Re: [TV orNotTV] Re: Super Bowl ratings

[PGage]

Perhaps,  but it it’s not because the SB commercials are on the whole
actually entertaining, it’s because they have marketed the SB commercials
as entertaining.

I learned over Thanksgiving during a long, intense and joyful conversation
with three of my early 20s nieces that I have heard of 3 Taylor Swift songs
(this after I had proclaimed at the table that I could not recognize a
single Swift song, leading to getting charmingly serenaded to like 25 songs
that all sounded roughly the same, but to which the words of three I
recognized). I would so much rather be exposed to 3 or 4 brief cutaways to
Taylor Swift during the Super Bowl than even one SB commercial.

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On Tue, 30 Jan 2024 at 2:11 AM JW  wrote:

> > *The NFL’s success at convincing such a large fraction of the population
> > that Super Bowl commercials are so much more entertaining than regular
> > commercials that they justify watching the game for non fans still ranks
> in
> > my book as the number one marketing achievement if the modern age.
>
> I think the advertising industry gets credit for that, not the NFL. As
> someone once said about the Super Bowl, "It's like we have a deal with the
> advertisers. They'll try to make entertaining commercials, and we'll
> watch." (And, yes, some of those commercials succeed more than others.) As
> long as they're spending $7 million for 30 seconds, they can afford to
> throw a few extra bucks at the production, and even the promotion: I'm
> already starting to see commercials previewing Super Bowl commercials.
>
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> 
> .
>

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[TV orNotTV] Re: Super Bowl ratings

[JW]

> *The NFL’s success at convincing such a large fraction of the population
> that Super Bowl commercials are so much more entertaining than regular
> commercials that they justify watching the game for non fans still ranks
in
> my book as the number one marketing achievement if the modern age.

I think the advertising industry gets credit for that, not the NFL. As
someone once said about the Super Bowl, "It's like we have a deal with the
advertisers. They'll try to make entertaining commercials, and we'll
watch." (And, yes, some of those commercials succeed more than others.) As
long as they're spending $7 million for 30 seconds, they can afford to
throw a few extra bucks at the production, and even the promotion: I'm
already starting to see commercials previewing Super Bowl commercials.

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[TV orNotTV] Re: Super Bowl ratings

[JW]

 > My question is, will this spike have a lasting effect? Will more people
> watch the Super Bowl in following years, even if Taylor is not there? I
> think it will.

How much have ratings for Chiefs games gone up this year? (I'm asking
because I don't know the answer.)

My guess is that most of the people who want to see Taylor and her
boyfriend have been watching for a while. Some will find they like the game
and continue to watch; others won't.

And the Super Bowl audience gets to Kevin's point about streaming. The NFL
is one of the last big ratings generators for broadcast television, and if
it becomes pay-per-view, a lot of casual fans will decide that they'd
rather pay for something else. The Super Bowl is particularly strong, and
that's the one show where viewers, including those who couldn't care less
about football, will actually make a point of watching the commercials. So
it's going to be a while before the Super Bowl isn't available free.

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