Re: [WISPA] pricing
A little more info... a generally accepted purchase price for a business is 3x the annual Net Profit. Again, this is just a starting point because something is worth whatever someone is willing to pay... but for a general business practice, that's usually the starting point. Travis Microserv Matt Liotta wrote: Without knowing anything else, 12x monthly is a good deal for the buyer. -Matt Travis Johnson wrote: Hey, Anyone seen current pricing for purchase of a WISP? The last I saw it was around 12x the monthly... has that changed at all lately? I have the opportunity to purchase a neighboring WISP. Travis Microserv Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] pricing
Travis, The fair price to buy a WISP depends on whether you are buying or selling :-) Pay 6x monthly, Sell 6x annual. :-) The larger factor to consider is what can you make because you bought the ISP? And what will he make, if he doesn't sell? Is his company growing? Will it stop growing if you buy it? Or grow faster? Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Travis Johnson" <> To: "WISPA General List" Sent: Wednesday, July 18, 2007 4:06 PM Subject: [WISPA] pricing Hey, Anyone seen current pricing for purchase of a WISP? The last I saw it was around 12x the monthly... has that changed at all lately? I have the opportunity to purchase a neighboring WISP. Travis Microserv Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- Internal Virus Database is out-of-date. Checked by AVG Free Edition. Version: 7.5.472 / Virus Database: 269.9.6/865 - Release Date: 6/24/2007 8:33 AM Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] pricing
This topic has come up many times over the years. I don't recall any real consensus was ever reached based on a multiple due to the wide variation of one operation to another. How is it that one operation with 500 users is worth the same as another operation with 500 users? Would you pay the same for these companies if one was loosing money and the other making money? Would the companies hold the same value if one deployed Linksys CPE housed in Tupperware and the other deployed Trango or Alvarion? Would the companies hold the same value if one operated in Riggins, ID (no offense meant towards the fine 410 residents of Gouge-Eye) and the other in New York City, New York? Every operation is best valued on a case by case basis as there are simply too many variables that can influence the value. Best, Brad -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Travis Johnson Sent: Wednesday, July 18, 2007 3:06 PM To: WISPA General List Subject: [WISPA] pricing Hey, Anyone seen current pricing for purchase of a WISP? The last I saw it was around 12x the monthly... has that changed at all lately? I have the opportunity to purchase a neighboring WISP. Travis Microserv Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] pricing
Travis: The FASB or Financial Accounting Standards Board provides FASB Standards for accountancy and valuations. For example, FASB established accoutancy valuation standards for wireless equipment manufacturers. So if serious you can officialy submit a technical inquiry here: http://www.fasb.org/inquiry/#existing https://webapp.f-a-f.org/fasbtechinqexternal/fasbtechform.aspx We studied FASB quite extensively during our MBA program at Golden Gate University (GGU), San Francisco. My company Chevron Corporation is a big backer of GGU so that's where I studied when I worked at Chevron Energy before wireless. By the way, many petroleum companies use wireless for monitoring of pumps in remote regional areas. Felix Energy Technologist and Wireless Practitioneer --- "Felix A. Lopez" <[EMAIL PROTECTED]> wrote: > George/Travis/All: What's interesting is that my > local > WISP said the local carrier (read: now its ATT) > would > start becoming interested when they were at 10,000 > subscribers. My local WISP walks door to door to get > subscribers or "by word of mouth" and in direct > competition with local cable and/or wireless carrier > broadband provider (SBC). > > F. > --- George Rogato <[EMAIL PROTECTED]> wrote: > > > I'm pretty sure TJ is Travis and that was just > > another discussion we > > have had countless times about how much we are > > worth. > > > > I say we are worth at least what it would cost for > > another provider to > > come in and get up to where we are. IN A SHORT > TIME > > SPAN. > > That price can vary, but it's probably much more > > than 12x monthly. > > > > George > > > > > > Felix A. Lopez wrote: > > > Travis,Last year, I discussed this very topic > with > > my > > > regional WISP in Northern California and they > said > > > they heard a raw price is needed on a "per > > subscriber" > > > basis. Here is a 2004 aricle from IP Planet > which > > > probably needs an update: > > > > > > The Value of a WiSP: > > > > > > > > > http://www.isp-planet.com/fixed_wireless/business/2004/wisp_valuation_bol.html > > > > > > an anyone give me the current value of a > > traditional > > > ISP client (in real dollars) on a per subscriber > > > basis? Client base includes dial-up, wireless, > > > broadband (cable and DSL). I know this is a very > > > subjective figure; however I'm just interested > in > > > ballpark figures, or a link with industry values > > for > > > this type of information. > > > > > > Many had numbers ready at hand. > > > > > > [TI said] "My rule of thumb is 9 to 18 months of > > > revenue depending on profit." > > > > > > [TJ replied] "Actually, I have heard of buy-outs > > as > > > low as 6 times and as high as 24 times the > > monthly. It > > > really depends on many, many things." > > > > > > [BR added] "We have ad some talking with us a > > while > > > back, and so far it's assets + 1 1/2 to 2 1/2 > > years' > > > gross." > > > > > > [PS enthused] "Sold! Where do I go to get my > > check? I > > > haven't seen deals like this in a long time. > > Anyone > > > have a list of recent transactions? The ISP > > brokers > > > used to post on their websites recent > > transactions, > > > now they are all kept secret. I would sell for 2 > > times > > > gross plus assets any day of the week. I just > > don't > > > see those deals out there anymore. The deals I > see > > are > > > closer to 4-6 times monthly for dialup and 1-2 > > times > > > annual gross for broadband + assets - > liabilities. > > > Granted it's been a long time since I looked > > because > > > it got too depressing to follow a few years > back. > > > Maybe with all the bankruptcies and mergers the > > value > > > has gone up with fewer companies being left out > > there > > > to buy?" > > > > > > FC suggested that different metrics than just > > number > > > of subscribers should be used: > > > > > > "From talking to a number of people, I can tell > > you > > > that a true businessperson looks at your cash > flow > > per > > > year (excluding growth) and multiplies that by > > > something between 5 and 7.5. Expect to get > closer > > to 5 > > > than 7.5. > > > > > > That makes a lot more sense than $xSub since > fixed > > > costs (tower rental, bandwidth, employees) vary > > > greatly between ISPs. All else being equal, an > ISP > > > that pays $2,000 per month in tower rent is > worth > > a > > > lot more than one that pays $5,000 per month." > > > > > > [TJ concluded] "However, you should also keep in > > mind > > > that when buying another ISP, your thoughts are > > always > > > going to be "I know what my costs are, so I can > > make > > > the costs for the new ISP the same". > > > > > > Thus, if an ISP is paying $5,000/month in tower > > rents > > > and you are only paying $2,000/month, then my > > thoughts > > > would be "I can save $3,000/month right to begin > > > with". ;) > > > > > > There are always cost savings by purchasing > > another > > > business of the same type. Billing, > rec
Re: [WISPA] pricing
George/Travis/All: What's interesting is that my local WISP said the local carrier (read: now its ATT) would start becoming interested when they were at 10,000 subscribers. My local WISP walks door to door to get subscribers or "by word of mouth" and in direct competition with local cable and/or wireless carrier broadband provider (SBC). F. --- George Rogato <[EMAIL PROTECTED]> wrote: > I'm pretty sure TJ is Travis and that was just > another discussion we > have had countless times about how much we are > worth. > > I say we are worth at least what it would cost for > another provider to > come in and get up to where we are. IN A SHORT TIME > SPAN. > That price can vary, but it's probably much more > than 12x monthly. > > George > > > Felix A. Lopez wrote: > > Travis,Last year, I discussed this very topic with > my > > regional WISP in Northern California and they said > > they heard a raw price is needed on a "per > subscriber" > > basis. Here is a 2004 aricle from IP Planet which > > probably needs an update: > > > > The Value of a WiSP: > > > > > http://www.isp-planet.com/fixed_wireless/business/2004/wisp_valuation_bol.html > > > > an anyone give me the current value of a > traditional > > ISP client (in real dollars) on a per subscriber > > basis? Client base includes dial-up, wireless, > > broadband (cable and DSL). I know this is a very > > subjective figure; however I'm just interested in > > ballpark figures, or a link with industry values > for > > this type of information. > > > > Many had numbers ready at hand. > > > > [TI said] "My rule of thumb is 9 to 18 months of > > revenue depending on profit." > > > > [TJ replied] "Actually, I have heard of buy-outs > as > > low as 6 times and as high as 24 times the > monthly. It > > really depends on many, many things." > > > > [BR added] "We have ad some talking with us a > while > > back, and so far it's assets + 1 1/2 to 2 1/2 > years' > > gross." > > > > [PS enthused] "Sold! Where do I go to get my > check? I > > haven't seen deals like this in a long time. > Anyone > > have a list of recent transactions? The ISP > brokers > > used to post on their websites recent > transactions, > > now they are all kept secret. I would sell for 2 > times > > gross plus assets any day of the week. I just > don't > > see those deals out there anymore. The deals I see > are > > closer to 4-6 times monthly for dialup and 1-2 > times > > annual gross for broadband + assets - liabilities. > > Granted it's been a long time since I looked > because > > it got too depressing to follow a few years back. > > Maybe with all the bankruptcies and mergers the > value > > has gone up with fewer companies being left out > there > > to buy?" > > > > FC suggested that different metrics than just > number > > of subscribers should be used: > > > > "From talking to a number of people, I can tell > you > > that a true businessperson looks at your cash flow > per > > year (excluding growth) and multiplies that by > > something between 5 and 7.5. Expect to get closer > to 5 > > than 7.5. > > > > That makes a lot more sense than $xSub since fixed > > costs (tower rental, bandwidth, employees) vary > > greatly between ISPs. All else being equal, an ISP > > that pays $2,000 per month in tower rent is worth > a > > lot more than one that pays $5,000 per month." > > > > [TJ concluded] "However, you should also keep in > mind > > that when buying another ISP, your thoughts are > always > > going to be "I know what my costs are, so I can > make > > the costs for the new ISP the same". > > > > Thus, if an ISP is paying $5,000/month in tower > rents > > and you are only paying $2,000/month, then my > thoughts > > would be "I can save $3,000/month right to begin > > with". ;) > > > > There are always cost savings by purchasing > another > > business of the same type. Billing, receptionists, > > tech support, etc. Having purchased 3 other ISPs > (back > > in the dial-up only days), I can tell you that the > > only cost we carried over were the additional T-1 > > lines we needed to support the additional users. > You > > then use the "extra" cash that those "new" > customers > > are making you to pay the purchase price over > 12-24 > > months... :)" > > > > > > End > > > > Felix Lopez > > Wireless Practitioneer > > San Francisco, CA > > > > --- Travis Johnson <[EMAIL PROTECTED]> wrote: > > > >> Hey, > >> > >> Anyone seen current pricing for purchase of a > WISP? > >> The last I saw it > >> was around 12x the monthly... has that changed at > >> all lately? I have the > >> opportunity to purchase a neighboring WISP. > >> > >> Travis > >> Microserv > >> > >> > > > > >> Would you like to see your advertisement here? > Let > >> the WISPA Board know your feelings about allowing > >> advertisements on the free WISPA lists. The > current > >> Board is taking this under consideration at this >
Re: [WISPA] pricing
This varies wildly. I have seen everything from deals where the new WISP just takes over the debt and I have heard of 4 times yearly gross revenues. The bigger the WISP the more they are worth as a multiple of earnings in most cases. I would say that 1X yearly revenues, as you describe, would be par for a WISP with less than 250 customers or so. If they have more than that and up to 2000 customers then I would guess 2X yearly revenues would be a fair estimate. For systems over that size there are many other factors. You need to look at things like year to year growth, churn, cash on hand, depreciated assets, asset as opposed to stock purchase, EBIDTA, etc. If the WISP has done a good job of building customer loyalty and limiting churn then it is worth more than a WISP who is losing customers, has a bad reputation, etc. I once acquired a dialup ISP for $2000. That was about 1 months revenues. We got the domain name, customer lists and a letter of recommendation from the previous owner telling the customers about us and that he knew we would take care of them. In the end the WISP is worth what you and the seller can agree to. I guess what I am saying is that there is no magic formula for appraising a WISP at this time. Scriv Travis Johnson wrote: Hey, Anyone seen current pricing for purchase of a WISP? The last I saw it was around 12x the monthly... has that changed at all lately? I have the opportunity to purchase a neighboring WISP. Travis Microserv Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] pricing
I'm pretty sure TJ is Travis and that was just another discussion we have had countless times about how much we are worth. I say we are worth at least what it would cost for another provider to come in and get up to where we are. IN A SHORT TIME SPAN. That price can vary, but it's probably much more than 12x monthly. George Felix A. Lopez wrote: Travis,Last year, I discussed this very topic with my regional WISP in Northern California and they said they heard a raw price is needed on a "per subscriber" basis. Here is a 2004 aricle from IP Planet which probably needs an update: The Value of a WiSP: http://www.isp-planet.com/fixed_wireless/business/2004/wisp_valuation_bol.html an anyone give me the current value of a traditional ISP client (in real dollars) on a per subscriber basis? Client base includes dial-up, wireless, broadband (cable and DSL). I know this is a very subjective figure; however I'm just interested in ballpark figures, or a link with industry values for this type of information. Many had numbers ready at hand. [TI said] "My rule of thumb is 9 to 18 months of revenue depending on profit." [TJ replied] "Actually, I have heard of buy-outs as low as 6 times and as high as 24 times the monthly. It really depends on many, many things." [BR added] "We have ad some talking with us a while back, and so far it's assets + 1 1/2 to 2 1/2 years' gross." [PS enthused] "Sold! Where do I go to get my check? I haven't seen deals like this in a long time. Anyone have a list of recent transactions? The ISP brokers used to post on their websites recent transactions, now they are all kept secret. I would sell for 2 times gross plus assets any day of the week. I just don't see those deals out there anymore. The deals I see are closer to 4-6 times monthly for dialup and 1-2 times annual gross for broadband + assets - liabilities. Granted it's been a long time since I looked because it got too depressing to follow a few years back. Maybe with all the bankruptcies and mergers the value has gone up with fewer companies being left out there to buy?" FC suggested that different metrics than just number of subscribers should be used: "From talking to a number of people, I can tell you that a true businessperson looks at your cash flow per year (excluding growth) and multiplies that by something between 5 and 7.5. Expect to get closer to 5 than 7.5. That makes a lot more sense than $xSub since fixed costs (tower rental, bandwidth, employees) vary greatly between ISPs. All else being equal, an ISP that pays $2,000 per month in tower rent is worth a lot more than one that pays $5,000 per month." [TJ concluded] "However, you should also keep in mind that when buying another ISP, your thoughts are always going to be "I know what my costs are, so I can make the costs for the new ISP the same". Thus, if an ISP is paying $5,000/month in tower rents and you are only paying $2,000/month, then my thoughts would be "I can save $3,000/month right to begin with". ;) There are always cost savings by purchasing another business of the same type. Billing, receptionists, tech support, etc. Having purchased 3 other ISPs (back in the dial-up only days), I can tell you that the only cost we carried over were the additional T-1 lines we needed to support the additional users. You then use the "extra" cash that those "new" customers are making you to pay the purchase price over 12-24 months... :)" —End Felix Lopez Wireless Practitioneer San Francisco, CA --- Travis Johnson <[EMAIL PROTECTED]> wrote: Hey, Anyone seen current pricing for purchase of a WISP? The last I saw it was around 12x the monthly... has that changed at all lately? I have the opportunity to purchase a neighboring WISP. Travis Microserv Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ Building a website is a piece of cake. Yahoo! Small Business gives you all the tools to get online. http://smallbusiness.yahoo.com/webhosting Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. --
Re: [WISPA] pricing
This seems to come up once or twice a year and 12x seemed a good place to start and a range of 6x to 18x depending on what you find when you look at their books. - Mike Hammett Intelligent Computing Solutions http://www.ics-il.com - Original Message - From: "Travis Johnson" <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Wednesday, July 18, 2007 3:06 PM Subject: [WISPA] pricing Hey, Anyone seen current pricing for purchase of a WISP? The last I saw it was around 12x the monthly... has that changed at all lately? I have the opportunity to purchase a neighboring WISP. Travis Microserv Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] pricing
Without knowing anything else, 12x monthly is a good deal for the buyer. -Matt Travis Johnson wrote: Hey, Anyone seen current pricing for purchase of a WISP? The last I saw it was around 12x the monthly... has that changed at all lately? I have the opportunity to purchase a neighboring WISP. Travis Microserv Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] pricing
Travis,Last year, I discussed this very topic with my regional WISP in Northern California and they said they heard a raw price is needed on a "per subscriber" basis. Here is a 2004 aricle from IP Planet which probably needs an update: The Value of a WiSP: http://www.isp-planet.com/fixed_wireless/business/2004/wisp_valuation_bol.html an anyone give me the current value of a traditional ISP client (in real dollars) on a per subscriber basis? Client base includes dial-up, wireless, broadband (cable and DSL). I know this is a very subjective figure; however I'm just interested in ballpark figures, or a link with industry values for this type of information. Many had numbers ready at hand. [TI said] "My rule of thumb is 9 to 18 months of revenue depending on profit." [TJ replied] "Actually, I have heard of buy-outs as low as 6 times and as high as 24 times the monthly. It really depends on many, many things." [BR added] "We have ad some talking with us a while back, and so far it's assets + 1 1/2 to 2 1/2 years' gross." [PS enthused] "Sold! Where do I go to get my check? I haven't seen deals like this in a long time. Anyone have a list of recent transactions? The ISP brokers used to post on their websites recent transactions, now they are all kept secret. I would sell for 2 times gross plus assets any day of the week. I just don't see those deals out there anymore. The deals I see are closer to 4-6 times monthly for dialup and 1-2 times annual gross for broadband + assets - liabilities. Granted it's been a long time since I looked because it got too depressing to follow a few years back. Maybe with all the bankruptcies and mergers the value has gone up with fewer companies being left out there to buy?" FC suggested that different metrics than just number of subscribers should be used: "From talking to a number of people, I can tell you that a true businessperson looks at your cash flow per year (excluding growth) and multiplies that by something between 5 and 7.5. Expect to get closer to 5 than 7.5. That makes a lot more sense than $xSub since fixed costs (tower rental, bandwidth, employees) vary greatly between ISPs. All else being equal, an ISP that pays $2,000 per month in tower rent is worth a lot more than one that pays $5,000 per month." [TJ concluded] "However, you should also keep in mind that when buying another ISP, your thoughts are always going to be "I know what my costs are, so I can make the costs for the new ISP the same". Thus, if an ISP is paying $5,000/month in tower rents and you are only paying $2,000/month, then my thoughts would be "I can save $3,000/month right to begin with". ;) There are always cost savings by purchasing another business of the same type. Billing, receptionists, tech support, etc. Having purchased 3 other ISPs (back in the dial-up only days), I can tell you that the only cost we carried over were the additional T-1 lines we needed to support the additional users. You then use the "extra" cash that those "new" customers are making you to pay the purchase price over 12-24 months... :)" End Felix Lopez Wireless Practitioneer San Francisco, CA --- Travis Johnson <[EMAIL PROTECTED]> wrote: > Hey, > > Anyone seen current pricing for purchase of a WISP? > The last I saw it > was around 12x the monthly... has that changed at > all lately? I have the > opportunity to purchase a neighboring WISP. > > Travis > Microserv > > > Would you like to see your advertisement here? Let > the WISPA Board know your feelings about allowing > advertisements on the free WISPA lists. The current > Board is taking this under consideration at this > time. We want to know your thoughts. > > -- > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > Building a website is a piece of cake. Yahoo! Small Business gives you all the tools to get online. http://smallbusiness.yahoo.com/webhosting Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] pricing
If you can buy a WISP for 12x his monthly acct's receivable - - that is a STEAL! A man would have to be hemorrhaging to sale at that price. Mac -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Travis Johnson Sent: Wednesday, July 18, 2007 2:06 PM To: WISPA General List Subject: [WISPA] pricing Hey, Anyone seen current pricing for purchase of a WISP? The last I saw it was around 12x the monthly... has that changed at all lately? I have the opportunity to purchase a neighboring WISP. Travis Microserv Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.5.476 / Virus Database: 269.10.8/906 - Release Date: 7/17/2007 6:30 PM Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
[WISPA] pricing
Hey, Anyone seen current pricing for purchase of a WISP? The last I saw it was around 12x the monthly... has that changed at all lately? I have the opportunity to purchase a neighboring WISP. Travis Microserv Would you like to see your advertisement here? Let the WISPA Board know your feelings about allowing advertisements on the free WISPA lists. The current Board is taking this under consideration at this time. We want to know your thoughts. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Pricing
Only problem with that is then, I waste my time sitting on hold, waiting for them to pick up my call. :-( Second problem, you then have to have a rock solid call tracking system, so you can remember to call them back :-) Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Travis Johnson" <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 10:04 PM Subject: Re: [WISPA] Pricing Or you work on a call-back tech support basis. ;) We changed to that model almost 8 years ago and it was the best thing we ever did. No hold times for customers, less tech support personnel, better tech support when they do call back (because they can review the notes about the call BEFORE calling the customer). Travis Microserv Tom DeReggi wrote: I did the same thing, until the client base realized that the same guy answered the phone regardless of whether they were calling the priority or non-priority line. Somethings only work after a company scales to a certain number of employees. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Sam Tetherow" <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 6:35 PM Subject: Re: [WISPA] Pricing Someone talked about this at ISPCON in Santa Clara. Their phone system actually asked the user which service they had and queued the calls appropriately. Higher end service got priority on all calls. He used it as an upselling point. Sam Tetherow Sandhills Wireless Tom DeReggi wrote: I agree that branding product levels is one good approach. However I'd liek to bring up there is a big diffeerence between Marriot and an ISP. With Marriot, you can touch, see, and feel the difference between the product brands. Whether the budget hotel has smelly carpet and the high end hotel has fancy chandaliers and hottubs, or efficiencies with kitchens, etc. With Wireless its very difficult for the end iser to see the difference, and the ISP to prove the difference, or for that matter truly build a network that can deliver the mulitple services differenciated. In other words its both a technical problem and a perception problem, for the ISP. I'm aware of one company who specifically stayed out of the DSL replacement business because they had evidense that getting into it was lowering the value of their high ARPU service, because there really was no way for them to differenciate it. They actually started a completely different company to go after the low end business, to protect the value of thier name for the high ARPU business company. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Peter R." <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 12:52 PM Subject: Re: [WISPA] Pricing You could create 2 brands like Toyota and Lexus. One is a decent car but the other is a luxury. The difference between a Camary and a Lexus 200 was about $5000. Same basic car. Let's look at Marriott. These are its brands: Marriott Hotels & Resorts JW Marriott Hotels & Resorts Renaissance Hotels & Resorts Courtyard by Marriott Residence Inn by Marriott Fairfield Inn by Marriott Marriott Conference Centers TownePlace Suites by Marriott SpringHill Suites by Marriott Marriott Vacation Club International Horizons by Marriott The Ritz-Carlton Hotel Company, L.L.C. The Ritz-Carlton Club Marriott ExecuStay Marriott Executive Apartments Grand Residences by Marriott Everyone is branded with an exact thought in your head for who it targets and what you get. It's all in the marketing. Lots of ways to package your services to meet different strata of a region. Regards, Peter Radizeski RAD-INFO, Inc. 813-963-5884 Mark Nash wrote: This is interesting, and something I've been giving alot of thought to. My market is mostly rural, residential, mom & pop shops, etc. Providing inexpensive access will get me more customers but as we all know, our APs only have so much capacity so how do you get as much revenue as you can out of each and every one of them? If you go exclusive then you grow slower but your revenue per user goes up, making your AP more valuable. Anyone got comments on providing a mixture, perhaps even with different quality APs at a single site? Mark Nash UnwiredOnline 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.5.472 / Virus Database: 269.8.14/845 - Release Date: 6/12/2007
Re: [WISPA] Pricing
That's exactly what we're working on. I didn't know I was so smart! hehehehe marlon - Original Message - From: "Peter R." <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 9:52 AM Subject: Re: [WISPA] Pricing You could create 2 brands like Toyota and Lexus. One is a decent car but the other is a luxury. The difference between a Camary and a Lexus 200 was about $5000. Same basic car. Let's look at Marriott. These are its brands: Marriott Hotels & Resorts JW Marriott Hotels & Resorts Renaissance Hotels & Resorts Courtyard by Marriott Residence Inn by Marriott Fairfield Inn by Marriott Marriott Conference Centers TownePlace Suites by Marriott SpringHill Suites by Marriott Marriott Vacation Club International Horizons by Marriott The Ritz-Carlton Hotel Company, L.L.C. The Ritz-Carlton Club Marriott ExecuStay Marriott Executive Apartments Grand Residences by Marriott Everyone is branded with an exact thought in your head for who it targets and what you get. It's all in the marketing. Lots of ways to package your services to meet different strata of a region. Regards, Peter Radizeski RAD-INFO, Inc. 813-963-5884 Mark Nash wrote: This is interesting, and something I've been giving alot of thought to. My market is mostly rural, residential, mom & pop shops, etc. Providing inexpensive access will get me more customers but as we all know, our APs only have so much capacity so how do you get as much revenue as you can out of each and every one of them? If you go exclusive then you grow slower but your revenue per user goes up, making your AP more valuable. Anyone got comments on providing a mixture, perhaps even with different quality APs at a single site? Mark Nash UnwiredOnline 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Pricing
We're about to do an upgrade that will give us wifi and non wifi at one of our sites that overlooks out largest population bases. We'll have $40 wifi, $50 3/3meg non wifi and $75 6/6meg non wifi service. We make extra money from systems by having a bit threshold over which our heavy users have to pay extra. Had a customer get a machine messed up about a week ago. None of us noticed. The threshold is 6 gigs, this customer is already at 77 gigs for June! Our biggest customer pays $350 per month for 60 gigs. Ug. Not sure what to do with the one that got whacked. I'll probably try to get $100 out of them and call it even. At least it'll cover our costs that way. They are a good customer with multiple accounts so I don't want to piss them off too much over it. Nice folk too, I feel bad about it. But, they used the data and that has a cost on my end. laters, marlon - Original Message - From: "Mark Nash" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]>; "WISPA General List" Sent: Tuesday, June 12, 2007 9:37 AM Subject: Re: [WISPA] Pricing This is interesting, and something I've been giving alot of thought to. My market is mostly rural, residential, mom & pop shops, etc. Providing inexpensive access will get me more customers but as we all know, our APs only have so much capacity so how do you get as much revenue as you can out of each and every one of them? If you go exclusive then you grow slower but your revenue per user goes up, making your AP more valuable. Anyone got comments on providing a mixture, perhaps even with different quality APs at a single site? Mark Nash UnwiredOnline 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax - Original Message - From: "Peter R." <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 9:27 AM Subject: [WISPA] Pricing Seth Godin has a good post on the theory of pricing: http://sethgodin.typepad.com/seths_blog/2007/06/three_humps_and.html -- Regards, Peter Radizeski RAD-INFO, Inc. - NSP Strategist We Help ISPs Connect & Communicate 813.963.5884 http://www.marketingIDEAguy.com -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Pricing
Or you work on a call-back tech support basis. ;) We changed to that model almost 8 years ago and it was the best thing we ever did. No hold times for customers, less tech support personnel, better tech support when they do call back (because they can review the notes about the call BEFORE calling the customer). Travis Microserv Tom DeReggi wrote: I did the same thing, until the client base realized that the same guy answered the phone regardless of whether they were calling the priority or non-priority line. Somethings only work after a company scales to a certain number of employees. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Sam Tetherow" <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 6:35 PM Subject: Re: [WISPA] Pricing Someone talked about this at ISPCON in Santa Clara. Their phone system actually asked the user which service they had and queued the calls appropriately. Higher end service got priority on all calls. He used it as an upselling point. Sam Tetherow Sandhills Wireless Tom DeReggi wrote: I agree that branding product levels is one good approach. However I'd liek to bring up there is a big diffeerence between Marriot and an ISP. With Marriot, you can touch, see, and feel the difference between the product brands. Whether the budget hotel has smelly carpet and the high end hotel has fancy chandaliers and hottubs, or efficiencies with kitchens, etc. With Wireless its very difficult for the end iser to see the difference, and the ISP to prove the difference, or for that matter truly build a network that can deliver the mulitple services differenciated. In other words its both a technical problem and a perception problem, for the ISP. I'm aware of one company who specifically stayed out of the DSL replacement business because they had evidense that getting into it was lowering the value of their high ARPU service, because there really was no way for them to differenciate it. They actually started a completely different company to go after the low end business, to protect the value of thier name for the high ARPU business company. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Peter R." <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 12:52 PM Subject: Re: [WISPA] Pricing You could create 2 brands like Toyota and Lexus. One is a decent car but the other is a luxury. The difference between a Camary and a Lexus 200 was about $5000. Same basic car. Let's look at Marriott. These are its brands: Marriott Hotels & Resorts JW Marriott Hotels & Resorts Renaissance Hotels & Resorts Courtyard by Marriott Residence Inn by Marriott Fairfield Inn by Marriott Marriott Conference Centers TownePlace Suites by Marriott SpringHill Suites by Marriott Marriott Vacation Club International Horizons by Marriott The Ritz-Carlton Hotel Company, L.L.C. The Ritz-Carlton Club Marriott ExecuStay Marriott Executive Apartments Grand Residences by Marriott Everyone is branded with an exact thought in your head for who it targets and what you get. It's all in the marketing. Lots of ways to package your services to meet different strata of a region. Regards, Peter Radizeski RAD-INFO, Inc. 813-963-5884 Mark Nash wrote: This is interesting, and something I've been giving alot of thought to. My market is mostly rural, residential, mom & pop shops, etc. Providing inexpensive access will get me more customers but as we all know, our APs only have so much capacity so how do you get as much revenue as you can out of each and every one of them? If you go exclusive then you grow slower but your revenue per user goes up, making your AP more valuable. Anyone got comments on providing a mixture, perhaps even with different quality APs at a single site? Mark Nash UnwiredOnline 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.5.472 / Virus Database: 269.8.14/845 - Release Date: 6/12/2007 6:39 AM -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.5.472 / Virus Database: 269.8.14/845 - Release Date: 6/12/2007 6:39 AM -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Pricing
I did the same thing, until the client base realized that the same guy answered the phone regardless of whether they were calling the priority or non-priority line. Somethings only work after a company scales to a certain number of employees. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Sam Tetherow" <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 6:35 PM Subject: Re: [WISPA] Pricing Someone talked about this at ISPCON in Santa Clara. Their phone system actually asked the user which service they had and queued the calls appropriately. Higher end service got priority on all calls. He used it as an upselling point. Sam Tetherow Sandhills Wireless Tom DeReggi wrote: I agree that branding product levels is one good approach. However I'd liek to bring up there is a big diffeerence between Marriot and an ISP. With Marriot, you can touch, see, and feel the difference between the product brands. Whether the budget hotel has smelly carpet and the high end hotel has fancy chandaliers and hottubs, or efficiencies with kitchens, etc. With Wireless its very difficult for the end iser to see the difference, and the ISP to prove the difference, or for that matter truly build a network that can deliver the mulitple services differenciated. In other words its both a technical problem and a perception problem, for the ISP. I'm aware of one company who specifically stayed out of the DSL replacement business because they had evidense that getting into it was lowering the value of their high ARPU service, because there really was no way for them to differenciate it. They actually started a completely different company to go after the low end business, to protect the value of thier name for the high ARPU business company. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Peter R." <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 12:52 PM Subject: Re: [WISPA] Pricing You could create 2 brands like Toyota and Lexus. One is a decent car but the other is a luxury. The difference between a Camary and a Lexus 200 was about $5000. Same basic car. Let's look at Marriott. These are its brands: Marriott Hotels & Resorts JW Marriott Hotels & Resorts Renaissance Hotels & Resorts Courtyard by Marriott Residence Inn by Marriott Fairfield Inn by Marriott Marriott Conference Centers TownePlace Suites by Marriott SpringHill Suites by Marriott Marriott Vacation Club International Horizons by Marriott The Ritz-Carlton Hotel Company, L.L.C. The Ritz-Carlton Club Marriott ExecuStay Marriott Executive Apartments Grand Residences by Marriott Everyone is branded with an exact thought in your head for who it targets and what you get. It's all in the marketing. Lots of ways to package your services to meet different strata of a region. Regards, Peter Radizeski RAD-INFO, Inc. 813-963-5884 Mark Nash wrote: This is interesting, and something I've been giving alot of thought to. My market is mostly rural, residential, mom & pop shops, etc. Providing inexpensive access will get me more customers but as we all know, our APs only have so much capacity so how do you get as much revenue as you can out of each and every one of them? If you go exclusive then you grow slower but your revenue per user goes up, making your AP more valuable. Anyone got comments on providing a mixture, perhaps even with different quality APs at a single site? Mark Nash UnwiredOnline 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.5.472 / Virus Database: 269.8.14/845 - Release Date: 6/12/2007 6:39 AM -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.5.472 / Virus Database: 269.8.14/845 - Release Date: 6/12/2007 6:39 AM -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Pricing
nt business because they had evidense > that getting into it > > was lowering the value of their high ARPU service, > because there > > really was no way for them to differenciate it. > They actually started > > a completely different company to go after the low > end business, to > > protect the value of thier name for the high ARPU > business company. > > > > > > Tom DeReggi > > RapidDSL & Wireless, Inc > > IntAirNet- Fixed Wireless Broadband > > > > > > - Original Message - From: "Peter R." > <[EMAIL PROTECTED]> > > To: "WISPA General List" > > Sent: Tuesday, June 12, 2007 12:52 PM > > Subject: Re: [WISPA] Pricing > > > > > >> You could create 2 brands like Toyota and Lexus. > >> One is a decent car but the other is a luxury. > >> The difference between a Camary and a Lexus 200 > was about $5000. Same > >> basic car. > >> > >> Let's look at Marriott. These are its brands: > >> Marriott Hotels & Resorts > >> JW Marriott Hotels & Resorts > >> Renaissance Hotels & Resorts > >> Courtyard by Marriott > >> Residence Inn by Marriott > >> Fairfield Inn by Marriott > >> Marriott Conference Centers > >> TownePlace Suites by Marriott > >> SpringHill Suites by Marriott > >> Marriott Vacation Club International > >> Horizons by Marriott > >> The Ritz-Carlton Hotel Company, L.L.C. > >> The Ritz-Carlton Club > >> Marriott ExecuStay > >> Marriott Executive Apartments > >> Grand Residences by Marriott > >> > >> Everyone is branded with an exact thought in your > head for who it > >> targets and what you get. > >> > >> It's all in the marketing. Lots of ways to > package your services to > >> meet different strata of a region. > >> > >> Regards, > >> > >> Peter Radizeski > >> RAD-INFO, Inc. > >> 813-963-5884 > >> > >> > >> Mark Nash wrote: > >> > >>> This is interesting, and something I've been > giving alot of thought > >>> to. My market is mostly rural, residential, mom > & pop shops, etc. > >>> Providing inexpensive access will get me more > customers but as we > >>> all know, our APs only have so much capacity so > how do you get as > >>> much revenue as you can out of each and every > one of them? If you > >>> go exclusive then you grow slower but your > revenue per user goes up, > >>> making your AP more valuable. > >>> > >>> Anyone got comments on providing a mixture, > perhaps even with > >>> different quality APs at a single site? > >>> > >>> Mark Nash > >>> UnwiredOnline > >>> 350 Holly Street > >>> Junction City, OR 97448 > >>> http://www.uwol.net > >>> 541-998- > >>> 541-998-5599 fax > >> > >> -- > >> WISPA Wireless List: wireless@wispa.org > >> > >> Subscribe/Unsubscribe: > >> http://lists.wispa.org/mailman/listinfo/wireless > >> > >> Archives: > http://lists.wispa.org/pipermail/wireless/ > >> > >> > >> -- > >> No virus found in this incoming message. > >> Checked by AVG Free Edition. Version: 7.5.472 / > Virus Database: > >> 269.8.14/845 - Release Date: 6/12/2007 6:39 AM > >> > >> > > > > -- > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > Ready for the edge of your seat? Check out tonight's top picks on Yahoo! TV. http://tv.yahoo.com/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Pricing
Someone talked about this at ISPCON in Santa Clara. Their phone system actually asked the user which service they had and queued the calls appropriately. Higher end service got priority on all calls. He used it as an upselling point. Sam Tetherow Sandhills Wireless Tom DeReggi wrote: I agree that branding product levels is one good approach. However I'd liek to bring up there is a big diffeerence between Marriot and an ISP. With Marriot, you can touch, see, and feel the difference between the product brands. Whether the budget hotel has smelly carpet and the high end hotel has fancy chandaliers and hottubs, or efficiencies with kitchens, etc. With Wireless its very difficult for the end iser to see the difference, and the ISP to prove the difference, or for that matter truly build a network that can deliver the mulitple services differenciated. In other words its both a technical problem and a perception problem, for the ISP. I'm aware of one company who specifically stayed out of the DSL replacement business because they had evidense that getting into it was lowering the value of their high ARPU service, because there really was no way for them to differenciate it. They actually started a completely different company to go after the low end business, to protect the value of thier name for the high ARPU business company. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Peter R." <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 12:52 PM Subject: Re: [WISPA] Pricing You could create 2 brands like Toyota and Lexus. One is a decent car but the other is a luxury. The difference between a Camary and a Lexus 200 was about $5000. Same basic car. Let's look at Marriott. These are its brands: Marriott Hotels & Resorts JW Marriott Hotels & Resorts Renaissance Hotels & Resorts Courtyard by Marriott Residence Inn by Marriott Fairfield Inn by Marriott Marriott Conference Centers TownePlace Suites by Marriott SpringHill Suites by Marriott Marriott Vacation Club International Horizons by Marriott The Ritz-Carlton Hotel Company, L.L.C. The Ritz-Carlton Club Marriott ExecuStay Marriott Executive Apartments Grand Residences by Marriott Everyone is branded with an exact thought in your head for who it targets and what you get. It's all in the marketing. Lots of ways to package your services to meet different strata of a region. Regards, Peter Radizeski RAD-INFO, Inc. 813-963-5884 Mark Nash wrote: This is interesting, and something I've been giving alot of thought to. My market is mostly rural, residential, mom & pop shops, etc. Providing inexpensive access will get me more customers but as we all know, our APs only have so much capacity so how do you get as much revenue as you can out of each and every one of them? If you go exclusive then you grow slower but your revenue per user goes up, making your AP more valuable. Anyone got comments on providing a mixture, perhaps even with different quality APs at a single site? Mark Nash UnwiredOnline 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.5.472 / Virus Database: 269.8.14/845 - Release Date: 6/12/2007 6:39 AM -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Pricing
I agree that branding product levels is one good approach. However I'd liek to bring up there is a big diffeerence between Marriot and an ISP. With Marriot, you can touch, see, and feel the difference between the product brands. Whether the budget hotel has smelly carpet and the high end hotel has fancy chandaliers and hottubs, or efficiencies with kitchens, etc. With Wireless its very difficult for the end iser to see the difference, and the ISP to prove the difference, or for that matter truly build a network that can deliver the mulitple services differenciated. In other words its both a technical problem and a perception problem, for the ISP. I'm aware of one company who specifically stayed out of the DSL replacement business because they had evidense that getting into it was lowering the value of their high ARPU service, because there really was no way for them to differenciate it. They actually started a completely different company to go after the low end business, to protect the value of thier name for the high ARPU business company. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Peter R." <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 12:52 PM Subject: Re: [WISPA] Pricing You could create 2 brands like Toyota and Lexus. One is a decent car but the other is a luxury. The difference between a Camary and a Lexus 200 was about $5000. Same basic car. Let's look at Marriott. These are its brands: Marriott Hotels & Resorts JW Marriott Hotels & Resorts Renaissance Hotels & Resorts Courtyard by Marriott Residence Inn by Marriott Fairfield Inn by Marriott Marriott Conference Centers TownePlace Suites by Marriott SpringHill Suites by Marriott Marriott Vacation Club International Horizons by Marriott The Ritz-Carlton Hotel Company, L.L.C. The Ritz-Carlton Club Marriott ExecuStay Marriott Executive Apartments Grand Residences by Marriott Everyone is branded with an exact thought in your head for who it targets and what you get. It's all in the marketing. Lots of ways to package your services to meet different strata of a region. Regards, Peter Radizeski RAD-INFO, Inc. 813-963-5884 Mark Nash wrote: This is interesting, and something I've been giving alot of thought to. My market is mostly rural, residential, mom & pop shops, etc. Providing inexpensive access will get me more customers but as we all know, our APs only have so much capacity so how do you get as much revenue as you can out of each and every one of them? If you go exclusive then you grow slower but your revenue per user goes up, making your AP more valuable. Anyone got comments on providing a mixture, perhaps even with different quality APs at a single site? Mark Nash UnwiredOnline 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.5.472 / Virus Database: 269.8.14/845 - Release Date: 6/12/2007 6:39 AM -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Pricing
You could create 2 brands like Toyota and Lexus. One is a decent car but the other is a luxury. The difference between a Camary and a Lexus 200 was about $5000. Same basic car. Let's look at Marriott. These are its brands: Marriott Hotels & Resorts JW Marriott Hotels & Resorts Renaissance Hotels & Resorts Courtyard by Marriott Residence Inn by Marriott Fairfield Inn by Marriott Marriott Conference Centers TownePlace Suites by Marriott SpringHill Suites by Marriott Marriott Vacation Club International Horizons by Marriott The Ritz-Carlton Hotel Company, L.L.C. The Ritz-Carlton Club Marriott ExecuStay Marriott Executive Apartments Grand Residences by Marriott Everyone is branded with an exact thought in your head for who it targets and what you get. It's all in the marketing. Lots of ways to package your services to meet different strata of a region. Regards, Peter Radizeski RAD-INFO, Inc. 813-963-5884 Mark Nash wrote: This is interesting, and something I've been giving alot of thought to. My market is mostly rural, residential, mom & pop shops, etc. Providing inexpensive access will get me more customers but as we all know, our APs only have so much capacity so how do you get as much revenue as you can out of each and every one of them? If you go exclusive then you grow slower but your revenue per user goes up, making your AP more valuable. Anyone got comments on providing a mixture, perhaps even with different quality APs at a single site? Mark Nash UnwiredOnline 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Pricing
This is interesting, and something I've been giving alot of thought to. My market is mostly rural, residential, mom & pop shops, etc. Providing inexpensive access will get me more customers but as we all know, our APs only have so much capacity so how do you get as much revenue as you can out of each and every one of them? If you go exclusive then you grow slower but your revenue per user goes up, making your AP more valuable. Anyone got comments on providing a mixture, perhaps even with different quality APs at a single site? Mark Nash UnwiredOnline 350 Holly Street Junction City, OR 97448 http://www.uwol.net 541-998- 541-998-5599 fax - Original Message - From: "Peter R." <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, June 12, 2007 9:27 AM Subject: [WISPA] Pricing Seth Godin has a good post on the theory of pricing: http://sethgodin.typepad.com/seths_blog/2007/06/three_humps_and.html -- Regards, Peter Radizeski RAD-INFO, Inc. - NSP Strategist We Help ISPs Connect & Communicate 813.963.5884 http://www.marketingIDEAguy.com -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
[WISPA] Pricing
Seth Godin has a good post on the theory of pricing: http://sethgodin.typepad.com/seths_blog/2007/06/three_humps_and.html -- Regards, Peter Radizeski RAD-INFO, Inc. - NSP Strategist We Help ISPs Connect & Communicate 813.963.5884 http://www.marketingIDEAguy.com -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
