[libreoffice-marketing] LibreOffice Marketing Call January 2024

2024-01-11 Thread Italo Vignoli
Finding a single time slot for the marketing call seems impossible, so 
this time we will have two calls on Monday January 15 at 2PM CET (UTC+1) 
and at 7PM CET (UTC+1) to allow the participation of the majority of the 
people who have participated to the poll.


We will use TDF Jitsi instance: 
https://jitsi.documentfoundation.org/libreofficemarketing


Agenda

1. Quick introduction about LibreOffice marketing

2. Questions from participants about the activities

3. Announcement of LibreOffice 24.2

4. Other topics suggested by call participants

5. Next steps

Please let me know if you have any topic to discuss (point 4) by 
replying to this message


All the people who get this message on their private email address 
should subscribe to LibreOffice marketing list by sending an email 
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subscription (just one message per day).


From now on, we will use the marketing mailing list for all discussions.

See you on Monday, Italo

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Re: [libreoffice-marketing] LibreOffice Marketing Call January 2024

2024-01-08 Thread Italo Vignoli
Times are based on Central European Time (Berlin). Apologies, I was 
assuming that Framadate would show the time in the appropriate time zone 
for each person.


On 08/01/24 16:01, Sully Sullivan wrote:

Hi,

Excuse my ignorance. I'm outside Washington, DC on  North American 
Eastern Time. It's unclear to me whether the hours on the Framadate 
poll are GMT, or Central European Time, or something else. Please 
advise and I'll plug in my availability. I'd like to join if it is 
possible.


Best,
Sully




Sully Sullivan
Principal

Knowlegiate, LLC
401 N Washington St, Suite 500
Rockville, Maryland 20850-1789
United States

+1 (301) 348-8800 Main Office
+1 (646) 480-0404 New York
+1 (301) 825-8485 Fa











 On Mon, 08 Jan 2024 06:58:57 -0500 *Italo Vignoli 
* wrote ---


As promised, although later than expected for a number of reasons
(both
private and project related), we will have a LibreOffice Marketing
Call
in January 2024. Hopefully, this will be the first of a regular
monthly
call to discuss marketing activities for LibreOffice.

In the past, we stopped these calls as volunteers were not attending
them, and at the end the call was just a duplication of our weekly
team
calls. This time, we hope to get more participants on a regular
basis,
and to have productive and constructive meetings.

To set the time for this January 2024 call, I have created a
Framadate
poll at the following address:

https://framadate.org/Q9dfomBbPAShMf1p

Please fill in your availability as soon as possible. If the monthly
calls will be confirmed, we will decide for a convenient date and
time
on a monthly basis, without the need of a poll for each call.

Best regards, Italo



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[libreoffice-marketing] LibreOffice Marketing Call January 2024

2024-01-08 Thread Italo Vignoli
As promised, although later than expected for a number of reasons (both 
private and project related), we will have a LibreOffice Marketing Call 
in January 2024. Hopefully, this will be the first of a regular monthly 
call to discuss marketing activities for LibreOffice.


In the past, we stopped these calls as volunteers were not attending 
them, and at the end the call was just a duplication of our weekly team 
calls. This time, we hope to get more participants on a regular basis, 
and to have productive and constructive meetings.


To set the time for this January 2024 call, I have created a Framadate 
poll at the following address:


https://framadate.org/Q9dfomBbPAShMf1p

Please fill in your availability as soon as possible. If the monthly 
calls will be confirmed, we will decide for a convenient date and time 
on a monthly basis, without the need of a poll for each call.


Best regards, Italo

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[libreoffice-marketing] TDF Marketing/Community Budget for 2024

2023-12-04 Thread Italo Vignoli

Dear members of LibreOffice native language communities,

We have to schedule in advance the majority of marketing/community 
activities for 2024, to approve the budget as soon as possible – 
hopefully very early in 2024 – and have the time to get organized. In 
2023, we have had a growing number of events worldwide, and in 2024 we 
would like to see that number increase.


We are therefore asking native language communities to provide the 
following:


1. A list of objectives you would like to pursue in 2024. Please avoid 
wishful thinking, and stick to achievable objectives. A few examples: 
organize a meeting with public administrations to educate them about 
LibreOffice and ODF; organize a local LibreOffice Conference; support 
the organization of activities in schools and universities; etc.


2. For each objective, provide a rationale and a sensible amount of 
money. Again, we are spending donations money, and we must be extremely 
cautious both with requests and with approvals. Requests missing a 
rationale or spending details (easy to understand) will not be approved.


3. For requests equal or exceeding 1,000 euro, you must provide the 
outline of a project, because a large amount of money is probably 
covering different expense chapters (infrastructure, suppliers, OOP 
money) and budget approvers should be allowed to have a clear picture of 
what they approve.


Examples of activities which TDF will provide a budget for:

1. local community events (aimed at getting face-time for contributors)
2. marketing activities (aimed at representing the project to the 
outside world)

3. targeted projects (for instance, promoting LibreOffice in schools)

In addition, we ask you to provide a list of purchase requests, such as 
printing stickers, banners or roll-ups for events, or t-shirts/hoodies 
for members of your native language community, etc.


The idea is to have a good plan for 2024 as soon as possible, while 
keeping the administrative overhead low, and have two authorizers 
responsible for the final approval of the budget.


TDF BoD will provide a budget bucket for marketing and a budget bucket 
for community. Budget requests will be associated to the relevant 
budget, and then approved by budget approvers (according to the 
availability of funds).


###

Before sending any budget request, please read carefully TDF 
reimbursement policies: 
https://wiki.documentfoundation.org/TDF/Policies/Community_Refunds.


Deadline for the submission is December 31, 2023. Email messages should 
be sent to treasu...@documentfoundation.org, with copy to 
so...@libreoffice.org, flo...@documentfoundation.org and 
it...@libreoffice.org.


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Re: [libreoffice-marketing] Fosdem

2023-11-09 Thread Italo Vignoli
We have asked a devroom also, but our request has not been accepted. We 
have to find a different strategy and partner with other projects to get 
a devroom, as those which have been approved are all based on multiple 
projects.


We have also asked for a booth, but these will be confirmed in mid November.

On 09/11/23 12:46, Regis Perdreau wrote:

Hi,

I have reviewed the Fosdem list of developer rooms here :
There are no Officesuite rooms.
Did TDF ask for a booth this year ?

Regards,

Régis Perdreau


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Re: [libreoffice-marketing] Requesting SVG of Application icons

2023-09-18 Thread Italo Vignoli

SVG icons are available here:

https://github.com/LibreOffice/core/tree/master/sysui/desktop/icons/hicolor/scalable/apps

On 18/09/23 04:47, Pratyush Jayachandran wrote:

Hello,

I was looking for the SVG icons of all LibreOffice applications so that
they can be added to https://github.com/simple-icons/simple-icons

The LibreOffice logo is already added to the repo here:
https://simpleicons.org/?q=libreoffice

The application icons were requested in this issue:
https://github.com/simple-icons/simple-icons/issues/9496
But in order to add those icons, we would prefer to use the SVG from
official sources.

The project is primarily used by people wanting to display brand icons in
their GitHub profiles, social networks or Readme.md hosted on any platform.
Sample badge:
https://img.shields.io/badge/LibreOffice-badge-18a303?logo=libreoffice
Sample usage of badges in Readme:
https://github.com/badges/shields/blob/master/README.md

The simple-icons project <https://github.com/simple-icons/simple-icons>
itself is licensed under CC0-1.0 license
<https://github.com/simple-icons/simple-icons/blob/develop/LICENSE.md> but
has the facility to add a license and brand guidelines link for each icon.
This document and link are available to users of the package and clearly
displayed on the website.

I would be grateful if your team can provide the SVG versions of the
application logos so they can be added to the project.

Yours thankfully
*Pratyush Mangalakattu*


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Re: [libreoffice-marketing] Requesting SVG of Application icons

2023-09-18 Thread Italo Vignoli
I don't think we have SVG icons for applications, but I might be wrong. 
Adding the LibreOffice design mailing list, where there are the people 
who can provide the SVG icons (if they exist). We at marketing do not 
have them.


On 18/09/23 04:47, Pratyush Jayachandran wrote:

Hello,

I was looking for the SVG icons of all LibreOffice applications so that
they can be added to https://github.com/simple-icons/simple-icons

The LibreOffice logo is already added to the repo here:
https://simpleicons.org/?q=libreoffice

The application icons were requested in this issue:
https://github.com/simple-icons/simple-icons/issues/9496
But in order to add those icons, we would prefer to use the SVG from
official sources.

The project is primarily used by people wanting to display brand icons in
their GitHub profiles, social networks or Readme.md hosted on any platform.
Sample badge:
https://img.shields.io/badge/LibreOffice-badge-18a303?logo=libreoffice
Sample usage of badges in Readme:
https://github.com/badges/shields/blob/master/README.md

The simple-icons project <https://github.com/simple-icons/simple-icons>
itself is licensed under CC0-1.0 license
<https://github.com/simple-icons/simple-icons/blob/develop/LICENSE.md> but
has the facility to add a license and brand guidelines link for each icon.
This document and link are available to users of the package and clearly
displayed on the website.

I would be grateful if your team can provide the SVG versions of the
application logos so they can be added to the project.

Yours thankfully
*Pratyush Mangalakattu*


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Re: [libreoffice-marketing] FSF Free Software Foundation

2023-09-11 Thread Italo Vignoli
We have attended several LibrePlanet Conferences. The Free Software 
Foundation is one of the leading organizations for free software, and 
the home of Richard Stallman, the man who developed the concept of free 
software and created the entire FOSS movement. I do not think we will 
attend LibrePlanet in 2024 from Europe, but we can discuss the topic in 
the marketing call we will organize just after the LibreOffice Conference.


On 09/09/23 14:58, Yoshi wrote:

How relevant is this group and has anyone attended one of their LibrePlanet 
conferences? They've issued a Call for Sessions and sound as if they're 
planning an event in 2024 but info is sparse. Thanks.

https://libreplanet.org/wiki/Main_Page

Yoshi

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[libreoffice-marketing] Re: Volunteer Inquiry - Contributing to LibreOffice Marketing Team To:

2023-09-05 Thread Italo Vignoli

Hi Gorjan,

Copying the marketing mailing list, so that other volunteers active in 
this area can read your message, and Mike Saunders, who co-leads 
LibreOffice Marketing. I will be randomly connected until the weekend 
for personal reasons, but of course this doesn't mean that we won't be 
following up properly. There are a few other people who have sent 
similar messages, and we were thinking about a video call to onboard 
everyone, but we are close to the LibreOffice Conference in Bucharest 
and this means that we will probably postpone the call until early October.


In the meantime, you should subscribe to the marketing mailing list 
(just send an empty email message to 
marketing+subscr...@global.libreoffice.org using the email address you 
want to use for this task), and maybe follow LibreOffice telegram 
channels (there are several ones). Welcome to the community.


Best regards, Italo

On 05/09/23 21:41, Gorjan Lakaliski wrote:

Dear LibreOffice Marketing Team,

I hope this email finds you well. I am writing to express my interest 
in volunteering for the LibreOffice Marketing Team. Having closely 
followed the remarkable work of LibreOffice over the years, I am 
deeply inspired by the project's commitment to open-source software 
and its mission to provide free and accessible office productivity 
tools to users worldwide.


After reviewing your goals and objectives, I am convinced that my 
skills and passion align perfectly with the marketing initiatives of 
LibreOffice. I believe that effective communication and promotion are 
essential in spreading the word about this exceptional software and 
its benefits.


Here's how I believe I can contribute to the LibreOffice Marketing Team:

1.

*Community Engagement:* I am enthusiastic about keeping the
LibreOffice community informed about project developments. I can
help curate newsletters, blog posts, and updates to keep everyone
in the loop.

2.

*Social Media Presence:* I can assist in enhancing LibreOffice's
online presence through engaging content and regular updates. I
can help manage social media accounts and engage with the community.

3.

*Promotional Operations:* While I may not have experience in press
releases or graphic design, I am eager to learn and contribute to
specific promotional operations. I can support the team in
planning and executing campaigns to attract new users and engage
with the existing community.

Regarding marketing materials, I am willing to assist in the creation 
and maintenance of the following:


 *

*Marketing Material:* I am eager to work alongside experienced
team members to help develop official marketing materials for both
The Document Foundation and LibreOffice.

 *

*LibreOffice Funding Challenge Resources:* I am open to
collaborating with the team on banners, clip art, and other
resources as needed.

 *

*Conference Kit:* I am excited about helping curate a
comprehensive kit of documents and tools for conferences and
related events.

 *

*LibreOffice 10/20 Campaign:* I am ready to contribute to the
development of marketing materials for future campaigns under the
guidance of experienced team members.

While I may not have extensive experience in certain areas, I am 
dedicated to learning and contributing to the LibreOffice Marketing 
Team's success. Please let me know how I can get involved and 
contribute effectively. I look forward to hearing from you and 
becoming a part of this incredible community.


Thank you for your time and consideration.

Sincerely,

Gorjan Lakaliski


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North Macedonia


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Re: [libreoffice-marketing] Non-technical presentation about LibreOffice and TDF

2023-05-31 Thread Italo Vignoli
Please remember that there is a shared folder with several slide decks 
available as a source for presentations at the following link:


https://nextcloud.documentfoundation.org/s/kRB7KTqyD8LeHki

There are also videos explaining how to use the presentations at events.

On 31/05/23 10:28, Mike Saunders wrote:

Hi all,

I've uploaded a presentation file, for use at events (in-person or 
online), which gives a quick overview of The Document Foundation, 
LibreOffice, and how people can get involved. It's targeted at end-users 
who are interested in learning more about the project and community 
behind the software:


https://wiki.documentfoundation.org/File:General_presentation_about_TDF_and_LibreOffice.odp

Let me know if you have any questions/suggestions!


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Re: [libreoffice-marketing] Development will branch off of 7.6 on Jun 5. Please communicate the next version number

2023-05-30 Thread Italo Vignoli

On 30/05/23 13:57, Justin Luth wrote:


Italo, you have now communicated two different names for the "new"
process. Originally you said it was "24.2", but here you have noted it
as 2024.2. Please clarify.



I don't see any problem whatsoever with the shorter 24.2. I'm quite sure
the project will be able to transition to the latest versioning fad
before 2099.


The one that fits best developemnt: 24.2 or 2024.2 are the same for 
marketing. Stephan Bergmann has expressed a concern about 24.2, and I 
answered accordingly. Marketing is meant to change perceptions, and in 
this case the change from 24.2 to 2024.2 doesn't change the perception 
of a calendar based release number.



By the way, I think that the distinction between "fresh" and "still"
is now obsolete and can be deprecated.



Unfortunately, that is wishful marketing speak. Regressions are still a
huge concern. The distinction is absolutely relevant, and always will be.


Of course, but relating the two versions to software stability - the 
names "fresh" and "still" were created to counteract the campaign 
against LibreOffice, supported by IBM and mostly voiced by the Italian 
AOO community (there wasn't any other AOO community apart from the one 
in Italy) - has been perceived by users as "LibreOffice has stability 
issues" which is still used by some people against LibreOffice.


Luckily, this campaign is now over, and AOO has no energy and manpower 
to restart it (nor the AOO community, which has disappeared).


The reality is that, apart from regressions, the last version of 
LibreOffice is as stable as the previous one, and as the majority of 
users doesn't know the concept of bugs and regressions (because they are 
never mentioned by Microsoft, which is the reference for the office 
suite market) we have the opportunity of repositioning the two versions 
as targeted to different clusters of users: technology savvy users for 
the newer version, and normal users for the previous version.


This means that we revert a negative perception (LibreOffice has to 
provide two versions of the software because of stability issues) into a 
positive and unique advantage: LibreOffice provides a version optimized 
for different users, based on the different level of maturity of the 
underlying LibreOffice Technology platform.


LibreOffice Technology, being a development platform and not a product, 
can have different maturity levels, according to the number of tests and 
reviews performed by development and quality assurance. For users, this 
will mean choosing between the most feature rich and the most tested 
versions of the software.


All this will be explained in a white paper, and summarized in a slide 
deck which will be presented at the LibreOffice Conference.

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Re: [libreoffice-marketing] Development will branch off of 7.6 on Jun 5. Please communicate the next version number

2023-05-30 Thread Italo Vignoli

On 30/05/23 10:19, Stephan Bergmann wrote:

* How does the new versioning scheme fit with the current setup of 
having two parallel streams of "fresh" (currently LO 7.5.3) and "still" 
(currently LO 7.4.7) versions?


We will announce the change explaining in detail what will happen in the 
interim period (i.e. when we will have the 2024.2 and the 7.6 releases). 
By the way, I think that the distinction between "fresh" and "still" is 
now obsolete and can be deprecated (as it was created when LibreOffice 
was undergoing code cleaning and refactoring, and as such was not as 
stable as today). We have dropped that distinction since LibreOffice 7.0 
when we have announced new major and minor releases, and is now time to 
position the two versions in relation to users and not to LibreOffice 
(technology savvy vs normal users).


* Some places in the code rely on version numbers being strictly 
monotonically increasing based on a lexicographical ordering of their 
dotted version number segments.  (For example, 7.4.6 < 7.4.7 < 7.5.3 < 
8.0.)  Switching to a 24.2/24.8/... versioning scheme would initially 
fit that requirement (as 7.6 < 24.2).  But the two-digit year component 
of that scheme has the disturbing (to pedants, at least) issue of 
wrap-around.  Can we instead use a full-year versioning scheme, 
2024.2/2024.8/...?


No problem for 2024.2 and 2024.8, of course.
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Re: [libreoffice-marketing] Development will branch off of 7.6 on Jun 5. Please communicate the next version number

2023-05-27 Thread Italo Vignoli

On 26/05/23 12:46, Justin Luth wrote:


It would be nice to have the proper next version number (after 7.6)
ready when master branches in a few weeks, and for the new release plan.
Has that been finalized yet? If not, can we get the decision made before
7.6 branches off? NOW is the appropriate time for deciding if we go to
7.7, or 8.0 or 24.02. (Justin)



+ my option (Justin): 24.02 is fine - good fit for regular, timed releases.


The next major release after LibreOffice 7.6 will be LibreOffice 24.2 
(February), which will be followed by LibreOffice 24.8 (August)


* Given the current level of maturity of the LibreOffice Technology 
development platform, it is increasingly difficult to provide a number 
of significant new features for each major release based on the current 
numbering scheme (while new features are key for media coverage, if we 
maintain the current numbering scheme)


* By choosing a calendar based numbering scheme, we decouple the 
expectation of significant new features from each new major release: if 
we have significant new features they will be welcomed by the media, but 
if we don't have them the media will not be disappointed (and will write 
about LibreOffice)


* We have already started to adapt our communication strategy to the new 
numbering scheme by meeting journalists independently from announcements


* At LibreOffice Conference we will provide additional information about 
the communication strategy, and how this will help increasing the update 
frequency by users (which is now rather low, apart from a very small 
percentage of users)

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Re: [libreoffice-marketing] permission to come aboard?

2023-05-17 Thread Italo Vignoli
Hi Harry, thanks for the info. We will have to set up two different 
calls as the other person is based in Asia and therefore his 
availability is in the morning. I am finalizing TDF Annual Report, and 
then I will be in Brussels for a meeting about EU pocies. We will 
reconnect in around ten days from now with a couple of dates.


On 09/05/23 20:44, Harry Silverlion wrote:

Good evening Italo,

My apologies for getting back to you that late.

Regarding that meet you are going to set up: please be advised that my time of 
availability is very limited during the week as I am working full-time. The 
only hrs that would work for me mon through fri are 17.30 hrs (UTC) till 20.00 
hrs (UTC) as I have to get up pretty early (like 0300 hrs AM UTC).

If you could include that in your plans that’d be highly appreciated :-)

Thank you in advance for your understanding!

Greetings
Harry
  


Am 08.05.2023 um 17:03 schrieb Italo Vignoli:

Hi Harry, for some strange reason I didn't receive your original email, but I 
have received the reply. First of all, thanks for the willingness to help with 
our marketing efforts. Mike and me, LibreOffice marketing leads, will organize 
a call sometimes next week with you and another volunteer who wants to join the 
team.


-Original Message-
From: Harry Silverlion
To:marketing@global.libreoffice.org
Sent: Sat, May 6, 2023 4:42 pm
Subject: [libreoffice-marketing] permission to come aboard?
Good evening LO-Marketing Team,
I'd like to introduce myself - but before I do that, I'd like to comment
you folks on the great work @ LO ... I am a heavy user for a couple of
years now on WIN, Linux and mac OS - and I like it a lot(!).
But who am I? I go by the online handle "Harry Silverlion" am currently
employed as an IT-Instructor and Admin at an educational facility where
I use LO to create workbooks to be filled out on a tablet.
A little bit about myself: turning 40 this year, have had the chair of
marketing @ one of the *buntu distributions, did work as a media spokes
person for a regional club in sports and got some insights into
journalism during several internships as news reporter / radio host.
I'd love to connect and see how my very(!) basic skills of layouting /
video editing / writing can be helpful for the TDF.
that'll suffice for the moment - oh wait: I should mention that I am
located in the western Part of GER (currently UTC + 2).
If there are any types of questions please do not hesitate to approach
and fire away.
Stay safe and healthy!
Regards,
Harry

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Re: [libreoffice-marketing] What is Thunderbird doing differently to TDF?

2023-05-11 Thread Italo Vignoli
The link is wrong: 
https://blog.thunderbird.net/2023/05/thunderbird-is-thriving-our-2022-financial-report/.


Thunderbird has historically a very good download/donation ratio, which 
is one order of magnitude higher than LibreOffice (1 donation every 30 
downloads vs 1 donation every 300 downloads).


In addition, the average donation is higher for Thunderbird (21 US 
dollars vs 12.5 euro).


Thunderbird shows the donation request on a daily basis, but when we 
have increased the frequency from zero to once every six months we have 
been criticized.


I would personally show the quest for donations every two weeks, but it 
seems impossible.


According to the Thunderbird blog post: "In short, we learned that 
projects like ours can benefit greatly from simply asking for donations, 
while simultaneously explaining how those donations will benefit the 
project – and ultimately, how they will benefit you."


If you look at the blog post, what they do in term of communications is 
very similar to what we do: they blog, they send messages, they use 
social media.


So, the basic difference is that Thunderbird asks for donations on a 
daily basis - although in a very gentle way - and we ask every 6 months, 
at the time of download and then 180 days after installation and every 
180 days after that (we also ask in a very gentle way).


On 11/05/23 17:44, James Harking wrote:

Hello everyone,

I happened to come across the financial report from the Thunderbird team.

https://lists.freedesktop.org/archives/libreoffice-qa/2023-May/011439.html

It appears they have had a brilliant year. I was wondering what is it that
they are doing that TDF isn't and if there are any learnings that can be
taken from them?

Kind regards,

James


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Re: [libreoffice-marketing] Hello TDF!

2023-05-05 Thread Italo Vignoli

Hi Anshuman,

Let's schedule a call with Mike Saunders and me in the next couple of 
weeks to discuss about marketing activities at TDF, and how you can 
contribute to them.


Best, Italo

On 05/05/23 09:47, Anshuman Pandey wrote:

Dear Marketing Team of The Document Foundation,

I hope this email finds you well. My name is Anshuman (Ansh) and I am writing 
to introduce myself and express my interest in contributing to TDF's marketing 
efforts.

I am originally from India and have been residing in Mainland China for the 
past nine years. I hold an MBA from a prestigious school in China and have 
worked in the field of consumer insights and marketing strategy for both the 
brand side (with ABInBev) and consultancy side (with Kantar). During my 
engineering degree in India, I became passionate about the world of FOSS and 
even attended some events in Bangalore back in 2008. As such, FOSS is very near 
and dear to my heart.

I will be going on a sabbatical for a few months beginning in June, and I would 
love to contribute to TDF's marketing efforts during this time and beyond. 
While most of my experience is in market analysis and strategy development for 
consumer goods, I am eager to gain marketing execution experience in the field 
of software/Hi-tech. I can help with presentations and translations for my 
native language Hindi, and I am also happy to join strategy and brainstorming 
sessions to learn from you.

Thank you for taking the time to read my email. I look forward to the 
possibility of working with you and contributing to the important work that The 
Document Foundation is doing.

Kind regards,
Anshuman (Ansh)

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[libreoffice-marketing] Next LibreOffice version will be 7.6

2023-04-11 Thread Italo Vignoli

Based on the following ESC meeting discussion:

+ got marketing to announce what is the next major version on their 
mailing list

  + some discussion on switching to year.month scheme
  + extension compat checks might be affected
  + generator version in odf files
  + perhaps disentangle internal, strictly monotonically increasing 
numbers, from outside marketing release name?
  + just a single increment, for the internal number? then go for 
date-based release

  + going for year-num, loses some marketing splash
  + then leave it to marketing, to decide - at least no technical blockers

and on the following additional info from team members:

* rather switch to scheme like Ubuntu
  + changing to that is feasible for spring release as long as versions 
can be compared numerically

  * update-check doesn't use version numbers but git-hash
  * appstores can use completely independent version numbers/version codes
  * download pages are controlled by us/we can use whatever
  * build process/code doesn't care itself but some scripts around that 
will need updating, but certainly not a huge effort (only LO parts that 
need changing is the about-dialogs / minor things that show the version 
or when passing the version to web-help)
  * e.g. bugzilla notifications, tools that work on branch-names or 
similar needs adjustments in addition

  * FOSDEM/spring gives more time to prepare artwork, etc

The decision is to stay with the current 7.x family, and call the next 
version - due in August - LibreOffice 7.6.


At the same time, announce that this will be the last version following 
the "old" numbering scheme, without providing clues for the following 
numbering scheme (which will be based on the year.month paradigm).


Just a couple of notes from the previous discussion:

1. LibreOffice is a commodity because office suites are a commodity, and 
LibreOffice is an office suite. The fact that community members do not 
perceive LibreOffice as a commodity does not affect the market around us 
and especially market analysts, who are the reference for large users 
(some of which pay a substantial amount of LibreOffice development 
through ecosystem companies).


2. Please remember that community members count for a tiny percentage of 
LibreOffice users, and are not affecting in any way the perception of 
the majority of users (who have been mis-informed and mis-educated by a 
single company for at least 40 years, based on a strategy which at the 
time it started was clear only to the evil genius of Bill Gates).


3. Marketing is a profession as much as development is a profession (and 
of course other tasks such as design, localization, quality assurance, 
and many others) and has to be respected and trusted.


4. The time when marketing was a task for secretaries or CEO's mistress 
(met several of them during my professiona life) is gone since the 80s 
and will never be back.


5. People who never contribute to mailing list discussions about 
marketing decisions with constructive inputs - actually, most of them 
are never contributing with any input - but are then extremely quick in 
criticizing any marketing decision are warmly invited to start counting 
up to 1.000.000.000.000.000 (one quadrillion) before writing their next 
useless comment (even if they are contributing in a significant way to 
other areas of the prokect).


Best regards, Italo
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Re: [libreoffice-marketing] Re: [libreoffice-design] Moving to LibreOffice 8?

2023-04-06 Thread Italo Vignoli
oever. Italo, you said we are perceived as a "real innovator";
well, when a real innovator starts having hollow version number bumping,
that perception fades.

Finally, everyone who likes the marketing potential of version 8 -
great, but - keep that benefit for when we have a significant step
forward to celebrate. Don't squander it.


Eyal

PS:  availability on a new platform is not a reason to bump a version
number. It's the "same" software, but built for another target, so same
version as before. IMHO anyway.



On 27/03/2023 20:11, Italo Vignoli wrote:

Moving to LibreOffice 8 (instead of 7.6) makes sense for marketing
purposes, as media is looking at LibreOffice as the real innovator in
the open source office suite market, and the feeling of journalists is
that we are forever stuck at 7.x.

We all know that the next version will not include any significant
innovation which can justify the change of version, apart from the new
build system for Windows and the availability of LibreOffice for Arm
processors on Windows (which has not been announced).

Playing with the number 8, which can be rotated 90° to become the
"infinite" symbol, we can frame the next version as LibreOffice for an
infinite number of users, as we cover all hardware platforms and all
operating systems for personal productivity.

This is my opinion. If the community wants to stick with 7.6, I won't
insist. I have received enough insults both public and private for the
marketing plan, and I am still receiving them from a few people, that

I

am not willing to enter into that process again (even if the decision

on

the "community" tag has not been mine, but it looks like people have a
very short memory).

Looking forward to your thoughts.


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Re: [libreoffice-marketing] Re: [libreoffice-design] Moving to LibreOffice 8?

2023-04-06 Thread Italo Vignoli

On 06/04/23 10:08, Eyal Rozenberg wrote:

That is exactly what I'm opposing. Let's assume that the real situation 
is "boring" (I'm not sure that's the case, but still) and that, indeed, 
the changes since 7 are not fundamental enough to merit a version bump 
on their own (and I realize this is not in consensus either). In this 
state of affairs, evoking artificial interest in a new major version 
without substance behind it is a _marketing trick_, a psychological 
manipulation. One could even say it's mis-informing our users. It hurts 
user trust. Sure, it's not terrible to play with version numbers, but - 
I don't think that's something our users, current and potential, would 
like us to do.


All major releases of Microsoft Office are managed by marketing, as all 
major releases of proprietary software and hardware companies, and not 
by developers, and are based on what you call "marketing tricks".


By the way, marketing is a profession - as development - which is based 
on a specific professional background, and on a mindset which is 100% 
different from the mindset of a developer.


This is probably the reason why developers, and in general people with a 
strong technical background, do not understand marketing and consider it 
useless. Marketing is the opposite of science, and is based on behaviour 
analisys (which is the "least scientific" science, although some people 
are trying to "smuggle" it as science).


I have been a marketing executive for the last 42 years (since 1981), 
and the best marketing strategies I have managed during that time have 
been based on gut feelings (including the launch of Photoshop and PDF, 
when I was a marketing consultant for Adobe, and they both were huge 
success).


Given that Microsoft Office's market share is well over 50%, it looks 
like users of office suites do like marketing tricks. Please remember 
that around 98% of users are not able to judge features.


I am not contributing to QA for a very simple reason: I am not able to 
understand if the software behaviour is right or wrong (unless is clear 
as in the case of font embedding in macOS), and this is because I am not 
interested in technical details but I look at the wider picture.


Even if I am technically illiterate, outside the open source environment 
I am considered a geek because I usually am more competent than 98% of 
"normal" software users.


It should be clear that 80% (and probably more) of what we communicate 
is targeted to "normal" software users, and not to community members or 
to people with a technical background, who are already using LibreOffice 
(or refuse to use it for technical reasons). They are not our target, 
given that office suites are commodities.


Our target is mis-informed and mis-educated by Microsoft, but doesn't 
realize it. On the contrary, they trust Microsoft more than they trust 
open source software.

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[libreoffice-marketing] Re: [libreoffice-design] Moving to LibreOffice 8?

2023-03-28 Thread Italo Vignoli
I have been asked to provide my opinion by developers, who seem to think that 
the change of version has to be a marketing decision. As I have said quite 
clearly, I am pissed off by the current situation, where I am asked to take a 
decision and then I am blamed because I take one. I leave the decision to the 
community.

28 Mar 2023 08:18:13 Eyal Rozenberg :

> I respectfully disagree with Italo.
> 
> First, about the "frame of reference". In my opinion, decisions such as major 
> version number bumping are not, first and foremost, marketing decisions. That 
> is a _consideration_, since the version number is declarative than technical. 
> But - such an action should be "truthful" before being "marketable".
> 
> It is more important, in my opinion, that users and potential users receive 
> trustworthy signaling from the project - not just w.r.t. version numbers, but 
> generally - than for the media to get a gimmick for coverage.
> 
> A second point is that bumping a version number without a major innovation 
> moves you a few more steps into the category of, say, Firefox and such, where 
> versions just increase automatically with no meaning whatsoever. Italo, you 
> said we are perceived as a "real innovator"; well, when a real innovator 
> starts having hollow version number bumping, that perception fades.
> 
> Finally, everyone who likes the marketing potential of version 8 - great, but 
> - keep that benefit for when we have a significant step forward to celebrate. 
> Don't squander it.
> 
> 
> Eyal
> 
> PS:  availability on a new platform is not a reason to bump a version number. 
> It's the "same" software, but built for another target, so same version as 
> before. IMHO anyway.
> 
> 
> 
> On 27/03/2023 20:11, Italo Vignoli wrote:
>> Moving to LibreOffice 8 (instead of 7.6) makes sense for marketing purposes, 
>> as media is looking at LibreOffice as the real innovator in the open source 
>> office suite market, and the feeling of journalists is that we are forever 
>> stuck at 7.x.
>> We all know that the next version will not include any significant 
>> innovation which can justify the change of version, apart from the new build 
>> system for Windows and the availability of LibreOffice for Arm processors on 
>> Windows (which has not been announced).
>> Playing with the number 8, which can be rotated 90° to become the "infinite" 
>> symbol, we can frame the next version as LibreOffice for an infinite number 
>> of users, as we cover all hardware platforms and all operating systems for 
>> personal productivity.
>> This is my opinion. If the community wants to stick with 7.6, I won't 
>> insist. I have received enough insults both public and private for the 
>> marketing plan, and I am still receiving them from a few people, that I am 
>> not willing to enter into that process again (even if the decision on the 
>> "community" tag has not been mine, but it looks like people have a very 
>> short memory).
>> Looking forward to your thoughts.
> 
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[libreoffice-marketing] Moving to LibreOffice 8?

2023-03-27 Thread Italo Vignoli
Moving to LibreOffice 8 (instead of 7.6) makes sense for marketing 
purposes, as media is looking at LibreOffice as the real innovator in 
the open source office suite market, and the feeling of journalists is 
that we are forever stuck at 7.x.


We all know that the next version will not include any significant 
innovation which can justify the change of version, apart from the new 
build system for Windows and the availability of LibreOffice for Arm 
processors on Windows (which has not been announced).


Playing with the number 8, which can be rotated 90° to become the 
"infinite" symbol, we can frame the next version as LibreOffice for an 
infinite number of users, as we cover all hardware platforms and all 
operating systems for personal productivity.


This is my opinion. If the community wants to stick with 7.6, I won't 
insist. I have received enough insults both public and private for the 
marketing plan, and I am still receiving them from a few people, that I 
am not willing to enter into that process again (even if the decision on 
the "community" tag has not been mine, but it looks like people have a 
very short memory).


Looking forward to your thoughts.
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Re: [libreoffice-marketing] Re: LO at SCALE in March?

2023-01-09 Thread Italo Vignoli

Hi Nigel,

The phenomenon is peculiar to the US and not to Canada, where we have 
volunteer advocates (although not many, but enough to organize 
activities). Outside the US we usually have many communities of 
volunteers, in all continents. For sure, we have volunteers in Mexico, 
and smaller countries such as Costa Rica. We are starting a program to 
identify ambassadors, but of course starting from zero in a huge country 
such as the US is way from ideal. In any case, I will try to organize 
the video chat with organizers of US FOSS events because I think this 
might be a first step to face the issue (unless those copied here will 
tell me that this is a stupid idea).


Briefing people, and inundating them with materials to prepare for the 
meetings at a FOSS event is not a problem. Also, we could send them 
marketing materials, stickers and swag for the visitors, and general 
slide decks to prepare for presentations.


Thanks again for providing an alternative POV to Mike's answer, which 
represents our current situation, as we would love to have a large US 
based LibreOffice community.


Best, Italo

On 1/9/23 19:20, Nigel Verity wrote:

Hi Italo

Unfortunately, being located in the UK, I cannot put myself forward for SCALE. 
I would, in any case, need an awful lot of briefing beforehand before I felt 
sufficiently confident to address the detail of issues likely to be raised by 
the calibre of people attending SCALE.

I have to say that it comes as a surprise that US participation in LO is mainly limited 
to a large number of enthusiastic users. Is this a phenomenon peculiar to the US/Canada 
or representative of the entire world outside Europe? If the latter then perhaps a way 
needs to be found to identify supporters who may be able to act as regional 
"ambassadors", for want of a better term, using local languages to further 
promote active participation in the project.

Easy to come up with "blue sky" ideas like this, of course. I realise it would 
be a job and a half to implement such a thing. The fact remains though that there is an 
enormous pool of development skills in North America. There must be some way of tapping 
into it for the benefit of LO.

Nige

  LibreOffice - Free and open source office suite: LibreOffice 
Website<https://www.libreoffice.org>
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________
From: Italo Vignoli
Sent: 09 January 2023 16:06
To: Nigel Verity; Mike 
Saunders
Cc: Ilan Rabinovitch;marketing@global.libreoffice.org  
; Bala
Subject: Re: [libreoffice-marketing] Re: LO at SCALE in March?


Hi Nigel, we would love to have a US based community of LibreOffice volunteer 
advocates, but it looks like in the US we have a large number of users but we 
completely miss volunteers who show up to help the global project with 
activities such as staffing a booth at SCALE. TDF is the organization 
representing the LibreOffice community, and has a budget to help these 
activities to happen (for instance, we can reimburse travel and lodging 
expenses for events, and the production of swag for the booth). Unfortunately, 
the old volunteers coming from the OOo project have retired or have passed away 
too early, and nobody has shown up to replace them. We have had to sadly turn 
down similar opportunities at other US FOSS events during 2022, and we don't 
see how to solve the issue.

We would be happy to work with you and with other organizers of FOSS events in 
the US to attract volunteer advocates for LibreOffice. Any suggestion? Should 
we organize a video chat to discuss the topic? I would be happy to organize the 
video chat, inviting you and other people who can help us, at least with 
suggestions about actions to address the issue.

Does it sound feasible for you? In any case, thanks for your message, which 
shows that we have loyal users and followers in the US, and best regards, Italo

On 1/9/23 16:52, Nigel Verity wrote:

Hi Mike Is a representative of TDF the only option? I'm sure there are some top notch LO supporters and/or developers within a reasonable distance of SCALE. With solid briefing from TDF beforehand such manning of a table at 
the event could demonstrate well the nature of the LO project as truly collaborative rather than a quasi-proprietary product of TDF. Nige Mon Jan 09 15:00:48 GMT+00:00 2023 Mike 
Saunders<mailto:mike.saund...@documentfoundation.org>: Hi Ilan! On 09.01.23 15:40, Ilan Rabinovitch wrote: > > Hi Libre Office Team, Any interest in joining us in 
March? Thanks for the offer of a table! None of us in the TDF Team are in north America, so I don't think anyone can attend in March, I'm afraid. If something changes though, we'll let you know :-) Have a good event! 
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Re: [libreoffice-marketing] Re: LO at SCALE in March?

2023-01-09 Thread Italo Vignoli
Hi Nigel, we would love to have a US based community of LibreOffice 
volunteer advocates, but it looks like in the US we have a large number 
of users but we completely miss volunteers who show up to help the 
global project with activities such as staffing a booth at SCALE. TDF is 
the organization representing the LibreOffice community, and has a 
budget to help these activities to happen (for instance, we can 
reimburse travel and lodging expenses for events, and the production of 
swag for the booth). Unfortunately, the old volunteers coming from the 
OOo project have retired or have passed away too early, and nobody has 
shown up to replace them. We have had to sadly turn down similar 
opportunities at other US FOSS events during 2022, and we don't see how 
to solve the issue.


We would be happy to work with you and with other organizers of FOSS 
events in the US to attract volunteer advocates for LibreOffice. Any 
suggestion? Should we organize a video chat to discuss the topic? I 
would be happy to organize the video chat, inviting you and other people 
who can help us, at least with suggestions about actions to address the 
issue.


Does it sound feasible for you? In any case, thanks for your message, 
which shows that we have loyal users and followers in the US, and best 
regards, Italo


On 1/9/23 16:52, Nigel Verity wrote:

Hi Mike Is a representative of TDF the only option? I'm sure there are some top notch LO supporters and/or developers within a reasonable 
distance of SCALE. With solid briefing from TDF beforehand such manning of a table at the event could demonstrate well the nature of the LO 
project as truly collaborative rather than a quasi-proprietary product of TDF. Nige Mon Jan 09 15:00:48 GMT+00:00 2023 Mike 
Saunders: Hi Ilan! On 09.01.23 15:40, Ilan Rabinovitch wrote: > > Hi Libre Office Team, 
Any interest in joining us in March? Thanks for the offer of a table! None of us in the TDF Team are in north America, so I don't think 
anyone can attend in March, I'm afraid. If something changes though, we'll let you know :-) Have a good event! Cheers, Mike -- To 
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[libreoffice-marketing] Marketing Objectives for LibreOffice 8.0

2022-09-20 Thread Italo Vignoli
Focus of development cycles has been created by me based on what developers 
were doing. As the majority of development is paid by ecosystem's company 
customers, we are not in the position to drive development but we have to get 
what is developed and make sense out of it.

Let's discuss the topic in a marketing call. Based on my experience, asking for 
specific features is just useless, as these features will not be implemented 
unless there is a paying customer covering the development costs.

Unfortunately, this is one of the drawbacks of open source, when you are 
working on a mature product. Features are developed only if you pay a 
developer, or if you find a volunteer willing to work at that feature (while 
the first option works, I have never seen the second option become a reality).

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Re: [libreoffice-marketing] LibreOffice 7.5 vs LibreOffice 8.0

2022-09-19 Thread Italo Vignoli
Let's organize a marketing call after LibreOffice Conference to discuss 
potential activities


On 9/19/22 22:01, James Harking wrote:

Hi all,

It's good to see some activity. Is there any topics coming up where
volunteers could get involved?

Kind regards,

James

On Mon, 19 Sept 2022, 8:27 pm Italo Vignoli,  wrote:


The next release of LibreOffice will be 7.5 because there isn't any
change in the development focus on interoperability. The fact that apart
from LibreOffice 3.x there wasn't a x.5 release is just a coincidence.

We will start working at marketing of LibreOffice 7.5 in November, when
we approach Alpha and Beta status (and the release notes will include
all new developments). In the meantime we can have a video chat after
the LibreOffice Conference, to discuss about how to contribute.

Best regards, Italo

On 9/19/22 20:02, Marcin Zolisiarz wrote:

Dear All

I’ve just wanted to ask whether the next release of LibreOffice would be
7.5 or 8.0?

I saw that in the code there is still 7.5 in the configure.ac, but to

this

time no x.5 releases were made, just after x.4 there was a brand new

major

release with major improvements and features be it ODF 1.3 or revamped

UI.

When this decision will be made and how can I contribute to the next

major

release in a meaningful way?

ZOL


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Re: [libreoffice-marketing] LibreOffice 7.5 vs LibreOffice 8.0

2022-09-19 Thread Italo Vignoli
The next release of LibreOffice will be 7.5 because there isn't any 
change in the development focus on interoperability. The fact that apart 
from LibreOffice 3.x there wasn't a x.5 release is just a coincidence.


We will start working at marketing of LibreOffice 7.5 in November, when 
we approach Alpha and Beta status (and the release notes will include 
all new developments). In the meantime we can have a video chat after 
the LibreOffice Conference, to discuss about how to contribute.


Best regards, Italo

On 9/19/22 20:02, Marcin Zolisiarz wrote:

Dear All

I’ve just wanted to ask whether the next release of LibreOffice would be
7.5 or 8.0?

I saw that in the code there is still 7.5 in the configure.ac, but to this
time no x.5 releases were made, just after x.4 there was a brand new major
release with major improvements and features be it ODF 1.3 or revamped UI.

When this decision will be made and how can I contribute to the next major
release in a meaningful way?

ZOL


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[libreoffice-marketing] IMPORTANT UPDATE LibreOffice Conference

2022-07-01 Thread Italo Vignoli
We apologize for being silent about LibreOffice Conference 2022, but we 
have had significant but unforeseeable logistic issues in Bolzano when 
we have looked for available hotel rooms.


Even the local tourism authority has not been able to find more than a 
handful of rooms available for the last week of September, definitely 
not enough for the number of attendees we are expecting.


Luckily, there are other beautiful cities in Italy. To avoid similar 
issues, we have decided to explore Milan, as the number of conference 
venues and hotel rooms is so large that chances of finding somethig 
suitable was definitely higher.


In fact, we have found a beautiful conference space right behind Piazza 
del Duomo at Fondazione Culturale San Fedele, right in the center of the 
city, and rooms in hotels close to the metro (which reaches Piazza del 
Duomo). The conference will represent an opportunity to visit Milan, 
which is one of Italy's most beautiful cities.


We will share all logistic details before July 15. Together with the 
logistic details, we will share infos about places to see, and food & 
drinks to enjoy.


The dates of the conference have not changed: we will start on September 
28 with community meetings, while the conference will be on September 29 
and 30 (full day), and will close in the morning of October 1st.


People who want to attend the event can start looking at flights to one 
of Milan's three airports: Milan Linate (LIN), Milan Malpensa (MXP) and 
Bergamo Orio al Serio (BGY). Milan can be reached by high-speed train 
from Paris, and with long-distance trains from most of Europe.


As soon as we share logistic details, we also suggest people to look for 
hotel rooms based on the list of affordable hotels close to the metro we 
are putting together. Most of the hotels will be rather small, as large 
hotels are usually quite expensive.


Milan has a rather large metro network, and public transport which get 
almost everywhere. To get around the city with public transport, we use 
the Moovit smartphone app, which is quite helpful. Taxis are extremely 
expensive, and should be used only for emergencies (NEVER from and to 
airports, as there are cheap bus services).


Looking forward to meeting the community in Milan, nine years after 2013 
LibOCon hosted by the University of Milan.


Best regards, Italo

NOTE - Please share this message with your native language community


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Re: [libreoffice-marketing] IMPORTANT LibreOffice Conference

2022-06-15 Thread Italo Vignoli
Thanks, but at the moment we don't need any advertising, especially 
until we have the final answer about the location.


On 6/15/22 20:26, Aaro "Frank" Huhtala wrote:

Italo Vignoli kirjoitti 15.6.2022 20:48:

We have been silent about the LibreOffice Conference because we are
experiencing a few unexpected logistic issues. We are working hard to
solve them as soon as possible, but in the meantime we ask you to wait
before confirming your travel programs, or to get in touch with us if
you have already booked your flights.

The objective is to keep the dates of the conference, but the location
may change to another city. We will communicate the details in the
next couple of weeks.


Do you need advertising?

I can give some ad plays for free.

I have advertised LibreOffice over 7000 times.

It is not mutch, but something.

Frank


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+++++++



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[libreoffice-marketing] IMPORTANT LibreOffice Conference

2022-06-15 Thread Italo Vignoli
We have been silent about the LibreOffice Conference because we are 
experiencing a few unexpected logistic issues. We are working hard to 
solve them as soon as possible, but in the meantime we ask you to wait 
before confirming your travel programs, or to get in touch with us if 
you have already booked your flights.


The objective is to keep the dates of the conference, but the location 
may change to another city. We will communicate the details in the next 
couple of weeks.


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Re: [libreoffice-marketing] Advocating for open standards

2022-04-19 Thread Italo Vignoli

Hi Simon, COSM is included in my presentation, of course

On 4/19/22 17:08, Simon Phipps wrote:

Hi Thibault,

If you would also like a short discussion about how ODF is developed and
funded (which is quite unusual in the field of standards) I would be happy
to talk about the COSM project.
https://publicsoftware.eu/members/cosm-project/

Cheers

Simon

On Tue, Apr 19, 2022 at 3:39 PM Italo Vignoli  wrote:


Hi Thibault,

Yes, of course, I am happy to join.

Can I use a short presentation about ODF?

Best regards, Italo

On 4/19/22 15:55, Thibault Martin wrote:

Hello LibreOffice marketing,

I work for Element <https://element.io/>, one of the popular Matrix

clients. We organise monthly events called Open Tech Will Save Us <
https://matrix.org/open-tech-will-save-us/>. The goal of those events is
to try to understand the social impact software has on our societies, and
how libre software and open standards can make it more positive.


As for the format, it consists of an online event where three guests

come to talk for 20 to 30 minutes about their project and how it’s related
to the theme of the episode. The host then picks questions from the
audience and asks them to the guests.


Our next episode is going to be on open standards, and The Document

Foundation naturally comes to mind! Would somebody be available on
Wednesday 27 between 18:00 and 20:00 CEST, to have a live streamed
conversation about LibreOffice, The Document Foundation, the OpenDocument
format and why they matter?


Best regards,
Thib






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Re: [libreoffice-marketing] Advocating for open standards

2022-04-19 Thread Italo Vignoli

Hi Thibault,

Yes, of course, I am happy to join.

Can I use a short presentation about ODF?

Best regards, Italo

On 4/19/22 15:55, Thibault Martin wrote:

Hello LibreOffice marketing,

I work for Element <https://element.io/>, one of the popular Matrix clients. We 
organise monthly events called Open Tech Will Save Us 
<https://matrix.org/open-tech-will-save-us/>. The goal of those events is to try to 
understand the social impact software has on our societies, and how libre software and open 
standards can make it more positive.

As for the format, it consists of an online event where three guests come to 
talk for 20 to 30 minutes about their project and how it’s related to the theme 
of the episode. The host then picks questions from the audience and asks them 
to the guests.

Our next episode is going to be on open standards, and The Document Foundation 
naturally comes to mind! Would somebody be available on Wednesday 27 between 
18:00 and 20:00 CEST, to have a live streamed conversation about LibreOffice, 
The Document Foundation, the OpenDocument format and why they matter?

Best regards,
Thib


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[libreoffice-marketing] FYI LibreOffice Conference 2022

2022-04-06 Thread Italo Vignoli
We are currently checking the opportunity of organizing the LibreOffice 
Conference 2022 in hybrid mode (in presence + remote) from September 28 
(community day) to October 1st, with opening session on September 29 at 
9:30AM and closing session on October 1st at 1PM.


The venue is NOI Tech Park in Bolzano/Bozen/Bulsan (trilingual area) in 
South Tyrol (Northern Italy), a very well known location for FOSS and 
the home of the SFScon (South Tyrol FOSS Conference).


Once we will have all the confirmations from the location, we will make 
an official announcement in the second half of the month of April on 
mailing lists, blogs and social media. Stay tuned.


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Re: [libreoffice-marketing] Marketing Call March 2022

2022-03-24 Thread Italo Vignoli

3PM CET is in 40 minutes from now

On 3/24/22 14:07, Aaro "Frank" Huhtala wrote:

Italo Vignoli kirjoitti 23.3.2022 12:11:

Tomorrow there will be a marketing call at 3PM CET (2PM UTC).

Agenda:

1. Availability of slide decks for presentations
2. Availability of an index for training videos
3. Marketing activities during spring months
4. Questions & Answers

For the call, we will use the following video room:

https://jitsi.documentfoundation.org/marketing


Sorry, but there wasn't anybody.

Frank




Best regards, Italo
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Terveisin

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[libreoffice-marketing] Marketing Call March 2022

2022-03-23 Thread Italo Vignoli

Tomorrow there will be a marketing call at 3PM CET (2PM UTC).

Agenda:

1. Availability of slide decks for presentations
2. Availability of an index for training videos
3. Marketing activities during spring months
4. Questions & Answers

For the call, we will use the following video room:

https://jitsi.documentfoundation.org/marketing

Best regards, Italo

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Re: [libreoffice-marketing] Are there any upcoming topics to discuss?

2022-03-09 Thread Italo Vignoli
The marketing mailing list has never been extremely active, and when in 
the past we have organized marketing calls these have been attended by 
the same people, to the point that they were quite often a monologue.


A large project with a global reach such as LibreOffice has always some 
activity which can be used to improve and widen the reach. For instance, 
tomorrow we will announce LibreOffice 7.2.6, and one week ago we have 
announced LibreOffice 7.3.1.


On March 24, we have scheduled a marketing call at 3PM CET (Berlin, or 
Central Europe) to discuss marketing activities. We could use this call 
as a starting point for a more active marketing project. If the timing 
doesn't fit all people, please let me know, and I will try to find a 
better time, or to organize two different calls (the globe is too large 
for a single call which fits everyone's schedule).


On 3/6/22 16:25, James Harking wrote:

Hi all,

There hasn't been much activity on this mailing list in a while. Is there
any upcoming activities planned that could be supported by the recipients
or topics to improve the reach of LibreOffice?

Kind regards,

James


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[libreoffice-marketing] FOSDEM

2022-02-04 Thread Italo Vignoli
This weekend is the FOSDEM weekend, and as usual the LibreOffice project 
will be one of the leading forces behind the virtual event (as in 2021).


Community members will present their talks at the LibreOffice Technology 
devroom, on Saturday from 1:30PM to 6PM, and on Sunday from 10AM to 6PM: 
https://fosdem.org/2022/schedule/track/libreoffice_technology/. Details 
of each presentation - links to streaming and chat rooms - by clicking 
on the title of the talk.


We will also have a stand: https://stands.fosdem.org/stands/libreoffice/.

Tomorrow I will open the main Community track at 10AM with the talk: 
"Making a community-managed FOSS project sustainable in the medium- to 
long-term". Although you may have already listened to the presentation, 
you are all invited: 
https://fosdem.org/2022/schedule/event/community_sustainable/.


I will also speak at the Legal and Policy Issues devroom tomorrow at 
2:30PM about: "Why the pandemic could help FOSS, but was a win for 
proprietary software".


The schedule for the different tracks is here: 
https://fosdem.org/2022/schedule/tracks/.


Please let me know if I forgot something (maybe, a talk from someone I 
don't know but is a member of the LibreOffice community).


See you at FOSDEM !!!
--------
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Re: R: Re: [libreoffice-marketing] Ideas wanted for "How we're different" part of new LibreOffice website

2021-12-30 Thread Italo Vignoli
You are completely off-topic, messages on this mailing list must be 
strictly related to LibreOffice marketing.


On 12/30/21 10:57, Ravi Dwivedi wrote:

On 30/12/21 12:18 pm, Clocked Modular wrote:

Ravi,

You are right about signal being a centralized service.
Is Jabber encrypted? Is there a federated and encrypted alternative for
Signal?


Yes it is encrypted. See https://xmpp.org/extensions/xep-0384.html. 
Android clients of Jabber encrypt messages by default. Quicksy encrypts 
messages by default too.



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Re: R: Re: [libreoffice-marketing] Ideas wanted for "How we're different" part of new LibreOffice website

2021-12-26 Thread Italo Vignoli
I have been talking about this issue at events for the last 8 years, 
online you can find presentations with plenty of data. I am preparing an 
updated presentation which will be shared with community members in 2022 
(will be speaking about this issue at FOSDEM).


On 12/26/21 17:38, Clocked Modular wrote:

Interesting. Can we gather research to back this up?

Met vriendelijke groet,
With kind regards,
Boudi van Vlijmen.

*Because email is an old and insecure first generation internet protocol we
will, **in time,  stop** to use email. If you want to contact us and are
not known with us, you can use the web contact form
<https://docs.google.com/forms/d/e/1FAIpQLSeW6oPf3_HhJ6P_ONNCAVy7CJNSmga7WX4ln2CgAxZB6ycfzg/viewform>.
If you are known with us you can use our signal account
<https://www.signal.org/> or* RCS
<https://en.wikipedia.org/wiki/Rich_Communication_Services> *to chat, or we
share an cloud environment.*
===
Omdat e-mail een oud en onveilig internetprotocol van de eerste generatie
is, zullen we op termijn stoppen met het gebruik van e-mail. Als u contact
met ons wilt opnemen en niet bij ons bekend bent, kunt u het
contactformulier
<https://docs.google.com/forms/d/e/1FAIpQLSeW6oPf3_HhJ6P_ONNCAVy7CJNSmga7WX4ln2CgAxZB6ycfzg/viewform>
gebruiken. Als u bij ons bekend bent, kunt u ons signal
<https://www.signal.org/>-account of RCS
<https://en.wikipedia.org/wiki/Rich_Communication_Services> gebruiken om te
chatten, of we delen een uitwisseling omgeving.


Op zo 26 dec. 2021 om 13:57 schreef Italo Vignoli :


On 12/26/21 07:30, Ravi Dwivedi wrote:

On 13/12/21 7:17 pm, Paolo Debortoli wrote:
  > A few facts:
  >
  > 1. MS Office documents carry 80% of all malware worldwide

What does this mean?


MS Office documents carry 80% of all malware because they are
intentionally complex, in order to perpetuate user lock-in (the more
complex the document, the lower the chances that third party software
such as LibreOffice is able to interoperate). The hidden complexity is
strictly related to the way OOXML - MS Office pseudo-standard format -
has been intentionally developed. So, this means that switching from
OOXML to ODF - LibreOffice standard document format - would reduce
security issues by a significant percentage.
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Re: R: Re: [libreoffice-marketing] Ideas wanted for "How we're different" part of new LibreOffice website

2021-12-26 Thread Italo Vignoli

On 12/26/21 07:30, Ravi Dwivedi wrote:

On 13/12/21 7:17 pm, Paolo Debortoli wrote:
 > A few facts:
 >
 > 1. MS Office documents carry 80% of all malware worldwide

What does this mean?


MS Office documents carry 80% of all malware because they are 
intentionally complex, in order to perpetuate user lock-in (the more 
complex the document, the lower the chances that third party software 
such as LibreOffice is able to interoperate). The hidden complexity is 
strictly related to the way OOXML - MS Office pseudo-standard format - 
has been intentionally developed. So, this means that switching from 
OOXML to ODF - LibreOffice standard document format - would reduce 
security issues by a significant percentage.

--
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[libreoffice-marketing] Re: FOSDEM DevRoom

2021-12-22 Thread Italo Vignoli
There was a bug in Penta, with search not working for tracks. We have 9 
talks submitted, which is better than 3 but still not enough.


On 12/22/21 15:33, Italo Vignoli wrote:
Deadline for submitting talks for the LibreOffice DevRoom is December 
26, and is approaching fast. At the moment, there are only three talks 
submitted, which are definitely not enough for a decent devroom (we are 
at AOO level... and this is unpleasant). Everyone is invited to submit a 
talk, preferably with a technical angle, related to advocacy of ODF or 
LibreOffice Technology.


I will try to be a good example by submitting three talks for the 
LibreOffice Technology DevRoom ("Advantages of LibreOffice Technology", 
"Why ODF is a better standard than OOXML", and "LibreOffice 7.3 New 
Features"), one talk for the Legal DevRoom ("Why the pandemic could help 
FOSS, but was a win for proprietary software"), and one talk for FOSDEM 
Main Track ("Strategies and tactics to make a community managed FOSS 
project sustainable in the medium to long term").


Promoting ODF and LibreOffice Technology is one of my tasks, but I can't 
be alone in doing so. Looking forward to your contributions.


Best, Italo



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[libreoffice-marketing] FOSDEM DevRoom

2021-12-22 Thread Italo Vignoli
Deadline for submitting talks for the LibreOffice DevRoom is December 
26, and is approaching fast. At the moment, there are only three talks 
submitted, which are definitely not enough for a decent devroom (we are 
at AOO level... and this is unpleasant). Everyone is invited to submit a 
talk, preferably with a technical angle, related to advocacy of ODF or 
LibreOffice Technology.


I will try to be a good example by submitting three talks for the 
LibreOffice Technology DevRoom ("Advantages of LibreOffice Technology", 
"Why ODF is a better standard than OOXML", and "LibreOffice 7.3 New 
Features"), one talk for the Legal DevRoom ("Why the pandemic could help 
FOSS, but was a win for proprietary software"), and one talk for FOSDEM 
Main Track ("Strategies and tactics to make a community managed FOSS 
project sustainable in the medium to long term").


Promoting ODF and LibreOffice Technology is one of my tasks, but I can't 
be alone in doing so. Looking forward to your contributions.


Best, Italo

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Re: [libreoffice-marketing] Ideas wanted for "How we're different" part of new LibreOffice website

2021-12-15 Thread Italo Vignoli
The GNU project is not the best source of information about Microsoft, 
as they are not representing what the majority of users thinks about the 
company (unfortunately). If we want to convince users to avoid Microsoft 
we must put on the table independent sources of information, such as the 
reports from Kaspersky based on extensive research which affirm that 80% 
of all malware worldwide is carried by Microsoft Office documents (for a 
reason, as the hidden complexity of those documents makes them very weak 
and prone to being infected with malicious code).


On 12/15/21 19:21, Ravi Dwivedi wrote:

On 13/12/21 6:20 pm, James Harking wrote:
 > Microsoft office is certainly not malware. It serves no purpose to 
spread

 > falsehoods.

I am not spreading falsehoods. There are many entries here about 
Microsoft Office being a malware 
https://www.gnu.org/proprietary/malware-microsoft.html.


Also, a nonfree software is not controlled by its users, and Microsoft 
Office software are nonfree software. The developer usually uses this 
power over users to introduce malicious functionalities like 
surveillance which count as malware.


Does Microsoft Office not spy on its users?


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Re: [libreoffice-marketing] Ideas wanted for "How we're different" part of new LibreOffice website

2021-12-13 Thread Italo Vignoli

Unfortunately, the situation is way more complex than it seems.

A few facts:

1. MS Office documents carry 80% of all malware worldwide

2. MS Office documents do not follow the OOXML pseudo-standard, as 
approved by ISO


3. The OOXML pseudo-standard breaks several ISO standards, such as the 
Gregorian calendar and the language codes


4. MS Office ODF implementation is poor, because the way MS Office 
manages XML schemas is completely different from the XML standard, and 
in some cases - such as comments - doesn't make it possible to support 
the ODF standard


5. Microsoft C-Fonts, which have been emulated by Croscore fonts (my 
blog post is mostly about Croscore fonts), have been deprecated for MS 
Office 2021, and will be replaced by a new set of proprietary fonts 
(which will break interoperability, again)


I would never affirm that Microsoft supports open standards, on the 
contrary they develop the most sophisticated strategies to break open 
standards (and they unfortunately succeed).


On 12/13/21 13:50, James Harking wrote:

Microsoft office is certainly not malware. It serves no purpose to spread
falsehoods. From previous messages in this thread Microsoft are doing more
than most to support open standards with their participation in Oasis.

The interoperability issue for me is around Microsoft Office document
fidelity on non Microsoft platforms.

On Mon, 13 Dec 2021, 12:38 Ravi,  wrote:


I think every time we receive a word document from someone, we should
make them aware about the interoperability issues and tell them
Microsoft Office is a nonfree software which is a malware.

If some people switch to LibreOffice, that would be a real change.
Whether people listen or not, I keep speaking about these issues and
some of them do switch to LibreOffice or free software in general.

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Re: [libreoffice-marketing] Ideas wanted for "How we're different" part of new LibreOffice website

2021-12-09 Thread Italo Vignoli
This is a mailing list, so either you unsubscribe or you will receive 
all messages exchanged by other members of the mailing list. If you want 
to unsubscribe, details are in the message footer.


On 12/9/21 06:03, Mario Faliero wrote:

Hello

could you please remove me from this email exchange?
Best regards
Mario F
On Wed, 8 Dec 2021 23:57:19 +
Simon Phipps  wrote:


On Wed, Dec 8, 2021 at 10:34 PM James Harking
 wrote:


  I have to hand it to them their
adoption of the format was very quickly done after the Oasis
ratification.



They participate in the ODF TC these days, and they co-funded the
editing of the 1.3 specification with TDF and afew others, so they
are actively tracking the standard. Most of the arguments against
them on the topic are related to more subtle incompatibilities such
as default fonts (and their metrics and IP regime), document
management, encryption and their regional marketing.

Cheers

Simon





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[libreoffice-marketing] FOSDEM 2022: LibreOffice Technology DevRoom CfP

2021-12-02 Thread Italo Vignoli

LibreOffice Technology DevRoom Call for Papers

FOSDEM 2022 will be a virtual event, taking place online on Saturday, 
February 5, and Sunday, February 6. The LibreOffice DevRoom is scheduled 
for Sunday, February 6, from 9AM to 7PM (times to be confirmed). If we 
will get more interesting talk proposals than the maximum number we can 
fit in one day, we will have the opportunity to extend the DevRoom to 
Saturday, February 5, in the afternoon.


NEW RULES FOR 2022

- The reference time will be Brussels local time (CET).
- Talks will be pre-recorded in advance, and streamed during the event
- Q/A session will be live
- A facility will be provided for people watching to chat between themselves
- A facility will be provided for people watching to submit questions

IMPORTANT DATES TO REMEMBER

December 26: Submission deadline
December 28: Announcement of selected talks
December 31: Publication of DevRoom final schedule
January 16: Availability of pre-recordings for review
January 23: Deadline for upload of presentations

CALL FOR PAPERS

We are inviting proposals for talks about LibreOffice Technology, 
including ODF standard document format, on topics such as code, 
localization, QA, UX, documentation, tools, extensions, migrations and 
general advocacy. Please keep in mind that product pitches are not 
allowed at FOSDEM.


The length of talks is limited to a maximum of 25 minutes, as we would 
like to have some minutes for questions after each presentation, and to 
fit as many presenters as possible in the schedule. Exceptions must be 
explicitly requested and justified. You may be assigned LESS time than 
you have requested.


IMPORTANT INFORMATIONS

- Presentations have to be pre-recorded and tested for streaming before 
the event.
- Once your talk is pre-recorded, and approved by a reviewer in term of 
quality for streaming, it will have to be uploaded by January 23, to be 
prepared and ready for broadcast (the deadline cannot be moved further).
- During the stream of talks, speakers must be available online for the 
Q/A session.


TALK SUBMISSIONS

All talk submissions have to be made in the Pentabarf event planning 
tool: https://penta.fosdem.org/submission/FOSDEM22.


While filing the proposal, please provide the title of your talk, a 
short abstract (one or two paragraphs), some information about yourself 
(name, bio and photo, but please do remember that your profile might be 
already stored in Pentabarf).


To submit your talk, click on “Create Event” and select the “LibreOffice 
Technology” DevRoom as the “Track”. Otherwise, your talk will not be 
even considered for any devroom at all.


If you already have a Pentabarf account from a previous year, even if 
your talk was not accepted, please reuse it. Create an account if, and 
only if, you don’t have one from a previous year. If you have any issues 
with Pentabarf, please get in touch with the DevRoom manager.


DEVROOM MANAGER

Italo Vignoli: it...@libreoffice.org

Link: 
https://blog.documentfoundation.org/blog/2021/12/02/lo-technology-devroom-cfp/ 



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Re: [libreoffice-marketing] How do we make decisions in this group?

2021-11-05 Thread Italo Vignoli
This is a discussion group about LibreOffice marketing projects, and is 
not supposed to take decisions but to bring proposals to TDF BoD, which 
will take the decision.


On 11/5/21 5:31 AM, Ravi Dwivedi wrote:

How do we make decisions in this group? Is there a hierarchy in this group?


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[libreoffice-marketing] IMPORTANT October Marketing Call

2021-10-27 Thread Italo Vignoli
October Marketing Call is scheduled for tomorrow, Thursday October 28 at 
3PM CEST (Berlin time, or UTC+2). We will use the following Jitsi room: 
https://jitsi.documentfoundation.org/marketingcall


Agenda:

1. Update about Marketing Plan
2. LibreOffice Technology and Ecosystem logos
3. Current Situation of the ODF Advocacy Project at TDF
4. Upcoming Month of LibreOffice
5. Presentation of Grant Request by Ekundayo Stephen Gbenga
6. Questions & Answers

If you have topics to add to the agenda, please send me a message with 
your request. I will circulate the final agenda the day before the call.


Best regards, Italo

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[libreoffice-marketing] October Marketing Call

2021-10-21 Thread Italo Vignoli
October Marketing Call is scheduled in a week from now, on October 28 at 
3PM CEST (Berlin time, or UTC+2). We will use the following Jitsi room: 
https://jitsi.documentfoundation.org/marketingcall


Agenda:

1. Update about Marketing Plan
2. LibreOffice Technology and Ecosystem logos
3. Situation of the ODF Advocacy project at TDF
4. Questions & Answers

If you have topics to add to the agenda, please send me a message with 
your request. I will circulate the final agenda the day before the call.


Best regards, Italo

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Re: [libreoffice-marketing] Let's do awesome things! Get support for your projects and ideas from our budget

2021-10-19 Thread Italo Vignoli
BSRdSU%2Fhqok24evkngBG1Zr8lBs%3Dreserved=0
Community Refunding:
https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwiki.documentfoundation.org%2FTDF%2FPolicies%2FCommunity_Refundsdata=04%7C01%7C%7Cf1b7ae6190c44b34421e08d98fb8aa4a%7C84df9e7fe9f640afb435%7C1%7C0%7C637698845561409727%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000sdata=ud%2BismiV96HjDj6FqJrfBTugdVVrdMUlmGMynVfVp8I%3Dreserved=0

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[libreoffice-marketing] REMINDER Running Logo Contests

2021-07-02 Thread Italo Vignoli

Just a reminder that there are two running logo contests:

https://blog.documentfoundation.org/blog/2021/06/22/design-the-libreoffice-conference-2021-logo/

with deadline on July 27

https://blog.documentfoundation.org/blog/2021/05/28/contest-for-libreoffice-ecosystem-and-libreoffice-technology-logo/

with deadline on August 31

Every community member is warmly invited to submit a proposal.

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Re: [libreoffice-marketing] LibreOffice and "digital sustainability"

2021-06-25 Thread Italo Vignoli
There is also the subject of project sustainability, which has been 
discussed within the marketing plan. On this topic there is a slide deck 
on Nextcloud, which I have already used for some FOSS events (including 
esLibre a few hours ago).


On 6/25/21 3:12 PM, Mike Saunders wrote:

Hi everyone,

A couple of weeks ago, I had an interesting discussion with someone
doing research in the field of "digital sustainability". This is quite a
broad topic and there are many aspects to it, but it made me think about
how LibreOffice fits into all this.

Here are some things he mentioned that make up "digital sustainability",
and my thoughts about LibreOffice:

1) Environmental -- Obviously, we don't ship physical products (apart
from merchandise) so we don't have a direct CO2 impact. But our software
uses electricity, of course, and with an estimated 200M+ users around
the world, more efficient software is better for power consumption.

2) Technical -- How sustainable is LibreOffice from a technical
viewpoint? As it's free and open source software, that's a major
advantage, in that anyone can continue work on it. But other aspects
belong to "technical sustainability" -- documentation, security,
scalability etc.

3) Social -- These aspects cover the sustainability of the community
around LibreOffice, and the userbase. We know that many native language
projects work really well, independently, without needing lots of
support from TDF (although we're always happy to provide it). But are we
reaching out to enough people? Who should we be reaching out to?

Those are just my thoughts on some of these topics, and it'd be
interesting to hear others. Maybe there are other things that fall under
"sustainability" in relation to LibreOffice that I haven't listed here.

If we identify things we're doing right, and areas where we can do more,
this can be good for general promotion and advocacy of LibreOffice. Not
in the "look how great we are" sense -- but as a way to get more people
on board, and make them feel like they're contributing to something
beyond "just an office suite".

Let me know what you think!


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[libreoffice-marketing] REMINDER LibreOffice Conference Call for Papers

2021-06-04 Thread Italo Vignoli
LibreOffice Conference Call for Papers is open until June 30, 2021. 
Thanks to the efforts of TDF infra team led by Guilhem Moulin, you can 
now submit your proposal using TDF brand new event management platform 
at https://events.documentfoundation.org/libocon2021/cfp. We know that 
you were all eager to use that platform for your proposals, and now you 
don't have any excuse for a further delay of your submission!


LibreOffice Conference 2021 will take place online from September 23 to 
25, Thursday to Saturday. The Document Foundation invites all members 
and contributors to submit talks, lectures and workshops. Whether you 
are a seasoned presenter or have never spoken in public before, if you 
have something interesting to share about LibreOffice, ODF, the Document 
Liberation Project or the ODF Toolkit, we want to hear from you!


Proposals should be filed by June 30, 2021, in order to guarantee that 
they will be considered for inclusion in the conference program.


The conference program will be based on the following tracks:

a) Development, APIs, Extensions, Future Technology
b) Quality Assurance
c) Localization, Documentation and Native Language Projects
d) Appealing Libreoffice: Ease of Use, Design and Accessibility
e) Open Document Format, Document Liberation and Interoperability
f) Advocating, Promoting, Marketing LibreOffice
g) Diversity and Inclusion, New Generation Project for Students' Inclusion

Presentations, case studies and technical talks will discuss a subject 
in depth and will last 30 minutes (including Q), while Workshops will 
last 90 minutes (including Q). Lightning talks will cover a specific 
topic and will last 5 minutes (including Q). Sessions will be streamed 
live and recorded for download.


If you do not agree to provide the data for the talk under the “Creative 
Commons Attribution-Share Alike 4.0 License”, please explicitly state 
your terms. In order to make your presentation available on TDF YouTube 
and PeerTube channels, please do not submit talks containing copyrighted 
material (music, pictures, etc.).


If you want to give multiple talks, please submit a separate proposal 
for each one, using the submission form at the following address (is the 
same): https://events.documentfoundation.org/libocon2021/cfp.


Thanks a lot for your participation!

Blog Post: 
https://blog.documentfoundation.org/blog/2021/06/04/reminder-lo-conference-2021-cfp/


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[libreoffice-marketing] REMINDER Marketing Call

2021-05-27 Thread Italo Vignoli
In one hour, at 3PM CEST, we will have our marketing call. We'll talk 
about the ongoing marketing plan tasks, slide decks, LinkedIn and other 
topics. Join us and let us know what you think! We'll meet here: 
https://jitsi.documentfoundation.org/marketing


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[libreoffice-marketing] Marketing Call/Webinar, May 27

2021-05-18 Thread Italo Vignoli
On May 27 at 3PM CEST (1PM UTC), during the marketing call, I will 
present some marketing tools available to community members that were 
developed according to the marketing plan:


(1) Slide Deck about Project History
(2) Slide Deck about Project Sustainability
(3) Slide Deck about LibreOffice Technology
(4) Slide Deck about Digital Sovereignty

These slide decks, with speaker's notes, will be uploaded to TDF cloud 
in two versions: the original ODP and the exported PDF (where the notes 
are at the end).


I will also present the LinkedIn Pages which were mentioned in one of 
the last blog posts. They represent an opportunity for the project, as 
LinkedIn is one of the most followed sources of enterprise contents and 
as such can help us to reach the objective of supporting the business of 
ecosystem companies.


After the call, I will produce a video based on the contents of the 
webinar, to allow every community member to get the information about 
the slide decks, and be prepared to use them.


Looking forward to meeting all of you on May 27 at 3PM CEST, on the 
following link: https://jitsi.documentfoundation.org/marketing


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[libreoffice-marketing] Marketing Folder on Nextcloud

2021-04-07 Thread Italo Vignoli
I have created a Marketing folder inside Nextcloud > Shared, were I have 
moved all Marketing Plan files (inside a folder with the same name) and 
I have added a few slide decks which can be used for presentations.


At the moment, the most important is the LibreOffice Technology slide 
deck, long version and short version, both with notes, available as ODF 
and PDF (where notes are at the end). To avoid changes to the documents, 
editing is not allowed, so you are kindly asked to download the file to 
make your edits and upload the edited file with a different name.


I will upload other slide decks as soon as they are finalized. At the 
moment, I am working at a slide deck about ODF and Digital Sovereignty, 
and I am at the stage of adding notes, and then I will work at a slide 
deck about FOSS Sustainability (so far, I have only collected useful 
materials on the topic).


I will also upload the slide deck for the LibreOffice 10th Anniversary, 
once I have added the notes. Although the anniversary year is now over, 
the historical information of the slide deck can still be used for 
presentations about LibreOffice.


I have also other presentations which might be useful as a source of 
materials and information for events. My plan is to upload them all to 
Nextcloud, but in the meantime please ask if you think that I can be of 
help.


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[libreoffice-marketing] Visual Identity of LibreOffice Ecosystem

2021-03-30 Thread Italo Vignoli
We have started brainstorming about the development of a visual identity 
for the LibreOffice Ecosystem, to help the recognition of companies and 
individuals developing products based on the LibreOffice Technology or 
doing business around LibreOffice.


We would like to get community members' opinions about this idea. Having 
a visual identity would have a positive effect, as it would help 
recognizing LibreOffice Ecosystem members, and would help TDF marketing 
in supporting the annoucements under a single umbrella.


We are open to other opinions, and before launching a contest - based on 
the experience of the anniversary visual - for the development of a logo 
we would like to understand if the community feels it appropriate to 
have such a visual identity (based on the logo).


Discussion is open on this list until April 20, in order to be able to 
provide a summary for the following BoD meeting on April 23.


Thanks, Italo

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Re: [libreoffice-marketing] Using a LibreOffice branded Twitter account to disseminate information on ecosystem partners

2021-03-08 Thread Italo Vignoli

On 3/8/21 7:00 PM, Drew Jensen wrote:


OK and yes for the informative tweets it is a non issue, but to be
honest it is precisely that 'sales pitch' type utterance that I am
looking to get closer to.


European nonprofits cannot sell (if you do not make a profit, why you 
should sell something?), and this is the major difference with US based 
nonprofits (where sales related to your nonprofit status are accepted). 
So, we must be careful not to cross that thin line. For instance, 
suggesting a product is not a sales pitch as much as linking the product 
or even worse providing a price comparison with another product.



For example, and keeping it to LibreOffice branding; I would want to
try and promote sales of LibreOffice Vanilla through the MS and Apple
stores. Towards that end I hope to post once a week or so with a link
to those products.



However If I also want to do that for iOS and Android platforms
however it will have to be with Collabora Office branded binaries.


We have created the LibreOffice Technology concept to overcome this 
limitation: for instance, suggesting products based on the LibreOffice 
Technology is not a sales pitch, so tweeting about a LibreOffice 
Technology based product from Collabora is a rather elegant way to stay 
outside the trap.



Anyway - in general I understand your use of 'sales pitch', I think,
as a line not to cross.


Common sense helps a lot in this domain. Best, Italo
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Re: [libreoffice-marketing] Using a LibreOffice branded Twitter account to disseminate information on ecosystem partners

2021-03-07 Thread Italo Vignoli
We must avoid sales pitches, but I don't see the issue for informative 
tweets.


On 3/5/21 10:00 PM, Drew Jensen wrote:

Howdy,

Thanks to help from Mke S. I;ve managed to get back into the
LbreOfficeUS twitter account and am looking forward to posting there
again.

Recently I have posted a number of times on my personal twitter
account about ecosystem partners (Collabora and CIB/Alloptopia, etc).

My question is if is appropriate to continue these ecosystem centric
posts using the LibreOfficeUS account?

I have a few specific items in mind but would like to ask this as a
general question first.

thanks for you time,

Drew


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Re: [libreoffice-marketing] Crowdfunding campaign for interoperability with Microsoft® Office

2021-02-10 Thread Italo Vignoli
. First of all, we should help Garante della Privacy in creating 
interoperable documents (checkboxes should be anchored as characters 
instead of being anchored to paragraphs).


But we need to acknowledge that maybe bugs could be handled better by 
highly-paid programmers (with crowdfunded wages, or donations).


Bugs are already handled by professional developers, but of course the 
highr the number of developers working on the bugs the higher the number 
of bugs which can be solved.


1. Is our position that OOXML should and can be supported? Fine, then we 
need to find a better way to support it


OOXML support is improving with every release. Please consider that 100% 
support is impossible, not even MS Office handles all OOXML files in a 
perfect way.


2. Is our position that the entire OOXML standard is a messed up 
standard, and so it is okay for us to not support it fully? Fine as well.


This is impossible, because of the number of people using OOXML.


We have to remove "LO is compatible with Microsoft Word" from website.


This is also impossible, LibreOffice is compatible with the majority of 
OOXML documents.


We also have to pull out LibreOffice from this WIkipedia page: 
https://en.wikipedia.org/wiki/List_of_software_that_supports_Office_Open_XML 
<https://en.wikipedia.org/wiki/List_of_software_that_supports_Office_Open_XML>. 


This is also impossible. By the way, Wikipedia page is managed by 
volunteers and not by us.


Remove LibreOffice from the Transitional section and put Microsoft 
Office on the Strict section with a note "you need to explicitly export 
in Strict. It is the one of the last options".


LibreOffice supports both Transitional and Strict in the best possible 
way, which will never be perfect (also because OOXML changes without 
providing the necessary documentation).


Otherwise, how can we have a talk about interoperability, and states 
that we should use ODF for interoperability?


The situation is not black & white, but has all the shades of all the 
colours in between. For sure, is more political than technical, and we 
must be active in every area. On one side, we have to support OOXML, on 
the other side, we have to educate the world around us about switching 
to ODF as a better format for interoperability.


How many softwares do we want a format to be supported by before deeming 
the format as interoperable?


You can have one million software supporting a format, without the 
format being interoperable at all. Interoperability is not about the 
number of software supporting a format, is about the way the format 
provides interoperability features.


Otherwise, how the discussion with the Italian GDPR authority about 
having them distribute that form in .odt format would turn out?


"Dear authority, by making the form available only in .docx format you 
are effectively preventing citizens who cannot afford a Microsoft Office 
license to exercise their rights"


"What Use LibreOffice, their website says they are compatible with 
Microsoft Word"


Providing the document as ODT would make the document available forever, 
independently from any software vendor. Providing it as DOCX makes the 
document subject to Microsoft commercial strategies, even if it is 
supported by 100 programs.


The difference is between an open and independent standard and a closed 
and proprietary standard, between having the freedom to decide and being 
controlled by a company.


I had a paragraph here whose point was basically to try collaborate with 
Microsoft to better export from MSO to ODF.


Microsoft is already a member of the ODF Technical Committee, and has 
contributed substantially to ODF 1.3. But this doesn't mean that their 
ODF support will improve.


They are contributing technically, but the level of ODF support will be 
decided by their marketing and sales people (supported by their legal 
department).


When you sit on top of a 25 billion dollar market, your strategy is not 
going to be based on what should be done, but on what you have to do to 
sell more (even if this means cheating organizations such as ISO, or 
being nice on the surface and a shark below the surface.


Let's have a chat as soon as possible. I can give you some additional 
background, to make it easier for you to jumpstart your crowdfunding 
project.


Ciao, Italo

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[libreoffice-marketing] LibreOffice at FOSDEM 2021

2021-02-04 Thread Italo Vignoli

FOSDEM 2021 will be based on Matrix and Jitsi.

People who want to attend the show to help with the DevRoom and the 
Stand are invited to use the following links to join the Matrix rooms, 
where people will ask questions and ask for information during the show 
next Saturday and Sunday.


LibreOffice DevRoom at FOSDEM 2021

https://matrix.to/#/!ssqhFLUNHfqawefmVg:fosdem.org?via=fosdem.org=documentfoundation.org=t2bot.io

LibreOffice Stand at FOSDEM 2021

https://matrix.to/#/!pjmRIsejkgbYTCYBKq:fosdem.org?via=fosdem.org=documentfoundation.org=matrix.org

Thanks, Italo

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Re: [libreoffice-marketing] Crowdfunding campaign for interoperability with Microsoft® Office

2021-01-26 Thread Italo Vignoli
he
> layout will break, see here
> <https://bugs.documentfoundation.org/show_bug.cgi?id=138923>) in the
> third column. Moreover, LO should have a dataset of free
> metric-compatible fonts (like Carlito to substitute for Calibri).
LibreOffice has a font replacement table, which can be configured by the 
user, and ships with several fonts which are designed to be metrically 
compatible with Office fonts (for instance, the Liberation family).


Other metrically compatible fonts can be installed by the user (shipping 
all these fonts would dramatically increase the size of the installer).


Anyway, let's discuss your ideas after FOSDEM. Interoperability is a 
topic where we should definitely invest more time and efforts, and your 
ideas are worth a further investigation. I can give you some insights 
into the project, and we can start from there.


We can have a conversation in Italian (I am based just South of Milan, 
and according to the situation we could even meet face-to-face).


Ciao, Italo
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[libreoffice-marketing] Marketing Plan: Final Slide Deck

2020-12-23 Thread Italo Vignoli
I have uploaded on Nextcloud the final slide deck for the marketing
plan, based on the BoD decision about the label, and including usage
rules for the different terms.

The document can be downloaded from the following public link:
https://nextcloud.documentfoundation.org/s/iy53cisjdAdq82S. Also, is
available in the shared Marketing Plan folder for those who can access it.

Further documents and slide decks will follow during the next 3 weeks,
as part of the package for the upcoming LibreOffice 7.1 announcement.

Happy Holidays, Italo

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[libreoffice-marketing] LAST CHANCE Community/Marketing Budgets 2021

2020-12-09 Thread Italo Vignoli
First of all, thanks to the few communities that have replied in due
time. As we would like to get all requests from all communities, we have
extended the deadline to December 20, in order to have the budget ready
in early 2021 (attention: no further delays).

We are asking native language communities to provide the following:

1. A list of objectives you would like to pursue in 2021. Please avoid
wishful thinking, and stick to achievable objectives. A few examples:
organize a virtual meeting with public administrations to educate them
about LibreOffice and ODF; organize a local Virtual LibreOffice
Conference; support local groups organizing activities – from remote –
in schools and universities; etc.

2. For each objective, provide a rationale and a sensible amount of
money. Again, we are spending donations money, and we must be extremely
cautious both with requests and with approvals. Requests missing a
rationale or spending details (easy to understand) will not be approved.

3. For requests equal or exceeding 1,000 euro, you must provide the
outline of a project, because a large amount of money is probably
covering different expense chapters (infrastructure, suppliers, OOP
money) and budget approvers should be allowed to have a clear picture of
what they approve.

Examples of activities which TDF will provide a budget for:

1. virtual community events (aimed at getting face-time for contributors)

2. marketing activities (aimed at representing the project to the
outside world)

3. community events in presence (only if possible according to the local
law)

4. targeted projects (for instance, promoting LibreOffice in schools)

In addition, we ask you to provide a list, if any, of infrastructure
related requests, such as - for example - additional computing power or
new services for your native language community.

The idea is to have a good plan for 2021 as soon as possible, while
keeping the administrative overhead low, and have two authorizers
responsible for the final approval of the budget.

TDF BoD will provide a budget bucket for marketing and a budget bucket
for community. Budget requests will be associated to the relevant
budget, and then approved by budget approvers (according to the
availability of funds).

##

Before sending any budget request, please read carefully TDF
reimbursement policies:
https://wiki.documentfoundation.org/TDF/Policies/Community_Refunds.

The updated deadline for the submission is December 20, 2020. Submission
should be sent to treasu...@documentfoundation.org, with copy to
so...@libreoffice.org, flo...@documentfoundation.org and
it...@libreoffice.org.

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[libreoffice-marketing] LibreOffice DevRoom Call for Papers

2020-12-04 Thread Italo Vignoli
FOSDEM 2021 will be a virtual event, taking place online on Saturday,
February 6, and Sunday, February 7. The LibreOffice DevRoom is scheduled
for Sunday, February 7, from 9AM to 7PM (times to be confirmed).

NEW RULES FOR 2021

- The reference time will be Brussels local time (CET).
- Talks will be pre-recorded in advance, and streamed during the event
- Q/A session will be live
- A facility will be provided for people watching to chat between themselves
- A facility will be provided for people watching to submit questions

IMPORTANT DATES TO REMEMBER

December 27: Submission deadline
December 31: Announcement of selected talks
January 4: Publication of DevRoom schedule
January 15: Presentations upload deadline

CALL FOR PAPERS

We are inviting proposals for talks about LibreOffice or the ODF
standard document format, on topics such as code, localization, QA, UX,
tools, extensions, migrations and general advocacy. Please keep in mind
that product pitches are not allowed at FOSDEM.

The length of talks is limited to a maximum of 25 minutes, as we would
like to have some minutes for questions after each presentation, and to
fit as many presenters as possible in the schedule. Exceptions must be
explicitly requested and justified. You may be assigned LESS time than
you request.

IMPORTANT INFORMATIONS

- Presentations have to be pre-recorded and tested for streaming before
the event.
- Once your talk is accepted, someone will help you to produce the
pre-recorded content.
- Contents will be reviewed to ensure they have the required quality,
and uploaded before January 15, to be prepared and ready for broadcast.
- During the stream of talks, speakers must be available online for the
Q/A session.

TALK SUBMISSIONS

All talk submissions have to be made in the Pentabarf event planning
tool: https://penta.fosdem.org/submission/FOSDEM21.

While filing the proposal, please provide the title of your talk, a
short abstract (one or two paragraphs), some information about yourself
(name, bio and photo, but please do remember that your profile might be
already stored in Pentabarf).

To submit your talk, click on “Create Event” and select the
“LibreOffice” DevRoom as the “Track”. Otherwise, your talk will not be
even considered for any devroom at all.

If you already have a Pentabarf account from a previous year, even if
your talk was not accepted, please reuse it. Create an account if, and
only if, you don’t have one from a previous year. If you have any issues
with Pentabarf, please contact it...@libreoffice.org for help.

CONTACTS

Italo Vignoli: it...@libreoffice.org
Mike Saunders: mike.saund...@documentfoundation.org

Blog Post:
https://blog.documentfoundation.org/blog/2020/12/04/fosdem-2021-lo-devroom-cfp/

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Re: [libreoffice-marketing] Thinking about the future

2020-11-22 Thread Italo Vignoli
For security reasons, mailing lists messages do not carry attachments.
If you want to share a document, you should either paste the contents in
the body of the email message, or provide a link to the document stored
somewhere online. Thanks, Italo

On 11/22/20 5:10 PM, Boudi van vlijmen wrote:
> Dear all,
> 
> 
> Pleas find attached a document about possible future opportunities I see for 
> LibreOffice.
> Hopefully it contributes to our thinking.
> 
> 
>   
>   
>   
>   
>   
>   
>   
>   Met vriendelijke groet,
> With kind regards,
> 
> 
> Boudi van Vlijmen
> www.clockedmodular.com
> 
> 
> 
> Because email is an old and insecure first generation internet protocol we 
> will, in time,  stop to use email. If you want to contact us and are not 
> known with us, you can use the web contact form
> . If you are known with us you can use our signal account
>  or RCS
>  to chat, or we share an exchange environment.
> ===
> Omdat e-mail een oud en onveilig internetprotocol van de eerste generatie is, 
> zullen we op termijn stoppen met het gebruik van e-mail. Als u contact met 
> ons wilt opnemen en niet bij ons bekend bent, kunt u het contactformulier
>  gebruiken. Als u bij ons bekend bent, kunt u ons signal
> -account of RCS
>  gebruiken om te chatten, of we delen een uitwisselingsomgeving.
> 
> 
> 
> 
> 

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Re: [libreoffice-marketing] MARKETING PLAN: Recap of Discussion and Potential Labels

2020-11-12 Thread Italo Vignoli
On 11/12/20 5:58 PM, Telesto wrote:

>> My task is to put together a marketing plan which works, then the board
>> may decide in a different direction (IMHO, using the "community" label
>> would make the marketing plan uselss and would not allow to reach the
>> objective, which is the sustainability of the project).

> I not totally following. In which way would they community label hurt
> they marketing plan?

Because "community" would be meaningless outside the open source
community, as 99.9% of LibreOffice users - those outside the open source
community - would not understand or misunderstand the term, while inside
the open source community would represent the feature limited version of
an open core product, which does not correspond to reality.

In any case, the discussion is now focused in the right direction, to
find a positioning for LibreOffice - released by TDF - which is not the
same as that of LibreOffice released by ecosystem companies, and is easy
to understand for the users (not the community members).

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Re: [libreoffice-marketing] MARKETING PLAN: Recap of Discussion and Potential Labels

2020-11-12 Thread Italo Vignoli
On 11/12/20 4:36 PM, Marc Paré wrote:

> Sorry for being a "pain" about this, but I believe some of us still have
> the preference of "Community Edition" or "Community Unsupported".

It has been explained several times that the label is not supposed to
please community members, but is supposed to communicate to the outside
world.

So, I have explained why "community" is not a good choice, because
inside the open source community is distinctive for a version with less
features from an "open core" project (and LibreOffice is not open core)
and outside the open source community has a different meaning, which is
misleading for non technical users of desktop software.

> Should these not also be part of the list? Or have they been discounted
> as possible labels? If they have been dropped as possible terms, by what
> process would they have been dropped and by whom?

They message I have just sent to the mailing list explains why many
labels have been dropped. Based on the discussion, the focus is now on
the concept of a "rolling" release, and "community", "personal", and
other labels are not in line with this focus.

> Should not the final decision go to a membership vote? I am assuming it
> would be strange for the board to go against a membership decision?

My task is to put together a marketing plan which works, then the board
may decide in a different direction (IMHO, using the "community" label
would make the marketing plan uselss and would not allow to reach the
objective, which is the sustainability of the project).

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[libreoffice-marketing] MARKETING PLAN: Recap of Discussion and Potential Labels

2020-11-12 Thread Italo Vignoli
Based on the discussion on the marketing mailing list and during the
call, we are now focusing on a different concept: i.e. the LibreOffice
version released by TDF positioned as a "rolling" product, versus a more
stable version optimized for enterprises and released by the ecosystem.

Just to be clear, nothing would prevent an enterprise to adopt the
"rolling" product, apart from the fact that it will be clear that such a
product is not professionally supported and is not providing a stability
over the long term as often requested by enterprises.

Of course, the approach has just been outlined, so we will have to work
hard at positioning and messaging - and all collaterals - to transform
it into a viable go to market strategy.

Because of this approach, we are now focusing on the following labels
for the LibreOffice version released by TDF:

ROLLING: Rolling is a techie term for OSS advocates, based on several
Linux distros, although not popular amongst users provides a feeling of
something which is not perfectly stable, and as such could be used - but
the deployment should be carefully studied - to provide a message for
enterprises. IMHO sub-optimal but probably acceptable.

CREATIVE: Has a positive connotation which expresses the creativity of
the community reflected in the product. Creative lets you feel that it's
in progress, will go further by iterations just like when you write a
book, or design a painting. And it's how is our release process compared
to LTS.

Alternatives to ROLLING and CREATIVE, based on the concept of something
moving forward, could be: ADVANCE, DYNAMIC, EVOLUTION / EVOLVING, LOOP,
NONSTOP, ONGOING, PACE, PROGRESSIVE, STEP / STEPS, STRETCH / STRIDE. I
have made a quick search, so there might be other options.

Each work has pros and cons, and each one - if selected - will have to
go through a SWOT (strengths, weakness, opportunities, threats) and a
PEST (politics, economics, social, technology) process before any
deployment.

Thanks to all the people who have contributed to the discussion so far,
and will contribute in the next few days.

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[libreoffice-marketing] REMINDER Discussion about Marketing Plan

2020-11-10 Thread Italo Vignoli
Please do remind that the next discussion about the marketing plan is
scheduled for tomorrow, Wednesday, November 11, at 3PM CET (Berlin time)
/ 2PM UTC in this room: https://jitsi.documentfoundation.org/plan.

Of course, this is not intended to replace the discussion on the
marketing mailing list, which is open until November 15.

Focusing on action items, the discussion is open on the following:

1. Product Label for the community supported version provided by TDF
(i.e. Personal or Community or other proposals)
1.1 Proposals and discussion on the public marketing list by November 15
1.2 If necessary, vote for decision only by TDF Members by November 25
1.3 Final board decision during one of the December meetings, before
string freeze for 7.1 (due end of January early February)
TOPICS TO DISCUSS
1. Label (no label is not an option)
2. Where to position the label: title bar, about box, start center

2. LibreOffice Technology ingredient brand
2.1 Marketing will collect ideas and suggestions about the use of the
ingredient brand by November 10, and then will summarize them in a guide
2.2 Board will comment, update and approve the guide by November 25
TOPICS TO DISCUSS
1. LibreOffice Technology ingredient brand
2. Who should use it and where (i.e. just on products, products and
marketing materials, other places)

3. LibreOffice Enterprise label
2.1 Marketing will collect ideas and suggestions about the use of the
ingredient brand by November 10, and then will summarize them in a guide
2.2 Board will comment, update and approve the guide by November 25
TOPICS TO DISCUSS
1. LibreOffice Enterprise label
2. Who should use it and where (i.e. just on products, products and
marketing materials, other places)

4. LibreOffice Certification
Discussion will happen on the certification mailing list after LibOCon,
for decision by November 25 and BoD approval by December for deployment
in 2021

5. LibreOffice Online
For the time being, this discussion is on hold until a formal statement
from the BoD will clarify the situation WRT the development at TDF.

Looking forward to the discussion on the global marketing list (for
those not subscribed, the address is marketing@global.libreoffice.org).

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Re: [libreoffice-marketing] Comments to Proposals

2020-11-10 Thread Italo Vignoli
On 11/10/20 9:59 AM, Michael Weghorn wrote:

> after thinking about the whole topic once again, I have to say that I
> wouldn't personally consider the approach to "exert some moral suasion"
> by putting a label that is more or less supposed to say "Either buy a
> LibreOffice Enterprise edition from an ecosystem company or don't use
> LibreOffice at all in your organization" an approach that I'd be happy with.

The label is just the starting point for a communication strategy. Of
course, there are other elements which have to be included, in term of
messages and in term of commercial offerings.

> I think that a more wide-spread use of LibreOffice (in whatever edition)
> will in the end also result in more companies looking for (and being
> willing to pay for) professional support of some kind. And IMHO, many
> companies have needs for professional support besides the fact that
> there is no "annoying label".

If we were referring to a competitive market (a market where there is an
even competition between players), I would agree, but we are in a market
where there are two players - Microsoft and Google - with advantages on
other players which are based on other factors:

1. The near monopoly situation - in the year 2000 Microsoft Office
reached a 96% market share in the office suite market, which is still
leveraging after 20 years - reached by a single player thanks to the
"silent approval" of worldwide governments

2. The uneven situation, in term of available money and reach (Microsoft
and Google are two of the GAFAMs), in a market where money and reach are
key factors (Microsoft is still investing billion of dollars in the
office suite market)

3. The incredible amount of user data owned by Microsoft and Google
(thanks to the "vocal encouragement" of the US government), which offers
insights on marketing and sales activities which are not available to
other players

The list could be longer - as there are certification programs, channel
support programs, economic incentives or discounts, and other commercial
strategies and tools, which are expensive to set and manage - and other
form of pressure based on the enforcement of the license, plus heavy
investments in lobby activities (billions of dollars).

So, increasing LibreOffice market share is a difficult exercise, also
because we are talking about a commodity, where the power of advertising
and communications is higher than in value added markets. Anyway, labels
will not impact on generic marketing activities targeted at increasing
LibreOffice market share.

> 2) In my opinion, it has the potential to discourage several kinds of
> contributions to LibreOffice by more or less advertising buying a
> licensed enterprise version as the "only valid way" to use LibreOffice
> inside an organization. While I believe that this may be the right
> approach for many organizations, it excludes other kinds of
> contributions that we should IMHO encourage, like e.g.:

On the contrary, the objective is to increase the different support
options by enterprises, the largest one being the purchase of a desktop
license providing added value vs the "free" version (Microsoft and
Google are selling subscriptions to services, where support is not even
mentioned as the "product is perfect as it is", which is what users do
believe, because this is what they are told).

> Given that, and that "No label is not an option" (which would have been
> the preferred option otherwise), I'd still be for something rather
> neutral like "TDF Edition" (which still gives a hint that there are
> other editions available as well, in particular when mentioned
> explicitly at an appropriate place), but could live with "Standard
> Edition", too (or another similar label, but "Basic" doesn't sound good
> to me).

No label is not an option, because if we do not have a label for the
version provided by TDF we will never have a label for the enterprise
version, and it will be impossible to have a coordinated communication
strategy (and is not difficult to foresee which will be the long term
result of this situation).

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Re: [libreoffice-marketing] Comments to Proposals

2020-11-10 Thread Italo Vignoli
On 11/10/20 2:39 AM, Marc Paré wrote:

> Could you explain how "Community" has now been dropped from the list or 
> potential labels?

Community has not been dropped, but is IMHO the worst option, for the
reason I explain in one of my previous messages (talks to community
members and not to users, and is the clear name for the feature limited
version of open core projects).

> From the way you describe in the above paragraph, also confusing. So, it 
> sounds like the LibreOffice Enterprise version will be the same for all 
> ecosystems companies? 

Exactly, is a label, not a product name. The name of the product will be
decided by the company releasing it: for instance, Collabora Office has
no trace of LibreOffice in the name, and this as a consequence makes the
product weaker because of the lesser brand recognition.

> So, for example, the desktop version of Collabora will be identical to CIB 
> desktop version? As will the online version of LibreOffice online?

No, each product will be different and will have a different product name.

> Also confusing. Were you not looking for opinions with regards to the 
> enterprise label?

Yes, but no opinions so far.

> I believe that there is a flaw in this approach. I don't believe that you 
> will move people by some artificial moral suasion that, should you find it 
> not work in a couple of years, then, to have it reopen to try another label. 
> IMO, having a more believable label that fits each group should be what the 
> project look to offer. If the label does not signify a sense of belonging to 
> the membership but rather hint more that the "real" software to download is 
> that of an ecosystem product, then you run the risk of hinting that 
> membership work is being appraised more of lower quality. I believe people 
> will hold value more to an open project that speaks plainly to its 
> membership. This would not prevent the LibreOffice community to promote and 
> support the ecosystem with added value marketing and publicity.

The label is just the starting point for a communication strategy.

> I believe you are giving too little credit to the label "Community" and am a 
> little surprised at how fast this label or any other would be dismissed 
> without membership input or vote given the parameters given at the outset - 
> to be honest, I would have still suggested "Community" regardless. The proof 
> that many organizations have travelled this road is that there is a great 
> amount of open source projects where they are supporting their ecosystem 
> partner with "Community" - "Enterprise" labels. Searching on "Community" 
> brings back multitudes of hits on these labels ... there must be a reason why 
> this there are so many frequent mentions and why it seems to be successful.

There are multiple "community" editions, which are invariably the
feature limited version of open core projects (where the "real" version
is proprietary, and the "community" one is released to please community
members but is missing all the important features). I would not call
these "community" versions a success.


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[libreoffice-marketing] Comments to Proposals

2020-11-09 Thread Italo Vignoli
First of all, thanks for the proposals, although most of them are still
focusing on community members and not on end users. Sorry, but the label
must not please community members but educate - or help to educate - the
enterprises who are ignoring the concept of giving back to open source
projects in order to make the projects self-sustainable (in a way or
another, where the another is a plethora of forks backed each one by one
company, which is exactly the model we decided not to implement when we
launched LibreOffice). So, this is not a self-reassurance exercise for
community members, but a product positioning effort.

So, the proposals which can be included in the list are Sophie's
"CREATIVE" and Marco's "STANDARD" and "DESKTOP", as they provide several
options in term of communications. All other proposals cannot be used as
a basis for educating enterprises by exerting some moral suasion, as the
concept cannot be associated to the label.

Also, the name of the product release by ecosystem companies cannot be
decided by community members. Some of the companies use the "powered by"
concept but other do not, and the decision about the product naming is
theirs. This is the reason why there is a LibreOffice Enterprise.

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Fwd: [libreoffice-marketing] MARKETING PLAN: Some Proposals

2020-11-09 Thread Italo Vignoli
Forwarding the message to the mailing list, as it was sent just to me.
This is a LibreOffice user, who is tangent to the community, and he
provides the POV we should be addressing with the label.


 Forwarded Message 
Subject:Re: [libreoffice-marketing] MARKETING PLAN: Some Proposals
Date:   Mon, 9 Nov 2020 18:14:30 +
From:   James Harking 
To: it...@libreoffice.org



Hello all,

I have followed these discussions for a number of months now. I am just
a user of LibreOffice and not as well connected as clearly you all are.

In my opinion I believe that an 'average' user that downloads
LibreOffice does not care about the label much at all. It's secondary
for almost every user to the fact they get a free (as in beer) office
suite. It is the organisations you need to be concerned about.

You are in reality saying how can I make them feel 'guilty' or
'oblidged' to stop being freeloaders and put something back. I think the
personal label does that for the reasons stated by Italo. I like
community edition also but it doesn't feel as explicit. Community can
mean different things to different people.

If it was me I would have the branding in multiple places. I would make
it prominent. It doesn't change the licence, it doesn't put restrictions
on users but it does inform on a purpose and it is unlikely you would
put typical users off from using the software. 

The choice as I see it is what will keep development going for the long
term if the people who fund this development were to stop through no sales? 

If the choice is possibly upset some sensibilities in a small group of
community members or see the project stagnate? Then that's no choice at
all. Do you wish to continue as you have for the last ten years or make
a bold change.

Just my opinion anyway,

James

On Mon, 9 Nov 2020, 15:06 Italo Vignoli, mailto:it...@libreoffice.org>> wrote:

So far, I have not participated to the discussion, hoping that this
could help others in pushing forward their proposals. Unfortunately,
this has not happened, so I am trying to share some thoughts and
proposals for the following action item:

1. Product Label for the community supported version provided by TDF

First of all, it should be clear that this label is not targeted to
community members, but to the outside world of LibreOffice users (so,
probably to 99.9% of all users). Rejecting a label because it is not
seen as appropriate for community members is not helping the decision,
because we need to improve the positioning for all those people who do
not contribute at all to the project (apart from donations, which are
not seen as contributions for this decision).

The unfortunate reality is that the majority of enterprises is using
LibreOffice for free - is their right, but they usually save a rather
substantial amount of money by replacing MS Office licenses with
LibreOffice - without giving back anything, while they should support
the project at least in the same proportion of individuals who donate
(because they recognize the value of the software).

So, we need to exert some moral suasion on enterprises by making it
clear - with a label - that the LibreOffice version they are using is
not targeted to enterprises, as it is not supported professionally, or
it is not packaged according to the needs of enterprises deploying
LibreOffice on a large number of PCs.

Proposals in line with the objective:

COMMUNITY: makes the Community happy, but does not communicate to users
the right message, as Community is the feature-limited version of open
core projects (best case, competent users or 1% of all users), or the
organization where you treat addictions (worst case, or 98.9% of all
users). IMHO not applicable.

PERSONAL: does not make the Community happy because Personal is not
interpreted in the right way by OSS advocates (Personal as in personal
computer or personal productivity), on the contrary is rather clear for
users outside the community ("I can use it for free on my PC"), and is
providing the right message to enterprises (by the way, a label will not
stop anyone from using LibreOffice for free on hundreds or thousands of
PCs, but will give us a reason for a strong message). IMHO the best.

ROLLING: Rolling is a techie term for OSS advocates, based on several
Linux distros, although not popular amongst users provides a feeling of
something which is not perfectly stable, and as such could be used - but
the deployment should be carefully studied - to provide a message for
enterprises. IMHO sub-optimal but probably acceptable.

CLASSIC: Classic is a typical branding term used by very large brands to
label the "original" product, when there are variants available. As such
it could work, although the message for enterprises should be caref

[libreoffice-marketing] MARKETING PLAN: Some Proposals

2020-11-09 Thread Italo Vignoli
So far, I have not participated to the discussion, hoping that this
could help others in pushing forward their proposals. Unfortunately,
this has not happened, so I am trying to share some thoughts and
proposals for the following action item:

1. Product Label for the community supported version provided by TDF

First of all, it should be clear that this label is not targeted to
community members, but to the outside world of LibreOffice users (so,
probably to 99.9% of all users). Rejecting a label because it is not
seen as appropriate for community members is not helping the decision,
because we need to improve the positioning for all those people who do
not contribute at all to the project (apart from donations, which are
not seen as contributions for this decision).

The unfortunate reality is that the majority of enterprises is using
LibreOffice for free - is their right, but they usually save a rather
substantial amount of money by replacing MS Office licenses with
LibreOffice - without giving back anything, while they should support
the project at least in the same proportion of individuals who donate
(because they recognize the value of the software).

So, we need to exert some moral suasion on enterprises by making it
clear - with a label - that the LibreOffice version they are using is
not targeted to enterprises, as it is not supported professionally, or
it is not packaged according to the needs of enterprises deploying
LibreOffice on a large number of PCs.

Proposals in line with the objective:

COMMUNITY: makes the Community happy, but does not communicate to users
the right message, as Community is the feature-limited version of open
core projects (best case, competent users or 1% of all users), or the
organization where you treat addictions (worst case, or 98.9% of all
users). IMHO not applicable.

PERSONAL: does not make the Community happy because Personal is not
interpreted in the right way by OSS advocates (Personal as in personal
computer or personal productivity), on the contrary is rather clear for
users outside the community ("I can use it for free on my PC"), and is
providing the right message to enterprises (by the way, a label will not
stop anyone from using LibreOffice for free on hundreds or thousands of
PCs, but will give us a reason for a strong message). IMHO the best.

ROLLING: Rolling is a techie term for OSS advocates, based on several
Linux distros, although not popular amongst users provides a feeling of
something which is not perfectly stable, and as such could be used - but
the deployment should be carefully studied - to provide a message for
enterprises. IMHO sub-optimal but probably acceptable.

CLASSIC: Classic is a typical branding term used by very large brands to
label the "original" product, when there are variants available. As such
it could work, although the message for enterprises should be carefully
crafted and added. IMHO sub-optimal but probably acceptable.

BASIC: this is the closest label to "home" or "unsupported", which were
suggested by ecosystem members (but have a negative meaning which is not
appropriate for a quality product such as LibreOffice), it is not the
most elegant solution but it could be deployed with some extra care, and
some specific message targeted to enterprises. IMHO the last resport, if
nothing else works.

Looking forward to other proposals, possibly with a rationale.

Of course, please remember the planned meeting on Wednesday, November
11, at 2PM UTC.

2. Where to position the label: title bar, about box, start center

I would like to get some ideas also for the positioning of the label. I
am not sure that adding it to the Start Center would make a difference,
because most users do not read what they have on the screen, and so the
enterprises.

Of course, we have to find a place where to add the label, in addition
to the About Box (which is the natural place for it).

In any case, the effectiveness of the label will be related to the
communication effort around it, which will be based on specific actions
and messages. We will have to educate enetrprises, which are not trivial
to educate as a target. On the other hand, if enterprises do not give
something back to the project, the sustainability is at stake.

Sorry for the long message, happy to read other contributions.

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[libreoffice-marketing] Community/Marketing Budgets 2021

2020-11-06 Thread Italo Vignoli
Dear members of LibreOffice native language communities,
We are going through challenging times, for reasons which have nothing
to do with free open source software. The pandemic is hitting hard every
geography, and as a consequence all activities are slowed down or delayed.

In 2020, we were supposed to organize events and other face-to-face
meetings, and this was reflected by approved budget requests. Because of
the situation, the majority of the budget has not been spent.

On the other hand, we want to support your community and marketing
activities under the new conditions, where the majority of countries is
under partial or total lockdowns, or – in the best of cases – with
constrained mobility.

The situation is not going to change for the foreseeable future, so for
the first six months of 2021, if not for the entire year.

So, we have to schedule in advance marketing/community activities, to
approve the budget as soon as possible – hopefully before the end of
2020 or very early in 2021 – and have the time to get organized.

We are therefore asking native language communities to provide the
following:

1. A list of objectives you would like to pursue in 2021. Please avoid
wishful thinking, and stick to achievable objectives. A few examples:
organize a virtual meeting with public administrations to educate them
about LibreOffice and ODF; organize a local Virtual LibreOffice
Conference; support local groups organizing activities – from remote –
in schools and universities; etc.

2. For each objective, provide a rationale and a sensible amount of
money. Again, we are spending donations money, and we must be extremely
cautious both with requests and with approvals. Requests missing a
rationale or spending details (easy to understand) will not be approved.

3. For requests equal or exceeding 1,000 euro, you must provide the
outline of a project, because a large amount of money is probably
covering different expense chapters (infrastructure, suppliers, OOP
money) and budget approvers should be allowed to have a clear picture of
what they approve.

Examples of activities which TDF will provide a budget for:

1. virtual community events (aimed at getting face-time for contributors)

2. marketing activities (aimed at representing the project to the
outside world)

3. community events in presence (only if possible according to the local
law)

4. targeted projects (for instance, promoting LibreOffice in schools)

In addition, we ask you to provide a list, if any, of infrastructure
related requests, such as - for example - additional computing power or
new services for your native language community.

The idea is to have a good plan for 2021 as soon as possible, while
keeping the administrative overhead low, and have two authorizers
responsible for the final approval of the budget.

TDF BoD will provide a budget bucket for marketing and a budget bucket
for community. Budget requests will be associated to the relevant
budget, and then approved by budget approvers (according to the
availability of funds).

##

Before sending any budget request, please read carefully TDF
reimbursement policies:
https://wiki.documentfoundation.org/TDF/Policies/Community_Refunds.

Deadline for the submission is November 30, 2020. Submission should be
sent to treasu...@documentfoundation.org, with copy to
so...@libreoffice.org, flo...@documentfoundation.org and
it...@libreoffice.org.

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Re: [libreoffice-marketing] Fw: [Bug 134486] UI: Branding: LibreOffice Personal edition

2020-11-06 Thread Italo Vignoli
where I 
> asked
> this and got no reply: I'm not clear about the status of Online and Android. 
> As
> a Member, I get mails, but I don't see it explained - or I missed it. Like we
> all know all, which is not the case, so finally I don't know the exact 
> status. 
> Actually, there are already many regular mails informing of agenda of Board
> etc, but none which explained key problems with Online and Android. When I
> asked, I just got Collabora explanation in the mail and web (showing they have
> clear position), but not from TDF like it has no it's own standpoint. 
> 
> Maybe I didn't read Marketing plan well or it doesn't approach these questions
> in the way I'd find appropriate. So I don't know: is moving the Online
> repository outside of the LibreOffice project done or will be, is it the code
> from TDF, what's the licence, was it on TDF servers or not, does this really
> mean "move" or "fork", does Online remain with TDF as LO project or not. 
> With that new move development, plan may already be obsolete in Online part. 
> And detrimental to desktop part from the beginning.
> 
> - End forwarded message -
> 
> -- Thorsten
> 

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[libreoffice-marketing] IMPORTANT Discussion about Marketing Plan

2020-11-02 Thread Italo Vignoli
To facilitate discussion about the marketing plan, I will be available
in the following Jitsi room https://jitsi.documentfoundation.org/plan
between 3PM and 4:30PM CET (Berlin time) on Wednesday November 4 and
Wednesday November 11.

If you cannot attend because you are busy, please suggest a different
schedule between 9AM and midnight Berlin time (CET or UTC+1), and I will
try to organize my agenda to be available at the desired day and time.

Of course, this is not intended to replace the discussion on the
marketing mailing list, which is open until November 15.

Focusing on action items, the discussion is open on the following:

1. Product Label for the community supported version provided by TDF
(i.e. Personal or Community or other proposals)
1.1 Proposals and discussion on the public marketing list by November 15
1.2 If necessary, vote for decision only by TDF Members by November 25
1.3 Final board decision during one of the December meetings, before
string freeze for 7.1 (due end of January early February)
TOPICS TO DISCUSS
1. Label (no label is not an option)
2. Where to position the label: title bar, about box, start center

2. LibreOffice Technology ingredient brand
2.1 Marketing will collect ideas and suggestions about the use of the
ingredient brand by November 10, and then will summarize them in a guide
2.2 Board will comment, update and approve the guide by November 25
TOPICS TO DISCUSS
1. LibreOffice Technology ingredient brand
2. Who should use it and where (i.e. just on products, products and
marketing materials, other places)

3. LibreOffice Enterprise label
2.1 Marketing will collect ideas and suggestions about the use of the
ingredient brand by November 10, and then will summarize them in a guide
2.2 Board will comment, update and approve the guide by November 25
TOPICS TO DISCUSS
1. LibreOffice Enterprise label
2. Who should use it and where (i.e. just on products, products and
marketing materials, other places)

4. LibreOffice Certification
Discussion will happen on the certification mailing list after LibOCon,
for decision by November 25 and BoD approval by December for deployment
in 2021

5. LibreOffice Online
For the time being, this discussion is on hold until a formal statement
from the BoD will clarify the situation WRT the development at TDF.

Looking forward to the discussion on the global marketing list (for
those not subscribed, the address is marketing@global.libreoffice.org).

-- 
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Re: [libreoffice-marketing] Discussion about Marketing Plan

2020-10-28 Thread Italo Vignoli
On 10/28/20 4:30 PM, Florian Effenberger wrote:

>> After 90 minutes alone in the room, I have left.
>>
>> If this is the interest around the marketing plan, I don't think that
>> people could complain if they don't agree with the decisions.
>>
>> I will be again in the room next Wednesday, I hope to have more people
>> than today (having one would be a 100% increase).
> 
> could we look into offering different times? I can imagine that for many
> European business hours are a problem.

Sure, a request would have helped, instead of no one showing up for 90
minutes. I have been rather flexible with the discussion, but it looks
like now that we have a place for a constructive approach people have
issues, while they were extremely vocal with a destructive approach. I
hope to see some improvements in the next couple of weeks.

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Re: [libreoffice-marketing] Discussion about Marketing Plan

2020-10-28 Thread Italo Vignoli
After 90 minutes alone in the room, I have left.

If this is the interest around the marketing plan, I don't think that
people could complain if they don't agree with the decisions.

I will be again in the room next Wednesday, I hope to have more people
than today (having one would be a 100% increase).

On 10/26/20 5:21 PM, Italo Vignoli wrote:
> To facilitate discussion about the marketing plan, I will be available
> in the following Jitsi room https://jitsi.documentfoundation.org/plan
> between 3PM and 5PM CET (Berlin time) for the next three Wednesdays:
> October 28, November 4 and November 11.
> 
> Of course, this is not intended to replace the discussion on the
> marketing mailing list, which is open until November 15.
> 
> As I have said before, I will not participate to the discussion until
> the end of the month of October, so if you are waiting for my input you
> are not doing the right thing.
> 
> Focusing on action items, the discussion is open on the following:
> 
> 1. Product Label for the community supported version provided by TDF
> (i.e. Personal or Community or other proposals)
> 1.1 Proposals and discussion on the public marketing list by November 15
> 1.2 If necessary, vote for decision only by TDF Members by November 25
> 1.3 Final board decision during one of the December meetings, before
> string freeze for 7.1 (due end of January early February)
> TOPICS TO DISCUSS
> 1. Label (no label is not an option)
> 2. Where to position the label: title bar, about box, start center
> 
> 2. LibreOffice Technology ingredient brand
> 2.1 Marketing will collect ideas and suggestions about the use of the
> ingredient brand by November 10, and then will summarize them in a guide
> 2.2 Board will comment, update and approve the guide by November 25
> TOPICS TO DISCUSS
> 1. LibreOffice Technology ingredient brand
> 2. Who should use it and where (i.e. just on products, products and
> marketing materials, other places)
> 
> 3. LibreOffice Enterprise label
> 2.1 Marketing will collect ideas and suggestions about the use of the
> ingredient brand by November 10, and then will summarize them in a guide
> 2.2 Board will comment, update and approve the guide by November 25
> TOPICS TO DISCUSS
> 1. LibreOffice Enterprise label
> 2. Who should use it and where (i.e. just on products, products and
> marketing materials, other places)
> 
> 4. LibreOffice Certification
> Discussion will happen on the certification mailing list after LibOCon,
> for decision by November 25 and BoD approval by December for deployment
> in 2021
> 
> 5. LibreOffice Online
> For the time being, this discussion is on hold until a formal statement
> from the BoD will clarify the situation WRT the development at TDF.
> 
> Looking forward to the discussion on the global marketing list (for
> those not subscribed, the address is marketing@global.libreoffice.org).
> 

-- 
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[libreoffice-marketing] Discussion about Marketing Plan

2020-10-26 Thread Italo Vignoli
To facilitate discussion about the marketing plan, I will be available
in the following Jitsi room https://jitsi.documentfoundation.org/plan
between 3PM and 5PM CET (Berlin time) for the next three Wednesdays:
October 28, November 4 and November 11.

Of course, this is not intended to replace the discussion on the
marketing mailing list, which is open until November 15.

As I have said before, I will not participate to the discussion until
the end of the month of October, so if you are waiting for my input you
are not doing the right thing.

Focusing on action items, the discussion is open on the following:

1. Product Label for the community supported version provided by TDF
(i.e. Personal or Community or other proposals)
1.1 Proposals and discussion on the public marketing list by November 15
1.2 If necessary, vote for decision only by TDF Members by November 25
1.3 Final board decision during one of the December meetings, before
string freeze for 7.1 (due end of January early February)
TOPICS TO DISCUSS
1. Label (no label is not an option)
2. Where to position the label: title bar, about box, start center

2. LibreOffice Technology ingredient brand
2.1 Marketing will collect ideas and suggestions about the use of the
ingredient brand by November 10, and then will summarize them in a guide
2.2 Board will comment, update and approve the guide by November 25
TOPICS TO DISCUSS
1. LibreOffice Technology ingredient brand
2. Who should use it and where (i.e. just on products, products and
marketing materials, other places)

3. LibreOffice Enterprise label
2.1 Marketing will collect ideas and suggestions about the use of the
ingredient brand by November 10, and then will summarize them in a guide
2.2 Board will comment, update and approve the guide by November 25
TOPICS TO DISCUSS
1. LibreOffice Enterprise label
2. Who should use it and where (i.e. just on products, products and
marketing materials, other places)

4. LibreOffice Certification
Discussion will happen on the certification mailing list after LibOCon,
for decision by November 25 and BoD approval by December for deployment
in 2021

5. LibreOffice Online
For the time being, this discussion is on hold until a formal statement
from the BoD will clarify the situation WRT the development at TDF.

Looking forward to the discussion on the global marketing list (for
those not subscribed, the address is marketing@global.libreoffice.org).

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[libreoffice-marketing] Conference Guide

2020-10-14 Thread Italo Vignoli
We have created a Conference Guide, which can help you to make the best
out of the upcoming event. The PDF is available from the following link:
https://nextcloud.documentfoundation.org/s/pyLtF7jMei5XtcZ.

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Re: [libreoffice-marketing] The Edition Matter

2020-10-13 Thread Italo Vignoli
The commercial label is Enterprise, while "powered by..." can be part of
the product name. We should remember that we are discussing a label and
not a product name, which does not change and is LibreOffice.

The label is an attribute, with the objective of adding information to
the product name.

On 10/13/20 3:17 PM, Marc Paré wrote:
> 
> I suggest we try to keep it as honest as possible. The membership should
> speak out on this item re: "edition".
> 
> IMO, "Community Edition" is fine, and agree that this could be modified
> at a future date when the membership would review the edition labels;
> perhaps reviewed every 4-5 years or something of the like.
> 
> We profess how we are a community and collective of many different
> language groups working on the project, whether it be coders, designers,
> translation, docs, etc. So, in my mind "community" is the exact
> description. It does not bring up the idea of setting any commercial
> ties, etc. If members outside of the community, users, decide to adopt
> LibreOffice, then they do so and enjoy the fruits of the wonderful
> software solution that LibreOffice brings to them.
> 
> As for any commercial versions of LibreOffice, they (the people behind
> "commercializing" LibreOffice) should also be made to abide by a
> membership-decided label. I like the idea of "Powered by ..." label, not
> sure if this would infringe on any trademarks.
> 
> But, by and large, should any organization wish to use the LibreOffice
> suite as we know, coming from the community, then no problem. Just that,
> at this point, no commercial support is built into the community project
> for such a beast, Having a robust list of commercial businesses,
> advertised on the LibreOffice website, that can help install LibreOffice
> for commercial usage, IMO, is pretty well an accepted solution to most
> who run businesses and search for commercial application solutions. In
> this day of age, most businesses are used to seeing a community
> opensource version of software with an alternate commercial version of
> the same for a price.
> 
> So, for me, "Community Edition" is fine. We would also need to decide on
> the commercial label at the same time, of which, I prefer "Powered by ...".
> 
> Cheers,
> 
> Marc
> 

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[libreoffice-marketing] IMPORTANT Discussion about Strategic Marketing Plan

2020-10-09 Thread Italo Vignoli
Yesterday we have had the monthly marketing call focused on the action
items related to the strategic marketing plan (full document is here):

https://nextcloud.documentfoundation.org/s/qPMWRFsxwQ6QFpK

Focusing on action items, we have decided the following:

1. Product Label for the community supported version provided by TDF
(i.e. Personal or Community or other proposals)
1.1 Proposals and discussion on the public marketing list by November 15
1.2 If necessary, vote for decision only by TDF Members by November 25
1.3 Final board decision during one of the December meetings, before
string freeze for 7.1 (due end of January early February)
TOPICS TO DISCUSS
1. Label (no label is not an option)
2. Where to position the label: title bar, about box, start center

2. LibreOffice Technology ingredient brand
2.1 Marketing will collect ideas and suggestions about the use of the
ingredient brand by November 10, and then will summarize them in a guide
2.2 Board will comment, update and approve the guide by November 25
TOPICS TO DISCUSS
1. LibreOffice Technology ingredient brand
2. Who should use it and where (i.e. just on products, products and
marketing materials, other places)

3. LibreOffice Enterprise label
2.1 Marketing will collect ideas and suggestions about the use of the
ingredient brand by November 10, and then will summarize them in a guide
2.2 Board will comment, update and approve the guide by November 25
TOPICS TO DISCUSS
1. LibreOffice Enterprise label
2. Who should use it and where (i.e. just on products, products and
marketing materials, other places)

4. LibreOffice Certification
Discussion will happen on the certification mailing list after LibOCon,
for decision by November 25 and BoD approval by December for deployment
in 2021

5. LibreOffice Online
For the time being, this discussion is on hold until a formal statement
from the BoD will clarify the situation WRT the development at TDF.

Looking forward to the discussion on the global marketing list (for
those not subscribed, the address is marketing@global.libreoffice.org).

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[libreoffice-marketing] Marketing Plan Discussion on October 8

2020-09-29 Thread Italo Vignoli
The next Marketing Call on

October 8, 2020, at 1PM UTC (3PM CEST),
on https://jitsi.documentfoundation.org/marketing

will be entirely focused on the discussion of the Marketing Plan, using
the last version as starting point (as all previous discussions have
been distilled into that version:

https://nextcloud.documentfoundation.org/s/qPMWRFsxwQ6QFpK

There is also a version with just action items:

https://nextcloud.documentfoundation.org/s/nyX9mLtXFR2kBDD

Agenda of Items to Discuss

1. Objectives of the Marketing Plan
2. LibreOffice Technology ingredient brand
3. Label for LibreOffice provided by TDF
4. Use of LibreOffice Enterprise

If people are not able to attend because the time of the call is not
convenient, please send your questions/comments to the marketing mailing
list (marketing@global.libreoffice.org), which will be the place where
the discussion will happen from now on.

To be clear, no discussions on Bugzilla and Redmine, and possibly no
discussions on board-discuss, which would be a perfectly adequate place,
to avoid overlapping of different threads in the same mailing list.

Looking forward to the discussion.

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[libreoffice-marketing] Anniversary Video

2020-09-27 Thread Italo Vignoli
I have uploaded to YouTube and PeerTube (thanks to Paolo Vecchi) two
videos for LibreOffice 10th Anniversary. They are both in the open WEBM
format.

Video LibreOffice Community 10th Anniversary (7 minutes)
https://youtu.be/aplDorTxdSg
https://peertube.opencloud.lu/videos/watch/3757fabd-ceb0-43ef-b616-8307dacd6b2e

Video LibreOffice 10th Anniversary Social Media (2 minutes)
https://youtu.be/XmH8JkYsOc8
https://peertube.opencloud.lu/videos/watch/dce90813-1b27-4a32-9cbd-856505f3d0a9

For Twitter, there is a MP4 version of the short video available on
Nextcloud: https://nextcloud.documentfoundation.org/s/nZewMktFKH2MLdX.

This is a suggestion for the tweet to support the video:

Today is LibreOffice 10th Anniversary: it is a significant achievement
for the project, and a date to remember for all community members.
@LibreOffice #libreoffice #thebestfossofficesuite

Best regards, Italo

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[libreoffice-marketing] REMINDER IMPORTANT LibreOffice 10th Anniversary

2020-09-17 Thread Italo Vignoli
I HAVE RECEIVED ONLY THREE PICTURES SO FAR, I THOUGHT THE LIBREOFFICE
ANNIVERSARY WAS AN IMPORTANT MILESTONE FOR OUR COMMUNITY

We were originally supposed to organize some live event to celebrate
LibreOffice 10th Anniversary, but unfortunately the current situation
does not allow us to meet, not even in small groups.

On the other hand, in three weeks from now, on Monday September 28, it
will be exactly 10 years since we announced the LibreOffice project and
The Document Foundation (which was incorporated two years later).

The idea is to put together an animated video of community members
celebrating the 10th anniversary, smiling to the LibreOffice community
and to the FOSS ecosystem at large. You have two full weeks to create a
picture of yourself, where your show how happy and proud you are as a
LibreOffice contributor. Be creative.

Pictures should be sent to my attention by Monday, September 21, at the
latest (sorry, I will not be able to accept later submission, even if
masterpieces), by sending a message to it...@libreoffice.org.

I would like to share the video with community members one day in
advance, on Sunday September 27, to allow everyone to publish the video
on their website (long version) or to share it on social media (short
version).

Looking forward to your awesome contributions. Thanks in advance, Italo

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[libreoffice-marketing] IMPORTANT LibreOffice 10th Anniversary

2020-09-07 Thread Italo Vignoli
We were originally supposed to organize some live event to celebrate
LibreOffice 10th Anniversary, but unfortunately the current situation
does not allow us to meet, not even in small groups.

On the other hand, in three weeks from now, on Monday September 28, it
will be exactly 10 years since we announced the LibreOffice project and
The Document Foundation (which was incorporated two years later).

The idea is to put together an animated video of community members
celebrating the 10th anniversary, smiling to the LibreOffice community
and to the FOSS ecosystem at large. You have two full weeks to create a
picture of yourself, where your show how happy and proud you are as a
LibreOffice contributor. Be creative.

Pictures should be sent to my attention by Monday, September 21, at the
latest (sorry, I will not be able to accept later submission, even if
masterpieces), by replying to this email.

I would like to share the video with community members one day in
advance, on Sunday September 27, to allow everyone to publish the video
on their website (long version) or to share it on social media (short
version).

Looking forward to your awesome contributions. Thanks in advance, Italo

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Re: [libreoffice-marketing] libreoffice banner

2020-08-24 Thread Italo Vignoli
Before allowing you to show a LibreOffice banner on your website, we
would like to have a look at the website. WHich is the address?

On 8/22/20 1:55 PM, R G wrote:
> I Woud like to add a libreoffice banner to my website. where can i get it?
> 
> 
> 
> 
> Cumprimentos.
> 
> Ricardo Gordinho.
> 
> ricardogordi...@outlook.com<mailto:ricardogordinho...@hotmail.com>
> 

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Re: [libreoffice-marketing] Introduction

2020-08-04 Thread Italo Vignoli
Hi Laurent, tomorrow we are announcing LibreOffice 7.0, so Mike and me
are overburdened with last minute tasks. LibreOffice release notes are
another good place to start, as providing tutorials about new features
might also be a good idea. Ask is a good location, but there are many
questions which are really basic or too niche, and are not interesting
for the majority of users. What about having a look at these resources
and then have a chat with Mike and me ASAP? Best, Italo

On 8/4/20 10:54 PM, Laurent Duperval wrote:
> Hi Mike,
> 
> I can do some tips and small articles. Is there a list of the most
> requested examples? Or is the best location ask.libreoffice.org and pick
> something?
> 
> L
> 
> On 2020-08-04 08:32, Mike Saunders wrote:
>> Hi Laurent,
>>
>> On 04/08/2020 13:46, Laurent Duperval wrote:
>>> I am a certified content writer, I'm working on building my copywriting
>>> chops, and I can put some of that knowledge to use here.
>> Great to have you on board, and thanks for offering to help!
>>
>>> What I can do:
>>>
>>>   * Case studies: talk to people who have had success with LibreOffice
>>>     and write a compelling story.
>>>   * Articles and blog posts.
>> We'd certainly like to have more content on The Document Foundation's
>> blog:
>>
>> https://blog.documentfoundation.org
>>
>> Tips and tricks for using LibreOffice, and small tutorials, would be
>> great. Italo and I oversee the marketing community at TDF, and would
>> like to write more articles about using LibreOffice, but also have
>> plenty of other tasks to focus on :-)
>>
>>>   * Sales copy if you ever get to that.
>> Recently, we've been focusing on LibreOffice as a project and community,
>> and not just a free office suite (although, of course, that is the end
>> result). Getting more users is good, but it doesn't help if we have 1
>> billion users and nobody's contributing.
>>
>> So we really want to spread the word: LibreOffice is about way more than
>> just software. It's community, knowledge, and giving people powerful
>> tools in as many languages as possible. It's also about freeing people
>> from vendor lock-in (ie not being tied to MS Office and .docx files
>> forever).
>>
>> I've been doing regular interviews on the blog:
>>
>> https://blog.documentfoundation.org/blog/category/interviews/
>>
>> See what you think! And thanks again for offering to help :-)
>>
>> Mike
>>
> 
> 

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[libreoffice-marketing] June Marketing Call

2020-06-24 Thread Italo Vignoli
Tomorrow we will have a marketing call to discuss the marketing plan
shared last week on the board-discuss mailing list at the following
link: https://nextcloud.documentfoundation.org/s/jzryGw7XDkJadmo

The plan - targeted to users of LibreOffice, and not to potential
contributors - is still under discussion in term of strategy, although
in advanced stage. Details will be evaluated once the strategy has been
approved.

The call will start at 3PM CEST (UTC+2), and will be structured as a
question and answer session. We will use TDF Jitsi instance. Link:
https://jisti.documentfoundation.org/marketingcall.

To avoid overburdening the system, please connect using only audio. If
possible, we will activate video at a later stage.

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[libreoffice-marketing] VIRTUAL MARKETING PLAN

2020-05-11 Thread Italo Vignoli
Starting May 10

1. Weekly how-to blog posts covering specific issues or answering
specific questions raised either via email or via Ask, or providing
details about tips and tricks or new features. Scheduled every week on
Tuesday.

2. Weekly blog post with links to best articles about LibreOffice
published during the week. Scheduled every week on Friday.

Starting June 1st

1. Bi-weekly podcast (10 minutes max) about a specific LibreOffice new
feature, or another kind of contribution, discussed with the developer,
based on the release notes. Scheduled on Thursday, when there isn't a
LibreOffice announcement. We have to install a podcast plugin for the blog.

2. Educational articles on publishing platforms such as LinkedIn/Medium,
to cover topics which could get a better traction if published in a
neutral page: why companies should pay for free software, how free
software deals with quality and security, contributing to free software,
etc. Scheduled for the third Wednesday of each month.

3. Bi-weekly tips & tricks from certified professionals, about
migrations and training. Scheduled for the second and the fourth
Wednesday of each month, but based on availability of contents.

Guinness World Records

1. Look at specific numbers where LibreOffice has a low/high score,
which could be better than any other software (number of available
language versions?).

2. Organize events with a larger number of people than any other similar
event (Reddit AMA with the largest number of people answering questions?).

Reddit AMA

1. Reddit AMA on the global linux channel about the 20th anniversary of
the FOSS office suite and the release of LibreOffice 7.0, scheduled for
Monday July 20 (July 19 is a Sunday, and is not a good day for an AMA).

2. Reddit AMA on the linux channel about the celebration of the 10th
anniversary of LibreOffice, scheduled for Monday September 28.

3. Reddit AMA on other global channels such as open source/free software
and technology, and also on national or language specific IT channels.
In geographies where Reddit is not popular, we will try to identify
another channel for the same or a similar exercise.

Other Marketing Actions

1. Add a banner to all web properties (websites and blogs) inviting
people to give a try to LO, and donate to support the project. Has to be
approved by the website team, as banners and pop-ups are often
considered an issue and may discourage people from visiting websites.

2. Organize a monthly webinar on a specific topic, to help individuals
start using LibreOffice and companies start moving to LibreOffice (one
hour). We know that open source platforms may have issues if the number
of attendees is higher than a certain threshold, so this activity has to
be evaluated carefully before it can be implemented. Marketing team will
lead the evaluation.

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[libreoffice-marketing] May Marketing Call

2020-05-11 Thread Italo Vignoli
May Marketing Call is scheduled for Thursday, May 14, at 1PM UTC (3PM
CEST) to discuss activities related to the virtual marketing plan, which
will be shared later today on this mailing list.

Meeting room: https://jitsi.documentfoundation.org/marketing.

We will also start discussing ideas for the celebration of the FOSS
office suite 20th anniversary during the weekend of July 18/19, and of
LibreOffice 10th anniversary during the weekend of September 26/27, and
on Monday September 28.

Given the current situation, we will plan for virtual celebrations, with
the possibility of having local events (country based) in September, in
some geographies, according to local regulations.

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[libreoffice-marketing] Marketing Call April

2020-04-05 Thread Italo Vignoli
Marketing Conference Call
Thursday, April 9, at 3PM CEST
https://jitsi.documentfoundation.org/marketing
(please do not use video, to avoid connection issues)

Based on the email exchanged during the last week, these are the topics
for discussion, to replace our forced public inactivity with some
virtual activity. Of course, we will have to choose and prioritize.

1. Add a banner to all web properties (websites and blogs) inviting
people to give a try to LO, and donate to support the project

2. Reddit AMA, not only on the global linux/open source/free software
channel but also on local national IT channels, to be repeated after
every major announcement

3. Monthly webinar on a specific topic, to help individuals start using
LibreOffice and companies start moving to LibreOffice (one hour)

4. Podcasts focused on specific aspects of LibreOffice (10 minutes)

5. "Ask our experts live": for about one or two hours per week, some
support volunteers are available for an interactive session to answer
questions about LibreOffice usage

6. An alternative is to plan a live stream to show some tips and let the
audiences to ask their questions with text

7. Weekly how-to blog posts covering specific issues, or introducing new
features (we could get a list of topics from questions on Ask)

8. Educational articles on publishing platforms such as LinkedIn/Medium,
to cover topics which could get a better traction if published in a
neutral page: why companies should pay for free software, how free
software deals with quality and security, contributing to free software,
etc.

Looking forward to talk to you all. Best regards, Italo

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[libreoffice-marketing] Brainstorming on Virtual Activities

2020-03-27 Thread Italo Vignoli
Given the current unfortunate situation, where most of us are confined
in their house because of the virus, we should increase our activity on
social media to balance for the lack of presence in the real world.

I would like to organize a brainstorming about virtual activities during
next week, to discuss about potential projects online which can replace
what we are missing.

This is my tentative list of ideas:

1. Reddit AMA, not only on the global open source/free software channel
but also on local national IT channels, to be repeated after every major
announcement

2. Monthly webinar on a specific topic, to help individuals start using
LibreOffice and companies start moving to LibreOffice (one hour)

3. Podcasts focused on specific aspects of LibreOffice (10 minutes)

4. Weekly how-to blog posts covering specific issues, or introducing new
features (we could get a list of topics from questions on Ask)

5. Educational articles on publishing platforms such as Medium, to cover
topics which could get a better traction if published in a neutral page:
why companies should pay for free software, how free software deals with
quality and security, contributing to free software, etc.

I expect to get other proposals from people reading this message, to
have a list of topics to discuss during a conference call. Please send
them by replying to this email by the end of next week (Sunday, April 5)
to have them included in the agenda for the Marketing Conference Call
scheduled for Thursday, April 9, at 3PM CEST.

Thanks, Italo

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Re: [libreoffice-marketing] Texas Linux Fest - May 1

2020-02-04 Thread Italo Vignoli
Hi Drew, I am still in Brussels for FOSDEM until tomorrow evening. I
will provide a reply to all of your messages as soon as I am back home
and can llok at the backlog.

On 2/3/20 6:46 PM, Drew Jensen wrote:
> Howdy,
> 
> Ok so the Texas Linux Fest https://2020.texaslinuxfest.org/ is coming up on
> May 1st.
> 
> Heard from an individual that they are tentatively looking at giving a
> LibreOffice focused presentation there.
> 
> So, again, if there are others in the Austin, Texas area planning on
> attending and who would be interested in either giving an address or
> helping staff a booth it would be good to start coordinating that.
> 
> Perhaps a touch back here on the ML and then a page on the wiki for them to
> use.
> 
> Looking forward to hearing from you.
> 
> Best wishes,
> 
> Drew
> 

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Re: [libreoffice-marketing] Page with security problems

2020-01-21 Thread Italo Vignoli
I have sent a message to OpenDoc Society, which owns the ODF website.

On 1/20/20 11:36 AM, Diego Germán González wrote:
> Hello.
> From the account @libreoffice they invite you to visit the page
> https://www.opendocumentformat.org/.
> 
> Firefox marks it as unsafe for using an untrusted entity certificate.
> 
> I suggest we don't spread that page until the issue is resolved.
> Not everyone understands what the problem is and is left with the fact
> that it is unsafe.
> 
> Diego
> 
> 

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[libreoffice-marketing] LibreOffice 7.0

2020-01-16 Thread Italo Vignoli
The next major release after LibreOffice 6.4, which will be launched on
January 29, will be LibreOffice 7.0. The change of numbering is based on
the fact that this will be the first release using the new ODF 1.3 file
format as default. Of course, the change of numbering also fits with the
10th anniversary, which will be celebrated on September 28.

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Re: [libreoffice-marketing] Another question regarding Vanilla Libreoffice on Win 10 S and access to extensions

2020-01-15 Thread Italo Vignoli
On 1/15/20 2:44 PM, William Gathoye (LibreOffice) wrote:

> Didn't know about the possibility to upset OEM vendors. In French
> speaking countries I haven't seen much manufacturers preinstalling
> LibreOffice, but the situation may vary like you said in Italy :)

Maybe upset is not the right word, but we have to be careful with them
as they have to manage the delicate relationship with Microsoft, which
is not a nice partner to deal with.

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Re: [libreoffice-marketing] Unsubscribe

2020-01-15 Thread Italo Vignoli
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an empty message to marketing+unsubscr...@global.libreoffice.org, and
confirm by clicking on the link you will receive in return.

On 1/15/20 2:29 PM, Pradip M Mane wrote:
> UNSUBSCRIBE

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Re: [libreoffice-marketing] Another question regarding Vanilla Libreoffice on Win 10 S and access to extensions

2020-01-15 Thread Italo Vignoli
On 1/15/20 2:24 PM, William Gathoye (LibreOffice) wrote:

>> AFAIK, on Windows 10 S you can only install software from the Microsoft
>> Store, and not from external sources. Microsoft has been enforcing this
>> in all countries in Europe since October 1st, 2019.

> While this is indeed enforced, on x86, the S mode can be disabled by the
> user. This action is irreversible though. [1]. The method is completelly
> legal and authorized by Microsoft.

Authorized but strongly discouraged, especially with OEMs (who are
"invited" not to mention the possibility on their documentation). So, we
should manage the topic with care, to avoid upsetting OEMs who are happy
to install LibreOffice on their high level PCs, where they can avoid to
use Windows 10 S (which is compulsory on low level processors).

> [1]
> https://support.microsoft.com/fr-fr/help/4456067/windows-10-switch-out-of-s-mode

We can probably write a blog post where we explain how to install
LibreOffice on Windows 10 S, using Microsoft own sources (without any
mention to PC manufacturers). As a reason for the blog post, we can use
requests from individual users.

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