I saw in Matt Belloni's latest email that last week's divisional game got a record 50.4m viewers. So I assume that yesterday's will top that. Belloni predicts record breaking Super Bowl ratings - although I wonder if that is Swift fans, and not just the fact that, in the US, NFL is the monoculture now? Wouldn't most Swift fans have been watching the Super Bowl anyway?
Broadcast isn't going away any time soon, with the existing contracts running through to 2033 or something. I'd suggest that the ability of the NFL to maintain audiences will be more down to its cultural importance going forward. [Side note: The UK, and many other European countries, have lists of sporting events that have to be carried on free-to-air TV. That ensures that games like the World Cup Final, Wimbledon tennis, the FA Cup Final and others are not exclusively on pay-TV. It helps maintain their cultural value even if the sports bodies that own those events can't necessarily maximise those rights' values. The big outlier here is the Premier League, which is not protected in this way for live games. So they're exclusively on pay-TV networks - Sky, TNT Sport, Amazon - with only highlights protected, currently Match of the Day on the BBC. Yet, the Premier League remains the popular sports competition in the country, just with nowhere near the pro-rata live audiences that the NFL gets.] Adam On Mon, Jan 29, 2024 at 5:00 AM PGage <[email protected]> wrote: > I think we are still some years off from the Super Bowl being exclusively > on Peacock or some other streamer (this year you will have the option of > watching on P+). And while it is difficult to make predictions about > absolute broadcast ratings these days, it is a lock that for as long as > linear television is a thing, the NFL will increasingly be what keeps it > alive, Swift or no Swift. > > But I guess Steve’s question really is whether Swift fans who did not > previously follow the NFL will start after sampling the Super Bowl due to > her influence. To a large extent that has been the rationale behind the pop > music halftime concerts of course. The NFL has been obscenely successful, > so maybe that does work to some extent, and maybe we will see some > SwiftEffect on the margins. I suspect any significant Swift Effect though > would result from a long term relationship between her and Kelce, with her > continuing to post pics on her social media of her watching and enjoying > football. > > Sent from Gmail Mobile > > > On Sun, 28 Jan 2024 at 3:41 PM Kevin M. <[email protected]> wrote: > >> As we are at the twilight of broadcast television, it is difficult to >> predict how the SuperBowl will fare when viewers must stream it. Sports has >> maintained ratings compared to other produced series, but sponsors are >> starting to realize that doesn’t automatically lead to audiences buying >> advertised products (in fact, rarely does it lead to that). >> >> Kevin M. (RPCV) >> >> >> On Sun, Jan 28, 2024 at 3:37 PM Steve Timko <[email protected]> wrote: >> >>> So Super Bowl ratings will spike this year since Taylor Swift will >>> likely be there. She is scheduled to play Feb. 10 at the Tokyo Dome. That >>> gives her enough time to take her private jet to Las Vegas for the Super >>> Bowl. >>> >>> My question is, will this spike have a lasting effect? Will more people >>> watch the Super Bowl in following years, even if Taylor is not there? 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