Re: [IxDA Discuss] Joe the Plumber as Persona
Great point made by Lane Halley on http://www.cooper.com/journal/2008/10/joe_six_pack_is_not_a_persona.html Quote: When someone hears the name %u201CNora the newbie%u201D or %u201CJoe Helpdesk%u201D they draw on past experience to imagine someone they know, or project the context of other times they%u2019ve used the term into your persona. As a result, when a group work together to design something for such a persona (whether it's a Web site or tax policy), they each have different (often unvoiced) assumptions about who this person is and what their needs are. By using a more realistic persona name, and describing the behavioral characteristics you want to emphasize, you make it easier for everyone in the group to imagine the same person. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=34398 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
Just to build on this discussion which I think is an excellent idea and something that should have been done a long time ago...perhaps we could have come up with economic stimulus concepts that worked better and had the desired effect. The majority of the last stimulus checks went to paying down debts and bills, rather than to boost consumer spending, as the government had hoped. A more throrough development of the personas that needed to be helped would have undoubtedly had a more positive economic impact. ___ Persona 2: Susan, the hard-working married high-school educated woman with 4 kids who just lost both her jobs due to economic cutbacks and a poor economy in a poor (northern) state and is now worried how they'll survive the harsh winter and about her children's future. She's an actual person and her concerns are more real and urgent and desperate than whether this plumber can afford to buy the company he works for and the amount of taxes he might have to pay. __ In developing personas, we also need to consider lower-income families, as these are the people who are hurting the worst from this economic crisis. It's interesting what Australia's doing - helping the people who need it most. article excerpt The surprise package primarily targets pensioners, low and middle-income families, carers and first-home buyers, and is aimed at boosting consumer spending./exerpt http://www1.timesofindia.indiatimes.com/Business/Australia_unveils_massi ve_economic_stimulus_package/articleshow/3592920.cms Courtney Jordan -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Michael Micheletti Sent: Thursday, October 16, 2008 11:37 AM To: IxDA list Subject: [IxDA Discuss] Joe the Plumber as Persona In the US Presidential debate last night, there was considerable discussion about Joe the Plumber. Turns out he's a real person, but nevertheless I heard him used as a sort of proxy or persona. Anybody else flash on this too? Is he the right persona to be designing an economic turnaround for? Other secondary personas to consider? Just wondering what you wise and witty folks will come up with... Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
Courtney, Australia's stimulus package will work if those low- and middle-income households don't do the exact same thing as the US and use it to pay down their credit card debt (which is high in Australia per capita) or save it instead. This is, as you say, the piece missing from the public personas that might make them work in they way we need them: enough detail about the characteristics that will actually help predict behaviour. And this, I think, is at the heart of personas and their use(less)fulness: do they contain attributes and details about the audience segment that helps us design for them *in order to achieve a change in behaviour*. In the cases of these various stimulus packages, the *relevant* details are thin on the ground. Steve 2008/10/25 Jordan, Courtney [EMAIL PROTECTED] Just to build on this discussion which I think is an excellent idea and something that should have been done a long time ago...perhaps we could have come up with economic stimulus concepts that worked better and had the desired effect. The majority of the last stimulus checks went to paying down debts and bills, rather than to boost consumer spending, as the government had hoped. A more throrough development of the personas that needed to be helped would have undoubtedly had a more positive economic impact. ___ It's interesting what Australia's doing - helping the people who need it most. article excerpt The surprise package primarily targets pensioners, low and middle-income families, carers and first-home buyers, and is aimed at boosting consumer spending./exerpt http://www1.timesofindia.indiatimes.com/Business/Australia_unveils_massi ve_economic_stimulus_package/articleshow/3592920.cmshttp://www1.timesofindia.indiatimes.com/Business/Australia_unveils_massive_economic_stimulus_package/articleshow/3592920.cms Courtney Jordan -- -- Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA Principal Consultant Meld Consulting M: +61 417 061 292 E: [EMAIL PROTECTED] Twitter: docbaty Blog: http://docholdsfourth.blogspot.com Contributor - UXMatters - www.uxmatters.com Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
Here's another way voters are being categorized: The Christian Science Monitor identified 11 places across the US that represent distinct types of voter communities. http://www.csmonitor.com/patchworknation/ They are Monied 'Burbs, Minority Central, Evangelical Epicenters, Tractor Country, Campus and Careers, Immigration Nation, Industrial Metropolis, Boom Towns, Service Worker Centers, Emptying Nests, and Military Bastions. --- Carol J. Smith Principal Consultant, Midwest Research, LLC http://www.mw-research.com Email: [EMAIL PROTECTED] LinkedIn: http://www.linkedin.com/pub/0/167/781 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
That sounds eerily similar to the old marketing lifestyle/behavioral/psychographics that main stream marketers have been using Claritas for - http://www.claritas.com and as some smart person, think it might have been in the book Groundswell, mentioned - that's for folks that want to shout into the cave and listen for the ecco, in otherwords, agencies that are good at defining a message, broadcasting (media placement), and then measuring results, which is the old politics - the new politics is represented by things like Obama's iPhone app (I am not stumping for him - just giving an example) - a platform of tools to empower people to talk with people - and that means less marketing, and more social media strategy - creating a platform that is Built for Conversation (the title of my upcoming talk). On Tue, Oct 21, 2008 at 11:07 AM, Carol Smith [EMAIL PROTECTED] wrote: Here's another way voters are being categorized: The Christian Science Monitor identified 11 places across the US that represent distinct types of voter communities. http://www.csmonitor.com/patchworknation/ They are Monied 'Burbs, Minority Central, Evangelical Epicenters, Tractor Country, Campus and Careers, Immigration Nation, Industrial Metropolis, Boom Towns, Service Worker Centers, Emptying Nests, and Military Bastions. --- Carol J. Smith Principal Consultant, Midwest Research, LLC http://www.mw-research.com Email: [EMAIL PROTECTED] LinkedIn: http://www.linkedin.com/pub/0/167/781 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.1281 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
Exactly - I don't think any of us would be successful using a method like this. Luckily most products don't have an audience of 300 million, but this is interesting regardless. :) Carol On Tue, Oct 21, 2008 at 11:42 AM, mark schraad [EMAIL PROTECTED] wrote: Will is correct, these are clusters. Clustering is what companies like USAinfo and others offer as prepackaged market segments. The problem with these market segments is that they are generic and are typically generated by statistical analysis of socio, psycho and demo graphics. These three groups of behaviors are excellent for understanding the how, when and where of contact and communications with customers. They are not however suitable as a substitute for design research. They are also not personae. In fact they do not even make for very good archetypes. The first problem is that they are aggregate. The best approach for a persona is a deep understanding of one person that is similar to one of a larger market segments for your product. The second is the complete lack of depth needed. We have had some good luck using cluster analysis (prizm and others) of our user base within specific channels. Basically it helps us look at the differences between different user groups. This is a far cry from having deep understanding of user needs and wants. In general, clusters will give you good information for marketing to specific customers groups. For designing products, you need different groupings. You need user segments generated through analysis of 'desired attributes'. Your product manager will call these features - the user experience group will likely call these functionality of capabilities. Don't be fooled into thinking that 'marketing' data and clusters will give you what you need to effectively design for users. The wrong research, used for the wrong purpose can be worse than the lack of information. Mark On Oct 21, 2008, at 11:25 AM, Will Evans wrote: That sounds eerily similar to the old marketing lifestyle/behavioral/psychographics that main stream marketers have been using Claritas for - http://www.claritas.com and as some smart person, think it might have been in the book Groundswell, mentioned - that's for folks that want to shout into the cave and listen for the ecco, in otherwords, agencies that are good at defining a message, broadcasting (media placement), and then measuring results, which is the old politics - the new politics is represented by things like Obama's iPhone app (I am not stumping for him - just giving an example) - a platform of tools to empower people to talk with people - and that means less marketing, and more social media strategy - creating a platform that is Built for Conversation (the title of my upcoming talk). On Tue, Oct 21, 2008 at 11:07 AM, Carol Smith [EMAIL PROTECTED] wrote: Here's another way voters are being categorized: The Christian Science Monitor identified 11 places across the US that represent distinct types of voter communities. http://www.csmonitor.com/patchworknation/ They are Monied 'Burbs, Minority Central, Evangelical Epicenters, Tractor Country, Campus and Careers, Immigration Nation, Industrial Metropolis, Boom Towns, Service Worker Centers, Emptying Nests, and Military Bastions. --- Carol J. Smith Principal Consultant, Midwest Research, LLC http://www.mw-research.com Email: [EMAIL PROTECTED] LinkedIn: http://www.linkedin.com/pub/0/167/781 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.1281 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help ..
Re: [IxDA Discuss] Joe the Plumber as Persona
I think that the Joe the Plumber incident nicely illustrated the danger of using a real person as a persona. Joe went from the little guy striving for the American dream to a guy who doesn't even have his plumbing license and owes back taxes. Eva Kaniasty http://www.linkedin.com/in/kaniasty On Thu, Oct 16, 2008 at 6:20 PM, Steve Baty [EMAIL PROTECTED] wrote: This notion of voter archetypes is used a lot as a rhetorical device in politics. Even if politicians sometimes drill in a specific individual - like this case - and we see the same thing occurring frequently in Australian politics A pensioner living on $xx/wk and receiving healthcare etc etc will be affected in the following way by this policy change. Like personas, these voter archetypes are intended to make a more concrete connection between the policy and the 'real people' of the electorate. This is the first time I've seen archetypes used so frequently and prominantly in US politics, although that may reflect me more than anything. Joe Six-pack, Joe the Plumber and the people on Main St, small-town, USA are all intended to evoke a particular image of 'real Americans' which is exactly the purpose of personas - common understanding of an audience (electoral) segment. Steve 2008/10/17 Will Evans [EMAIL PROTECTED] Really good point you bring up though. I know when Steve Mulder was writing The User is Always Right - he really hoped it would gain traction outside the arena of UX people and be adopted by marketing and advertising folks as well On Thu, Oct 16, 2008 at 11:37 AM, Michael Micheletti [EMAIL PROTECTED] wrote: -- -- Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA Principal Consultant Meld Consulting M: +61 417 061 292 E: [EMAIL PROTECTED] UX Statistics: http://uxstats.blogspot.com Member, UPA - www.upassoc.org Member, IA Institute - www.iainstitute.org Member, IxDA - www.ixda.org Contributor - UXMatters - www.uxmatters.com Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
It is also clearly a cautionary tail in NOT using real user research before making a persona. If you are pulling persona's out of the air, not doing qualitative and quantitative research to derive your personas - you'll end up like the McCain camp - with a toxic persona that lacks credibility doesn't help you make your case either strategically or tactically. Bootstrap your personas all you want, but when push comes to shove (and the VP of marketing wants to turn your buttons pink), you need real personas built on real research to validate your arguments. On Mon, Oct 20, 2008 at 10:37 AM, Eva Kaniasty [EMAIL PROTECTED] wrote: I think that the Joe the Plumber incident nicely illustrated the danger of using a real person as a persona. Joe went from the little guy striving for the American dream to a guy who doesn't even have his plumbing license and owes back taxes. Eva Kaniasty http://www.linkedin.com/in/kaniasty On Thu, Oct 16, 2008 at 6:20 PM, Steve Baty [EMAIL PROTECTED] wrote: This notion of voter archetypes is used a lot as a rhetorical device in politics. Even if politicians sometimes drill in a specific individual - like this case - and we see the same thing occurring frequently in Australian politics A pensioner living on $xx/wk and receiving healthcare etc etc will be affected in the following way by this policy change. Like personas, these voter archetypes are intended to make a more concrete connection between the policy and the 'real people' of the electorate. This is the first time I've seen archetypes used so frequently and prominantly in US politics, although that may reflect me more than anything. Joe Six-pack, Joe the Plumber and the people on Main St, small-town, USA are all intended to evoke a particular image of 'real Americans' which is exactly the purpose of personas - common understanding of an audience (electoral) segment. Steve 2008/10/17 Will Evans [EMAIL PROTECTED] Really good point you bring up though. I know when Steve Mulder was writing The User is Always Right - he really hoped it would gain traction outside the arena of UX people and be adopted by marketing and advertising folks as well On Thu, Oct 16, 2008 at 11:37 AM, Michael Micheletti [EMAIL PROTECTED] wrote: -- -- Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA Principal Consultant Meld Consulting M: +61 417 061 292 E: [EMAIL PROTECTED] UX Statistics: http://uxstats.blogspot.com Member, UPA - www.upassoc.org Member, IA Institute - www.iainstitute.org Member, IxDA - www.ixda.org Contributor - UXMatters - www.uxmatters.com Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.1281 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
it might even be a cautionary tale. On Mon, Oct 20, 2008 at 11:04 AM, Will Evans [EMAIL PROTECTED]wrote: It is also clearly a cautionary tail in NOT using real user research before making a persona. If you are pulling persona's out of the air, not doing qualitative and quantitative research to derive your personas - you'll end up like the McCain camp - with a toxic persona that lacks credibility doesn't help you make your case either strategically or tactically. Bootstrap your personas all you want, but when push comes to shove (and the VP of marketing wants to turn your buttons pink), you need real personas built on real research to validate your arguments. On Mon, Oct 20, 2008 at 10:37 AM, Eva Kaniasty [EMAIL PROTECTED] wrote: I think that the Joe the Plumber incident nicely illustrated the danger of using a real person as a persona. Joe went from the little guy striving for the American dream to a guy who doesn't even have his plumbing license and owes back taxes. Eva Kaniasty http://www.linkedin.com/in/kaniasty On Thu, Oct 16, 2008 at 6:20 PM, Steve Baty [EMAIL PROTECTED] wrote: This notion of voter archetypes is used a lot as a rhetorical device in politics. Even if politicians sometimes drill in a specific individual - like this case - and we see the same thing occurring frequently in Australian politics A pensioner living on $xx/wk and receiving healthcare etc etc will be affected in the following way by this policy change. Like personas, these voter archetypes are intended to make a more concrete connection between the policy and the 'real people' of the electorate. This is the first time I've seen archetypes used so frequently and prominantly in US politics, although that may reflect me more than anything. Joe Six-pack, Joe the Plumber and the people on Main St, small-town, USA are all intended to evoke a particular image of 'real Americans' which is exactly the purpose of personas - common understanding of an audience (electoral) segment. Steve 2008/10/17 Will Evans [EMAIL PROTECTED] Really good point you bring up though. I know when Steve Mulder was writing The User is Always Right - he really hoped it would gain traction outside the arena of UX people and be adopted by marketing and advertising folks as well On Thu, Oct 16, 2008 at 11:37 AM, Michael Micheletti [EMAIL PROTECTED] wrote: -- -- Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA Principal Consultant Meld Consulting M: +61 417 061 292 E: [EMAIL PROTECTED] UX Statistics: http://uxstats.blogspot.com Member, UPA - www.upassoc.org Member, IA Institute - www.iainstitute.org Member, IxDA - www.ixda.org Contributor - UXMatters - www.uxmatters.com Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.1281 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.1281 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
[IxDA Discuss] Joe the Plumber as Persona
In the US Presidential debate last night, there was considerable discussion about Joe the Plumber. Turns out he's a real person, but nevertheless I heard him used as a sort of proxy or persona. Anybody else flash on this too? Is he the right persona to be designing an economic turnaround for? Other secondary personas to consider? Just wondering what you wise and witty folks will come up with... Michael Micheletti Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
Yeah Joe Sixpack went from just being a worker bee with Palin to being the self employed Queen Bee with McCain. I think I'd like a job that promoted me that quickly - 2 weeks? ;-) On Thursday, October 16, 2008, at 08:37AM, Michael Micheletti [EMAIL PROTECTED] wrote: In the US Presidential debate last night, there was considerable discussion about Joe the Plumber. Turns out he's a real person, but nevertheless I heard him used as a sort of proxy or persona. Anybody else flash on this too? Is he the right persona to be designing an economic turnaround for? Other secondary personas to consider? Just wondering what you wise and witty folks will come up with... Michael Micheletti Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
Joe the Plumber persona Looks like the McCain campaign wrote this. They should have spent a little more time on it. According to Joe who was interviewed by CNN he is not feeling quite so victimized by Obama's tax ideas as the Maverick would have us believe. Terry F Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- Regards Terry http://www.linkedin.com/myprofile?trk=hb_side_pro Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
Well: 1. I think it's better than using Joe-Six-Pack b/c it implies that working class men have drinking problems 2. The particular person they chose as an achetype was not your averaging working class guy - he would have been better suited as a representative persona for a small business owner 3. The focus on demographic stereotypes and not qualitative or quantitative data means that even if that Joe they used was more accurate - it was more of a stereotype than a real persona 4. Using a real persona for addressing real political and economic issues might actually make a lot of sence - imagine political campaigns using personas and user research in designing their campaigns, messaging, and white papers - instead of constantly changing their message based on the latest polls which don't give an accurate picture of the electorate Really good point you bring up though. I know when Steve Mulder was writing The User is Always Right - he really hoped it would gain traction outside the arena of UX people and be adopted by marketing and advertising folks as well On Thu, Oct 16, 2008 at 11:37 AM, Michael Micheletti [EMAIL PROTECTED] wrote: In the US Presidential debate last night, there was considerable discussion about Joe the Plumber. Turns out he's a real person, but nevertheless I heard him used as a sort of proxy or persona. Anybody else flash on this too? Is he the right persona to be designing an economic turnaround for? Other secondary personas to consider? Just wondering what you wise and witty folks will come up with... Michael Micheletti Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.1281 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Joe the Plumber as Persona
This notion of voter archetypes is used a lot as a rhetorical device in politics. Even if politicians sometimes drill in a specific individual - like this case - and we see the same thing occurring frequently in Australian politics A pensioner living on $xx/wk and receiving healthcare etc etc will be affected in the following way by this policy change. Like personas, these voter archetypes are intended to make a more concrete connection between the policy and the 'real people' of the electorate. This is the first time I've seen archetypes used so frequently and prominantly in US politics, although that may reflect me more than anything. Joe Six-pack, Joe the Plumber and the people on Main St, small-town, USA are all intended to evoke a particular image of 'real Americans' which is exactly the purpose of personas - common understanding of an audience (electoral) segment. Steve 2008/10/17 Will Evans [EMAIL PROTECTED] Really good point you bring up though. I know when Steve Mulder was writing The User is Always Right - he really hoped it would gain traction outside the arena of UX people and be adopted by marketing and advertising folks as well On Thu, Oct 16, 2008 at 11:37 AM, Michael Micheletti [EMAIL PROTECTED] wrote: -- -- Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA Principal Consultant Meld Consulting M: +61 417 061 292 E: [EMAIL PROTECTED] UX Statistics: http://uxstats.blogspot.com Member, UPA - www.upassoc.org Member, IA Institute - www.iainstitute.org Member, IxDA - www.ixda.org Contributor - UXMatters - www.uxmatters.com Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
