In my view, this is a creative/iconoclastic/against-the-grain ad. I don't know
many businesses that can effectively market in several directions at once,
e.g., touting good results for premium items and great buys for lesser items,
the latter a means to reach shallow pocket common collectors
I have to disagree with you, David. This pitch has too much contradictory
content. If you add up how many items in this ad sold for under $10, you get
a total of 268,377. At the benchmark of under $14, the total is a whopping
478,400. That might be very attractive to the buyer of low-end movie
Do you think you could find *ANYONE *in the entire world who would pay
$478,400 for those 57,000 items? Or $300,000 or even $200,000? If so, send
them to me because I can easily put together a better group of similar
material for that price!
The people who send us that low end stuff are mostly
Whether or not someone would spend $475K to buy 57,000 items is not at all
the point. All I'm trying to express to you is that your ad is not a good
pitch for a potential consignor of low-end items especially when you deduct
your comission from those sales under $15, that's all and you might want
* That's an interesting way to look at this, Franc, and you're not wrong. But
I tend to believe that for consignors, if 57,000 of our items sold for under
$14 in 2012, fetching $478,400 - then such items, one could argue - might be so
less desired - that they might've fetched
Because there are many dealers who buy material from Bruce at his under $14
low prices and then resell these same items at a profit on Ebay, their own
websites and/or the websites of other dealers that accept consignments, I
can only reiterate that a consignor might not find Bruce's results on
And I can only reiterate that the vast majority of those 57,000 items came
from people who got them for nothing, were offered next-to-nothing for
them, and didn't want a new job selling them one by one. Very few were from
collectors, except for those who simply wanted to get rid of all they had.
We are just an all-purpose auction house who can auction ALL the items any
consignor has, and we are the only major auction house who can do this with
large collections.
What Bruce said in this one line says it all. He is running a very successful
all-purpose auction house, just like hundreds
It's called a Discussion Forum. This discussion initiated by David was
about a sales pitch, not about whether someone's business is successful or
not. As I said in one of the e-mails in this thread, I'm not trying to
denigrade Bruce's operation at all. I just don't think that last ad was a
good
Thanks for clarifying what MOPO is, Franc.
Never been quite sure all these years.
Phil
-Original Message-
From: Franc [mailto:fdav...@verizon.net]
Sent: Saturday, January 12, 2013 09:26 PM
To: p...@cinemarts.com, MoPo-L@LISTSERV.AMERICAN.EDU
Subject: RE: [MOPO] Once again, in 2012, over
Franc's point is that Bruce's ad is, in his opinion, ineffective. He's not
demanding people agree with him; he's just expressing an opinion. He also
notes that a consignor might not find Bruce's results on low-end items to be
an incentive to consign. This could be true for
I see my business as a *SUPPLEMENT* to all dealers' businesses, and that
the wise dealer uses *BOTH *sides of my business to *IMPROVE* theirs!
There are only a tiny number of dealers out there who have not consigned to
us (some solely consign utter crap they have been unable to sell any other
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