of pain to consciously have to choose reply-to--all each
time.)

---

Jeff, nice site; also, now that I know you're a musician, I'm prepared to
take back everything I said about music (since I merely appreciate music,
but am not a musician)!

At any rate ... since we're talking culture here ...  almost everybody who
speaks of 'modernization' treats the term synonymously with
'Westernization'.  I read articles in magazines and newspapers and academic
journals where the writer makes approving comments (without realizing how
patronizing they sound) about how some society or organization looked
'modern' (always meaning 'Western').  Which becomes the One True Way.  The
Correct Political Systems, the Correct Social Values, the Correct Form of
Attire, the Correct Food, the Correct Language, the Correct Forms of
Entertainment, etc. and of course, the Correct Designs is equated to
Whatever Is Being Done in The West Right Now.  Things that the West no
longer does are naturally, No Longer Correct.  There is belief in a steady,
monotonic improvement from last year to this year and on to the next.

This the larger Weltanschauung within which the Designer from MIT operates.
So her belief in the technology's worth for just about any social group out
there is very strong.  After all, everyday, every magazine, newspaper,
journal, media source tells her than at least technology-wise, things are
getting better and better.  So whatever spouts forth from the center of her
forehead, must be good.  This is not unlike a strong religious belief and
fervor.  I know friends who are this way, and they are decent and smart
people.  Very informed too, but nevertheless.

Consequently, it is often the Design Beneficiary's fault for not properly
accepting and adopting the Gifted Design.  Or so is the belief.  And even
where the Designer appreciates cultural differences, the hope is that One
Day They Will Modernize ( i.e., Westernize).  And then they can gain the
full benefits of The Design.

You're absolutely right that technology is implicit in all culture.  Many
technologists react with disbelief if they are told this.  Again, that
Weltanschauung thing.  There is something called Adaptive Structuration
Theory which explains how people Appropriate technologies according to their
own culture and social structure regardless of how the technology was
intended to be used.  The designer sometimes (often?) views this outcome as
a failure of her technology and intent.  One strategy she uses to prevent
such adaptive appropriation is to build in RESTRICTIONS in her design so
that it can be used only in one (or a few) specific, anticipated ways.
Where the user culture has no option, they might bend to the dictates of the
technology, but in others, they may end up rejecting it.

Regards,

murli

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