Re: [IxDA Discuss] Shop or Buy?
Ultimately, I think all the opinions above are all valid and the key thing is context. However, with the tools now at our disposal, opinion or feeling shouldn't come into it, we can design with objective confidence using A/B and multivariate testing. These tools allow us to take a number of choices and test them with the market - giving us objective insight into what actually works and what doesn't. No plan survives contact with the enemy! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45927 Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Shop or Buy?
You're making an excellent point Alina, it is clear to me where to click when I want to buy. I guess that should answer the question, but you should find the right copy to convey the message, have it reviewed with a copywriter and an interaction designer, then test it on your users. Maybe with A-B split-tests. Alina, if you have such tests available, I would be much interested in a peak in the results. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45927 Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Shop or Buy?
@Jennifer- Agree with you but what are we doing to make web personal? As does Alina says I Want It is making user action poersonal and that is a nice touch. Pardon the phrases I used earlier, they were just to put my point across. Of course, we must find smaller words for user action. Why engage user in intelligent grammar? Let us still consider user as the non-thinking one for a long time. Which raises the question - have we undermined the user's intelligence? But this discussion is for another time, I presume. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45927 Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
[IxDA Discuss] Shop or Buy?
What is the appropriate button to use on the product detail page when the website navigation asks the user to either Shop or Buy? Of course, can we get a little more interesting and personal? For example: instead of Shop or Buy can we use buttons that say - 'Go and Pamper' (for a gifts e-commerce website) or 'Educate Yourself' (while buying education books) or 'Push Limits' (while e-shopping for BASE jumping equipment). Maybe there are smaller phrases or terms we can use but you get the drift of what I am asking. What I am trying to say here is that why can't we portray these user actions on a more personal level? Making web personal? Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
[IxDA Discuss] Shop or Buy?
What is the appropriate button to use on the product detail page when the website navigation asks the user to either Shop or Buy? Of course, can we get a little more interesting and personal? For example: instead of Shop or Buy can we use buttons that say - 'Go and Pamper' (for a gifts e-commerce website) or 'Educate Yourself' (while buying education books) or 'Push Limits' (while e-shopping for BASE jumping equipment). Maybe there are smaller phrases or terms we can use but you get the drift of what I am asking. What I am trying to say here is that why can't we portray these user actions on a more personal level? Making web personal? Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Shop or Buy?
Shop and buy are two different, but connected activities. (I realize that does not answer your questions, but it is important as you move towards your decision). Mark On Tue, Sep 22, 2009 at 7:18 AM, Sachin Ghodke sachyn.gho...@gmail.comwrote: What is the appropriate button to use on the product detail page when the website navigation asks the user to either Shop or Buy? Of course, can we get a little more interesting and personal? For example: instead of Shop or Buy can we use buttons that say - 'Go and Pamper' (for a gifts e-commerce website) or 'Educate Yourself' (while buying education books) or 'Push Limits' (while e-shopping for BASE jumping equipment). Maybe there are smaller phrases or terms we can use but you get the drift of what I am asking. What I am trying to say here is that why can't we portray these user actions on a more personal level? Making web personal? Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Shop or Buy?
What is it you want your users to do? Keep looking at merchandise or spend money by making a purchase? While personalization may be a nice idea, does it serve the business? Clear, conscise language may be your best choice if what you really want is to is to direct people to buy. While 'Go and Pamper' may sound like a great idea, it's wide open to interpretation by every user who accesses your site. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45927 Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Shop or Buy?
I think Shop is more akin to browsing. Buy is more of the commitment to purchase. I don't care for the personal touch, or find it a touchy subject because the choice of words can be inappropriate depending on the type of thing being sold, and the tone of the site. For example, your suggestions: Go and Pamper: I can't say I would ever want to be on a site that used this phrasing. Is this for a spa or very high-end item or some sort? Educate Yourself: has an air of arrogance that I also find uninviting. Push Limits: what limits, who created the limits, how do you know my limits? See what I mean? The many ways of interpreting the tone being suggested by the words is critical. I prefer browse and buy. Direct, I know where I stand, no attitude involved. == -Original Message- From: discuss-boun...@lists.interactiondesigners.com [mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Sachin Ghodke Sent: Tuesday, September 22, 2009 8:22 AM To: disc...@ixda.org Subject: [IxDA Discuss] Shop or Buy? What is the appropriate button to use on the product detail page when the website navigation asks the user to either Shop or Buy? Of course, can we get a little more interesting and personal? For example: instead of Shop or Buy can we use buttons that say - 'Go and Pamper' (for a gifts e-commerce website) or 'Educate Yourself' (while buying education books) or 'Push Limits' (while e-shopping for BASE jumping equipment). Maybe there are smaller phrases or terms we can use but you get the drift of what I am asking. What I am trying to say here is that why can't we portray these user actions on a more personal level? Making web personal? Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help This email is confidential and subject to important disclaimers and conditions including on offers for the purchase or sale of securities, accuracy and completeness of information, viruses, confidentiality, legal privilege, and legal entity disclaimers, available at http://www.jpmorgan.com/pages/disclosures/email. Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Shop or Buy?
The button should be clear and simple. Don't make the user think. The cute and personalized marketing language can go into ads, banners, headers, etc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45927 Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Shop or Buy?
I agree with the previous comment. Sometimes conventions are dull and deserve to be broken, but often they exist for a reason. Personal touches, wit, and a sense of fun can all contribute to a great experience and differentiate a site from its competitors, but only if they don't actually stand in the way of getting them to their goal. On an e-commerce site, having the customer stop and think, Okay, I guess 'go and pamper' means the same thing that 'continue shopping' means on every other shopping site is probably not going to make customers or the business happy. That's not to say that you can't break convention to some extent--a shoe site that had OMG I must have these now! instead of Buy might work, for example--but if you're going to differ from established practice (Continue Shopping/Buy Now), be sure that your alternative is as clear and functional as the standard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45927 Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Shop or Buy?
While I do agree that keeping things simple is the best solution, there's an exception to the rule when you have niche products. For instance I am using this private site called ideeli and they use I want it!. They are very successful in making woman buy and I do thing the syntax is very appropriate. While you can't see how this button looks like because it's a private site, here's a screenshot http://picasaweb.google.com/lh/photo/aVva34y5gSqnmGvrXNlNhA?authkey=Gv1sRgCOe-ppXJqqbHsQEfeat=directlink . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45927 Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
