[IxDA Discuss] Usability in the Classroom

2009-10-01 Thread Bill Lauritzen
Anyone know of any research done or work done on creating classrooms
that are student-centered in terms of learning?

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[IxDA Discuss] JOB: Interaction Designer, Central NJ USA, Infragistics, Full-Time

2009-10-01 Thread ambrose little
Hi folks,

I'm really glad to say that Infragistics is looking to augment our
interaction design team.  This is a team I have a lot of personal investment
in and want to see succeed and set the bar for interaction design at
[mid-size] software companies.  I've been with the company for almost three
and a half years; it's been a great ride, and I still like it a lot.  The
stuff we're doing and looking to do is just awesome.

Hope some of you will consider joining us.  Please feel free to reply 
email me off list with questions, CV, résumé, etc., tweet
@ambroselittlehttp://twitter.com/ambroselittle,
skype ambroselittle skype:ambroselittle?add, or connect  message on
Facebook http://www.facebook.com/ambroselittle or
LinkedInhttp://www.linkedin.com/in/ambroselittle
.

-ambrose


P.S. Here's the official job description schtuff:

Infragistics is looking for a talented, motivated, and enthusiastic person
to join their fast-growing product interaction design team.

Infragistics is well-known in the software developer industry, particularly
amongst .NET developers, as the number one maker of UI components (a.k.a.,
widgets) and tools.  In the last few years, we have branched out into other
areas, especially the experience design space, bringing
Quincehttp://quince.infragistics.com,
our UX design pattern explorer to the design community in early 2009.

At Infragistics, you get to work with folks who are passionate about making
great software.  Because we make software tools for software designers and
developers, you get to work on really chewy design problems involving
multiple levels of design concern, and you work on products built on the
latest technologies to facilitate making your designs a reality.

Infragistics cares a lot about making great experiences, not just for our
customers but for our employees—we have competitive benefits, very relaxed
dress code, flexible culture, and we’ll soon be moving into a new HQ
designed by HLW (http://www.hlw.com) that will provide a physical
environment reflective of who we are.


*Things You’ll Do*

   - Collaborate with product management to craft and execute on plans for
   appropriate user research in your problem domain(s), including ongoing
   contextual inquiry and ethnography.
   - Distill your research into effective and usable formats like personas,
   design principles, and high-level goal and activity analysis summaries.
   - Collaboratively sketch out multiple design ideas, actively critique
   your own and others’ sketches, and iterate to discover the best designs.
   - Create prototypes of varying fidelities based on the needs of the given
   design problems.
   - Communicate your designs effectively to visual designers and engineers
   and actively collaborate with them through implementation to resolve design
   questions and ensure desired execution.
   - Facilitate usability testing as needed on your designs, prototypes, 
   products.
   - Rinse and repeat.


*Requirements*

   - A bachelor’s or higher degree, preferably in HCI, Design, library sci
   ences, or humanities; or equivalent experience in interaction design.
   - Portfolio illustrating your interaction design work.
   - Demonstrable knowledge of human factors, user/design research
   techniques, UCD or Design-based process (Agile—a plus), and how to create
   common interaction design deliverables.
   - Familiarity with usability testing.
   - Experience working with real-world business software applications;
   experience designing for Microsoft technologies a plus.
   - Interpersonal skills, consensus builder, comfortable with critique,
   empathetic,  passionate.


*Location*
Remote work is not an option--we want to see your smiling face in
person--but relocation assistance is negotiable.  You will be working in our
HQ, which currently is in East Windsor, NJ but will soon be not far from
here, right off Exit 8A (Jamesburg http://www.jamesburgborough.org//
Cranbury http://www.cranburytownship.org/ area).

*Benefits*: http://www.infragistics.com/careers/benefits.aspx

*Web*: http://www.infragistics.com

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[IxDA Discuss] [JOB] User Experience Lead - New York City - Intent Media - Full-time or 6-12 months contract

2009-10-01 Thread Jonathan Taqqu
User Experience Lead

Intent Media stands at the cross-roads of online advertising and e-commerce.
We are solving long-standing problems facing online merchants and direct
marketers by building a unique technology solution with many interesting
challenges to overcome.

Intent Media is expanding its product development team in New York City. We
have a team of rock stars leading our product management and technology
functions, and we are looking to add a user experience lead to that team who
will help transform our product vision into a highly usable system for our
customer base.

If you are a talented, motivated interactive user experience designer with
deep experience in the information architecture of back-end transactional
systems, we want to talk to you. We'll need you to work with our product
team and external partners to extract their understanding of the business
objectives, conduct competitive benchmarking, and create an overall
information architecture. Ideally you will also provide the front-end design
for our web application. Our customers are large advertisers and e-commerce
publishers (i.e. not consumers) so we value clean, elegant, functional
usability over heavily art-directed design.

We're strong believers in agile methodologies, so we'll want you to feel
comfortable working within our iterations and seated in an open environment
side-by-side with our product managers, engineers, and executives -- though
we also understand that there comes a time when designers need some quiet,
undisturbed time to develop the best work possible.

Our offices are in the Times Square area in midtown Manhattan. Our work
environment is casual, fun, and most importantly free of bureaucracy and
overhead. In addition to a competitive compensation package including salary
and equity, our benefits includes medical, dental and prescription drug
plans, a 401(K) plan, and more. Intent Media is an Equal Opportunity
Employer.
About Intent Media

The Intent Media founders are second time entrepreneurs who each have over
eight years experience in e-commerce and direct marketing.

They were part of the founding team of Site59.com, a last-second travel
provider that pioneered ‘dynamic packaging’ in online travel. Site59 grew to
over $100MM in gross sales in less than two years from launch, and was
acquired by Travelocity in 2002.

From 2002 to 2008, the founders held senior leadership roles at Travelocity,
including GM, Travelocity Partner Network; Chief Technology Officer; Chief
Product Officer; and Deputy CEO, Travelocity Europe.

They founded Intent Media to solve long-standing strategic problems facing
online merchants and direct marketers. The company sits at the intersection
of online retail and advertising, and aims to unlock the vast media value
that exists inside of e-commerce sites.

Intent Media is now building out a technology team which will deliver on
this core promise. The team will solve unique and complex technical problems
to address a very large market opportunity.

Intent Media closed a large Series A with Matrix Partners, a top-tier VC, in
February 2009.

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[IxDA Discuss] Visual Designer, SEVEN Networks, Redwood City, CA - regular-full-time

2009-10-01 Thread Karen Ross
Visual Designer


In this role you will design and implement user interfaces for the
purpose of rapid, conceptual prototyping. This position will explore and
investigate, visualize, and design product concepts working with a
small, tightly integrated team of product managers and user interface
designers. The product concepts may take the form of high-level,
functional models, or narrative animation sequences that communicate
several dimensions of a proposed product.

 

Major Duties  Responsibilities

*Responsible for planning and executing projects independently

*Identify, address and solve technical problems as they relate
to interface and mobile screen design

*Originates new concepts, strategies, or innovative approaches
that have significant impact on the company.

Skills  Experience Required

*A high level of artistic talent, design sense, and knowledge of
trends and techniques in new media design and development. Thorough
knowledge and solid skills in sketching and story-boarding. 

*Strong design portfolio that clearly reflects an enlightened
understanding of fundamental mobile user interface design techniques and
possibly development processes, preferably in relation to application
design. 

*Ability to develop well conceived innovative creative work that
reflects a conceptual strategy. 

*Excellent design skills accompanied by the ability to guide and
evaluate creative development.

*Ability to communicate effectively with creative and project
management staff, engendering trust and respect.

*In depth experience with Photoshop, InDesign, Fireworks, vector
graphics, CSS, Flash, etc.

*Great presentation skills. 

Education Requirements

*Bachelors Degree in Fine Arts or Graphic Design is preferred.

*Minimum of 2-4 years directly related experience including
screen art and interface design.* 

 

PLEASE SUPPY LINKS TO ONLINE PORTFOLIO in the summary of your
qualifications.

 


Seven Networks, Inc., Equal Opportunity Employer, www.seven.com
http://www.seven.com/ 


 


Please email your resume to uscare...@seven.com

 

 


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Re: [IxDA Discuss] Incentives for UI testing

2009-10-01 Thread Lacey Kruger
I've had luck with Amazon gift certificates for remote usability
testing or user interviews. It's super easy to fulfill via email and
you can buy anything there, so it's almost like cash. I've had a
great response rate with these and the participants almost always
show up. A caveat that I do work with non-profits and sometimes
participants show up b/c of the cause and not necessarily the
incentive. I'd be interested to know if they work as well for
others.

Lacey Kruger
Senior Interactive Architect
Convio, Inc.



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[IxDA Discuss] Anyone have expertise relating to web analytics?

2009-10-01 Thread Jesse Burton
Can anyone recommend resources for developing a successful large-scale
web analytics regime? Better yet, is anyone NY-based interested in
consulting in this area? 

Recently we lost out on a major pitch, in part because of lack of
expertise in this area, and I'm trying to play catch up. 

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[IxDA Discuss] \Objects, imperfection, and their emotional values.\

2009-10-01 Thread Haemi Yoon
Dear friends,

Hope everyone is doing great on this beautiful autumn day! (or at
least it is here in Pasadena) =P I was wondering if you guys could
spare some time and participate in a short survey I'm doing for my
thesis project. The theme for this research is Objects,
imperfection, and their emotional values.

So here it goes-

1. age:
2. gender:
3. What are 3 things you have an emotional attachment to
despite/because the fact that it is imperfect/broken/burnt/not in
mint condition? (inanimate objects/spaces/experiences/... only
please! That means no people or pets.)
   1)
   2)
   3)

4. Why did you pick those 3 things?
   1)
   2)
   3)

5. If none of the objects above was a piece of electronic, what is
one thing you have an emotional attachment to despite/because of the
fact that it is imperfect/broken/burnt? and why?

Your reasons can be super short like a twitter update but be
precise!
I honestly have no idea where this would lead me to at this point but
I guess that's the beauty of thinking though making!

Thanks a million, I'll be looking forward to your response. 

Have a superb day!
-- 
-Haemi


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Re: [IxDA Discuss] Incentives for UI testing

2009-10-01 Thread Steven Diebold
there is an interesting correlation to the amount of money required to
engage participants and when they think its too much and it puts them
off.

They did a test recently for people filling out surveys and found
$5-$10 gift cards to particular places were the most motivating to
get people to respond. When they moved it up to $50-$250 people were
less likely to respond because they thought it was too good to be
true.

If you are recruiting you should be careful about the incentive and
test them. When they ran these tests they found the promotion that
offered $250 actually received lower response rates than the $5-$10
gift card to Lowes hardware store. They actually got triple the
response rates to lower amount of gift and it cost them less.

Always test your incentives and don't ask people in forums what
works for them unless you want them to take your test. Everyone is
different and is motivated by different things. This is why its
important to test incentives and not to rely on cash.

If you want proof of this test visit Marketing Sherpa B2B marketing
summit.  Design reviews are surveys and incentives to review anything
requires testing.

stevendiebold.com


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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[IxDA Discuss] Interaction Designer - Mobile/Web, SEVEN Networks, Redwood City, CA regular-full-time

2009-10-01 Thread Karen Ross
Interaction Designer - Mobile/Web


This position will conduct product research, formulate product strategy,
develop information architecture, and interaction design that will
facilitate SEVEN products that delight our customers on primarily a
mobile application and secondary a consumer Website. This position will
discover, understand, and communicate the business requirements of
SEVEN's products, the emotional desires of our consumer and business
customers, and the context in which these two come together.



Major Duties   Responsibilities:

*Conduct user requirements analysis, task analysis, conceptual
modeling, information architecture design, interaction design, and
usability testing.

*Design and specify user interfaces and information architecture
using participatory and iterative design techniques, including
observational studies, stakeholder interviews, usability testing, and
other forms of requirements discovery.

*Produce user requirements specifications, personas,
storyboards, scenarios, flowcharts, design prototypes, and design
specifications.

*Effectively communicate research findings, conceptual ideas,
detailed design, and design rationale both verbally and visually.

*Work closely with development teams to ensure that design
specifications are implemented.

* Participate as a contributor to a multidisciplinary team that
includes internal and external designers, visual designers, product
management, marketing and engineering.

 

Skills  Experience Required:

*Excellent communication and organization skills. Must be able
to work both on a team and independently.

*A passion for creating products that resonate emotionally with
people.

*Strong knowledge of user interface design processes and
methodology, particularly as applied to mobile applications and
Web-based applications.

*Proficiency with design and prototyping tools such as
Photoshop, Illustrator, Visio, and Dreamweaver.

*Knowledge of mobile technologies such as iPhone OS, Android,
J2ME, BREW, Microsoft Windows Mobile, Blackberry OS, Symbian (UIQ or
Nokia Series 60), or Flash Lite.

*In-depth knowledge of Web technologies such as HTML, WAP,
JavaScript, Flash, and CSS.

 

Education Requirements:

*A minimum of four (4) years of user mobile interface design
experience 

*A Bachelors degree in Human-Computer Interaction or a related
design or behavioral science discipline.


 


Seven Networks, Inc., Equal Opportunity Employer, www.seven.com
http://www.seven.com/ 


 


Please email your resume to uscare...@seven.com

 


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Re: [IxDA Discuss] Incentives for UI testing

2009-10-01 Thread Steven Diebold
there is an interesting correlation to the amount of money required to
engage participants and when they think its too much and it puts them
off.

They did a test recently for people filling out surveys and found
$5-$10 gift cards to particular places were the most motivating to
get people to respond. When they moved it up to $50-$250 people were
less likely to respond because they thought it was too good to be
true.

If you are recruiting you should be careful about the incentive and
test them. When they ran these tests they found the promotion that
offered $250 actually received lower response rates than the $5-$10
gift card to Lowes hardware store. They actually got triple the
response rates to lower amount of gift and it cost them less.

Always test your incentives and don't ask people in forums what
works for them unless you want them to take your test. Everyone is
different and is motivated by different things. This is why its
important to test incentives and not to rely on cash.

If you want proof of this test visit Marketing Sherpa B2B marketing
summit.  Design reviews are surveys and incentives to review anything
requires testing.

stevendiebold.com


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Re: [IxDA Discuss] Tab order - how to escape from a grid that uses tabs

2009-10-01 Thread Chris Collingridge
Thanks for all the responses - very useful. 

To answer a couple of the questions:

A new row is created when you hit tab in the last cell of what is
currently the last row, with the focus then being in the first cell
of the new row.

If the user does not complete a row, it is discarded when the dialog
is closed, so this extra blank row will just be ignored.

The grid also pre-populates with values from above where it can - so
the first two cells are filled in automatically as they gain focus
(they can be overtyped). So the new row is never actually empty.
However the values that change most often - located at the end of the
row - are not pre-populated,  as that is very unlikely to make sense.

So we've decided to follow the suggestion made to jump out of the
grid if you tab out of the last cell in the row if it is blank. If it
is not blank then a new row will be created as previously. We'll try
this out with a few power users prior to release to make sure there
are no unexpected consequences.

Thanks once again for the input!

Cheers,
Chris



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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread Thomas Petersen
I actually don't think architecture is such a great comparison when
you really start thinking about it.

One could might as well ask the architect.

Does Architecture push any bounds beyond architects artistic
ambitions? Is there any usable or useful pursuit in the discipline
that's not based on solving the the artist ambitions, but in
providing proper usage of your building?

Many architectural schools belong to the art department so they
create architects who come out thinking they are artist who should
create masterpieces and push the clients beyond the clients ambitions
(which most of the times also means budget). 

They are like many visual designers caught between problem solving
and aesthetics.

But in the digital world, composition is death and the internet is
the realization of post-modernism. To lend from architecture would be
to move oneselves even further away from whatever service or product
we are designing. Some areas of architecture such as landscape
architecture are actually more important that the Frank Gehry types
(although I am a big fan of their work) 

So if we are to lend from anyone it should be from areas, that don't
see their work as a monument to be admired from afar but as a an
environment to be actively used every day.

My list would include among others:
Industrial Designers, Engineers, Information Design, Motion Graphics,
Neuroscience, Manufacturing, critical theory, programming, landscape
architecutre, public transport planning.


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Re: [IxDA Discuss] Using behavioral targeting to customize content

2009-10-01 Thread poomoo
Thanks for your comments guys. Both of you make very interesting
points.

Thomas, I never considered this point of view; that the system would
always be one step behind the users current interests.

However, in reality, do users interests change rapidly? I would guess
a regular use exhibits the same habits over time, with subtle changes
in interest.

I like what you said, John, in your blog post, 
 
we need to ensure such personalisation enables us to exclude what
we know you will not like, keeping the edges of what you might like
very fuzzy indeed

I love Last.fm too. I like the similar artist feature although, I
don't use it as often as I should. I also use Amazon recommendations
regularly.

I don't think it's fair to say these systems inhibit serendipity.
Users can still stumble across new things even if it's through a
system that learns what they like.

I think both your points raise important questions about the
algorithm and weighting in the system, rather than the principle.

To aid serendipity and discovery, the system could track trends
across the site, so we can see what the crowd is interested in.
These trends, our understanding of the individual user along with
editorial control could offer a more rounded experience of content.

Non?



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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread Löwgren Jonas

Whoaa...


So if we are to lend from anyone it should be from areas, that don't
see their work as a monument to be admired from afar but as a an
environment to be actively used every day.


Which, as far as I know, sums up pretty well the guiding values of  
most professional architects, teachers of architecture and theorists  
of architecture.


The monument mindset in/on architecture seems to be perpetuated  
mainly by glossy magazines and coffee-table books (and the occasional  
Art History scholar).


Best regards,
Jonas Löwgren


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Re: [IxDA Discuss] Tab order - how to escape from a grid that uses tabs

2009-10-01 Thread Joe Hsia
Actually there are some more things to consider!

1.  Is this a web app?  If it's a web app, I don't think you should
tab outside of the grid.  Unless there is a specific need for the
requirement.  

Web app is associated with primary navigation menu, and browser
controls, so tab outside the grid, and you have to consider where
does it tab to, and is it even necessary for users to do that.

2.  If it's a desktop app, and you mentioned other controls in the
grid, how many controls are there?  Are there sub-controls within the
control?  If there aren't too many, then what's then reasoning to
tab out of the grid to the controls?  

Once users tab out of the grid and to the controls, what's the next
interaction?  Enter key to return a response?  Do users still need to
mouse over to get further interaction?  

Obviously, I'm just looking at it from a view that I have no idea
what the application looks like, and how detail and complex this
application is.

Just my 2 cents.




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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread Jorge Arango
On Wed, Sep 30, 2009 at 11:20 PM, Thomas Petersen t...@hellobrand.com wrote:
 Many architectural schools belong to the art department so they
 create architects who come out thinking they are artist who should
 create masterpieces and push the clients beyond the clients ambitions
 (which most of the times also means budget).

With all due respect Thomas, this sounds like an uninformed caricature.

The architects who you read about in glossy magazines are outliers.
Most practicing architects solve design problems for clients with real
constraints and tight deadlines/budgets, using well-developed
methodologies. There is much for us to learn from this field.

~ Jorge

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[IxDA Discuss] [JOB] Principal UxA – Chica go, FTE only.

2009-10-01 Thread mark schraad
I am looking for a seasoned Use Experience Architect that has worked in
ecommerce for at least five years. This role requires extensive knowledge of
cart and checkout and experience with POS and back end payment technologies.
Specifically, understanding both the non-technical (cultural) as well as the
technical constraints of cross-domain and cross brand cart and check out is
critical. If you have been a lead or senior, and are looking for a place
demonstrate leadership and push the boundaries, this may be your next
opportunity.

Thanks Mark



Resume, examples, publications and cover letter to: mark (dot) Schraad (at)
searshs (dot) com



Full description of the principle role below:



*Sears Holdings Corporation*

*Principal User Experience Architect*



You’re a pro who checks your ego at the door and designs world-class,
consumer-driven user experiences. In fact, everything you do is completely
focused on making the user experience easier, more relevant and rich. Some
may call that obsessive, but you don’t know any other way to work, think or
act.



As a principal on the team, you will lead by example, mentor colleagues, and
draw upon your proven leadership, collaboration and facilitation skills to
lead design solution development. To do so, you will stay on top of industry
best practices and not only absorb knowledge, but be a thought leader in
your own right. You share your research, findings, analysis, and facilitate
communication/collaboration sessions with all sorts of partners and
stakeholders – notably Merchants, Project Management, IT, and Product
Management. Most importantly, you will establish the Sears Holdings
portfolio of online properties as the preferred destination for our
customers. These include: sears.com, kmart.com, mysears.com, mykmart.com,
managemyhome.com, and sears2go  kmart2go mobile apps.



You will also help define design patterns and components and ensure
compliance and consistent application across projects. And you’ll continue
to publish and present material related to design thinking, UX best
practices, methods and processes.

* *

*Requirements:*

•10 years of experience in interface design, usability training; minimum 3
years in E-Commerce

•Must be market and customer insight driven

•Follow retail industry trends and provide analysis to team

Rich Media

Community

Social Commerce

Cross-Channel Experiences

•Understand and leverage

Business drivers

Cognitive processes

Experimental design

Rapid prototyping

Quantitative methods

Task analysis methods

Observational techniques

Usability testing

User interfaces

HCI standards  guidelines



*Skills:*

•Build, cultivate, and maintain long-term relationships. Manage client
expectations.

•Translate business and technical requirements into rich engaging customer
experiences.

• Focus on developing tactical solutions and design systems.

•Strong technical background.

•Advanced knowledge of design  research tools, including Visio.

•Familiar with creative/FED (front-end development) tools  constraints
regarding presentation layers.

•Strong communication skills (both verbal and written).

• Meet or exceed client expectations consistent with business priorities.

•Establish a course of action for self  others to accomplish specific
goals.

•Collaborate with others to accomplish goals/objectives.

•Build/maintain constructive partnerships with UX, Business and IT.

•Identify problems and pro-actively develop effective solutions.

•Gladly take on multiple projects, and multi-component programs.

•Expresses ideas precisely, persuasively and effectively; listen to and
engages productively with team.

•Able to negotiate design trade-offs and support design rationale.

•Must be able to produce, and take the lead, when it comes to dynamic,
effective presentations.



Expect to thoughtfully present your portfolio of work and evidence of deep
knowledge in interactive projects focusing on developing tactical solutions
and larger design systems.

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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread Thomas Petersen
Jorge

I am not talking about the glossy magazines. I am talking about the
architects who get taught architecture as if it's art. 

The architects who would then go on to ask questions like:

Does IA push any bounds beyond client concerns? Is there any artful
or conceptual pursuit in the discipline that's not based on solving
the immediate problem?

As someone on archinect asked.

So with all due respect, I think a little less sensitivity regarding
what is written would be nice.


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Re: [IxDA Discuss] Looking for social media/social anxiety reference material

2009-10-01 Thread chris heckler
Gretchen, I couldn't find specific reports from Social Technologies
but there are some newsletters and blog postings that look promising
and interesting.

Elin, that must have been a great talk.  I'll definitely look up
more from John Cacioppo.



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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread Jorge Arango
On Thu, Oct 1, 2009 at 1:13 AM, Thomas Petersen t...@hellobrand.com wrote:
 I am not talking about the glossy magazines. I am talking about the
 architects who get taught architecture as if it's art.

Who are those architects?

I went through architecture school, and know other UXers who have as
well. I've been surrounded by architects and architecture professors
for the past 20 years. Your characterization of architectural
education, and of architects, does not match my experience or what
I've heard described by others. The artistes/divas constitute a very
small percentage of the population; most architects I know are looking
to design problems within real-world constraints.

 I think a little less sensitivity regarding
 what is written would be nice.

I think less hyperbole would be even better.

~ Jorge

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Re: [IxDA Discuss] Looking for social media/social anxiety reference material

2009-10-01 Thread poomoo
You might get some joy from Danah Boyd's site,
http://www.zephoria.org/thoughts/


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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread dave malouf
I'm going to jump back up to Peter's question and the answer is
some.

The work of Fiona Raby and Tony Dunne of the RCA in London and their
entire department definitely see  teach IxD as an aesthetic cultural
insertion constantly evolving the relationship between human beings
and technology across form, space, and time through cognitive,
emotional, and social manipulations and dialogs.

I'd say most practicing IxDs are fairly narrow in their work lives.
But this is no different than architecture where you have Frank
Gearhy and you have the guy down the block who is designing the next
strip mall. What I would say about the strip mall guy is I think
while as Jorge put it, he's gotta design to reality, clients often
expect flourishes and other aesthetic add-ons with their fairly
functional strip mall. The flourishes are part of the budget.

THIS for IxD is usually relegated to the visual or interactive
designer, so most IxDs don't have a traditional background in
thinking about IxD in this way.

I think the few IxD programs (NOT HCI) that are out there are pushing
this notion. there are so few of them (us) out there though that it is
almost impossible for us to create any sort of message of critical
mass that can get beyond the usual Should I use a checkbox or a
radio button? type questions.

-- dave


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Re: [IxDA Discuss] Using behavioral targeting to customize content

2009-10-01 Thread Thomas Petersen
With last FM the goal is simple. Providing you with suggestions based
on your musical neighbors. It look's at what you are listening to
and what you say you like or don't.

I can imagine that with you guys it's not that simple, unless you
where able to get statistics of what the users watch on their
television and whether they liked what they saw.

So I am wonder what you are trying to achieve.

Perhaps that is where we should really start?


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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread dave malouf
gong back to Vicky's original question:
Dance, music, film, stage are areas that I look to for inspiration
and steal core motifs from.

Sequential Art (comics)

Economics

Instructional Design (or just education in general)

and well Art!

-- dave


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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread Thomas Petersen
Who are those architects?

Among others, the one I was referring to at archinect. Many architect
that I know see themselves as artists or philosophers before they seem
themselves as craftsmen. 

I have worked with architects who tried to apply their thinking into
an online context. Wouldn't say it was exactly a success. It's just
two different animals.

Your characterization of architectural education, and of
architects, does not match my experience or what I've heard
described by others.

Perhaps you can't see the forest for the threes? Perhaps I know
other architects than you. Perhaps you don't see your friends as
being artsy. None the less the issue is there.

So you don't find it telling that the glossy magazines show these
artsy architects if there is no one who thinks like that or are
interested in architecture like that?

The artistes/divas constitute a very small percentage of the
population; most architects I know are looking
to design problems within real-world constraints.

I am sure they do. But the question is still what they see themselves
as. Artist or craftsmen.

I think less hyperbole would be even better.

How can it be hyberbole by writing many schools it is many
schools that have architecture as part of the faculty of arts
which obviously will affect how things are taught. 

And it is many architects who think of their field as more art than
craft. That does not mean all do, just that many do and those are the
ones I am referring to.

Claiming that they are few is simply against my experience. Sorry.


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Re: [IxDA Discuss] Tab order - how to escape from a grid that uses tabs

2009-10-01 Thread Oleh Kovalchuke
When to create the new row.

This behavior, suggested by Chris Rider, handles expectations better, I
think: create the empty row - when the user enters data in the first empty
cell. Or tabs out of the any formerly empty cell in the formerly empty row,
I might add.

-- 
Oleh Kovalchuke
Interaction Design is design of time
http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm



On Wed, Sep 30, 2009 at 10:47 PM, Chris Collingridge 
ccollingri...@googlemail.com wrote:


 A new row is created when you hit tab in the last cell of what is
 currently the last row, with the focus then being in the first cell
 of the new row.



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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread dave malouf
Expanding on this a bit more, I think that Bill Derouchey's and my
presentations at From Business to Buttons this past June also
represent thinking applied to IxD from other design disciplines that
speak to a more artful, humanistic, less-scientific and more
aesthetically grounded perspective.

http://businesstobuttons.com/stream

(I also highly recommend the Garr Reynold's [Presentation Zen fame]
opening keynote. Next time you speak at a conference, imagine
following this guy who basically does Jobsian-like presentations [and
teaches it for a living]. Intimidated much?)


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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread Andrew Schechterman
The diverse field of medicine . . . from years of listening and learning
from, and designing for thousands and thousands of patients, their families,
providers, and the surprising range of systems of care:

   - Medicine (especially Internal Medicine, Neurology, Geriatrics,
   Obstetrics-Gynecology, Gastroenterology)
   - Medical Psychology and Behavioral Medicine
   - Social and Community Psychology
   - (ditto for Film, Sequential Art, Urban Planning)

Andrew Schechterman

aschechterman at gmail dot com

www.Linkedin.com/in/andrewschechterman


On Thu, Oct 1, 2009 at 1:35 AM, dave malouf dave@gmail.com wrote:

 Going back to Vicky's original question:
 Dance, music, film, stage are areas that I look to for inspiration
 and steal core motifs from.

 Sequential Art (comics)

 Economics

 Instructional Design (or just education in general)

 and well Art!

 -- dave


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Re: [IxDA Discuss] Using behavioral targeting to customize content

2009-10-01 Thread poomoo
Hi Thomas, our primary aim is to create a continually evolving and
richer user experience through increasingly contextual content. In
doing so, we would expect to see longer session times, increased page
views and increased ad revenue.

Our system, or the principal of Silent Intelligence isn't that much
different from the Last FM app. Our sites would continually listen to
our users consumption patterns:

* what they read across all our site
* what videos they watch
* what they choose to share

By understanding the user better, I'd hope we can provide and
environment that exposes more content they enjoy, more content that
is relevant to them and more content that they might not otherwise
have found.


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[IxDA Discuss] Krug/Rosenfeld workshops: early registration deadlines

2009-10-01 Thread Louis Rosenfeld
Hi; just a quick note that the early registration deadline for the Seattle
edition of my workshop on site search analytics (
http://louisrosenfeld.com/ssa ) is this Friday, October 2.  The workshop
takes place on Thursday October 29; Steve Krug's new workshop on
do-it-yourself usability testing (http://www.sensible.com/workshops.html )
follows on the very next day.

Steve and I will also tag team in Washington, DC, November 9-10; the early
registration deadline is October 9.

If you'd like to get a taste of what I'll cover, check out my slides on
SlideShare (http://clop.in/9nc8nE ) or read my contribution to the recent
special issue of *A List Apart, *which was* *devoted to site search
analytics (http://www.alistapart.com/issues/292 ).

Thanks; hope to see you in Seattle or DC!

cheers


Louis Rosenfeld :: http://louisrosenfeld.com :: @louisrosenfeld
Rosenfeld Media :: http://rosenfeldmedia.com :: @rosenfeldmedia

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Re: [IxDA Discuss] What Other Fields Could UXers Steal From?

2009-10-01 Thread traci lepore

I've been writing a column for UXmatters for over a year now called Dramatic 
Impact: Theater and the Creative Process of Design in which I've been 
exploring analogies and metaphors that can be derived from theatrical 
discipline to provide new perspective and enhancement to UX Design for 
innovation, and empathy. Probably in a similar vein to Dave's comment about his 
work helping to speak to a more artistic and humanistic perpsective. Here's a 
link to a list of my columns which range from talking in general about what 
place theater really has in design to more specific topics such as leadership 
and direction of creative process and character develpment for personas. 
http://uxmatters.com/mt/mt-search.cgi?IncludeBlogs=1Template=defaultsearch=traci+lepore

Traci Lepore
Graphic Designer
traci...@hotmail.com
617-821-2156



  

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Re: [IxDA Discuss] Incentives for UI testing

2009-10-01 Thread Will Hacker
I pay cash, usually $100 for an hour of testing. On the recording
permission slip the participant signs before the test starts it
explicitly says their compensation is unrelated to their comments.


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Re: [IxDA Discuss] Microsoft Courier ...

2009-10-01 Thread James Haliburton
My feeling is that this demo/scenario is meant to be more visionary
and to visualize different patterns and opportunities moving forward,
rather than being a representation of an upcoming product.

As far as hardware goes, there's actually a need from various
manufacturers to justify development of new/better technology. As UX
designers, by creating vivid representations of great use cases we
can actually drive the development of hardware in the right
direction. Battery life is a no brainer, of course, but things like
having great cap/res screen like capabilities need justification to
get more resources. Videos such as this become both internal and
external marketing materials for manufactures to secure resources on
interesting tracks.

This is different from tradition, where a design team might be given
a new technology and then told to make something interesting and
useful out of it. 

Don't discount your visionary power for shifting industry in more
interesting directions. 


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[IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Chris Ryan
I have been looking, unsuccessfully, through back issues of interactions 
magazine for an article, published a few years back, written I believe by 
someone from Microsoft as part of a debate about statistical significance in 
usability testing. There was something of a debate about testing with large 
numbers of users, and this article, as I recall, made an eloquent case for 
sticking to six to eight participants. Does anyone remember this? Perhaps I'm 
wrong in recalling that it was in interactions.

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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Bryan Minihan
Here's the link I've used before...from Jakob Nielsen.  Argue his
credibility if you'd like, but in practice I've seen testing a small number
of representative users as effective as a lot of random users.

http://www.useit.com/alertbox/2319.html

I haven't seen any justification that 5-6 users is statistically accurate,
according to strict mathematical rules, but for practical hands-on work, I'm
not entirely sure that's necessary, either.  Our six-sigma folks at one
company argued heavily that we needed to test 10-20% of a 100K population
for statistical accuracy, to which I replied:  And meanwhile, we'll test 6-8
folks from each core group and get back to you when we hire an army of
practitioners.

Bryan Minihan


-Original Message-
From: discuss-boun...@lists.interactiondesigners.com
[mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Chris
Ryan
Sent: Thursday, October 01, 2009 2:06 PM
To: disc...@ixda.org
Subject: [IxDA Discuss] Article on Number of Usability Test Participants

I have been looking, unsuccessfully, through back issues of interactions
magazine for an article, published a few years back, written I believe by
someone from Microsoft as part of a debate about statistical significance in
usability testing. There was something of a debate about testing with large
numbers of users, and this article, as I recall, made an eloquent case for
sticking to six to eight participants. Does anyone remember this? Perhaps
I'm wrong in recalling that it was in interactions.

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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Angel Anderson
Hi Ryan,
Are you perhaps thinking of Jakob Nielsen's rule of 5?
http://www.useit.com/alertbox/2319.html

Kind regards,

Angel Anderson
Senior Interaction Designer
HUGE
--
IxDA Los Angeles
--
Email:   angel.j.ander...@gmail.com
Twitter: AngelAnderson
Skype: AngelJAnderson



On Thu, Oct 1, 2009 at 11:05 AM, Chris Ryan
chris.r...@visioncritical.comwrote:

 I have been looking, unsuccessfully, through back issues of interactions
 magazine for an article, published a few years back, written I believe by
 someone from Microsoft as part of a debate about statistical significance in
 usability testing. There was something of a debate about testing with large
 numbers of users, and this article, as I recall, made an eloquent case for
 sticking to six to eight participants. Does anyone remember this? Perhaps
 I'm wrong in recalling that it was in interactions.
 
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Re: [IxDA Discuss] Microsoft Courier ...

2009-10-01 Thread pauric
I agree wholeheartedly on pushing the envelope with prototypes.  I
disagree with you regarding the 'great use case'.

The level of interaction which is pitched in the video could have
been communicated with a static storyboard (and arguably the video is
nothing more than a storyboard with slick animations).  The mockup
shown should have been a opportunity to validate the high level
storyboard, instead they gloss over or avoid some fundamentals.  That
put the bee in my bonnet (o;

We're being told that the design is in final stages prototyping and
is being pitched around with a possible release mid 2010 (according
to some sources, I personally dont believe that to be likely) and as
such I suspect its meant to take a little steam out of the iTablet
due to be announced 19th Jan.

So, thats where I feel I'm justified in prodding the merits of the
design a little harder than one would if it was just a high level
early stage concept.  

Microsoft have been working on this for a while
http://www.engadget.com/2009/09/23/codex-and-inkseine-the-roots-of-microsofts-courier/


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Re: [IxDA Discuss] Incentives for UI testing

2009-10-01 Thread Angel Anderson
In the past we've given cards to Amazon, Starbucks, iTunes, etc. in
the amount of anything between 5 to 50 dollars depending on the time
commitment. Steven has a good point about high amounts being off-putting,
but I believe this is particularly true with field intercepts and blind
recruiting. When going through a firm with a registered network of available
participants, those folks usually expect higher compensation.
Kind regards,

Angel Anderson
Senior Interaction Designer
HUGE
--
IxDA Los Angeles
--
Email:   angel.j.ander...@gmail.com
Twitter: AngelAnderson
Skype: AngelJAnderson


On Wed, Sep 30, 2009 at 2:19 AM, Steven Diebold ste...@stevendiebold.comwrote:

 there is an interesting correlation to the amount of money required to
 engage participants and when they think its too much and it puts them
 off.

 They did a test recently for people filling out surveys and found
 $5-$10 gift cards to particular places were the most motivating to
 get people to respond. When they moved it up to $50-$250 people were
 less likely to respond because they thought it was too good to be
 true.

 If you are recruiting you should be careful about the incentive and
 test them. When they ran these tests they found the promotion that
 offered $250 actually received lower response rates than the $5-$10
 gift card to Lowes hardware store. They actually got triple the
 response rates to lower amount of gift and it cost them less.

 Always test your incentives and don't ask people in forums what
 works for them unless you want them to take your test. Everyone is
 different and is motivated by different things. This is why its
 important to test incentives and not to rely on cash.

 If you want proof of this test visit Marketing Sherpa B2B marketing
 summit.  Design reviews are surveys and incentives to review anything
 requires testing.

 stevendiebold.com


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread brooke
chris
i'm not sure i know the article you're writing about but you can
also take a look at what jeff sauro (oracle) has done and written
about statistical significance

http://www.measuringusability.com/statistics.php

scroll to the section at the bottom 'Sample Size'
good luck


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Re: [IxDA Discuss] Incentives for UI testing

2009-10-01 Thread Todd Zaki Warfel

Depending on the audience, we've used:
* $50 Amex gift cards for remote attendees
* $100-150 Amex gift cards/cash for in-person attendees
* iPod nanos
* Free copies of software

Cheers!

Todd Zaki Warfel
Principal Design Researcher
Messagefirst | Designing Information. Beautifully.
--
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Voice:  (215) 825-7423
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AIM:twar...@mac.com
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Twitter:zakiwarfel
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In theory, theory and practice are the same.
In practice, they are not.





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Re: [IxDA Discuss] [JOB] Principal UxA %u2013 Chicago, FTE only.

2009-10-01 Thread mark schraad
correction: was typing on the train... 

mark (dot) schraad (at) searshc (dot) com


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Alan Salmoni
The number of participants you need to achieve statistical power will
depend upon the design of your study - which will be determined (in
large part) by the questions you are trying to answer. This assumes
you want statistical power of course. Many studies don't feel the
need for it.

Sorry it's not much help but statistical questions rarely have
simple answers IMHO.



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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Chauncey Wilson
Laura Faulkner has written a reasoned article on sample size.  You can
find a copy at:

http://www.geocities.com/faulknerusability/Faulkner_BRMIC_Vol35.pdf

The number of participants issue depends on a number of issues
including the risk inherent in the product, the number of distinct
user groups, whether you are using the sample in many rounds of
iterative evaliuation designed to filter out problems over the course
of the design cycle (formative versus summative), the complexity of
the UI, the number of paths possible, .

If you look in the ACM Digital Library, you will find a number of
articles related to the number of participants.

Chauncey




On Thu, Oct 1, 2009 at 2:05 PM, Chris Ryan
chris.r...@visioncritical.com wrote:
 I have been looking, unsuccessfully, through back issues of interactions 
 magazine for an article, published a few years back, written I believe by 
 someone from Microsoft as part of a debate about statistical significance in 
 usability testing. There was something of a debate about testing with large 
 numbers of users, and this article, as I recall, made an eloquent case for 
 sticking to six to eight participants. Does anyone remember this? Perhaps I'm 
 wrong in recalling that it was in interactions.
 
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Re: [IxDA Discuss] Incentives for UI testing

2009-10-01 Thread steven diebold
I totally agree. My reference was exactly related to blind recruiting  
and field intercepts with low level involvement surveys. The longer  
the survey and more in depth time required then people do expect more  
money for sure.


thanks for clarifying that point. :)

thanks
steven


On Oct 1, 2009, at 12:31 PM, Angel Anderson wrote:

In the past we've given cards to Amazon, Starbucks, iTunes, etc. in  
the amount of anything between 5 to 50 dollars depending on the time  
commitment. Steven has a good point about high amounts being off- 
putting, but I believe this is particularly true with field  
intercepts and blind recruiting. When going through a firm with a  
registered network of available participants, those folks usually  
expect higher compensation.


Kind regards,

Angel Anderson
Senior Interaction Designer
HUGE
--
IxDA Los Angeles
--
Email:   angel.j.ander...@gmail.com
Twitter: AngelAnderson
Skype: AngelJAnderson


On Wed, Sep 30, 2009 at 2:19 AM, Steven Diebold ste...@stevendiebold.com 
 wrote:

there is an interesting correlation to the amount of money required to
engage participants and when they think its too much and it puts them
off.

They did a test recently for people filling out surveys and found
$5-$10 gift cards to particular places were the most motivating to
get people to respond. When they moved it up to $50-$250 people were
less likely to respond because they thought it was too good to be
true.

If you are recruiting you should be careful about the incentive and
test them. When they ran these tests they found the promotion that
offered $250 actually received lower response rates than the $5-$10
gift card to Lowes hardware store. They actually got triple the
response rates to lower amount of gift and it cost them less.

Always test your incentives and don't ask people in forums what
works for them unless you want them to take your test. Everyone is
different and is motivated by different things. This is why its
important to test incentives and not to rely on cash.

If you want proof of this test visit Marketing Sherpa B2B marketing
summit.  Design reviews are surveys and incentives to review anything
requires testing.

stevendiebold.com


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Re: [IxDA Discuss] Tab order - how to escape from a grid that uses tabs

2009-10-01 Thread kim van Poelgeest
Your solution might work well, depending on the number of fields you
have to TAB through to (the number of cells on a row). It can be very
frustrating to cycle even through more than two empty cells just to
leave a TAB order.

Consider the proposition. When would a user want to TAB out of the
data entry field? Most likely when finished entering data, so what
would feel most natural is hitting ENTER / RETURN. I don't see why
you wouldn't keep such a suggestion appearing each time or
continuously with a live suggestion once you reach the end of a each
row or logical sequence, or only just once after leaving the first
row.

I think I would try that if I hadn't worked with the app before and
if I didn't feel that it would actually send the data and leave the
page.

But I would be interested in what would be the result of the first
tests.


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Steve Baty
Sorry Bryan, but I need to call this out: testing a small number of
representative users as effective as a lot of random users.

You give the impression that larger studies choose random users as test
participants. You'll find that testing sessions run to meet statistical
standards are required to select a representative sample in a highly
structured and formalised manner. They choose 'users at random'; they don't
choose random users. And the result is a much more rigorous representation
of your audience.

However, what happens on this large scale is not very different to what we
do on a small scale when choosing users from each persona. This is a type of
stratified random sample, and the way you select the representative from
each is likely to be a fairly random method.

None of which changes the point you were trying to make, which is that
smaller tests can be highly effective, and a much more efficient use of your
budget.

Regards
Steve

2009/10/2 Bryan Minihan bjmini...@gmail.com

 Here's the link I've used before...from Jakob Nielsen.  Argue his
 credibility if you'd like, but in practice I've seen testing a small
 number
 of representative users as effective as a lot of random users.

 http://www.useit.com/alertbox/2319.html



-- 
Steve 'Doc' Baty | Principal | Meld Consulting | P: +61 417 061 292 | E:
steveb...@meld.com.au | Twitter: docbaty | Skype: steve_baty | LinkedIn:
www.linkedin.com/in/stevebaty

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Re: [IxDA Discuss] Wizard/Form Design Inspiration

2009-10-01 Thread chris heckler
I saw this neat filter recently at http://www.sixwineseight.com that
changes wine choices based on selected criteria and uses a graphic
image to provide instant feedback.  It's a much simpler form than
you're probably looking for but I think it's a nice example of
graphic feedback that's fun and could apply to a wizard. Something
like a small interactive graphic that mimics the form of the document
being created that serves as a little map to take the user through the
creation process and gives them feedback about what's been done,
might be useful in your case.  


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Charles B. Kreitzberg
Hi All:

I am not a mathematician but I have conducted many usability tests.
Sometimes clients have demanded large samples in tests that have spanned
multiple days. In my experience, this was not productive. I generally felt
that I learned everything I could from the first 6 or so users.

I've thought a lot about why this might be and would like to offer the
following thoughts...

Generally in usability testing (at least in formative testing) we are not
looking for statistical significance. Rather we are looking for problems to
address. We don't particularly care, for example, if 40% vs. 60% of users
make a particular error -- what is important is that we are seeing that a
problem exists so we can address it.

As a designer, I benefit most from the qualitative aspects of usability
testing. Often, I find the metrics less useful. Though they do play well
with management though.

As I practice them, usability tests are deep structured interviews during
which I can observe behaviors against a controlled set of tasks and really
learn a lot about the user's mental models and where they clash with the
design. With this perspective I learn a lot from 6 users and usually test
8-10 just to make certain. But by the end of the tests I am hearing the same
things over and over again.

Similar debates have been part of social science for a long time. Much
scientific research is statistical (nomothetic) and relies on finding the
shared characteristics of a group. This is great for assessing the outcomes
of treatments but does not generate a lot of in-depth information. The other
alternative is the case-study approach (ideographic research) which probes
individuals in-depth.

I suspect that a lot of metrically-inclined people will disagree with me but
I find that thinking of usability testing as case-studies yields the most
information.

I might take a different position for a summative test whose purpose is to
demonstrate the usability of an entire product and not as a design tool.

Best,

Charlie


Charles B. Kreitzberg, Ph.D.
CEO, Cognetics Corporation


-Original Message-
From: discuss-boun...@lists.interactiondesigners.com
[mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of
Chauncey Wilson
Sent: Thursday, October 01, 2009 4:17 PM
To: Chris Ryan
Cc: disc...@ixda.org
Subject: Re: [IxDA Discuss] Article on Number of Usability Test Participants

Laura Faulkner has written a reasoned article on sample size.  You can
find a copy at:

http://www.geocities.com/faulknerusability/Faulkner_BRMIC_Vol35.pdf

The number of participants issue depends on a number of issues
including the risk inherent in the product, the number of distinct
user groups, whether you are using the sample in many rounds of
iterative evaliuation designed to filter out problems over the course
of the design cycle (formative versus summative), the complexity of
the UI, the number of paths possible, .

If you look in the ACM Digital Library, you will find a number of
articles related to the number of participants.

Chauncey




On Thu, Oct 1, 2009 at 2:05 PM, Chris Ryan
chris.r...@visioncritical.com wrote:
 I have been looking, unsuccessfully, through back issues of interactions
magazine for an article, published a few years back, written I believe by
someone from Microsoft as part of a debate about statistical significance in
usability testing. There was something of a debate about testing with large
numbers of users, and this article, as I recall, made an eloquent case for
sticking to six to eight participants. Does anyone remember this? Perhaps
I'm wrong in recalling that it was in interactions.
 
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Re: [IxDA Discuss] 2009 IA Salary and Benefits Survey is now open - Please participate

2009-10-01 Thread Melissa Casburn
Question: will the raw data be released this year? I'd love to
crunch-n-munch the 2008 data as well, to answer specific questions
about my own team relative to the industry, but the file wasn't
posted to the IAI site.

Any way I could get my hands on 2008, 2009, or both?


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Daniel Szuc
Hi:

Testing with a smaller number can yield useful insights and you can
reuse other portions of your budget to re-test on what you have found
out from a first round of testing. Never understood the need to see
the same problem repeat over and over again, when the monies could be
better spent prioritizing it, mapping it against a business goal and
seeing how/where to fix it.

My question is: Where does the question of statistical significance
in usability testing come from?

It seems that when we have faced this question from business, its
situations where the business:

* Is testing for the first time 
* Knows little about Usability/UX/iterative research
* Trying to win an internal battle against another team (yikes!)
* Taking the need for larger numbers of participants from other
methods like surveys or focus groups (historical)
* Dont trust the results from a Usability Test (maturity)
* Left testing too late so want to test with larger numbers to cover
their behinds (political)
* Fill in your own :)

Something always scares me a little when we are asked the
statistical significance question when the same question is not
applied to other parts of the business. Perhaps the question comes
from a lack of understanding and maturity around what we do? Be
pleased to see this question disappear forever!

Suggest by identifying where the question is coming from we may all
be better in finding ways to better inform/education the business.

Thoughts?

rgds,
Dan


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Bryan Minihan

You're right, Steve, and I agree.

I didn't mean to imply that a statistically accurate study is less  
effective, or less rigorous.  I ran such a survey for one company, and  
we were very rigorous in ensuring our sampling was randomly  
distributed, and had a lot of help from some brilliant statisticians  
to ensure we picked the right people.  We didn't learn much more than  
we did from the first 30-odd participants.  However, the weight of the  
results meant much more to our executives, because the stats seemed  
much more thorough to their thinking.  I'd say I actually felt more  
confident, knowing we had gone the extra mile.


Sorry about the slip.  Just meant to say you can get pretty good  
results with a small sampling, which is often as much as you need, and  
as much as you have resources to test =]


Cheers =]

Bryan Minihan


On Oct 1, 2009, at 6:02 PM, Steve Baty wrote:

Sorry Bryan, but I need to call this out: testing a small number of  
representative users as effective as a lot of random users.


You give the impression that larger studies choose random users as  
test participants. You'll find that testing sessions run to meet  
statistical standards are required to select a representative sample  
in a highly structured and formalised manner. They choose 'users at  
random'; they don't choose random users. And the result is a much  
more rigorous representation of your audience.


However, what happens on this large scale is not very different to  
what we do on a small scale when choosing users from each persona.  
This is a type of stratified random sample, and the way you select  
the representative from each is likely to be a fairly random method.


None of which changes the point you were trying to make, which is  
that smaller tests can be highly effective, and a much more  
efficient use of your budget.


Regards
Steve

2009/10/2 Bryan Minihan bjmini...@gmail.com
Here's the link I've used before...from Jakob Nielsen.  Argue his
credibility if you'd like, but in practice I've seen testing a  
small number

of representative users as effective as a lot of random users.

http://www.useit.com/alertbox/2319.html



--
Steve 'Doc' Baty | Principal | Meld Consulting | P: +61 417 061 292  
| E: steveb...@meld.com.au | Twitter: docbaty | Skype: steve_baty |  
LinkedIn: www.linkedin.com/in/stevebaty



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Re: [IxDA Discuss] Anyone been to FOWD?

2009-10-01 Thread carriehilliker
Just to clarify...it's called the Future of Web Design. I realize now
that FOWD might not make much sense.

Any takers?

c


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Will Hacker
Chris,

There is not any statistical formula or method that will tell you the
correct number of people to test. In my experience it depends on the
functions you are testing, how many test scenarios you want to run
and how many of those can be done by one participant in one session,
and how many different levels of expertise you need (e.g. novice,
intermediate, and/or expert) to really exercise your application.

I have gotten valuable insight from testing 6-10 people for ecommerce
sites with fairly common functionality that people are generally
familiar with but have used more for more complex applications where
there are different levels of features that some users rely on
heavily and others never use. 

I do believe that any testing is better than none, and realize you
are likely limited by time and budget. I think you can usually get
fairly effective results with 10 or fewer people.

Will


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Re: [IxDA Discuss] 2009 IA Salary and Benefits Survey is now open - Please participate

2009-10-01 Thread Noreen Whysel
To protect sensitive data on individuals, we do not release the
complete raw file to the public.  A limited version is available to
the public and an expanded version is available to our members by
request.

Past years' data is at our Salary Survey page:

http://iainstitute.org/en/learn/research/salary_survey.php

Noreen


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