In my house, the following has happened since the Tayvis partnering:
1) wife learned the rules of football.
2) watched a number of KC games with me.
3) Asked at the beginning of the DET-SF game "are there any players in this
game that are going out with a megastar?   If no, I'm going to watch
Netflix".

:)



On Mon, Jan 29, 2024 at 12:00 AM PGage <[email protected]> wrote:

> I think we are still some years off from the Super Bowl being exclusively
> on Peacock or some other streamer (this year you will have the option of
> watching on P+).  And while it is difficult to make predictions about
> absolute broadcast ratings these days, it is a lock that for as long as
> linear television is a thing, the NFL will increasingly be what keeps it
> alive, Swift or no Swift.
>
> But I guess Steve’s question really is whether Swift fans who did not
> previously follow the NFL will start after sampling the Super Bowl due to
> her influence. To a large extent that has been the rationale behind the pop
> music halftime concerts of course. The NFL has been obscenely successful,
> so maybe that does work to some extent, and maybe we will see some
> SwiftEffect on the margins. I suspect any significant Swift Effect though
> would result from a long term relationship between her and Kelce, with her
> continuing to post pics on her social media of her watching and enjoying
> football.
>
> Sent from Gmail Mobile
>
>
> On Sun, 28 Jan 2024 at 3:41 PM Kevin M. <[email protected]> wrote:
>
>> As we are at the twilight of broadcast television, it is difficult to
>> predict how the SuperBowl will fare when viewers must stream it. Sports has
>> maintained ratings compared to other produced series, but sponsors are
>> starting to realize that doesn’t automatically lead to audiences buying
>> advertised products (in fact, rarely does it lead to that).
>>
>> Kevin M. (RPCV)
>>
>>
>> On Sun, Jan 28, 2024 at 3:37 PM Steve Timko <[email protected]> wrote:
>>
>>> So Super Bowl ratings will spike this year since Taylor Swift will
>>> likely be there. She is scheduled to play Feb. 10 at the Tokyo Dome. That
>>> gives her enough time to take her private jet to Las Vegas for the Super
>>> Bowl.
>>>
>>> My question is, will this spike have a lasting effect? Will more people
>>> watch the Super Bowl in following years, even if Taylor is not there? I
>>> think it will.
>>>
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