Re: [TV orNotTV] Super Bowl ratings

[PGage]

Last January 81% of US men identified as avid or casual NFL fans, vs 59% of
US women. I don’t know the corresponding breakdown for Taylor Swift fans,
but assuming it is at least as skewed the other way towards women, there is
some potential for Swift bringing in new fans to NFL games. But again, this
at best would be a marginal impact I would think.

Plus, as noted, the NFL already has a bunch of non fans sampling the Super
Bowl every year, for the half time show and the commercials*. Swift may
have some measurable improvement on that, but I doubt it’s a game changer.

*The NFL’s success at convincing such a large fraction of the population
that Super Bowl commercials are so much more entertaining than regular
commercials that they justify watching the game for non fans still ranks in
my book as the number one marketing achievement if the modern age.



https://www.statista.com/statistics/1098882/interest-level-football-gender/


Sent from Gmail Mobile


On Mon, 29 Jan 2024 at 3:01 AM Adam Bowie  wrote:

> I saw in Matt Belloni's latest email that last week's divisional game got
> a record 50.4m viewers. So I assume that yesterday's will top that. Belloni
> predicts record breaking Super Bowl ratings - although I wonder if that is
> Swift fans, and not just the fact that, in the US, NFL is the monoculture
> now? Wouldn't most Swift fans have been watching the Super Bowl anyway?
>
> Broadcast isn't going away any time soon, with the existing contracts
> running through to 2033 or something. I'd suggest that the ability of
> the NFL to maintain audiences will be more down to its cultural importance
> going forward.
>
> [Side note: The UK, and many other European countries, have lists of
> sporting events that have to be carried on free-to-air TV. That ensures
> that games like the World Cup Final, Wimbledon tennis, the FA Cup Final and
> others are not exclusively on pay-TV. It helps maintain their cultural
> value even if the sports bodies that own those events can't necessarily
> maximise those rights' values. The big outlier here is the Premier League,
> which is not protected in this way for live games. So they're exclusively
> on pay-TV networks - Sky, TNT Sport, Amazon - with only highlights
> protected, currently Match of the Day on the BBC. Yet, the Premier League
> remains the popular sports competition in the country, just with nowhere
> near the pro-rata live audiences that the NFL gets.]
>
>
> Adam
>
> On Mon, Jan 29, 2024 at 5:00 AM PGage  wrote:
>
>> I think we are still some years off from the Super Bowl being exclusively
>> on Peacock or some other streamer (this year you will have the option of
>> watching on P+).  And while it is difficult to make predictions about
>> absolute broadcast ratings these days, it is a lock that for as long as
>> linear television is a thing, the NFL will increasingly be what keeps it
>> alive, Swift or no Swift.
>>
>> But I guess Steve’s question really is whether Swift fans who did not
>> previously follow the NFL will start after sampling the Super Bowl due to
>> her influence. To a large extent that has been the rationale behind the pop
>> music halftime concerts of course. The NFL has been obscenely successful,
>> so maybe that does work to some extent, and maybe we will see some
>> SwiftEffect on the margins. I suspect any significant Swift Effect though
>> would result from a long term relationship between her and Kelce, with her
>> continuing to post pics on her social media of her watching and enjoying
>> football.
>>
>> Sent from Gmail Mobile
>>
>>
>> On Sun, 28 Jan 2024 at 3:41 PM Kevin M.  wrote:
>>
>>> As we are at the twilight of broadcast television, it is difficult to
>>> predict how the SuperBowl will fare when viewers must stream it. Sports has
>>> maintained ratings compared to other produced series, but sponsors are
>>> starting to realize that doesn’t automatically lead to audiences buying
>>> advertised products (in fact, rarely does it lead to that).
>>>
>>> Kevin M. (RPCV)
>>>
>>>
>>> On Sun, Jan 28, 2024 at 3:37 PM Steve Timko 
>>> wrote:
>>>
 So Super Bowl ratings will spike this year since Taylor Swift will
 likely be there. She is scheduled to play Feb. 10 at the Tokyo Dome. That
 gives her enough time to take her private jet to Las Vegas for the Super
 Bowl.

 My question is, will this spike have a lasting effect? Will more people
 watch the Super Bowl in following years, even if Taylor is not there? I
 think it will.

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Re: [TV orNotTV] Super Bowl ratings

[Doug Eastick]

In my house, the following has happened since the Tayvis partnering:
1) wife learned the rules of football.
2) watched a number of KC games with me.
3) Asked at the beginning of the DET-SF game "are there any players in this
game that are going out with a megastar?   If no, I'm going to watch
Netflix".

:)



On Mon, Jan 29, 2024 at 12:00 AM PGage  wrote:

> I think we are still some years off from the Super Bowl being exclusively
> on Peacock or some other streamer (this year you will have the option of
> watching on P+).  And while it is difficult to make predictions about
> absolute broadcast ratings these days, it is a lock that for as long as
> linear television is a thing, the NFL will increasingly be what keeps it
> alive, Swift or no Swift.
>
> But I guess Steve’s question really is whether Swift fans who did not
> previously follow the NFL will start after sampling the Super Bowl due to
> her influence. To a large extent that has been the rationale behind the pop
> music halftime concerts of course. The NFL has been obscenely successful,
> so maybe that does work to some extent, and maybe we will see some
> SwiftEffect on the margins. I suspect any significant Swift Effect though
> would result from a long term relationship between her and Kelce, with her
> continuing to post pics on her social media of her watching and enjoying
> football.
>
> Sent from Gmail Mobile
>
>
> On Sun, 28 Jan 2024 at 3:41 PM Kevin M.  wrote:
>
>> As we are at the twilight of broadcast television, it is difficult to
>> predict how the SuperBowl will fare when viewers must stream it. Sports has
>> maintained ratings compared to other produced series, but sponsors are
>> starting to realize that doesn’t automatically lead to audiences buying
>> advertised products (in fact, rarely does it lead to that).
>>
>> Kevin M. (RPCV)
>>
>>
>> On Sun, Jan 28, 2024 at 3:37 PM Steve Timko  wrote:
>>
>>> So Super Bowl ratings will spike this year since Taylor Swift will
>>> likely be there. She is scheduled to play Feb. 10 at the Tokyo Dome. That
>>> gives her enough time to take her private jet to Las Vegas for the Super
>>> Bowl.
>>>
>>> My question is, will this spike have a lasting effect? Will more people
>>> watch the Super Bowl in following years, even if Taylor is not there? I
>>> think it will.
>>>
>>> --
>>> You received this message because you are subscribed to the Google
>>> Groups "TVorNotTV" group.
>>> To unsubscribe from this group and stop receiving emails from it, send
>>> an email to tvornottv+unsubscr...@googlegroups.com.
>>> To view this discussion on the web visit
>>> https://groups.google.com/d/msgid/tvornottv/CAH5J8yw9X6aELjikqtAf8yag-MK4rMoyfbVvfc6HOXn_QR2-7Q%40mail.gmail.com
>>> 
>>> .
>>>
>> --
>> You received this message because you are subscribed to the Google Groups
>> "TVorNotTV" group.
>> To unsubscribe from this group and stop receiving emails from it, send an
>> email to tvornottv+unsubscr...@googlegroups.com.
>> To view this discussion on the web visit
>> https://groups.google.com/d/msgid/tvornottv/CAKgmY4Cfdns8B1E6rryO4eS72Gh9L-Lops2w8sRzhJ9PuEXmpw%40mail.gmail.com
>> 
>> .
>>
> --
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> 
> .
>

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Re: [TV orNotTV] Super Bowl ratings

[Adam Bowie]

I saw in Matt Belloni's latest email that last week's divisional game got a
record 50.4m viewers. So I assume that yesterday's will top that. Belloni
predicts record breaking Super Bowl ratings - although I wonder if that is
Swift fans, and not just the fact that, in the US, NFL is the monoculture
now? Wouldn't most Swift fans have been watching the Super Bowl anyway?

Broadcast isn't going away any time soon, with the existing contracts
running through to 2033 or something. I'd suggest that the ability of
the NFL to maintain audiences will be more down to its cultural importance
going forward.

[Side note: The UK, and many other European countries, have lists of
sporting events that have to be carried on free-to-air TV. That ensures
that games like the World Cup Final, Wimbledon tennis, the FA Cup Final and
others are not exclusively on pay-TV. It helps maintain their cultural
value even if the sports bodies that own those events can't necessarily
maximise those rights' values. The big outlier here is the Premier League,
which is not protected in this way for live games. So they're exclusively
on pay-TV networks - Sky, TNT Sport, Amazon - with only highlights
protected, currently Match of the Day on the BBC. Yet, the Premier League
remains the popular sports competition in the country, just with nowhere
near the pro-rata live audiences that the NFL gets.]


Adam

On Mon, Jan 29, 2024 at 5:00 AM PGage  wrote:

> I think we are still some years off from the Super Bowl being exclusively
> on Peacock or some other streamer (this year you will have the option of
> watching on P+).  And while it is difficult to make predictions about
> absolute broadcast ratings these days, it is a lock that for as long as
> linear television is a thing, the NFL will increasingly be what keeps it
> alive, Swift or no Swift.
>
> But I guess Steve’s question really is whether Swift fans who did not
> previously follow the NFL will start after sampling the Super Bowl due to
> her influence. To a large extent that has been the rationale behind the pop
> music halftime concerts of course. The NFL has been obscenely successful,
> so maybe that does work to some extent, and maybe we will see some
> SwiftEffect on the margins. I suspect any significant Swift Effect though
> would result from a long term relationship between her and Kelce, with her
> continuing to post pics on her social media of her watching and enjoying
> football.
>
> Sent from Gmail Mobile
>
>
> On Sun, 28 Jan 2024 at 3:41 PM Kevin M.  wrote:
>
>> As we are at the twilight of broadcast television, it is difficult to
>> predict how the SuperBowl will fare when viewers must stream it. Sports has
>> maintained ratings compared to other produced series, but sponsors are
>> starting to realize that doesn’t automatically lead to audiences buying
>> advertised products (in fact, rarely does it lead to that).
>>
>> Kevin M. (RPCV)
>>
>>
>> On Sun, Jan 28, 2024 at 3:37 PM Steve Timko  wrote:
>>
>>> So Super Bowl ratings will spike this year since Taylor Swift will
>>> likely be there. She is scheduled to play Feb. 10 at the Tokyo Dome. That
>>> gives her enough time to take her private jet to Las Vegas for the Super
>>> Bowl.
>>>
>>> My question is, will this spike have a lasting effect? Will more people
>>> watch the Super Bowl in following years, even if Taylor is not there? I
>>> think it will.
>>>
>>> --
>>> You received this message because you are subscribed to the Google
>>> Groups "TVorNotTV" group.
>>> To unsubscribe from this group and stop receiving emails from it, send
>>> an email to tvornottv+unsubscr...@googlegroups.com.
>>> To view this discussion on the web visit
>>> https://groups.google.com/d/msgid/tvornottv/CAH5J8yw9X6aELjikqtAf8yag-MK4rMoyfbVvfc6HOXn_QR2-7Q%40mail.gmail.com
>>> 
>>> .
>>>
>> --
>> You received this message because you are subscribed to the Google Groups
>> "TVorNotTV" group.
>> To unsubscribe from this group and stop receiving emails from it, send an
>> email to tvornottv+unsubscr...@googlegroups.com.
>> To view this discussion on the web visit
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>> 
>> .
>>
> --
> You received this message because you are subscribed to the Google Groups
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> 

[TV orNotTV] Re: Super Bowl ratings

[JW]

 > My question is, will this spike have a lasting effect? Will more people
> watch the Super Bowl in following years, even if Taylor is not there? I
> think it will.

How much have ratings for Chiefs games gone up this year? (I'm asking
because I don't know the answer.)

My guess is that most of the people who want to see Taylor and her
boyfriend have been watching for a while. Some will find they like the game
and continue to watch; others won't.

And the Super Bowl audience gets to Kevin's point about streaming. The NFL
is one of the last big ratings generators for broadcast television, and if
it becomes pay-per-view, a lot of casual fans will decide that they'd
rather pay for something else. The Super Bowl is particularly strong, and
that's the one show where viewers, including those who couldn't care less
about football, will actually make a point of watching the commercials. So
it's going to be a while before the Super Bowl isn't available free.

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